Profile  an ALL-STAR Building  

Learn how to set up a power profile and network your way to success with LinkedIn.

Digital  Profit  Club  2014    #7  

WHY? Since my Facebook and other social media sites are doing great.

•  Friends  •  Back  yards  •  Party  

•  Casual  •  Fun  

•  Business  •  Office  •  Boardroom  

•  Suits  •  Professional  

The Old Way To Do Business

LinkedIn  operates  the  world’s  largest  professional  network  on  the  Internet  with  more  than   300   million   members   in   over   200   countries   and   territories.   Professionals   are  signing  up  to  join  LinkedIn  at  a  rate  of  more  than  two  new  members  per  second.  

CREATE  A  POWERFUL  AND  COMPLETE  PROFILE  

LinkedIn  suggests  that  having  a  completed  

profile  provides  you  with  a  40%  greater  chance  for  networking  success.    

DIFFERENT  LEVELS  OF  PROFILE  STRENGHT  

1.  Upload  a  Professional  image.  A   professional   image   is   essenIal   on  LinkedIn   when   you   are  making   the   first  impression   with   your   contacts.   Kept   all  your  party  photos  on  Facebook  or  Flickr  ;  not  on  LinkedIn.    

1.  Upload  a  Professional  image.  

2.  Create  a  Compelling  Headline  You  have  120  characters  at  the  top  of  your  profile  to  describe  what  you  do  to  the  world.  Use  a  brief  descripIon  with  a  direct  benefit  to  grab  their  aOenIon.      Don’t  just  put  your  job  Itle.    No  one  care  if  you  are  a  CEO  or  GM  unless  they  understand  what  benefits  you  are  bring  to  them.  

2.  Create  a  Compelling  Headline  

3.  List  Your  Current  PosiRon  &  Past  PosiRons    Complete  the  “Summary”  SecRon    +  

Use  descripIve  keywords  that  you  quoted  in  your  headline  if  possible,  and  be  sure  to  describe  your  role  for  each  

posiIon.    

Keyword  selecIon  is  a  criIcal  on  SEO,  make  sure  the  keyword  is  included  in  

your  wriIng.    

Photos,  videos  and  other  external  links  are  encourage  to  maximize  the  aOracIon  

of  your  current  &  pass  achievements.    

3.  Complete  the  “Summary”  SecRon    

4.  Complete  the  “Skills  &  ExperRse”  UIlize  customer-­‐focused  keywords,  as  these  are  the  terms  that  will  help  you  show  up  in  search  results  within  LinkedIn.    Get  your  friends  and  contacts  to  endorse  your  skills  &  experIse  by  you  endorsed  them  first.    

4.  Complete  the  “Skills  &  ExperRse”  

5.  Give  RecommendaRons  First  

Request   recommendaIons   that   can  be  displayed  on  your  profile.  The  best  way   to   receive   recommendaIons   is  to  first  give  them!    

Hint:   You   will   need   at   least  three   recommendaIons   in  order   for   LinkedIn   to   label  your  profile  “complete.”  

5.  Give  RecommendaRons  First  

OPTIMIZE  YOUR  PROFILE  TO  GET  FOUND  BY  CONTACTS  

LinkedIn  is  a  SEO  friendly  website,  by  adding  relevant  keywords  that  your  target  markets  may  search  for  to  your  headline,  summary,  and  specialIes  secIons  shall  gave  you  an  advantage.  

1.  Edit  your  Public  LinkedIn  URL  

An  example  is  my  personal  LinkedIn  URL,  hOp://www.linkedin.com/  in/yourname.      Such  customizaIon  will  opImize  your  LinkedIn  profile  to  show  up  in  search  results  on  major  search  engines  when  someone  searches  for  your  name.    

2.  Include  a  Link  to  Your  Twi_er  Profile  

You  can  have  more  than  one  TwiOer  account  listed.  Give  your  audiences  an  addiIonal  method  to  use  to  connect  with  you!  

**  Under   the   “websites”   secIon   of   your   LinkedIn   profile,  you  can  list  up  to  three  URLs.  Make  sure  you  have  all  your  websites  and  blogs  linked  up  too.  

Apart  from  adding  your  TwiOer  account,  Blog,  Website,  Facebook;  now  you  could  too  include  your  WeChat.    Scan  your  WeChat  QR  Code  to  link  and  sync  LinkedIn  and  WeChat.  

GET  PLUGGED  IN  WITH  LINKEDIN  APPLICATIONS  

•   SlideShare  •   Reading  List  by  Amazon  •   My  Travel  and  Events  •   WordPress  or  Blog  Link  •   Polls  

NETWORK  OPTIMIZATION  

Building  network  is  essenIal  on  your  business  success.    Connect  with  your  direct,  first  degree  network  by  uploading  your  contacts  from  email  addresses.      Then  you  may  add  interesIng  people  from  your  immediate  network.  Or  using  the  “Advance  Search”  opIon  to  search  people  whom  you’d  like  to  connect.  

Join  Groups  That  Your  Target  market  joins  This  will  give  you  a  genuine  opportunity  to  interact  with  individuals  of  those  groups  and  will  help  you  increase  your  visibility.    People  will  start  to  contact  you.  

LINKEDIN  GROUP  The  power  of  LinkedIn  Groups  shouldn’t  be  underesImated.  The  purpose  of   LinkedIn   Groups   is   to   allow   those   with  similar  interests  to  come  together  to   discuss   and   share   news   on   the   topics  that  mutually  interest  them.    You  can  either  choose  a  group  that  interest  you   to   join,   interact   with   the   group  members  on  a  common  topic/discussion;  or  create  your  own  group.    LinkedIn   Groups   presents   a   discussions  board,  where  it  is  possible  to  post  a  link  to  a  web  arIcle  of  interest  or  simply  engage  in  a  conversaIon.  

How  to  Use  LinkedIn  to  Market  Yourself  Here   is   an   overview   of   things   you   should   take  advantage  of  while  markeIng  yourself  on  LinkedIn.  

•   Give  Before  Asking  for  Favors  Instead  of   asking   people   to   give   you   a   recommendaIon,  why  don’t  you  give   it   to   someone  first.  Give  a   recommendaIon   to  someone   you   had  work  with,   a   colleague,   a   client…   they   too  will  give  you  back,  

•   Make  Your  InteracIon  Personal  Every  Ime  you  send  an  invitaIon  to  connect  with  someone,  make  it  personal.  Take  out  anything  generic,  and  make  it  as  personal  as  possible.  That  way  the  person  will  remember  who  you  are,  and  will  be  more  likely  to  follow  up  with  you  if  you  contact  that  person  in  the  future.  

How  to  Use  LinkedIn  to  Market  Yourself  •   Connect  to  Everyone  You  never  know  where  an  opportunity  or  big  breakthrough  can  come  from.  Connect  to  as  many  people  as  possible  on  LinkedIn.  If  you  only  share   ideas   with   those   you   know   and   don’t   branch   out   to   connect  with  new  people,  then  you  will  only  know  about  a  limited  amount  of  opportuniIes,  and  the  same  people  who  you  talk  to  on  a  daily  basis  will  be  helping  you  connect  with  the  same  limited  network.    

•   Create  a  Call-­‐To-­‐AcIon  Ager  compleIng  your  profile  and  connecIon,  create  a  Call  to  AcIon  for  your  fellow  profile’s  visitor.  People  need  a  clear  direcIon  on  what  to  do  next  ager  reading  your  profile.  A  URL  link  to  your  website  could  be   a   quick   pointer   on   what   next   or   enclosed   your   email   /   contact  under  the  summary  column,  so  people  can  have  a  quick  access  to  you  instead  of    searching  everywhere  try  to  figure  out  where  to  a  hold  on  you.  

LINKEDIN  IN  CHINA  

China   being   one   of   the   world  largest   economic   market,   the  business   opportunity   there   is  massive  and  

LinkedIn   is   one   of   the   very   few  western   social   media   networks  which  can  be  access  in  China.    

Should   you   like   to   engage   with  any   business   people   or   company  in   China   and   showcasing   your  profile  to  all  these  potenRal,  then  connect   yourse l f   with   the  Chinese!  

•  Professional Profile only •  Complete all the columns •  Connect with others •  Give recommendation •  Join group(s) •  Interact appropriately •  Utilize LinkedIn Apps

Thank  You!  

LEIK  HONG,  LEOW  Business  TransformaIon  Coach  leow@leikhong.com         my.linkedin.com/in/leikhong  

@leikhong