(SEM ) Build Your Brand & Maximize Revenue SEARCH ENGINE MARKETING.
Build Your Business Online: Drive Traffic, Maximize Marketing
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Transcript of Build Your Business Online: Drive Traffic, Maximize Marketing
Build Your Business Online:Drive Traffic, Maximize Marketing
Mike Whaling, 30 Lines@30lines // #wccbus
How do we help our customers
buy more stuff?
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via Moz
How do we get prospects
to our website?
@30lines // #wccbus
Build Your Online Presence
Website & Blog
Social / PR Email Advertising
Local Listings Rich MediaReviews
@30lines // #wccbus
via Moz
How does each piece of our presence help tell our storyat each step in the funnel?
Create the online presence
you wantprospects to see.
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For Today
• Content Marketing: Don’t overthink it
• SEO: WordPress is the tool for the job
• Email: From your website to their inbox
• Landing Pages: Keep it simple
• Social Media: Keep social users on your site
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Create
exposure.
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What kinds of content?
• Blog posts• FAQs• Infographics• Checklists• How-to guides• Lists
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• Case studies• Testimonials• Behind the scenes• Tutorials• Videos• Podcasts
Be easy to
discover.
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What good is a great website
if no one ever sees it?
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Be easy to
discover.
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SEO? Predicting the future
Be easy to
discover.
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What determines your rank?
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Get this plugin:
WordPress SEO by Yoast
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WordPress SEO
WordPress SEO
• “Pretty” permalinks
• Meta titles and description
• Good, descriptive links (Breadcrumbs)
• XML sitemap (Submit this to GWT, BWT)
• Social shareability (Facebook, Twitter, G+)
• Site speed! (Especially on mobile)
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Be
visual.
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Street View Inside
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Be
mobile ready.
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Provide
validation.
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Find others to help
tell your story.
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Get this plugin:
Schema Creator
Make it
easy to follow.
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Get this plugin:
Pippity
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Use this tool:
MailChimp
Make it
easy to share.
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Get this plugin:
Jetpack
Know what
successlooks like.
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Get this plugin:
Gravity Forms
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Send autoresponders
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Measure sales/leads
Leads generated: 63
Average value of each customer lease: $17,640 (over 18 mos) Closing ratio from website: 10%Each lead is worth: $1,764
Total traffic to site: 1,870 unique visitors
Each unique visit is worth: $60.40Top converting referral sources:
1. Google Organic (25)2. Direct Traffic (21)3. Company Portfolio Site (7)4. Craigslist (4)5. Bing (3)6. Apartments.com (1)
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via Moz
Build Your Online Presence
Website & Blog
Social / PR Email Advertising
Local Listings Rich MediaReviews
@30lines // #wccbus
WordPress Plugins
• SEO: WordPress SEO by Yoast, Scribe
• Contact Forms: Gravity Forms
• Subscription Popups: Pippity
• Landing Pages: Premise, LeadPages
• Social: TurnSocial, JetPack, SocialFlow
• Ecommerce: Shopp, WooCommerce
• Branding: Login Logo, YOURLs Link Creator
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Other Tools
• GREAT VISUALS (Google Business Photos)• Email service provider (ESP: MailChimp)• Google Analytics• Google Webmaster Tools• Freshbooks• Stripe• Dropbox
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Let’s talk.
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Mike Whaling, 30 Lines30lines.com
614.859.5030
@30lines // #wccbus