Bud Light NFL Challenge
description
Transcript of Bud Light NFL Challenge
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Bud Light NFL Challenge
Blair Trusler
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Throw Bud Light bottles into targets in the style of an American Football Quarterback
Game Concept
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Score + Advertising
=
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Mix between Angry Birds and Paper Toss
Influences
650 million downloads (May 2012) 50 million
downloads (Mar 2011)
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Throw Bud Light bottles into targets in the style of an American Football Quarterback
Facebook/Browser Game
First-person view, 3D plane
Aim by moving mouse
Adjust throw power by holding down right mouse button
Game Mechanics
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Throw Bud Light bottles into targets in the style of an American Football Quarterback
Targets◦ Recycling Bins – reward 3 points◦ Regular Bins – reward 1 point◦ Hit target in the End Zone = x4 point score◦ Hit target in Red Zone = x2 point score◦ Static, dynamic, varying distances and wind speeds/directions
3 Lives◦ Lose a life when target missed◦ Hit target in end zone, gain a life◦ Maximum 3 lives
Game Mechanics
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Throw Bud Light bottles into targets in the style of an American Football Quarterback
Aim: earn the highest score possible before losing all 3 lives
Further game modes:◦ Time Attack◦ Hardcore (1 life only)◦ 1-on-1 Competitive Multiplayer (Score Attack)
Game Mechanics
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American Football games are popular! Madden NFL 13 topped overall game sales in USA for
September 2012 Beating Borderlands 2, Guild Wars 2, WoW: Mists of
Pandaria Reached 6th in the UK charts
Research
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No 3D, interactive NFL games exist on Facebook◦ Fantasy/Stat-based games only
NFL is the most popular sport in the USA◦ 111.3 million people watched Super Bowl XLVI in the USA (166.8
worldwide) ◦ Rapidly growing in popularity internationally
Particularly in UK, annual game at Wembley, 2 games from 2013 onwards
Research
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18-24 year old males
American Football fans◦ Primarily US/UK markets
Beer drinkers◦ 67% of the US population consume alcohol (2010)
◦ 69% of men drink an alcoholic beverage at least once a week in the UK (2009)◦ Bud 66 (UK branding) becoming more readily available in shops and pubs in the UK
Target Market
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Time: 12 Weeks
Development Cost: £63,000 Producer: £12,000 Designer: £10,000 Programmer (x2): £18,000 Artist: £8,000 Unity Pro Licenses (x3): £3,000 3DS Max License: £3,000 Computers & Accessories: £6,000 Office Space: £3000 (5 desks, £250 pw)
Salary figures from Game Developer Survey 2012 – Develop
Feasibility
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Technically feasible - implement with Unity◦ Quick & Easy 3D implementation
Unity allows game to be built in Flash◦ Easy integration with Facebook/Browser◦ Easy to port to other platforms – iOS, Android etc
Feasibility
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Early Prototype Screenshots
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Throw Bud Light bottles into targets in the style of an American Football Quarterback
USPs:◦ Simple controls using only mouse input
◦ Only interactive, 3D NFL game on Facebook
◦ Green initiative – promoting recycling
Summary
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Questions
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Slide 1:◦ NFL Logo: http://www.premierlife.ca/wp-content/uploads/2012/04/nfl-logo.gif-6914.gif◦ Bud Light Logo: http://brazilianarts.org/images/home/flipbook/budlight.gif
Slide 2:◦ N/A
Slide 3:◦ NFL Logo: http://www.premierlife.ca/wp-content/uploads/2012/04/nfl-logo.gif-6914.gif◦ NFL Grass Logo: http://4.mshcdn.com/wp-content/uploads/2011/07/nfl-logo.jpg◦ Bud Light Logo: http://www.raceboone.com/wp-content/uploads/2012/06/BudLight.13180739_std.jpg◦ Bud Light Bottle: http://www.productwiki.com/upload/images/bud_light.jpg◦ Bud Light Bottles at NFL game : https://www.facebook.com/photo.php?
fbid=10151007925665095&set=a.104089690094.103626.54876245094&type=1&relevant_count=1◦ Bud Lightning: https://www.facebook.com/photo.php?
fbid=10151224328315095&set=a.104089690094.103626.54876245094&type=1&relevant_count=1◦ Green Recycling Bin: http://thumbs.dreamstime.com/thumblarge_428/12501334550vO8e8.jpg◦ Recycle Logo: http://www.harrogate.gov.uk/PublishingImages/Recycle%20logo.jpg◦ Black Bin: http://www.cheshireeast.gov.uk/images/black_bin_postro.jpg◦ Drew Brees: http://www.lowprofilerecords.com/wp-content/uploads/2012/07/drew-brees-throwing-1.jpg◦ NFL Ball: http://www.markthompson.us/gameballs/NFL/NFL2006LG.jpg◦ Flick QB Game: http://wpuploads.appadvice.com/wp-content/uploads/2011/11/Screen-Shot-2011-11-21-at-9.01.21-PM.png◦ Madden 13 Screenshot: http://www.pastapadre.com/wordpress/wp-content/uploads/2012/05/madden13zoomedcamera.jpg◦ First-Person NFL Game: http://gameolosophy.com/games/action/nfl-pro-2013-will-be-released-for-android/◦ Facebook Logo: http://brandthunder.com/wp/wp-content/uploads/2012/07/Facebook-skins-post.png◦ Scoreboard: http://www.sportstemples.com/Football/Pro/Pittsburgh/2009%20NFL%20Playoffs%20-%20Chargers%20at%20Steelers
%20011109%20-%20Scoreboard%20-%202.jpg
References - 1
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Slide 4:◦ Paper Toss: https://itunes.apple.com/gb/app/paper-toss/id317917431?mt=8◦ Angry Birds: http://2.bp.blogspot.com/-7IfG3m0sHP4/TWaBC4QacnI/AAAAAAAAAPE/fgGSzqUYgDQ/s1600/
AngryBirdsHD1q.jpg◦ Papertoss Figures: http://techcrunch.com/2012/05/07/rovios-big-year-angry-birds-helps-gaming-company-soar-to-106m-in-
sales648m-downloads/◦ Angry Birds Figures: http://www.idownloadblog.com/2012/05/07/rovio-2011-revenue/
Slide 5:◦ N/A
Slide 6:◦ NFL Field: http://www.teamandsportrugs.com/shop/nfl-homefield-rugs/buffalo-bills-nfl-home-field-rug/
Slide 7:◦ High Score: http://seobyswaby.files.wordpress.com/2010/04/foursquare_score.jpg
Slide 8:◦ Madden Figures US: http://uk.gamespot.com/news/npd-madden-nfl-13-tops-us-september-sales-6398137◦ Madden Figures UK: http://www.xbox360achievements.org/news/news-12918-This-Week-s-UK-X360-Top-20-Charts.html◦ NFL Money Logo: http://www.insidesocal.com/tomhoffarth/nfl-money-logo.png◦ Football with Money: http://bloguin.com/thisgivensunday/images/stories/Football%20With%20Money.jpg
Slide 9:◦ Superbowl Viewership: http://sportsillustrated.cnn.com/2012/football/nfl/02/06/tvratings.record/index.html◦ Madden NFL Superstars Facebook: https://apps.facebook.com/maddennflsuperstars/
References - 2
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Slide 10:◦ Global Alcohol Figures:
http://www.who.int/substance_abuse/publications/global_alcohol_report/msbgsruprofiles.pdf
◦ US Alcohol Figures (including graph): http://www.gallup.com/poll/141656/drinking-rate-edges-slightly-year-high.aspx
◦ UK Drinking Figures: http://www.ic.nhs.uk/webfiles/publications/003_Health_Lifestyles/Alcohol_2011/NHSIC_Statistics_on_Alcohol_England_2011.pdf
◦ Oakland Raider Fans; http://larrybrownsports.com/wp-content/uploads/2010/12/raiders-fans.jpg
Slide 11:◦ Develop Salary Survey: http://www.develop-online.net/features/1529/Develop-Salary-
Survey-2012-The-results◦ Office Space: http://www.gumtree.com/office-space/London
Slide 12:◦ Unity Logo: http://www.eyeballistic.com/wp-content/uploads/2011/06/Unity_logo.jpg
References - 3