Build Your Own eCommerce Site

I want to set up a professional online store. Can 11 provide me with everything I need to set up myeCommerce website and shopping cart?

If you're not sure how to start your own eCommerce website or build an online store, you've come tothe right place! 11 can assist you with every aspect of building an effective eCommerce platform.Choose from four different eCommerce solutions that offer varying levels of customization andcontrol. Each package features an assortment of user-friendly tools that ensure your shop runssmoothly and that your customers enjoy the most satisfying shopping experience.

What are the 11 package options for setting up an online store?

Our four package options include:

o Online Store Starter -- This entry levelmerchant website builder offers a robust, yeteconomical eCommerce solution. TheeCommerce website solution includescomprehensive shopping software andunlimited website traffic. It also offers theflexibility to list up to 100 products in fivecategories.

o Online Store Basic -- Our basic packageallows you to offer up to 1,000 products and 15product categories. You also get the 11 SEO Cockpit feature, which optimizes your online presencefor search engines. This makes it easier for more potential customers to find your store.

o Online Store Plus -- When using this eCommerce solution to create your own online store, you canoffer up to 10,000 products in 30 categories. Additional features include the ability to connect withFacebook and to further customize your products by adding images and text.

o Online Store Unlimited -- As our flagship eCommerce store solution, Online Store Unlimitedprovides capabilities for unlimited products, unlimited categories and a comprehensive set ofsoftware tools. Your customers will also be able to create their own online discounts. It's the bestway to build your own online store!

I'm no computer expert. Can 11 help me set up my eCommerce website? What kind of support can Iexpect from 11 for my eCommerce website?

You don't have to be a "tech whiz" to create your own eCommerce website with 11. In fact, many ofour customers initially have no knowledge on how to start an eCommerce site. Our goal is to makethe process fast and easy. We want you to be able to build your own eCommerce site, regardless ofyour experience level or technical expertise. Our user-friendly Design Assistant tool enables you tobuild a professional-looking eStore without the need for extra designers or site builders. Oursoftware provides step-by-step guidance throughout the process of building your online store.

You'll also be able to easily manage your site after it's created, so you can provide the best possibleservice to your customer base. You'll also enjoy 24/7 access to our highly trained, dedicatedcustomer support staff who will provide prompt answers to your questions. Reliable eCommercehelp is always available when you need it. We remove the intimidation factor, so you can start andmaintain an eCommerce site with ease.

How do I set up online payments on my eCommerce website?

Today's tech-savvy consumers demand convenience, which is why you'll want to offer a variety offlexible payment methods when you create an online shop. Our website builder allows you to easilyadd an assortment of online payment options to meet the demands of your customer base. .

Simply access your online store and click on theSettings tab, then select "Payment" in the dropdownmenu. Then choose the desired payment method andfollow the simple steps for completing the setup. Toview step-by-step instructions for setting up your onlinepayment methods of choice, click here.

I'm not sure how I want my website to look. How do I setup an online store that is both visually appealing and functional, while also meeting my specificeCommerce business requirements?

The appearance and design of your eCommerce site is important. An unattractive, cluttered site is asure way to drive prospects away and keep them from coming back. 11 gives you the option to selectfrom more than 100 eye-catching, easy-to-use design templates that are tailored to specificindustries. You'll also have the flexibility to adjust the design features to meet your unique businessrequirements. Even if you consider yourself to be "designing impaired," we can help you become aweb design pro in no time. You'll also avoid the expense of having to hire a professional websitedesign firm to build an online store for you.

Another fantastic visual feature included with all of our eCommerce solutions is the ability to uploadmultiple images for every product you sell in your store. Your customers can view your productsfrom a variety of angles to get the "full picture."

From a functionality standpoint, you'll be able to offer an eCommerce website that's easy for yourcustomers to navigate. Your site will feature a large, easy-to-read product menu that allows users toview product categories clearly, which is especially important if you plan on operating a large site.All packages include a search bar to help customers find products even faster, and most enableshoppers to implement their own search parameters. Customers won't have to waste time searchingfor the products they want, which increases the likelihood that they'll actually make a purchase.

I want my shoppers to be able to customize their products if they wish. Does 11 offer online designfunctionality?

Absolutely! One of the many fun features available when you make your own eCommerce websitewith 11 is the product customization tool . Your customers can unleash their "inner designer" bypersonalizing products such as hats, t-shirts and mugs, as well as other gift items and merchandise.

Once the customer personalizes his or her product selection, you'll receive an email detailing thepreferences so you can begin the implementation process. Customization makes the entireeCommerce shopping experience more enjoyable, and it will make your customers want to visit yoursite again and again.

11 provides all the tools you need to create and implement item variants for the customizationprocess. Easily create variants for size, color, flavor and more. To view the easy step-by-step processfor creating item variants, click here .

How do I attract customers to my online shop?

Knowing how to start an eCommerce website does not mean it will always be successful. You'll faceplenty of stiff competition, so you need to be able to find ways to attract customers to your site.Several 11 packages include a search engine optimization (SEO) feature to help you achieve highrankings on popular search engines such as Google and Yahoo. Use the SEO dashboard to boostyour online presence and stand out from the crowd. You can also actively market your products viapopular online distribution platforms such as eBay and Amazon to reach millions of prospects aroundthe world.

When you build an eCommerce store with 11, you'll also have access to another useful marketingtool: Google AdWords. Google AdWords enables you to place eye-catching ads directly onto Googlesearch result pages. Prospects will be exposed to your store and products even when they'researching for something else or leisurely surfing the web.

You can also put the remarkable power of social media to work by tapping into the extensive socialnetworks available via Twitter, Facebook and Google+. The product recommendation functionsoffered through these networks can entice prospects to visit your website to learn more - whichinevitably leads to additional sales. After all, satisfied customers make the best salespeople for anybusiness.

It's one thing to gain new customers, but it can be challenging to keep them coming back. Whattools are available to help me retain customers?

Loyal customers are the lifeblood of any successful business, whether it's an eCommerce store or abrick-and-mortar retail shop. With an online retail website builder from 11, you get valuablecustomer retention tools that can be an essential component of building and sustaining yourbusiness.

For example, you'll be able to develop an informative eNewsletter so you can alert your customers ofspecial offers and money-saving promotions. By monitoring the number of newsletter subscribers,you'll also be able to gauge the level of interest in your products. Our eShop Unlimited package evenallows your customers to create their own online discounts, which is an effective way to keep themcoming back!

Keeping in touch with your customers and giving them ways to provide input can also be aninvaluable asset to your customer retention efforts. You'll have the ability to create an email addressthat corresponds with your eCommerce site's domain name, making it easy for customers to ask

questions or provide useful product or site improvement suggestions. Some of our eCommercesolutions offer the flexibility to create an infinite number of email addresses. This means you'll haveno trouble keeping a finger on the pulse of your customer base.

How do I keep track of things like visitor traffic, customer characteristics and buying patterns?

Having access to timely information regarding your website visitors is important for generatingtraffic and measuring the success of your online marketing campaigns. All 11 eCommerce websitebuilder packages include Google Analytics and eTracker to let you know how users are finding yourstore - and what they actually do once they get there.

Get real-time visitor statistics that can help you make the best business decisions. You'll be able todetermine what's working - and what isn't working - so you can make necessary adjustments to yourbusiness strategies.

I'm familiar with those eCommerce stores that suggest additional items to the customer as a way togenerate additional sales. Does 11 offer this feature?

Add-on sales are a great way to generate exponential revenue growth. With effective cross-selling ,customers who come to your eCommerce site with the intention of purchasing one item often end upbuying one or more related items as well. Several of our eCommerce website builder packagesinclude a cross-selling feature that automatically makes pertinent product recommendations to yourcustomers.

If you sell sporting goods, for instance, site visitors who are shopping for tennis rackets wouldreceive a listing of related products such as balls, clothing and other tennis accessories. It's a simpleprocess that allows them to add the items to their shopping cart and complete the transaction easily,and hopefully spending more than they had originally intended.

Can I sell my retail products internationally on my eCommerce website?

At 11, we take the "world" in the World Wide Web literally. When you build a website to sellproducts, the main advantage is that you can reach customers all around the world. As a 11customer, you'll have access to tools that can help you succeed in the international marketplace. Youcan tailor your store settings to provide as many as 15 language displays and accept a wide range ofcurrencies.

Regardless of your nationality, you'll be able to "speak the language" of global commerce, which cantake your sales revenues to new heights. With the availability of integrated shipping services, you'llalso be able to offer a variety of shipping options to accommodate global shoppers.

Can 11 help me with a mobile-friendly eCommerce website? Does 11 support mobile devices?

These days, online shopping isn't always done by individuals sitting in front of a home or officedesktop computer. Modern-day shoppers want the flexibility to purchase products while they're onthe go. 11 is the best online store and website builder for solutions that are compatible with mobiledevices.You'll have an online store that is optimized for smartphones and tablets -- enabling you toconnect with customers wherever they are at the moment.

Your mobile customers will be able to view visually appealing product images that are perfectlypresented on their devices. Tablet users will be able to enjoy a view that is appropriately scaled to

larger proportions. The design also automatically adapts to the user's particular screen resolution.With the added convenience of mobility, you'll be able to gain additional sales and increase youreCommerce business revenue.

I tried setting up an online store with another eCommerce website builder and hosting service, but itwas unreliable. How can I be sure my website will always be available to my customers

Having a well-designed eCommerce store that's stocked with fantastic products is of little value ifyour customers can't access your site. 11 goes to great lengths to provide an eCommerce websitesolution that will always be available to shoppers. We have two geographically separate servers toprovide an extra level of protection.

In the unlikely event that one server goes down or experiences other technical issues, a secondserver is standing by to provide reliable backup. Your customers won't experience the frustration ofnot being able to log on to your eCommerce site, and you won't have to deal with the lost sales dueto an extended server failure.

I'm concerned about safeguarding my customers' personal information. How do I know my onlinestore will be secure?

If you're looking to build a shopping website, security is -- and should be -- a primary concern. Byproviding you with the ability to offer the most popular payment methods such as PayPal and majordebit and credit cards, you and your customers will have complete peace of mind. You'll know thatthe most stringent security measures are in place.

You'll also have the flexibility to build an online store that accepts cash, money orders and CODpayments from customers who aren't comfortable with providing their personal information online.By giving your customers lots of secure choices lots of secure choices, you will allow them to buyfrom your store with total confidence.

I'm a first-time entrepreneur and I'm concerned about costs. How do I set up an online shop withouthaving to make a major financial investment in an eCommerce design and hosting service?

Another reason why 11 is the best website builder for online store owners is the affordability of ourproducts. Many of our packages feature special introductory pricing to help you get started, and ourstandard monthly rates are friendly to any entrepreneur's budget. By saving money on youreCommerce website builder, you'll have more funds available to invest in other areas of yourbusiness, such as inventory or marketing.

You don't have to let cost prevent you from pursuing your dream of starting your own eCommercestore!

I love what I see! Where can I learn more and sign up?

If you're ready to start using the best eCommerce website builder to launch your own online store,click on the "Open Your Online Store" button featured throughout our website and sign up! If youhave additional questions about any of our eCommerce solutions and wish to speak with a 11 expert,give us a call at one of the following numbers:

US: 1-877-461-2631

CA: 1-855-221-2631

Int.: +1 (816) 621-4771

If you prefer to contact us via email, you can reach us at sales@1and1.com.

Start an eCommerce website with 11 with total peace of mind. Our 30-day money-back guaranteeensures your total satisfaction!

http://www.1and1.com/ecommerce-website