BUILD YOUR SOCIAL STRATEGY - After...
Transcript of BUILD YOUR SOCIAL STRATEGY - After...
BUILD YOUR SOCIAL STRATEGY
February 22, 2016
AGENDA • Building a Community • KPIs, ROI, and Sales • Customer Experience • Take Your Social Media to the Next Level
BUILDING A COMMUNITY
BUILDING A COMMUNITY THE FIVE W’S (AND ONE H)
• Growth • Retention • Customer
Service • Feedback • Brand • Etc.
• Fitness expertise
• Engaging content
• Shareable content
• Insider info
• Facebook • Instagram • Twitter • Snapchat • Pinterest • Spotify • Soundcloud
• Tumblr • LinkedIn • Google+ • WordPress • Etc.
WHY? WHAT? WHO?
• Commute times
• Early morning, late at night
• Noon • International
times
• Cross promote
• Email • In product • Partnerships
WHEN? HOW? WHERE?
• Women (mostly)
• Late twenties
• Active, busy people
KPIS, ROI AND SALES
KPIS, ROI AND SALES MEASURE YOUR SUCCESS
• Policies and Fees • Beyonce
• City Launches
Listen • Growth • Retention • Subscribers
Establish KPIs
• Weekly Check-ins • Monthly Check-ins • Spot checks
Report & Analyze • Scheduling tools • Content Calendars
• CX support.
Support Your Community
CUSTOMER EXPERIENCE
CUSTOMER EXPERIENCE CREATE AND RESPOND
ESTABLISH A VOICE CONTENT CREATION ENGAGEMENT
TAKING YOUR SOCIAL MEDIA TO THE NEXT LEVEL
TAKING YOUR SOCIAL MEDIA TO THE NEXT LEVEL ACTIVATE THE COMMUNITY
• Ambassador Program • Blogger/Influencer Network
Leverage • Welcome Series • Events & Meetups
Position
• Refer a Friend • Engaging Content/Insider Access
• Promotions & Giveaways
Cultivate
LET’S STRATEGIZE!