Build Your Future Build Arizona...Build Your Future Build Arizona Rubber Meets the Road August 16,...
Transcript of Build Your Future Build Arizona...Build Your Future Build Arizona Rubber Meets the Road August 16,...
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Build Your FutureBuild Arizona
Rubber Meets the Road
August 16, 2018
![Page 2: Build Your Future Build Arizona...Build Your Future Build Arizona Rubber Meets the Road August 16, 2018 Construction Workforce Collaborative Co-chairs Mike Bontrager, Adolfson & Peterson](https://reader033.fdocuments.us/reader033/viewer/2022042711/5f7b414137ddb62bf5364dd5/html5/thumbnails/2.jpg)
▪Construction Workforce Collaborative Co-chairs▪ Mike Bontrager, Adolfson & Peterson Construction
▪ Mike Brewer, The Brewer Companies and Benjamin Franklin Plumbing
▪ 3 Key Priorities▪ Career Awareness
▪ Educational Alignment
▪ Earn and Learn
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Problem
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Solution: Build Career Awareness
Goal: Increase Number of Qualified Applicants in the Construction Trades
How:
▪ Increase awareness of construction trades as rewarding careers
▪ Increase number of individuals enrolling in trades programs
▪Aggregate construction trades job openings
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Why the Chamber?• Independent Third Party
• Residential and Commercial
• Contractors and Subcontractors
• Wholesalers and Manufacturers
• Home Builders
• Heavy Civil
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Career Awareness Campaign
• Website
• Digital Media
• Videos
• TV / Media
• Billboards
• Targeted Ad Space
• Construction Trades Advocate
• Strategic Event Partnership
• Counselor Toolkits
• Newsletter Highlighting Careers and Training6
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Target Audience
Short Game:
Individuals looking to transition to valuable long-term careers
Long Game:
Students, Counselors, Parents
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Local Marketing Agency
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Kayleen McCabe: BYF Spokesperson
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Fundraising
Minimum of $500,000 per year
Creative Development
Audience Identification & Focus Groups
Brand & Messaging
Website Design
Digital Strategy
Creative Content
Launch
Build Your Future / Build Arizona
Timeline
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September
Hire Full-Time Person
Partnership with BYF & AGC
Audience Identification & Focus Groups
Brand & Messaging
October & November
Website Design
Creative Content
Videos
December
Testing
Media Placements
January 2019
Launch
Creative Timeline
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“We are building Arizona’s underground infrastructure”
Marcia Veidmark – SSC Underground 14
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“I am building an innovative team to pioneer the revolution of residential construction.”
Rich Gallagher – Erickson Companies
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Thank you!
Next Steps:
Be a Builder!www.PhoenixChamberFoundation.com/Construction
Jennifer Mellor
Vice President, GPCF
[email protected] or 602-495-6491
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