Build Member Engagement in Your Chapter
25
Build Member Engagement in Your Chapter: A Chapter Leaders Webinar
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Members who engage renew at higher levels and post higher Net Promoter Scores which predict willingness to promote the association (think member recruitment). This webinar focuses on how an association chapter can build member engagement.
Transcript of Build Member Engagement in Your Chapter
Build Member Engagement in Your Chapter:
A Chapter Leaders Webinar
Engagement
RetentionStrong Net Promoter
Score
New Member
CONSUMING (viewing, reading,
attending)
PROMOTING (liking, sharing, recommending)
CREATING (contributing, commenting,
survey respondent)
SERVING (volunteer in
non-governing role)
GOVERNING (volunteer in a leadership role)
Welcome
Hit one of your members hot buttons!
1.An Answer
1.An Answer2.A Person
1.An Answer2.A Person3.A Purpose
What’s your opening question?
Welcome
Connect
1.Person
1.Person2.Activity
1.Person2.Activity3.Resource
How can you create a check point?
Welcome
Connect
Engage
Name 5 tasks or activities a member could easily do
to get involved.
Questions …
Peggy M. Hoffman, CAEMariner Management & [email protected]
Connect with me on-line:Twitter: @peggyhoffmanLinkedIn: Peggy Hoffman
