Build Better SEO for Your Next Release
Transcript of Build Better SEO for Your Next Release
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BUILD BETTER SEOFOR YOUR
NEXT RELEASE
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Sometimes it’s difficult enoughto get a news release approved
internally, without having tothink about SEO potential.
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There are many search engineviolations and penalties that
demonstrate how your contentcan be responsible for its own
failure of attracting onlineattention.
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What makes some releases moresuccessful that other in drawing
traffic?
They appeal to Google’s latestalgorithm, which rewards good
quality, non-duplicate, non-spammy content.
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HOW TO CREATE HIGH QUALITY,SEO-FRIENDLY CONTENT
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1. HONE THAT HEADLINE
With any Google search result, only the first 5060characters of the title will appear
Include a keyword in your headline, if possible
Be sure to never repeat a headline wordforwordor nearly so; it will be considered duplicate content
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2. LET YOUR SUBHEAD DOTHE WORK
Instead of writing a sentencelength headline, letyour subhead carry more weight and provide thecontext for your release
It should be descriptive and introduce freshterminology that's different than your headline.
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3. MAKE YOUR TEXTWEB-FRIENDLY
Readers want to get what they need from your
content within the first 15 seconds of being there
Try to use bulleted or numbered lists wheneverpossible
Don't reuse the same keyword over and overagain; you'll trigger a search engine's spam alert
Don't count out multimedia; releases with multiple
assets can expect to see 288% more views
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4. CREATE NEWSWORTHYQUOTES
Quotations help strengthen a news release withexpert opinion, adding additional perspective to theissuer’s point of view
Like your headline, try to keep your expert’s quotes
brief and tweetable (< 100 characters)
Try to include a relevant keyword, if possible
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5. BE STRATEGIC WITH LINKS
Limit yourself to 13 links per release to avoid beingclassified as “spam”
Limit your use of "exact match anchor texts" (whenyour hyperlinked text matches the title of your link)
Try to use bare URLs whenever possible (just theURL as is)
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5. BE STRATEGIC WITH LINKS
This is an Exact Match Anchor Text:
Try to use a Bare URL instead:
Check out our blog post, PR 101: Building the Best Media List.
Check our blog post on media lists: http://cnw.newswire.ca/blog/PR
101BuildingtheBestMediaList.html
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Measuring impact is a crucial part of thecommunications process. To learn more,
download our white paper
MATCHING MEASUREMENT TO MEDIUM:PRESS RELEASE METRICS ACROSS
CHANNELS
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www.newswire.ca
1877CNW7890
@CNWGroup