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Sponsored Content, Advertising, and Integrated Marketing

2020 Media Kit

BUILD YOUR BUSINESS AND BRAND THROUGH GENDER DIVERSITY IN

TRANSPORTATION

™ WIT eNews

Sponsored Content, Advertising, Integrated Marketing | 2020 Media Kit | 2

Dear WIT Members and Colleagues,

The mission of the Women In Trucking Association is to encourage the employment of women in the trucking industry, to promote their accomplishments and to minimize the obstacles they face. Tie your organization to this mission through sponsored content, advertising and thought leadership strategy in our official channels – including Redefining the Road magazine, WIT eNews (e-newsletter), social media, website, the WIT blog, and the Accelerate! Conference & Expo.

These channels bring together a community of professionals seeking to educate the market and encourage gender diversity. Combined, these channels reach nearly 50,000 readers, followers, and WIT members. These professionals are in diverse roles that range from Leadership, Operations, and Safety to HR/Talent Management, and Sales and Marketing.

An award-winning magazine, Redefining The Road is distributed three times a year to our entire membership, at industry events, and is available in a digital format to reach thousands more. WIT eNews is distributed weekly for more timely industry news and need-to-know information to WIT members and other industry professionals. And of course, thousands of readers and followers consume the market intelligence and information on the WIT website, blog, and social media channels.

While each channel is unique in its format and following, they all share the same business approach. Through relevant content, they attract and retain loyal, captive decision-makers with whom you want to build your brand, your reputation, and your business. There’s no other way to more effectively tie your brand directly to the important issue of gender diversity in North American transportation!

Thanks for your support,

Ellen Voie, President and CEO Women In Trucking

Published by:

MindShare Strategies, Inc.

758 Quail Run, Waconia, MN 55387 USA

For more information and to place advertising:

Carleen Herndon,

Vice President, Business Development

Women In Trucking Association

888-464-9482

[email protected]

> Visit Redefining the Road

™

2020 Media Kit: Sponsored Content, Advertising,

and Integrated Marketing

™ WIT eNews

https://www.womenintrucking.org/redefining-the-road-magazine


WHAT ARE YOUR GOALS?

Whether you want to showcase your expertise, create buzz about your brand or recruit new talent, we can help. The list below is a good starting point for exploring your options. Then contact us to start a conversation. Together, let’s connect you with the decision-makers, influencers and professionals you need to reach!

Lead Generation

White PapersSponsored EmailsIn-Person Events

Virtual Conferences

Thought Leadership

Sponsored ContentRedefining the Road magazineWIT eNewsWhitepapers

Women In Trucking Blog

Speaking Opportunities

Accelerate! Conference & Expo

Virtual Accelerate! Conference

Brand Awareness

WIT eNewsRedefining the Road magazineBanner Ads (Website)Accelerate! Conference & ExpoVirtual Accelerate! Conference Social Media

Table of Contents

Message from Ellen Voie ....................................page 2

Sales Consultant Contact Information .............page 2

Table of Contents ................................................page 3

Market Demographics (Segment, Titles,

Gender, Type, Reach by Channel) .....................page 4

Partial List of Corporate Members ............. pages 5-6

Redefining the Road Editorial Calendar ...........page 7

WIT Partners ........................................................page 7

Recognition Initiatives: Top Lists ......................page 8

Redefining the Road Magazine Rates ..............page 9

Redefining the Road Magazine Deadlines .......page 9

RTR Production Specs .....................................page 10

WIT eNews Banner Ads and Sponsored

Content ..............................................................page 11

WIT eNews Content Marketing/Thought

Leadership .........................................................page 11

Dedicated Sponsored Emails ..........................page 12

Website Sponsored Content ...........................page 12

Social Posts .......................................................page 12

Whitepaper Campaigns ....................................page 12

Virtual Accelerate! Conference

Sponsorship & Booth Packages ............. pages 13-16

Networking Events

Conference & Expo ................................... pages 17-18

Conference A La Carte ............................. pages 19-21


MARKET DEMOGRAPHICS

Market Segment Titles

Recruiting

Other

Technology

Consulting

Trucks, Trailers & Accessories

Professional Services

Education & Associations

Trucking & Logistics 39%

15%

12%

9%

6%

5%

5%

9%

Industries

Business Development/Sales

CEO/President

HR/Talent Management

Operations

Professional Driver

Titles

8.5%

8.5%

22.5%

33.5%

Marketing 5%

Other 11%

11%

* Based on members reporting their titles

Student Membership

Other

Corporate – School or Non-Profit

Individual, Non-Driver

Corporate - 250 or Fewer Employees

Truck Driver

Corporate - 250+ Employees

Type

30%

34%

14%

10%

5%

6%

1%

Nearly 1.4 million website and blog visitors since 2016

Gender

15.5%84.5%

21K+ 8.5K+Followers on Twitter

Followers on LinkedIn

13K+Followers

on Facebook

Type

Reach by Channel

16,200 print, digital and pass-along readership

WIT eNews Readership:Nearly 8,000 members and prospects

™ WIT eNews


WOMEN IN TRUCKING - CORPORATE MEMBERS

A&J Truck Driving SchoolA+ Compliance Group LLCAAA School of TruckingABF FreightAccelerated Transport, LLCAcme Truck LineActive USAACUITYAg Trucking IncAGT Global LogisticsAir ProductsAirtab, LLCAlabama Motor Express, Inc.Alamo Truck Driving SchoolAlexandria Technical and Community CollegeAll State Express, Inc.Allstar DrayageAmazonAmerican Bakers AssociationAmerican Central TransportAmerican Fleet ChemicalsAmerican Logistics Aid Network (ALAN)American Petroleum InstituteAmerican Transportation Research InstituteAmerican Truck Dealers (ATD)American Truck Historical SocietyAmous InternationalAnderson Transport, LLC.Andy Transport Inc.Aon Risk SolutionsApex Capital CorporationArfsten Transfer, IncAria Logistics LLCArmour Transportation SystemsArrow Truck SalesASR Solutions LLCATA’s Technology & Maintenance CouncilAtlantic Coast TruckingAuction Transport Services Inc.Auto Truck TransportAveritt ExpressB&B TruckingBalch Logistics, LLCBeacon Roofing SupplyBelt & Bruner, P.C.Bendix Commercial Vehicle Systems LLCBenesch, Friedlander, Coplan, & AronoffBennett International GroupBibby Transportation FinanceBig Level Trucking Inc.Big M Transportation, Inc.Black Bear Trucking LLCBlitch Westley, S.C.Blue Beacon Truck WashBlue Dolphin Transport Inc. dba Expedited TransBlue Edge Marketing Ltd.

BMO Transportation FinanceBobit Business MediaBolt ExpressBoyd Bros. TransportationBrenny Transportation, Inc./Brenny Specialized, Inc.Bruckner Truck SalesBulk or Liquid Transport, LLC (BOLT)C. BLACKBURN INC.C.A.T.C.L. Services, Inc.C&K Trucking, LLCCalArk Trucking CompanyCalhoun Truck LinesCalifornia Trucking AssociationCapacity Southeast Agency, LLCCarbon ExpressCargo Transporters, Inc.CarMaxCarriersEdgeCarvanaCDL.comCDLjobs.comCenterlineCentral New Mexico Community CollegeCentral States Trucking (CST), Inc.CFICH RobinsonCheetah Software SystemsClark Freight LinesClark TransferClassADrivers.comClean HarborsColdiron CompaniesCollege of Southern MarylandColorado Motor Carriers AssociationCommercial Vehicle Safety Alliance (CVSA)Concept Financial Group, Inc.Conversion Interactive Agency, LLCConvoy IncCoreFund CapitalCorporate Medical Services IncCorrigan Johnston Risk Advisors, Inc.Corrigan Moving SystemsCovenant TransportCraftsmen Utility TrailerCrestwood Transportation LLCCrete Carrier CorporationCrop Production Services, Inc.Crowley, Inc.CRST International, Inc.CSA Advisors LLCCumberland International TrucksCummins Inc.CVTA-Commercial Vehicle Training AssociationCWRV TransportD.W. Story & Associates, Inc.

D&D Transportation Services IncDaimler Truck FinancialDart Transit CompanyDaseke Inc.DAT SolutionsDavis Express, Inc.Day & Ross Transportation GroupDC VelocityDean FoodsDedicated SleepDedicated SystemsDelivery Express, Inc.Design TransportationDHL Supply ChainDiesel Express LogisticsDiversified Transfer & StorageDixon Insurance IncDMC Insurance, Inc.DMTBDollar GeneralDOT Number StoreDot Transportation, Inc.DrayNowDrew Eckl & Farnham, LLPDrive My WayDriverFacts, Inc.DriverReach, LLC.DriverSource, Inc.DrivewyzeDupre LogisticsEastern Iowa Community CollegesEatonEmbark Trucks Inc.EPES Transport System, LLC.Equinox Business SolutionsEROADEspyrEstes Express LinesExosent Engineering LLCEXP Delivery SolutionsExpediter Services LLCExxact Express Inc.Fairway Transit, Inc.FedEx Custom CriticalFedEx ExpressFedEx FreightFEPCO Container, Inc.Fifth Wheel FreightFinancial Carrier Services LLCFind My Silver LIning, Inc.FindATruckerJob.comFirstFleet, Inc.FirstLine Funding GroupFleet AdvantageForager Logistics LLCForeman Bros., Inc.

Fox Valley Technical CollegeFreight Broker Agent SchoolFreightliner TrucksFrito-LayFumoto Engineering of AmericaFuso New Zealand LimitedFX LogisticsGarner Trucking, Inc.Georgia Tank Lines, LLCGiltner Logistic Services, Inc.Global Express Transportation Inc.Gordon Food ServiceGrammer Industries, Inc.Great DaneGreat Plains Transport IncGreat Plains Trucking, Inc.Great West Casualty CompanyGroup1201GSC ProjectsGuaranteed Transport ServiceGulick LogisticsGully TransportationH.O. Wolding, Inc.Hamrick SchoolHarvard Group InternationalHawkeye Community CollegeHDA Truck PrideHealthy Trailer LLCHealthy Trucking Association of AmericaHeavy Metal Truck Training SchoolHeniff Transportation Systems, LLCHerc Rentals IncHirschbach Motor LinesHNI Risk Services, Inc.Hogan Transports, Inc.Holland, Inc.Hot Shot’s SecretHowes LubricatorHUB International Transportation Insurance Services, Inc.Hudson Insurance GroupHumber Institute of Technology & Advanced LearningHyndmanHyundai TransleadIANA-Intermodal Association of North AmericaIFDAIke Robotics Inc.IMMIIndiana Motor Truck AssociationIndustrial Transport Services, LLCInsight Technology, Inc DBA - FactorloadsInstructional Technologies, Inc.International Express Trucking, Inc.Intl. Society of Recruiting & Retention ProfessionalsInternational Transportation Services Inc.International Trucking School of Michigan Interstate Carrier Xpress, Inc.

Interstate Truck Driving SchoolJ. J. Keller & Associates, Inc.J.B. Hunt Transport, Inc.Jayne DenhamJBS Carriers, Inc.Jenny Tipping-CPC TrainerJF MoranJH Rose Logistics, LLCJobsInLogistics.comJOC Group Inc.John Christner TruckingJoyRide Logistics, LLCJX EnterprisesK & J Trucking, IncKansas Motor Carriers AssociationKeepTruckinKencoKennesaw Transportation, Inc.Kenworth Truck CompanyKeypoint CarriersKirkwood Community CollegeKivi Bros Trucking Inc.Knichel LogisticsKRTS Transportation Specialists, Inc.Ladybird Logistics LimitedLafargeHolcimLake Cumberland CDL Training School, Inc.Lakeside International TrucksLandstar Transportation Logistics, Inc.LaunchIt Public RelationsLazer Spot, IncLFSLiberty Career Finance, LLCLiberty Logistics ServicesLion BG IncLoad To Ride TransportationLoadTrekLodgewood Enterprises LtdLogiflex IncLogistic Dynamics Inc.Logistics QuarterlyLong Brothers of Summerfield, Inc.Longhaul Trucking Co.LumaLYNC Logistics, LLCM&M CartageMacKay & CompanyMakolli USA LLCMarvin Johnson & Associates, Inc.Mathis Law GroupMaverick Transportation, LLCMay Trucking CompanyMcEwen Trucking, Inc.Mckinney Trailer Rentals (Continued)


WOMEN IN TRUCKING - CORPORATE MEMBERS

McLeod SoftwareMeijer Logistics LLCMelton Truck LinesMeraz Consultores, Inc.Michelin North America, Inc.Midwest Express, IncMidwestern Transit Service Inc.MilestoneMiller Intermodal Logistics Services, Inc.MindShare Strategies, Inc.Minnesota Trucking AssociationMississippi Trucking AssociationMister P Express, Inc.Mitchell Technical InstituteMoore TransportMother Trucker YogaMotherload Transport Services IncMotoring Matters Magazine GroupMullan Transportation LLCMurphy Hoffman CompanyMustDeliver, INCNAL InsuranceNAMA-National Automatic Merchandising AssociationNAPA Transportation, Inc.Narwhal LogisticsNational Association of Independent Truckers, LLCNational Assn. of Publicly Funded Truck Driving SchoolsNational Association of Small Trucking CompaniesNational Carriers, Inc.National Road Carriers Inc.National Tractor Trailer SchoolNational Transportation CenterNational Waste & Recycling AssociationNational Women Business Owners CorporationNationwide Auto Transport, Inc.Nationwide Transportation and Logistics Services IncNavistar, Inc.NDTA-National Defense Transportation AssociationNebraska Trucking AssociationNorth Central Kansas Technical CollegeNorth Central UtilityNorthampton Community CollegeNorthern Industrial TrainingNorthern Refrigerated TransportationNu-Way Transportation ServicesNZ Trucking AssociationOak Harbor Freight LinesOakley TransportOberg FreightOdyssey Logistics & TechnologyOld Dominion Freight LineOlin CorporationOmnitracsOn Track Truck Driving School LLCOntario Truck Training AcademyOpenforce

OTR Capital LLCOtto Transfer Inc.Over The Road-CanadaOwner-Operator’s Business Association of CanadaP&B Trucking Inc.PACCAR Engine CompanyPACCAR Leasing CompanyPACCAR PartsPanther Premium LogisticsPapa John’s Food Service / Trans Papa LogisticsParkway Transport, Inc.Parrish Leasing Inc.Paschall Truck Lines, Inc.Patriot Lift Co LLCPatterson High SchoolPedigree TechnologiesPegasus Transtech LLCPEIR Inc.Penn Power GroupPenske LogisticsPEOPLEASEPeopleNetPepperBall® LifeLitePerfect Transportation, LLCPeterbilt Motors CompanyPetroChoice Holdings, Inc.PGT Trucking, Inc.Pima Community CollegePinellas Technical CollegePitney Bowes Inc.PITT OHIOPittsburgh Institute of AeronauticsPohl TransportationPowersource Transportation, IncPrater CorpPremier Trailer LeasingPrePass Safety AlliancePrime Inc.Program Transportation, Inc.Progressive Truck Driving SchoolProMiles Software Development CorporationQuality DistributionQueensland Trucking AssociationQuick-Way, Inc.RadioNemo of North AmericaRand McNallyRaven TransportRazor International USA, LLCRed Classic TransportationReedTMS LogisticsRetread Tire AssociationRFX, IncRhode Island Trucking AssociationRihm KenworthRiverland Community CollegeRoad Transport Forum N.Z.

Rock-It Cargo USA LLCRoehl Transport Inc.Rolling StrongRuan TransportationRumberger, Kirk & CaldwellRyder System, Inc.S-2international LLCS.E. DavisS&E Productions, LLCS&H Express/Granite TransportationSaia, Inc.SchneiderScopelitis, Garvin, Light, Hanson & Feary, P.C.SelecTrucks of AtlantaSentry InsuranceShamrock Foods CompanyShareFleet Logistics Group IncSharp Transport, Inc.Sheakley UniserviceShell RotellaSherwin-WilliamsShoshone Trucking LLCShuman Specialized Transportation LtdSimplot TransportationSiriusXM RadioSkyBitzSMC³Smith TransportSouthcentral Kentucky Community & Technical CollegeSoutheastern Freight LinesSouthern St. Community College Truck Driving AcademySpecialized Carriers & Rigging AssociationSRP CompaniesSt. Christopher Truckers Development & Relief FundStafford Financial Consulting Group, LLCStandard Freight, LLCStar Fleet Trucking, Inc.Star LeasingStarsky Robotics, Inc.State of Illinois™ Business Enterprise Program (BEP)Staver Accident Injury Lawyers, P.C.Stay MetricsStoops Freightliner-Quality TrailerStudinski Law, LLCSuburban Seating & SafetySumrall Truck and Trailer ServicesSunrise Transport Inc.Sunset TransportationSupplyChainBrainSynchrogistics, LLCT & C Trucking Solutions LLCT BrothersTax2290.com, a product of ThinkTrade Inc.Taylor & Associates, Attorneys at Law, PLTeletrac NavmanTennessee Trucking Association & Foundation

Tenstreet, LLCTerra Point, LLCThe Daniel Co. Of SpringfieldThe National Transportation InstituteThe TruckerThomas E. Keller Trucking Inc.Thompson Freight CoThunder Struck Transportation, LLCTire Retread & Repair Information BureauTLD Logistics Services, Inc.TMSA-Transportation Marketing & Sales AssociationTopHAT Logistical Solutions, LLCTotal Transportation of MS LLCTP Trucking, LLCTRAA-Towing & Recovery Association of America, Inc.Trac Solutions LLCTrailcon Leasing Inc.Trailer TransitTrailer Wizards Ltd.Trailiner Corp.Transco Lines IncTransfast Trucking, Inc.TransfixTransForceTransmark Logistics, LLCTransport AmericaTransport FuturesTransport Security, Inc.- ENFORCER®

Transport Services, Inc.Transport TopicsTransport Women Australia LtdTransportation Club of Dallas/Fort WorthTransportation Compliance Consultants, LLCTransportation Intermediaries AssociationTransreg Compliance Solutions, LLCTRANSTEXTransTrainTranStrategy Partners, Inc.Transystems LLCTravelCenters of America/Petro Stopping CentersTri Star Freight System, Inc.Tri-National Inc.Tri-State Motor Transit Co.TrimacTrinity LogisticsTriumph Business CapitalTrucBrush CorporationTruck America Training of KY., LLCTruck Writers Inc.TruckDriver.comTrucker Path, Inc.TruckersReport.comTrucking HR CanadaTrucking Industry Defense AssociationTruckload Carriers AssociationTruckPark Inc.

Truckstop Ministries, Inc.Truckstop.comTTN Fleet SolutionsTulsa Technology CenterTVC Pro-DriverU.S. Xpress, Inc.Uber FreightUnimark Truck Transport LLCUnited Road ServicesUniversity of Georgia-Terry College of BusinessUniversity of Wisconsin - SuperiorUPS State Government AffairsUpstagingUrgentCareTravelUS AutologisticsUS FoodsUSHealth1uShipUtah Global Transportation Solutions, Inc.Utility Trailer Manufacturing CompanyUtility Trailer Sales Southeast Texas, Inc.V&S Midwest Carriers Corp.VectorVelocity Truck CentersVeriha Truck Driving AcademyVeritable Vegetable Inc.Verst LogisticsVisible Supply Chain ManagementVnomics Corp.Volvo Trucks North AmericaWalmart TransportationWaste ManagementWaukesha County Technical CollegeWave Express, LLCWEL Companies, Inc.Wells Fargo Equipment Finance-Commercial Vehicle GroupWerner Enterprises, Inc.Western States Trucking AssociationWilliams NationaLeaseWind River EnvironmentalWinTransport LLCWisconsin Indianhead Technical CollegeWisconsin Motor Carriers AssociationWomen in PropaneWomen In Trucking FoundationWomen’s Business Development CenterWorkHoundWorkleteWyoming Trucking AssociationWyoTechXPO Logistics FreightYRC FreightZF - Commercial Vehicle TechnologyZonar


2020 EDITORIAL CALENDAR

Women In Trucking was established to encourage the employment of women in the trucking industry, promote

their accomplishments and minimize obstacles they face.

An award-winning magazine, Redefining The Road is distributed three times a year to our entire membership, at industry events, and is available in a digital format to reach thousands more. This magazine leverages an editorial staff with nearly 100 years combined experience in transportation, logistics and supply chain management.

™

Gold Partners Silver Partner

Bronze Partners

Media Partner

Content subject to change

Edition 1 March

Top Women to Watch in

Transportation

Engaging Men into Gender

Diversity

Improving Safety Case Study

Professional Development/ Advancement

Health & Wellness

Transportation Outlook 2020

Meet Debbie Sparks Accelerate! Preview

Salute Preview WIT Updates

Jan. 20

Feb. 3

Edition 3 November

Interview: Corporate

Management

Top Companies for Women to

Work For

Mentoring

The Art of Negotiating

Interpersonal Relations in the

Workplace

Image of Trucking

Influential Woman Accelerate! Recap

Photo Contest Foundation Update

(Scholarships)

Sep. 18

Oct. 2

Edition 2 July

Top Women-Owned Businesses

List

Recruiting & Retention

Case Study

How to Be Taken Seriously in

Male-Dominated Environment

Millennials/Gen Z in the Workplace

Featured Driver

Regulation Update

“Distinguished Woman in Logistics” Salute U.S & Canada Image Team Update Foundation Update

May 29

June 15

ISSUE LEADERSHIPHR/TALENT

MANAGEMENTOPS/SAFETY COMPLIANCE

SALES/ MARKETING

DRIVERSINDUSTRY

NEWSNEWS

BRIEFSAD

CLOSE MATERIALS

DUE


GENDER DIVERSITY: RECOGNIZING ACHIEVEMENTS OF INDIVIDUALS, COMPANIES. RECOGNITION INITIATIVES: TOP LISTS

Has your company (or individual professionals within your organization) achieved success and made a difference? Throughout 2020, you have the opportunity to nominate organizations and individuals who you believe are worthy of recognition through Redefining the Road magazine, the Accelerate Conference & Expo, and sponsored content.

Countless women in transportation are making great strides in their careers while positively impacting their companies and helping to promote greater gender diversity. In Edition 1 of Redefining the Road, we will feature these “Top Women to Watch in Transportation.” Nominate a woman who is worthy of this distinction, whether her role is in Leadership, Operations & Safety, HR/Talent Management, Sales & Marketing or as a Driver. Provide rational for the nomination, describe accomplishments she has made in her career during the past 12-18 months, and explain ways in which she exemplifies WIT’s mission for more gender diversification in transportation.

> Details and Call for Nominations

WIT encourages more women to proactively become leaders in their organizations – and in some cases, to even start their own businesses. In Edition 2, we will feature “Top Woman-Owned Businesses in Transportation.” Nominate a woman-owned compa-ny worthy of this recognition. Criteria used to identify qualified companies will include status as majority ownership by a woman, financial stability and growth, innovation, and entrepreneurial spirit of the woman owner.


Many women say they want employers with a corporate culture supportive of gender diversity, flexible hours and work require-ments to accommodate family and life balance, competitive compensation and benefits, training and continued professional development, and career advancement opportunities. In Edition 3, we will feature “Top Companies for Women to Work For in Transportation.” Nominate your company if it exemplifies these characteristics. If your nomination is accepted, the marketplace then votes and to validate your nomination nominations.


TOP COMPANIES

™

™

https://www.womenintrucking.org/top-women-to-watch

https://www.womenintrucking.org/top-wbes

https://www.womenintrucking.org/top-companies-for-women-to-work-for-in-transportation


RATES FOR 2020

RATES (Black and White Only)

Ad Size 1x Rate 2x Rate 3x Rate

2-Page Spread* $3300 $3200 $3100

Full Page* $2125 $2050 $1950

2/3 Page $1750 $1650 $1550

1/2 Page Vertical $1375 $1275 $1175

1/2 Page Horz. $1275 $1175 $1075

1/4 Page Banner $780 $730 $660

1/4 Page Horz.** $795 $750 $695

1/4 Page Vertical $795 $750 $695

* Bleeds allowed only on full or 2-page spread ads ** Regular ads only, “Top” listing ads must be vertical

COLOR RATES

One Process Color* $550

Four Process Color** $850

*Process colors—yellow, cyan or magenta plus black **Publisher cannot guarantee exact match.

No charge for bleeds, color match, proofs. Only full-page and spread ads can include bleeds. Fractional bleed ads are not available.

Guaranteed Position Please add 15% of b&w rate.

Advertising Agencies Please add your commission to these published rates, all rates are net.

Terms of payment due upon receipt of invoice. Add 2% per month interest on accounts over 30 days.

Complete poly-bagging and insert services are available upon request.

DEADLINES: Edition 1 Edition 2 Edition 3

Advertising Close Date Jan. 20 May 29 Sept. 18

Ad Files/Materials Due Feb. 3 June 15 Oct. 2

Publish Date Mar. 20 Aug. 4 Nov. 11

COVER POSITIONS (Includes Color)

Outside Back $4350 $4250 $4150

Inside Front $3700 $3600 $3500

Inside Back $3700 $3600 $3500

Cover space available on a first-come, first-served basis and must be secured in writing, and therefore is noncancelable.


Carleen Herndon • 888-464-9482 • [email protected]


PRODUCTION REQUIREMENTS

The preferred method for receiving completed digital ad artwork is as a high-quality (300 dpi minimum), press-ready PDF file. Ensure that all fonts have been embedded and all color has been converted to CMYK.

Other acceptable file formats for digital files include high quality EPS, TIF and JPG. All file formats should be compatible with the following software: Adobe CS (InDesign, Illustrator, Photoshop and Acrobat). See deadlines on page 8.

Note: Bleeds allowed only on full or 2-page spread ads. “Top” listing ads must be vertical format if quarter-page size.

Email files to [email protected]

Live Space ................... W. 7 x H. 9 1/2

Trim Space ...........W. 8 3/8 x H. 10 7/8

2-Pg. Spread ............ W. 17 x H. 11 1/8

*Bleed. ................... W. 8 5/8 x H. 11 1/8

All measurements are in inches

Full PageW. 7 x H. 9 1/2 or

W. 8 3/8 x H. 10 7/8*

2-Page Spread

(Trim Space)W. 16 3/4 x H.10 7/8* 2/3 Page Vertical

W. 4 5/8 x H. 9 1/21/2 Page Horizontal

W. 7 x H. 4 5/8

1/4 Page BannerW. 7 x H. 2 1/8

1/4 Page HorizontalW. 4 5/8 x H. 3 3/8

1/4 Page VerticalW. 3 3/8 x H. 4 5/8

1/2 Page VerticalW. 4 5/8 x H. 7

Ad Sizes


Carleen Herndon 888-464-9482 [email protected]

CLICK HERE to place your order

https://www.womenintrucking.org/redefining-the-road-insertion-order


™ WIT eNewsWIT eNews is distributed weekly to our entire membership for more timely industry news and need-to-know information for WIT members and other industry professionals. The most relevant, high-performing content from WIT eNews then is distributed monthly to an exclusive list of non-members who are qualified decision-makers and professionals with legitimate interest in gender diversity issues in transportation and logistics.

Banner Advertising and Sponsored Content Options/Pricing

• Top Banner (premier position provides top exposure and quality traffic): 468 X 90 @ $1,800

• Lower Banner (prominent position immediately under masthead): 468 X 90 @ $1,500

• Standard Top Banner Ad 560 X 90 @ $950

• Standard Bottom Banner Ad 560 X 90 @ $850

• Small Square Banner Ad 200 X 200 @ $550

Minimum package: 3 (5+ receives additional 10% discount)

There is a limit of ads per edition, so first come-first served.

Content Marketing/Thought Leadership via Native Advertising in Callout Text format @ $1,800 (260x149px image, 5-word headline, 25-word description)

• Product Showcase • Corporate Spotlight

• Sponsored Video • Bylined Column

All link to 750+ word article on the WIT blog


SPONSORED CONTENT

You have 5 options for distributing your content to the WIT audience:

1. Dedicated Sponsored Emails. Supplement your own email program with an email under the Women In Trucking banner

• Feature your content exclusivity

• Promote a whitepaper, guide or ebook; distribute a survey; or share your thought leadership

• Target either or both business professionals or professional drivers

• Directly link to your lead generation form for instant results

• Pricing begins at $2,500 for a single, exclusive sponsored email.

2. Website Sponsored Content. Feature your company’s content for three months on the WIT website (various positions available, based upon your particularly goals). A great opportunity to showcase an article, infographic, or video infographic. Additional benefits are:

• Your content hosted at WomenInTrucking.org for three months

• Your content promoted in the WIT eNews

• Three social media posts

• Pricing begins at $2,500

3. Social Posts. Promote your content through WIT’s social media channels, including LinkedIn, Facebook, Twitter, and Instagram.

• Starts at $1,800 for a package of 3 individual posts

4. Whitepaper Campaigns. Showcase your knowledge to the transportation and logistics industry -and generate sales leads!

• We accept whitepapers, reports, e-books, and other quality lead-generating content.

• WIT posts your whitepaper or other content on our website for 6 months. This includes a link to a landing page featuring a summary of your whitepaper and key takeaways, plus your logo and contact information; a download button linked with a lead generation form; promotion to the WIT audience, including through WIT eNews, banner ads and social channels.

• Prices start at $2,500

5. Accelerate! Conference & Expo. WIT will host its sixth annual Accelerate! Virtual Conference & Expo November 12-13, 2020. Attendees will learn about critical transportation issues and trends, along with perspectives and the positive impact women have on the industry. This event will follow recommended safety precautions and social distancing practices and will offer a dynamic virtual option for those unable to physically attend.


For Sponsor Information, contact: Carleen Herndon • 615-696-1870 • [email protected]

2020 SPONSORSHIP AND BOOTH PACKAGES

ONLINE BRANDING Platinum Diamond Ruby Sapphire Emerald Booth Only

Conference Email Campaign: l l l l l — Your logo in footer (100,000+ impressions)

Conference Website: l l l l l — Visitors will see your logo 24/7 Exhibitor Name & Link l l l l l l

Virtual Conference & Conference App: Company Logo l l l l l —

Company Name & Link l l l l l l

Company Name & Profile l l l l l l

Webcasts: l l l — — — Your company is featured as a sponsor, promoted to WIT audience

Thought Leadership: l l l — — — Highlight your expertise in bylined column in WIT eNews (8,000+ readers weekly)

Social Posts (LinkedIn, Facebook, 3 2 1 Twitter, Instgram)

Conference App: Event details with your company name!200

1020

3040

50 60 708090100120



Edition 3 | 2019

INSIDE...

Accelerate! Recap

UNCONSCIOUS

Innovative Truck TECHNOLOGIES

BIAS

How to be a SHIPPER OF CHOICE

MARKETINGTO WOMEN

BALANCINGWORK & LIFE

2019Raising the Bar

TOP COMPANIES

PHOTO CONTESTWINNERS

IN PRINT Platinum Diamond Ruby Sapphire Emerald Booth Only

Redefining The Road magazine: l l l — — — Your logo included in advertising

National Advertising: l l l — — — Your logo featured in all print ads promoting the conference

New Member Packet l l l l l — Your logo featured in the Welcome Letter, which is mailed to all new members, acknowledging you as a sponsor of the Accelerate! Conference & Expo will be listed in the virtual lobby.

16K+ 500K+Readers of

Redefining the Road Magazine

National Advertising Impressions

200

1020

3040

50 60 708090100120

200

1020

3040

50 60 708090100120




AT THE VIRTUAL CONFERENCE Platinum Diamond Ruby Sapphire Emerald Booth Only

Virtual Booth: l l l l l l Showcase your products and services with a virtual booth, free to all Accelerate! attendees and website visitors.

Virtual Lobby: l l l l l l Each company’s booth will be featured.

Virtual Entrance Sign (5k+ impressions) Your logo featured l l l l l —

Your company name — — — — — l

Virtual Jumbotron (5k+ impressions) l l l l l — Your logo featured

Virtual Truck & Technology Tour l l — — — — May participate in the virtual tour showcasing your latest innovations.

Breakout Session: l l — — — — Introduce speaker

Commercial Spot l — — — — — You may provide a 30-60 second spot to positively brand your company in support of WIT, its mission, and gender diversity.

Paid Virtual Registrations: 7 6 5 4 3 2 Additional (Discounted): $450



2020 SPONSORSHIP AND BOOTH PRICING

SPONSOR PRICING Platinum Diamond Ruby Sapphire Emerald Booth Only With Booth (Virtual): $13,500 $11,500 $9,500 $7,500 $5,500 $3,500

Without Booth: $11,500 $9,500 $7,500 $5,500 $3,500 —

NOTE: WIT members receive a $300 discount off all packages!All prices in U.S. dollars.

Your Virtual Booth Package includes a showcase of your capabilities and brand in the Virtual Accelerate! Conference & Expo, video conferencing, direct email capabilities, booth visitor engagement scoring, participation in the WIT Lead Generation Program, listing as an exhibitor in the virtual lobby, a corporate profile on the conference microsite and mobile app, and 2 paid conference registrations.

5,500 1,000+ 110+Total active members

Expected attendees in 2020

Brands sponsored or Exhibited in 2019

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SPONSORSHIPS - SPECIAL EVENTS

I Trucking Reception (Thursday Evening)

Be the “I Trucking” Photo Contest & Reception sponsor for several months of online, in print, and conference branding and visibility. This reception celebrates WIT’s year in pictures by featuring winning photos. Your sponsorship will generate more than 30,000 brand impressions throughout contest promotion months and with 1,400+ attendees at the Accelerate! Conference.

Sponsor price: $10,000

GAME ON Networking Reception (Wednesday Evening)

Suit-up for Wednesday Night’s GAME ON Networking Reception by wearing a jersey from your favorite sports team or company logo’d attire to unify your team. Bring your GAME ON and get ready for some fun with interactive games of Shooting Stars Basketball, Football Throw, Ping Pong, the Pit Crew Challenge, and Corn Hole. You’ll make extra points by sponsoring!

SPONSOR OPTIONS:

Grand Slam - Main Sponsor ....................2 @ 15,000

Slam Dunk - Beer Sponsor .....................2 @ $2,500

Touch Down - Wine Sponsor ..................2 @ $2,500

Hole In One - Popcorn Sponsor ..............1 @ $2,500

GAMES:

Shooting Stars .........................................1 @ $2,500

Pit Crew Challenge ..................................1 @ $2,000

Ping Pong ...............................................1 @ $1,500

Quarterback Throw ..................................1 @ $1,000

Corn Hole (bring your own) ........................4 @ $750

All prices in U.S. dollars




EVENTS AND SESSIONS

Virtual Mentoring

Back by popular demand, this highly attended event facilitates mentoring by pairing individuals. Your sponsorship inlcudes an introdction by your executive and will generate 2.5k+ impres-sions and you will receive the attendee list for additional mar-keting and bsuiness dvelopment value.

$2,000

Keynote Speaker

Your company will be mentioned every time our keynote is mentioned, whether it’s in press releases, during broadcasts, in print and online. This sponsorship ties your brand to the WIT mission and conference for year-long branding and visibility. Sponsorship will generate 40,000+ impressions and give you prime recognition.

$10,000

Virtual Networking

There are ample oppportunities to sponsor a virtual networking event. Sponsorship includes an introdcution by your executive and will generate 2.5k+ impressions and you will receive the atttendee list for additonal marketing and business value.

$2,000

All prices in U.S. dollars




ALL-EXCLUSIVE SPONSORSHIPS

Conference App

Access the attendee list, digital presentations of sessions, and maximize your conference participation through other features. Your brand will be featured on the landing page, generating 30,000+ brand impressions.

$7,500

Commercial Spot

Produce a commercial spot or video promoting the value of your product or service, or a corporate announcement or state-ment made by your top executive (featured 4 times throughout the conference to create 1,500+ impressions and generate leads and business). You provide the creative.

$2,500

Virtual Swag Bag Sponsorship

Attendees of the conference will receive a virtual swag bag of give-aways from exhibitors or sponsors which include whitepa-pers, case studies, product or fact sheet, videos, and promo-tional coupons. You’ll be identified as a sponsor of the Virtual Swag Bag and your logo will be prominently displayed. The WIT Swag Bag will be emailed to all pre-registered attendees prior to and following the conference.

$3,500

Items in the Virtual Swag Bag

Exhibitors and sponsors can create your own item to be includ-ed in the WIT Swag Bag – ranging from promotional flyers or product spec sheets, case studies, whitepapers, videos, and promotional coupons. The WIT Swag Bag will be emailed to all pre-registered attendees immediately prior to and following the conference.

$750

Virtual Happy Hour Sponsorship

Sponsor a virtual happy hour that lever-ages gamification to create some levity and fun after a full day of learning.

$1,000

Sponsored Entertainment Break (Jayne Denham)

Australian country music star and trucking advocate Jayne Denham is the newest Women In Trucking Association Ambas-sador, and she has a song in her heart that resonates with the WIT community. Become the Entertainment Break Sponsor, and your logo will be featured and your company mentioned on all breaks where Jayne entertains attendees. Drive traffic to your website and leads to your sales team – all while being posi-tioned as the company that brings Jayne to the industry!

$2,500



A LA CARTE PACKAGES

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SPONSORSHIPS TO PROMOTE YOUR COMPANY

Promotional Flyer/White Paper

Highlight your product or service by with a marketing sheet or a white paper to be distributed in the Virtual Swag Bag, which will be given to each guest attending the conference.

Starting at $3,000

Online Registration Confirmation (3 available)

Highlight your brand to attendees by including your logo on the registration confirmation email – an ideal way to create significant visibility to all attendees (1,000+ brand impressions).

$2,500

Speaker Presentation Library

Attendees will download presentations throughout the conference – or for days after the conference. Your logo will be highlighted on one of the most popular pages of the 2020 WIT Conference Microsite.

$2,500

Roundtable Topic Sponsor

In addition to sponsoring a roundtable discussion at lunch, one of your thought leaders from your company can serve as the topic facilitator. Choose someone well-versed on the topic.

$1000

ADDITIONAL MARKETING OPPORTUNITIES

Redefining the Road magazine• Integrate your advertising with strategic content (best practic-

es, thought leadership, emerging trends)

• Reach 16,000+ readers and decision- makers, published three times a year

> Click here to view the magazine

Digital Marketing & Social Media

• Sponsored content and digital advertising opportunities through LinkedIn, Twitter, Facebook, Instagram, WIT website, exclusive e-blasts

• Reach 40,000+ followers via these channels


https://www.womenintrucking.org/redefining-the-road-magazine


Join the Women In Trucking Association and Reserve Your Sponsorship/Booth Today!

1. Join Women In Trucking (If you’re not already a member). All members receive an additional $300 off any sponsorship or booth package.

> Click here to join

2. Determine level of participation (Sponsorship package or A La Carte) or Expo Only package (see previous pages).

3. Initiate Your Women In Trucking Sponsorship and/or Reserve Your Booth.

> Click here to sign up

For Sponsor information, contact Carleen Herndon:

615-696-1870 [email protected]

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https://www.womenintrucking.org/join

https://www.womenintrucking.org/sponsorship-opportunities

BUILD YOUR BUSINESS AND BRAND THROUGH GENDER … · Create brand visibility with your logo produced...

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