Build Your Marketing Plan Part 2- Your Signature
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Part 2 of the Build Your Marketing Plan series. It's not a tagline, it's a signature. And it's your best brand communication tool. In this installment I show you how to create one that's personal and has meaning. For the complete series, including articles and worksheet downloads, see the blog: TheMarketingSpot.blogspot.com. Look in the July 2008 archives.
Transcript of Build Your Marketing Plan Part 2- Your Signature
For Small Businesses
THE SIGNATURE
THE SIGNATURE
“The Ultimate Driving Machine”
THE SIGNATURE
“The Ultimate Driving Machine”
THE SIGNATURE
“The Ultimate Driving Machine”
“Gives you Wings”
THE SIGNATURE
“The Ultimate Driving Machine”
“Gives you Wings”
THE SIGNATURE
“The Ultimate Driving Machine”
“Gives you Wings”
“The best part of waking up….”
THE SIGNATURE
“The Ultimate Driving Machine”
“Gives you Wings”
“The best part of waking up….”
THE SIGNATURE
“The Ultimate Driving Machine”
“Gives you Wings”
“The best part of waking up….”
“What happens in ______ stays in _____”
THE SIGNATURE
“The Ultimate Driving Machine”
“Gives you Wings”
“The best part of waking up….”
“What happens in ______ stays in _____”
THE SIGNATURE
“Getting The Deal Done”
“Greens of Envy”
“Join the Pain Relief Revolution”
“You shouldn’t have to wait to see a Doctor.”
THE SIGNATURE
“Getting The Deal Done”
“Greens of Envy”
“Join the Pain Relief Revolution”
“You shouldn’t have to wait to see a Doctor.”
THE SIGNATURE
“Getting The Deal Done”
“Greens of Envy”
“Join the Pain Relief Revolution”
“You shouldn’t have to wait to see a Doctor.”
THE SIGNATURE
“Getting The Deal Done”
“Greens of Envy”
“Join the Pain Relief Revolution”
“You shouldn’t have to wait to see a Doctor.”
THE SIGNATURE
“Getting The Deal Done”
“Greens of Envy”
“Join the Pain Relief Revolution”
“You shouldn’t have to wait to see a Doctor.”
Flickr photo by dave mcmt
The Brand The Signature The Consumer
The Rules
The Don'ts of Tagline Creation
Don't brag or engage in chest-beating. Talk to the customer and not yourself.
Don't participate in tagline fads. Avoid formulas and plays on words based on popular sayings
Don't use one-word taglines.
The Do’s of Tagline Creation
Start with a creative brief: a one page document that identifies:- Your goal- Your target- Your most compelling attribute
Translate your brand promise into a tagline filtered through your brand personality.
Decide on a voice, face, personality, and attitude of your brand.
Find a professional to help you develop a good tagline
Once you get a tagline, commit to it and put it on everything you do.
Flickr photo by sabandija in da house
"Anybody can create a product; it takes brains to create a brand."T. Scott Gross – Microbranding: Build a Powerful Personal Brand & Beat Your Competition
1. BRAND PROMISE
2. SIGNATURE
For Small Businesses
TheMarketingSpot.blogspot.com254-399-8093
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