Build Your Brand as an Emerging Leader

Copyright 2013, Women’s Leadership Coaching Inc.

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BUILD YOUR BRAND AS AN EMERGING LEADER

Jo Miller, CEO, Women’s Leadership Coaching, Inc.


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Jo Miller

• Founding Editor of BeLeaderly.com and CEO of Women’s Leadership Coaching, Inc.

• Helps emerging leaders create a roadmap for their career advancement.

• A leading authority on women’s leadership, Jo delivers more than 60 speaking presentations annually to audiences of up to 1,200 women.

• Has traveled widely in Europe, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for conferences, professional associations, and corporate employee initiatives.


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I HAVE UNIQUE

KOALAFICATIONS


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The Emerging Leader’s Quandary

You can’t get a higher-level job without leadership experience…

But you can’t get the experience without the job.


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You can’t afford to wait…

Don’t wait for permission or an invitation to lead.

Don’t wait for someone to promote you.

Take charge of your own career trajectory!


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Are you the best kept secret in your organization?


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Build Your Brand as anEmerging Leader

1. Your ideal career niche

2. Your leadership brand

3. Make your value visible


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#WE14

@jo_miller

@womensleadershp


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- GENERAL MANAGER, SOFTWARE INDUSTRY

“Be famous for something!

Know what is your claim to fame.”


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3 essential elements for a great leadership brand


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Your ideal career niche

What are you passionate

about?

What does your

company/ industry need

and value?

What are your skills and talents?


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Exercise

• What is your ideal career niche?


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Your ideal career niche

What are you passionate

about?

What does your

company/ industry need

and value?

What are your skills and talents?


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This presentation is available at:

www.womensleadershipcoaching.com/we14


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“Be authentic about your own leadership style. Don’t try to

change it.

Own it. Communicate it. Put a value on it. Put a brand on it.”

- DR. ROHINI ANAND, SVP, GLOBAL CHIEF DIVERSITY OFFICER, SODEXO


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“I'd like to believe that I'm known as one who identifies,

nurtures, and catalyzes talent, that gets things done with both

courage and compassion.”

CLAIRE BABINEAUX-FONTENOT, SVP & CHIEF TAX OFFICER,

WAL-MART


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Analyst

The change agent

Program Director

Go-to person for corporate strategy


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“Make your brand scalable.”

KRISTA THOMAS, VP MARKETING, FAN APPZ


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Ask yourself

• Where do I want to be in 2 years? In 5 years?

• What brand do I need to become known for now, in order to get there?


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Your brand must evolve as you develop your career

Entry-level brandsValuable contributor. Team-player. Specialist. Go-to person.

Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Builds things that work. Turnaround architect. Intrapreneur.

Senior-level brandsVisionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet Leader.Delivers results.


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Exercise

• What is your personal brand statement?


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“When I'm in the throes of a difficult decision, I often go back to that (brand) statement, and test my

reaction to the situation by the statement. Does my reaction measure up to who it is that I represent

myself to be?

There have been moments in which I was going to pursue a course that was not particularly courageous

but was expedient; and I realized that that was not what I stand for. I regrouped and refocused and proceeded in a way that was more courageous.”

CLAIRE BABINEAUX-FONTENOT, SVP & CHIEF TAX OFFICER,

WAL-MART


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4 Steps to Making YourValue Visible

1. Work Less

2. De-emphasize the busy work

3. Work hard on the right projects

5%


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Women who have outstanding careers get there with a reputation for

delivering results.


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“Make something great happen.

No one tells you to do it,but they appreciate the results.”

NINA BHATTI, PRINCIPAL SCIENTIST, HP LABS


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Career-Defining Contributions

Showcase your brandDemonstrate your ability to deliver results

• Directly support your organization’s strategic plan & goals• Improve the “bottom line”• Solve a big problem• Perform a specific, not general role (Technical track)• Expose you to a new department or area (Management track) • Push the cutting edge in your field of expertise• Special projects sponsored by key executives• Sharpen business acumen & leadership skills• Participate on special task forces and committees.


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Exercise

• Identify possible career-defining contributions.


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1. Work less



4. Promote your accomplishments

5%


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Promoting Accomplishments

• Present in meetings. Invite leaders.• Send out a newsletter or regular status updates• Submit article to your organization’s newsletter• Write a blog, or paper for publication• Ask to be nominated for an award• Ask a colleague to “toot your horn”, and

reciprocate• Speak on panels, and at conferences• Forward kudos emails with “FYI”.


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Exercise

• Brainstorm ideas for promoting accomplishments.


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1. Work less



4. Promote your accomplishments

5%


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Build Your Brand as an Emerging Leader

1. Your ideal career niche2. Your leadership brand3. Make your value visible


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This presentation is available at:

www.womensleadershipcoaching.com/we14


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People who have outstanding careers get there with a reputation for

delivering results

“There is nothing untoward about being honest about what you do well.

Your company cannot fully appreciate how to leverage you as a resource if the

company does not have visibility into what your unique talents are. So, don't deny that

of your company.

Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make

sure that you're lifting some other people up as you climb.”

Build Your Brand as an Emerging Leader

Engineering

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