Build your creative know how march 2011
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Build your creative know how Lucy Gower - Innovation and Development Manager NSPCC @lucyinnovation
Transcript of Build your creative know how march 2011
Build your creative know how
Lucy Gower - Innovation and Development Manager NSPCC
@lucyinnovation
Today
• What is innovation?
• Developing an attitude for Innovation
• Innovation essentials
• How to generate fresh ideas – and develop the best ones
• Fun
Creativity having the ability or power to create: human beings are creative animals
Innovation introducing something new – actioning your idea
Small fish
Small steps
Giant leap
Why bother with innovation?
1. What’s in it for you?
2. What’s in it for the organisation?
“As an organisation we need to be creative to remain competitive –
especially now”
“If you are perceived as creative you are asked to be involved in more projects, and people get to know you – that can
only be a good thing”
“Makes things more fun”
Innovation Essentials
1. Buy in 2. Focus 3. Insight 4. Break patterns 5. Lots of ideas 6. Develop the best ideas 7. Process 8. Make it real 9. Recruit bright sparks 10. Just do SOMETHING…and learn
1. Buy in
Solving the right problem “When you are up to your neck in
alligators - its difficult to remember that your original
objective was to drain the swamp”
Funnel of Focus
What
How
“If I had one hour to save the world, I would spend the first 55
minutes analysing the problem and then 5 minutes on the
solutions” Einstein
3. Insight
“insights get to the heart of people’s thoughts and behaviours – providing
inspiration to grow your business”
Research International
If I had asked people what they wanted they would have asked
for a better horse. Henry Ford
It's really hard to design products by focus groups. A lot
of times, people don't know what they want until you show it to
them Steve Jobs
customer vs design
What pets do these people own?
"I think there is a world market for maybe five
computers.” Thomas Watson, chairman of IBM, 1943
"Who the hell wants to hear actors talk?” H. M. Warner,
Warner Brothers, 1927
4. Break patterns
“Problems cannot be solved by thinking within the framework
in which they were created”
“Insanity: doing the same things over and over again and
expecting different results”
Break Patterns
5. Diverge
Generate a LOT of ideas
5. LOTS of ideas
Plan your ideas session
• Mix of people
• Focus
• Environment
• Timing
• Break patterns
• Follow up
Rules!
Lots of ideas
Listen and build on others ideas
No idea killers
Respect others opinions
Enjoy yourself
Engage your inner child
“ A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke, or worried to death by a frown on the right person’s brow”
Charles Brower
Suspend + understand + nurture
SUN
Tools to break patterns
Re expression
Related worlds
Revolution – ‘What If?’
Breaking Patterns
Re-expression
“I imagined myself as a virus or cancer cell and tried to sense what it would be like” Jonas Salk
Re expression
Breaking Patterns
Related Worlds
Where else is my challenge faced?
Swipe with glee
Breaking Patterns
Revolution
Break the rules
Ask What if?
7. Process
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Focus
Income
Awareness
New markets
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6. Develop your best idea
keep it simple
• Is it better? (for volunteers/donors/service users)
• Is it simpler? (for staff)
• Is it cheaper? (for organisation)
Measuring Innovation
Inputs - financial resources, people engaged, number of ideas generated
Outputs - no of new ideas, ideas piloted, revenue and profit
Process - conversion of idea into cash, benchmark against competitors
If I had asked people what they wanted they would have asked for
a better horse. Henry Ford
What are you going to do Mr Edison - put one in every town in the
country?! Congress to Edison regarding the
telephone
8. Make it real
Its never enough just to tell people about some new insight. Rather, you have to get them to experience it in a
way that evokes power and possibility. Instead of pouring
knowledge into people's heads, you need to help them grind a new set of
eyeglasses so they can see the world in a new way.
John Seely Brown Seeing Differently:
Insights on Innovation
9.Recruit bright sparks
Recruit a team of talent
Mix of different experiences, knowledge, skill and styles
10. Do SOMETHING and learn
“I have not failed. I've just found 10,000 ways that won't work.”
Thomas Edison
“To develop working ideas efficiently - I try to fail as quickly as I can.”
Richard Feynman 1965 Nobel prize winner
You are the Latest innovations in Fundraising
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You are Innovation pioneers
Innovation Essentials
1. Buy in 2. Focus 3. Insight 4. Break patterns 5. Lots of ideas 6. Develop the best ideas 7. Process 8. Make it real 9. Recruit bright sparks 10. Just do SOMETHING…and learn
Find out more CCCD:(E!D()7%%
Sticky Wisdom ?What if! The Innovation Company
Linchpin Seth Godin
Switch Chip and Dan Heath
Business beyond the Box John O’Keefe
Breakthrough Thinking for Non Profit Organisations Bernard Ross Clare Segal
Create! Mark Butcher
