Build It, They Won't Come - Lessons building a WordPress Plugins Business (WordCamp Mumbai 2016)
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Build It. They Won't Come!
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Transcript of Build It, They Won't Come - Lessons building a WordPress Plugins Business (WordCamp Mumbai 2016)
Build It. They Won't Come!
š³
I ā¤ Transparency Reports
Gravity Forms - $15m+ ThemeIsle - $80k/mon
WooThemes - $35m Pippin - $1.14m
Avada - $1m/Week Contact Form 7 - 1m š„/mon Yoast SEO - 26m š„/Alltime
25X In 4 Yearsā¤ Store Apps ā¤ Icegram ā¤ 50 WordPress Plugins
ā¤ 11 on WP Plugins Repo ā¤ 4 on WooCommerce ā¤ 3 on CodeCanyon
ā¤ 4.4 Stars - Average Happiness ā¤ 80,000+ Active Installs ā¤ 5500+ Happily Paid
Customers ā¤ Ninja Team of 17 ā¤ 80+ Tickets Per Week
Who Are You & Me?We are passionate, we care about our craft.
We are dreamers, learners. Developers, Writers, Entrepreneurs (/ in
making). Contributors, Game Changers.
People Like Us Have So Many Great Ideas...
Don't Let Your Ideas Cost You Years, Tears & š°
Got an itch?
Get an ointment
43,691 + 4,238 = 47,929
Plugins on WordPress.org + CodeCanyon
Your Passion
What Others Care About
Opportunity
If I Make Someone
$1000, Will They Happily Pay Me $97?
Big Opportunity
$5,465,944CodeCanyon Sales* Last Month
~ $57k/day ~ 8691 items/day * includes non-wordpress items
$110 MillionMonthly Sales on WordPress
~ WP has 10x items than CC ~ WP has 55x downloads than CC
~ Taking 20x multiple
Huge Opportunity!!
Build It, Because We Can $
Don't
āThe big question of our time is not whether it "can be built", but "should it be built"...
- Eric Ries, Lean Startup
8872New Plugins in 2015 on WordPress
75 ~ Currently Awaiting Approval 24 ~ New Plugins Every day
To Build, Or Not?ā¤ Value - Customers, Self ā¤ Growth - Market Size,
Leadership Position ā¤ Sustainability - 5 years ā¤ Passion
Give It Away For Free
Our Top Marketing Strategy...
Marketing Is For MBA's... š°
Myth
Money Is Evil š¤
Myth
Plugin Business Models
ā¤ Free ā¤ Freemium ā¤ Add-ons, Extensions ā¤ Membership ā¤ Done For You / Services ā¤ Affiliate Commissions ā¤ Get Taken Over!
UX = USP
Readme FileYour "Sales" Page
Hero Section
Call to Action
Social Proof
Authority
Intro
Features
Benefits
Expecting Reciprocation
Customer SupportCurse or Boon?
Listen To Your Customers
With a pinch of salt...
Marketing HacksReviews, Documentation, Comparisons, Social
Media, Sales Funnels, Email Optins...
Metrics Are Vanity
And a mirror...
And yeah, don't forget Plugin Repo Rules
We Are In The Same Boat '''
Make Friends, Share Learnings &
Grow Together! š¤šš
āGreat ideas without action and execution never get off the groundāthey donāt change the world or your bank account.
- Dan Miller
