Build Your Business with a Powerful WGBH Sponsorship · §Savorpage for recipes from one of...
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Build Your Business with a Powerful WGBH Sponsorship
MEDIA KIT
TELEVISION • RADIO • DIGITAL • ADDITIONAL PLATFORMS
Build Your Business with a Powerful WGBH Sponsorship
MEDIA KIT
TELEVISION • RADIO • DIGITAL • ADDITIONAL PLATFORMS
2Local Corporate Sponsorship
Local Corporate Sponsorship
ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship
Build a Powerful Multimedia Sponsorship with WGBHWGBH offers companies the opportunity to align their brand with the nation's flagship public media organization. WGBH offers sponsorship on all these platforms to extend your reach, and sponsor messages stand out in our uncluttered environment.
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Our clients are ecstatic about our support of WGBH. It’s been the most positive thing that we’ve done in 44 years and we are going to continue.
LEGACY FINANCIALPaul MauroManaging Partner
3Local Corporate Sponsorship
Local Corporate Sponsorship
ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship
Associate Your Brand with the Best Television on Television
History, drama, news, public affairs, science, nature, lifestyle and children’s programming— WGBH television offers an unparalleled array of award-winning programming and sponsorship opportunities.
Customized sponsorships meet your marketing goalsProgram sponsorships: From Nova and PBS NewsHour to Simply Ming and Sesame Street, align your brand with an iconic program and engage its loyal audience.Genre sponsorships: Sponsor a program genre to target audiences that have a passion for arts, news, cooking, or children’s programming.Run-of-schedule sponsorships: Broaden your reach to the valuable public TV audience with a run-of-schedule sponsorship across a wide range of quality programs.
Reach the valuable WGBH audienceWGBH viewers are more likely to have:
114
124
132
135
137
Contributed to an arts/cultural organization in the past 12 months
Own a home valued at $1MM+
Investments in money market funds
Investments in mutual funds
Attended a dance/ballet performance in the past 12 months
How to read: Compared to the average Boston Adult 18+, PBS viewers are 37% more likely to have investments in money market funds.
MARKET AVERAGE
QualityPBS viewers are more than 2X as likely to believe that PBS sets the standard for television versus the cable networks.
Impact44% of PBS viewers are more likely to buy a product or service from a PBS sponsor than from an advertiser on a broadcast network.
Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018
Television
Source: Scarborough–Boston Metro 8/17–8/19 WGBH M–Su 4am–2am
Marketing & Research Resources, Inc (M&RR), Jan 2020
For the 17th year in a row…
4Local Corporate Sponsorship
Local Corporate Sponsorship
ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship
How to read: Compared to the average adult 18+ in the Boston DMA, listeners of 99.5 are 108% more likely to have attended a symphony concert or opera in the past 12 monthsSource: Scarborough–Boston 8/17–8/19, 99.5 M–Su 6a–12m Cume, past 12 months
Attended a symphony concert, opera, etc.
Contributed to an arts/cultural organization
Attended a dance or ballet performance
Attended live theater 130
145
173
189
208
Visited an art museum
MARKET AVERAGE
2%5%6%
39%
Age 12–17
Age 18–24
Age 25–34
Age 35–64
Age 65+
99.5 Classical Radio Boston connects with listeners in Boston and the surrounding area by playing music to accompany a busy, rich lifestyle. The region’s only 24/7 classical music station, WCRB attracts a valuable and hard-to-reach audience of classical music fans. These well-educated, affluent consumers are listeners your company wants to reach!
WCRB devotes more time than any other station in the country to broadcasts by local arts organizations, with more than 50 full-length broadcasts by the Boston Symphony Orchestra, along with other concerts recorded and produced by WCRB by the Handel and Haydn Society, the New England Conservatory, the Boston’s Children’s Chorus, Rockport Music, the Steinway Society Piano Competition, the Cantata Singers, The Boston Early Music Festival and others.
Unique to ‘CRB in the public radio space, sponsors have the ability to air either 15- or 30-second messages in 99.5’s uncluttered all-classical environment.
Affluent ListenersIn comparison to the average adult in the Boston market, listeners of 99.5 Classical Radio Boston are:
45% more likely to own a home worth $750,000+
30% more likely to earn $100,000+
Source: Scarborough–Boston 8/17–8/19, 99.5 M–Su 6a–12m Cume
Audience Composition48% of WCRB’s audience
is A35–64
Reach a Loyal and Enthusiastic Audience of Classical Music Lovers
Featuring broadcasts from Symphony Hall and WGBH’s Fraser Performance Studio
Listeners of 99.5 Classical Radio Boston are more likely in the past 12 months to have…
Source: Nielsen Audio/TAPSCAN, Oct 2019 Weekly Cume
5Local Corporate Sponsorship
Local Corporate Sponsorship
ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship
Award-winning news with local in-depth reporting, perspective and exclusive
content form the core of the programming lineup on 89.7 WGBH, Boston’s Local NPR.
With a sponsorship message on 89.7, you’ll reach a valuable public radio listener who is loyal to 89.7’s vibrant blend of exclusive content: popular national programs from NPR like Morning Edition and All Things Considered, the full array of Marketplace programs, plus explorations of local issues that are important to your customers.
Reach the Engaged News & Information Audience
89.7 is award-winning§ Winner of one National and six
Regional 2019 Edward R. Murrow Awards
Source: GfK MRI 2019, Doublebase
One of New England’s largest newsrooms
Government and Its ImpactMike Deehan,State House Reporter
Justice, Security and InvestigationsPhillip Martin, Senior Investigative Reporter
Higher Ed and K–12Kirk Carapezza, Higher Education Editor
The Curiosity DeskEdgar B. Herwick III, Reporter
89.7 WGBH BEATS WGBH BUREAUS When compared to the average adult NPR listeners are:
§ 259% more likely to have a doctorate degree
§ 235% more likely to be an active member of any group that tries to influence public policy or government
§ 101% more likely to have a household net worth of $1M+
§ 94% more likely to have an investment portfolio worth $250K or more
WGBH NEWS Bureaus§ Cape Cod§ Dorchester§ State House§ Springfield§ Worcester
Covering the Commonwealth
6Local Corporate Sponsorship
Local Corporate Sponsorship
ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship
WGBH.org is a destination for ‘GBH fans who want to engage with our in-depth content, stream classical and news programs, and opt in for eNewsletters to stay informed about all of the terrific programming and events available at WGBH. WGBH.org has over 1MMmonthly visits.* Expand your reach of the WGBH audience with display ads positioned throughout the site.**
Expand Your Reachwgbh.orgDigital
Reach a valuable audience on wgbh.org
Digital DemographicsWGBH.org delivers public media advantages§ Desirable demographic§ Trusted, brand-safe environment§ Benefit from the WGBH “halo effect”§ Multiplatform sponsorship opportunity with
television and/or radio in a non-commercial and uncluttered landscape
§ Value for your sponsorship dollar*Source: Google Analytics, Oct 2019 | **The ad creative must be in keeping with the non-commercial nature of public media.
320 x 50 Display Ad
Display Ad Sizes§ 970 x 250 § 300 x 250
§ 970 x 90 § 320 x 50
§ 728 x 90 § 234 x 60
300 x 250 Display Ad
970 x 250 Display Ad
Source: Scarborough Boston 8/17–8/19; visitors to wgbh.org in past 30 days
39%
30%
31%
Adults 35–54
Adults55+
Adults 18–34
126
133
144
155
174A post-graduate degree
Attended a symphony concert, opera, etc. in the past 12 months
A household income of $250K+
Dined at an upscale restaurant in the past month
A home with a market value of $750K+
Visitors to wgbh.org are more likely to have:
How to read: Compared to the average A18+ in the Boston DMA, visitors of wgbh.org are 74% more likely to have a post-graduate degree
Source: Scarborough–Boston 8/17–8/19; visitors to wgbh.org in past 30 days
MARKET AVERAGE
7Local Corporate Sponsorship
Local Corporate Sponsorship
ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship
Introducing the new ’GBH magazineEXPLORE WGBH coming in September
The all-new EXPLORE WGBH magazine features an engaging new design with original content that invites members to explore WGBH in the community and on television, radio and online. In this new magazine, ’GBH members will find new robust sections—Drama, Journalism, Science, For Kids, History & Culture and Living—with lots of photos and a mix of highlights from across all of WGBH’s programming, including WGBH 2, WGBX 44, 89.7, WCRB, World Channel, Create, Passport and more.
§ Behind-the-scenes articles and interviews with producers and filmmakers § Live and Learn featuring WGBH’s work in education and outreach to students and teachers § Happenings about fun WGBH community events§ All Ears highlighting the stories and music that make WGBH and WCRB favorite radio
destinations§ Savor page for recipes from one of WGBH’s award-winning cooking shows or Time Out,
a crossword puzzle with clues from popular programming§ Come Join Us monthly calendar of WGBH events
NEW DESIGNAND CONTENT!
HALF PAGE BANNER AD(Double Truck Ad)
EXPLORE WGBH is one of the most popular member benefits!§ 162,000 circulation§ Over 50% refer to it multiple times a monthSource: Explore! Circulation Feb–Jul 2020 WGBH Member Survey February 2020
8Local Corporate Sponsorship
Local Corporate Sponsorship
ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship
WGBH's rich roster of events offer unique sponsorship opportunities that put sponsors face to face with their target audience, whether it’s bibliophiles, music lovers, thought leaders, foodies, or families. Our audience appreciates the corporations that make the events they value possible.
Make a Lasting Impression on Prospective Clients with a WGBH Event
BOOKSMeet the AuthorBi-MonthlyThe Forum Network, Boston Public Library and American Inspiration partnership series presents video conversations featuring celebrated authors and their new books.
Beyond the PageMonthlyThe WGBH Book Club provides reading goals and discussion questions so that bookworms don’t go through the journey alone. Each event features an author and is hosted by a WGBH personality.
FAMILIESWGBH’s Day of ExplorationSpring 2021WGBH welcomes families for a day of exploration of science, music, art, and engineering, along with PBS KIDS characters.
WGBH FunFestSummer 2021The popular event returns to WGBH’s studios with family entertainment and treats.
Events
THOUGHT LEADERSThe Boston Speaker SeriesSelect Weeknights 2020
Seven speakers offering diverse opinions, profound insights and fascinating discussions on a broad scope of issues.
WGBH News ForumQuarterlyThis news-focused series provides a closer look at the 2020 election season and brings reporters, information, and experts to the conversation.
WINE & FOODTaste of WGBHFall 2020Wines from around the world and local artisan fare are the focus of this three-day festival of food and wine.
Valentine’s Day EventFebruary 2021Guests will satisfy their palates with the perfect pairing wines, craft beers and desserts. They hear straight from the brewers, bakers and wine makers.
9Local Corporate Sponsorship
Local Corporate Sponsorship
ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship
Pledge Savor the Spotlight as a WGBH Pledge Drive Sponsor
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A WGBH corporate pledge drive sponsorship brings visibility and prestigeReach thousands of viewers across New England as the sponsor of a WGBH pledge drive. Your employees will appear on air as your corporate challenge grant inspires viewers to join you in supporting WGBH’s award-winning programming.
WGBH's programming informs, educates and elevates the entire community, young and old. Walmart is proud to partner with WGBH because your mission enhances the quality of life in greater Boston.
–Chris Buchanan, Director, Public Affairs and Government Relations, Walmart
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§ Gain valuable TV exposureYour company and employees will appear on air across the New England region, reaching thousands of potential customers and clients.
§ Enhance your corporate imageReinforce your association with the respected PBS brand—one of the most trusted public organizations in America.
§ Demonstrate your corporate philanthropyYour company’s support for high-quality, educational programming will be front and center throughout the pledge drive.
§ Enhance employee relationsBoost employee morale and camaraderie while offering your employees a fun and meaningful way to give back to the community.
§ Leverage additional supportAs a corporate sponsor, your contribution serves as a springboard for other pledges, challenging viewers to match your gift. Here’s a sample announcement:
“We have a challenge from [company name] of [location], [description of business]. They will match all gifts of [$XX]. If you act now, you can double your gift to WGBH, thanks to [company name]”
10Local Corporate Sponsorship
Local Corporate Sponsorship
ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship
Weekday Programming
Monday Tuesday Wednesday Thursday Friday
6am PBS KIDS
5pm Ask This Old House
5:30pm BBC World News America
6pm PBS NewsHour
7pm Greater Boston Beat the Press
7:30pm Rick Steves' Europe Basic Black
8pmAntiques Roadshow
SpecialsNature This Old House
British Antiques Roadshow
8:30pm Open Studio
9pm Antiques Roadshow NovaSpecials Specials
10pm Independent Lens / POV Frontline Specials
11pm Amanpour and Company
12am Greater Boston
12:30am Rick Steves' Europe
11Local Corporate Sponsorship
Local Corporate Sponsorship
ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship
Sunday
Sunday6am PBS KIDS
10:30am Open Studio
11am Weekends with Yankee
11:30am Field Trip with Curtis Stone
12pm Samantha Brown's Places to Love
12:30pm Curious Traveler
1pm Nova
2pm Specials
8pm Last Tango in Halifax
9pm Masterpiece
10pm Cobra
11pm Professor T
Saturday6am PBS Kids
10:30am Sara's Weeknight Meals
11am New Orleans Cooking
11:30am Jacques Pepin: Heart & Soul
12pm Flavor of Poland
12:30pm Pati's Mexican Table
1pm Moveable Feast with Fine Cooking
1:30pm Lidia's Kitchen
2pm Simply Ming
2:30pm My Greek Table
3pm America's Test Kitchen
3:30pm Cook's Country
4pm Chris Kimball's Milk Street
4:30pm Classic Woodworking
5pm This Old House
5:30pm Ask This Old House
6pm Rick Steves’ Europe
6:30pm British Antiques Roadshow
7pm Specials
9pm Masterpiece
10pm Cobra
11pm Basic Black
11:30pm Stories from the Stage
Weekend Programming
12Local Corporate Sponsorship
Local Corporate Sponsorship
ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship
Weekday Programming
Monday Tuesday Wednesday Thursday Friday6am Amanpour and Company
7am Rick Steves' Europe
7:30am Travelscope
8am Lidia's Kitchen
8:30am Chef's Life
9am Great British Baking Show
10am Pati's Mexican Table
10:30am Sarah's Weeknight Meals
11am The French Chef Julia Child Cooking
11:30am America's Test Kitchen from Cook's Illustrated Cook's Country Milk Street
12pmArts Specials
SpecialsSpecials
NatureThis Old House
12:30pm Ask This Old House
1pm Antiques Roadshow Nova Specials
2pm PBS KIDS
7pm Great British Baking Show
8pm Midsomer Murders Last Tango In Halifax
Martin Clunes’ Islands of America
Miss Fisher’s Murder Mysteries
Washington Week
8:30pm Beat the Press
9pmSilent Witness Masterpiece Doc Martin Delicious
Firing Line
9:30pmFrontline
10pmHinterland Cobra Resistance Masterpiece
10:30pm Specials
11pm PBS NewsHour
12am Ask This Old HouseSpecials Nature Specials
Washington Week
12:30am Antiques Roadshow Firing Line
13Local Corporate Sponsorship
Local Corporate Sponsorship
ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship
6am Second Opinion
6:30am To the Contrary with Bonnie Erbe
7am Consuelo Mack Wealth Track
7:30am Firing Line
8am Beat the Press
8:30am Basic Black
9am Washington Week
9:30am Amanpour and Company
10:30am MotorWeek
11am On Story
11:30am Open Studio
12pm Escape to the Chateau
1pm Steve Raichlen’s Project Smoke
1:30pm Lidia's Kitchen
Weekend Programming
Saturday
6am PBS Kids
11am Specials
12pm Nova
1pm Nature
2pm Specials
3pm Antiques Roadshow
4pm Rick Steves' Europe
4:30pm Windows to the Wild
5pm PBS NewsHour Weekend
5:30pm Beat the Press
6pm Specials
11pm Austin City Limits
12am Bluegrass Underground
12:30am Chef’s Life
2pm Simply Ming
2:30pm Milk Street
3pm New Scandinavian Cooking
3:30pm Flavor of Poland
4pm Stories from the Stage
4:30pm Articulate with Jim Cotter
5pm PBS NewsHour Weekend
5:30pm Open Studio
6pm Specials
8pm Latino Americans
9pm Specials
Sunday
14Local Corporate Sponsorship
Local Corporate Sponsorship
ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship
Programming
Saturday6am The Pulse
7am Wait Wait… Don't Tell Me!
8am Weekend Edition
10am On the Media
11am Wait Wait… Don't Tell Me!
12pm Innovation Hub
1pm This American Life
2pm Snap Judgement
3pm A Celtic Sojourn
6pm Live from Here with Chris Thile
8pm Says You!
9pm Jazz with Eric in the Evening
12am Jazz 24/7
Sunday6am On Being
7am The New Yorker Radio Hour
8am Weekend Edition
10am Hidden Brain
11am Wait Wait… Don't Tell Me!
12pm On the Media
1pm Reveal
2pm The Moth
3pm Milk Street Radio
4pm Travel with Rick Steves
5pm All Things Considered
6pm Under the Radar with Callie Crossley
7pm Selected Shorts
8pm Arts & Ideas
9pm Jazz with Eric in the Evening
12am Public Radio Remix
3am BBC
Monday–Friday4:50am Early Edition
5am Morning Edition/Marketplace Report10am 1A
11am Boston Public Radio
2pm The Takeaway
3pm PRI's The World
4pm All Things Considered
6pm Marketplace
6:30pm In It Together with Arun Rath (Mon–Thu)All Things Considered (Fri)
7pm PBS NewsHour8pm PRI's The World
9pmBoston Public Radio (Mon–Wed)Innovation Hub (Thu)Jazz with Eric in the Evening (Fri)
10pmBoston Public Radio (Mon–Wed) Radiolab (Thu)Jazz with Eric in the Evening (Fri)
11pmSound Opinions (Mon) The Takeaway (Tue–Thu)Jazz with Eric in the Evening (Fri)
12am As It Happens (Mon–Thu) Jazz Night in America (Fri)
1am Public Radio Remix (Mon–Thu) Jazz 24/7 (Fri)
15Local Corporate Sponsorship
Local Corporate Sponsorship
ONE GUEST STREET | BOSTON, MA 02135 | 617.300.3730 | wgbh.org/sponsorship
Programming
TANGLEWOOD SCHEDULE | July and August
REGULAR SCHEDULE | September – June
Saturday6am Classical Music with Tyler Alderson
11am Classical Music with Jessie Jacobs
4pm Classical Music with Roger Pierce
7pm Classical Music with Alan McLellan
8pm BSO Encore
10pm Classical Music with Alan McLellan
Sunday5am Pipedreams6am The Bach Hour with Brian McCreath7am Boston Sunday Brunch12pm Classical Music with Jessie Jacobs4pm Classical Music with Roger Pierce7pm WCRB In Concert
9pm Classical Music with Alan McLellan
Monday–Friday5am Classical Music with Laura Carlo
10am Midday Escape
3pm Classical Music with Chris Voss
8pm Classical Music with Alan McLellan
Monday–Friday
5am Classical Music with Laura Carlo
10am Midday Escape
3pm Classical Music with Chris Voss
8pm Tanglewood Mini-Festival (7/6-8/21)
Saturday6am Classical Music with Tyler Alderson
11am Classical Music with Jessie Jacobs
4pm Classical Music with Roger Pierce
7pm Classical Music with Alan McLellan
8pm Tanglewood Encore
10pm Classical Music with Alan McLellan
Sunday5am Pipedreams6am The Bach Hour with Brian McCreath7am Boston Sunday Brunch
12pm Classical Music with Jessie Jacobs4pm Classical Music with Roger Pierce
7pmWCRB In Concert (July)Classical Music with Alan McLellan (August)
9pm Classical Music with Alan McLellan
Laura Carlo Ron Della Chiesa Brian McCreath Alan McLellan Chris VossJessie JacobsTyler Alderson
Photo Credits: ©Lisa Abitbol/WGBH, *©WGBH/Matt Kalinowski