Budget Advisory Group IV Communications & Marketing Presentation March 11, 2010
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Transcript of Budget Advisory Group IV Communications & Marketing Presentation March 11, 2010
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ProfileThe Office of Communications & Marketing functions as a strategic and tactical public relations and marketing resource for the University at Albany.
Current budget:
FTE 21.0SALARIES $1,427.3MTS/OTPS $97.6K
$1,524.9M
21 FTE’s across three units: Marketing Services, Communications, Digital & Social Media
Communications & Marketing
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Greatest Challenges (Bag III)
• Making our website an efficient easily updateable and effective communications and marketing tool, one that reflects the integrity of the university
• Leveraging the use of social media in a meaningful way so that Ualbany’s communications are relevant to its target audiences
• As our unit shrinks, the demand to adopt to the new web technologies and social media revolution has never been greater.
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Mobile Technology as it relates to web site
Less IT Support (3.5 FTE to 1.5 FTE)
Establishing Communications Support for Strategic Plan
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Visitors (not Visits)
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Home Page
Visits vs Unique Visitors - External
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Mobile Visits
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Mobile Tablets Sales
iPad 300,000 at launchGoogle Tablet 600,000 at launch
iPad 7.3 million in Quarter 1
15 million in nine months
iPad 2 (launch 3/11/11) 5.5 million in Quarter 1(projected sales)
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Top Pages – External Visits
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What impression are we making to 3.2 million visitors per year?
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Updated MyUAlbany
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Top Pages – External Visits
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Top Majors – External VisitorsFindingsFindings Business, Criminal Justice, Biology and Psychology - most clicked on majors
for the last five quarters Math is new to the top majors list (Note: Math moved its website to the
albany.edu server September 2010) Math and Computer Science replaced Communication and Music as top 10
majors compared to Q409
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Top Graduate Programs – External VisitsFindingsFindings• Baseline data - Graduate programs data new to albany.edu server
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State of Online Video
Pew Internet & American Life Project – June 2010
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Collaborative Content
DevelopmentUser Generated Video contest
Advisement/Admissions/Acad. Dept/DevelopmentAcademic Major Profile Videos
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The Present = Integrated Content
Improved Video Experience
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The Results
Allows for dedicated and branded content in controlled environment
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Conclusion
• Reinvestments in communications and marketing should take place in web development.
• Increased demand for digital assets
• As UAlbany begins implementing the Strategic Plan there will be increased demand for Communications and Marketing Support
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• 10% Scenario - total cut of $152,400– Loss of 3.00 FTE (From 21 to 18 FTE)
• 14% Scenario - total cut of $213.5K– Loss of 4.2 FTE (From 21 to 16.8)
• 2% reinvestment would be allocated to hiring web personnel
Conclusion