BTS Communications' Portfolio of Work

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Here is a selection of projects BTS Communications has worked on, demonstrating service offerings of a comprehensive nature.

Transcript of BTS Communications' Portfolio of Work

Page 1: BTS Communications' Portfolio of Work

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Spring 2011 | VistaDelMar.org 1

Vista Inspire ProgramProfiles of Courage &Stories of Autism pg. 10

A Place to TurnDr. Incorvaia and The Reiss Davis Child Development Center pg. 22

www.vistadelmar.orgSpring 2011

Child and Family Services

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2 The View | Spring 2011

Features08 | L’Dor V’Dor The Black Family

10 | Vista Inspire Program Miracle Theater & Elaine Hall

23 | A Place to Turn Dr. Jim Incorvaia and the Reiss Davis Child Study Center

Vista Del Mar is Moving Forward16 | B’Nei MitzvahA Gift for Two

17 | Bennett Gross Stubs 4 Kids

18 | Alumni Story I am my beloved

24 | PreventionThursday Nights at Vista

20 | ArtsExpression Through Art

26 | New Game RoomReady Set Play

19 | Donor SpotlightAl & Hedi Azus

25 | Residential ProgramAmy Jaffe & Wendy Abdalla

21 | Vista Schools Donna Baker & Edie Bartnof

27 | In MemoriumRuth Myerson Shuken

thegrowthissue

MISSION STATEMENTTo provide comprehensive, family-

centered social, educational, and behavioral health services that

encourage children, adolescents and their families to lead self-reliant,

stable, and productive lives.

SPRING 2011

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Spring 2011 | VistaDelMar.org 3

Board of DirectorsDonald J. AlschulerLise ApplebaumMargot BambergerMarcia BaronSpeaker Emeritus Karen BassTerry Bell*Marlene CanterIrvin CooperMichael DatesBetty DeutschMimi FeldmanHelene FeuersteinBrindell GottliebHeidi HaddadLois HarwinMarcia HofferSydney JulienMarla KantorBruce Kates*Jon KonheimJean Leserman

Elliot MegdalNancy MishkinLynn PollockGayle RodgersPeekie SchaeferCarolyn SiegelBetty SigoloffJulie SmookeMitchell SteinPhilip M. SteinJanis SusskindBradley Tabach-Bank*Freda TellerSteve WallaceJanis Black WarnerDonald S. Wolf*Elaine Wolf

* Past Chair

Connie AustinRoger BehrstockHarold BerlfeinJean Reiss BerlfeinIra BilsonStanley BlackEli BlumenfeldTerri Konheim CooperRichard ElzerIra GoldbergGogi GrantHoward M. Hansen, MDAnita HechtMarvin HoffenbergFay Kozberg

John LearRoger Lewis, DDSArthur Malin, MDStacy D. PhillipsHugo RosensteinMike RothbergRichard SchulmanButch SchumanLarry SchwimmerCharles ShukenStephan TowAlex UrbachRobert WaldorfRichard WeisdorfSylvia Weisz

OFFICERSBruce Kates Co-Chair

Freda Teller Co-Chair

Al Azus Vice Chair

Board of Ambassadors

OFFICERSCarol KatzmanChair, Board of Directors

Joel R. Mogy*Immediate Past Chair

Rick WolfTreasurer/Chair, Finance

Julie MillerAssistant Treasurer

Deedy ObermanSecretary

Dee Dee DorskindAssistant Secretary

Lyn KonheimPamela PachtDana SigoloffMark SlavkinVice Chairs

Elias Lefferman, Ph. D.President/

Chief Executive Officer

Amy Jaffe, L.C.S.W.Senior Vice President,Intensive Intervention

Programs

Nancy Tallerino, L.C.S.W.Senior Vice President,Outpatient Services & Professional Training

Susan Schmidt-Lackner, M.D.Medical Director

Michelle McDonald, MBAVice President/Chief Financial

Officer

Donna Baker, M.A.Vice President, Director of

Education

Tim HayesVice President,

Human Resources

Laurie Feldman, M.A.Vice President of Development

Entered as 2nd Class matter at Los Angeles, Calif and at additional mailing

offices. The View is a publication of Vista Del Mar, Reiss-Davis Child Study Center, Julia Ann Singer Center, Home-

SAFE, and Family Service of Santa Monica. Vista Del Mar is accredited by the Joint Commission on Accreditation

of Healthcare Organizations, the Western Association of Schools &

Colleges, and a member of California Alliance of Child and Family Services

and the Child Welfare League of America. Vista is also affiliated with the Los Angeles Jewish Federation

Council and the American Association of Children’s Residential Centers.

Address all communications to:THE VIEW

3200 Motor Avenue, Los Angeles, CA 90034

310.836-1223 phone 310.839-2820 fax

www.vistadelmar.org

Magazine Design & Layout by BTS Communications

[email protected]

Vol1_Issue1.indd 3 5/26/11 10:48 AM

12 The View | Spring 2011

yatt Isaacs is not your typical teenager. He’s charming, well spoken, extremely funny, an actor, student, and, oh yes…. he’s autistic. And not once has that ever held him back from pursuing his dreams and, as one of his favorite sayings goes, “being the change” he wishes to see in the world. For Wyatt, growing up was tough at times. Kids can be pretty judgmental and his frequent experiences with being bullied still haunt him. Still, Wyatt is the first to remind you how important it is to be loving and accepting of everyone. At any chance, he advocates compassion by reminding us, “Be in the right action!” Wyatt is a very wise young man whose wisdom transcends his communicational boundaries.

taking charge with willfulness and determination. If you ask him where he sees himself in the next five years he will tell you he plans to be on a Broadway stage staring in Once Upon a Mattress or Billy Elliot.

Wyatt is a leader

I am

perfect

just the

way I

am!

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Spring 2011 | VistaDelMar.org 13

His relationship with Vista Del Mar started when he was 12 years old and needed specialized training for his Bar Mitzvah, which he received through The Vista Inspire Program’s Nes Gadol initiative. Now 16 years old, Wyatt has seen Vista grow through many changes: more teachers, more staff, and more programs to benefit the young people that Vista reaches.

In the last four short years, he also has found a passion in The Miracle Theater, which gives kids like Wyatt the opportunity to perform on stage in original musicals. He was one of the focuses in the HBO documentary “Autism the Musical” and starred in “Profiles of Courage” on stage at the Odyssey Theater here in Los Angeles. He is a natural! The Vista Inspire Program and its many branches have allowed Wyatt to open up, be himself, and even write his own music and songs.

Wyatt is a leader, taking charge with willfulness and determination. If you ask him where he sees himself in the next five years he will tell you he plans to be on a Broadway stage staring in Once Upon a Mattress or Billy Elliot. Perhaps he will be a philosopher and share his many insights on life. At such a young age, Wyatt already has an impressive career as a world traveler. He was recently in India with his family and found the path of Buddha, which paralleled and enhanced the principles he lives by. His experiences there gave him lots to share with the world.

Vista continually encourages Wyatt to grow and today he is able to stand up and be who he is. At Vista you can learn a lot…dance a lot…sing a lot—you can say what you feel and no one will laugh at you. And just like Wyatt, you can be yourself!

“Profiles of Courage” on stage at the Odyssey Theater here in Los Angeles

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Beit T'ShuvahMAGAZINEVOLUME3 NUMBER 1

CELEBRATINGA QUARTER CENTURY OF T’SHUVAH

25 INSPIRING PORTRAITS of REDEMPTION & REENTRY EX-CONS and ENTREPRENEURSPlus EXCLUSIVE INTERVIEW WITH SHERIFF BACA &RABBI VS. HARRIET?

WHO’S GOT IT RIGHT? OR IS IT A ‘BOTH AND?’

The First EverREDEMPTION

ISSUE!

SAYING GOODBYE TO OUR DEAR FRIEND ELAINE BRESLOW

HOW TO PRAY BETTERWITH RABBI ED FEINSTEIN

PASSING IT ONTHREE GENERATIONS OF JEWISH BIRTHRIGHT

FROM INGA ROIZMAN’S VIEW

NIGHTS TO REMEMBER:KNOCKOUT ADDICTION IISISTERHOOD BOUTIQUESTEPS TO RECOVERY GALA 2012THE HAVDALAH TALENT SHOW HIGH HOLIDAYS

THE UNEXPECTEDAN ORTHODOX YOUNG MAN FINDS HIS SPIRIT IN PREVENTION

RUN FOR YOUR LIFEOR SOMEONE ELSE’S- BEIT T’SHUVAH RUNS THE HONDA LA

MARATHON FOR ITS 3RD YEAR IN A ROW

COUCH CUSHIONS ARE LIFE SAVERSHOW YOUR FURNITURE DONATION COULD MEAN SOMEONE’S SOBRIETY

p. 33

p. 14

p. 24

p. 30

p. 28

p. 27

p. 16

p. 20

p. 29

p. 18p. 60

p. 10

p. 25

p. 59

p. 63

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t h e f i g h t e rZach Wohlman, Professional Boxer

4 years sober; 18-4 amateur record; California Golden Gloves Champion; 2-0 professional record.

If the portrait of reentry is black and blue and tatted all over, Zach Wohlman is it. Zach fought for his recovery. Literally. In December Zach made his professional debut into the

boxing arena. He arrived at Beit T’Shuvah at age 19, trailing his then addict, criminal father’s footsteps. Following a promise by Zach’s counselor Andrew, at 30 days sober Zach was

introduced to Freddie Roach, the legendary boxing coach. “Freddie put me in the ring on that first day and I got the shit kicked out of me by a world champion.” Zach spent every day since of the 13 months at Beit T’Shuvah juggling a kitchen internship and getting his ass kicked

in Roach’s gym. But he’s not all tough guy. Bar-Mitzvahed at Beit T’Shuvah at age 20, his newfound Judaism and Shakespeare lessons with counselor Kelly is what kept him grounded.

When asked what recovery means to him, he snickers: “I’m so tired of the sob story. Being sober is the bare minimum that it requires for me to not be an asshole in the world and play nice with God’s kids. My dad’s my best friend in the world. He’s sober. I’m sober. It’s all good.”

His portrait title (The Fighter), though literal, is ironic - “I pretty much just go with the flow.” Well, Zach, as Polonious of Hamlet encourages, whatever it takes, ‘To thine own self be true.’

Words by Katz & Photo by Barillas

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t h e r e n a i s s a n c e w o m a nRosette Delug, World Renowned Contemporary Art Collector

Mother of 3; philanthropist; Hammer Museum overseer.

Rosette Delug says that the key to life is adaptability, the phoenix-like principle that has ignited her many rebirths. External circumstance has caused many

ripples in the “predestined” fate of a woman born to one of the oldest Jewish families in Turkey. Rosette broke the ancestral mold, however, when she ran away from her arranged marriage, chasing her spirit of individuality to Los Angeles. Her insatiable hunger for knowledge led her to study everything from medicine to folklore, from lost-generation literature to Torah. After a marriage, three children, and a divorce, Rosette found passion in the

“moveable feast” of the contemporary art world. Being a world-renowned collector of art has not exempted her from the harsher hues of reality;

Rosette has a son who had to go through Beit T’Shuvah. But that has only been another rebirth, strengthening her family’s bond and furthering her

long-standing support of Beit T’Shuvah. Rosette is one of the true masters of Chiaroscuro, balancing a life of contrast to form one beautiful piece of art.

Words by Soter & Photo by Barillas

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When you are in a custody environment your role is not the role of an educator, it’s the role of someone providing security and discipline [for] people who we look at as convicts and inmates—and it is our job to try to maintain control of that. In order to change that [role] perception it requires that we also make a transformation. Just as the Chief has described, an inmate in jail who changes his life through the educational, spiritual process, we as deputy sheriffs can also experience a change in the way we view our role.” – Commander Gerald Cooper 12:35pm, Tuesday, December 6, 2011:Pitchess Detention Center’s North County Correctional Facility (NCCF) Castaic, CaliforniaReturning to Supermax for the first time in three years, an eerie echo follows the sound of the heavy metal door locking shut behind John Sullivan, escorted by a commander and a lieutenant. It is a far cry from Sullivan’s previous visits: No heavy shackles hanging from his wrists, no chains linking him to a string of other inmates, and no waiting to be transferred into the state prison system to serve out the remainder his sentence. Sullivan was once an inmate sign shop worker of the Jail Enterprise Unit (JEU) - part of LA County Sheriff Leroy D. Baca’s Education Based Incarceration (EBI) initiative. Today, he is an

honored guest, sharing his story with the currently incarcerated sign shop workers.  He will impart a lesson he learned firsthand: Freedom begins within. It is not constrained by bars or criminal records. It is determined by what a man is able to contribute to this world. As he walks away, astonished, he reflects, “I was just talking to my former self.” 4:00pm, Thursday, September 26, 2008:Los Angeles County Correctional Facility, CaliforniaSitting on the wrong side of the thick plexi-glass when Beit T’Shuvah alternative sentencing staffer Phil Hamburger asks him what he is going to do differently this time, Sullivan responds, “If I knew that, I wouldn’t be sitting behind this glass.” The transparency of his answer must reveal a measure of willingness, because Beit T’Shuvah (BTS) decides to go to bat for a convicted felon who is not Jewish, has no money, and has a lengthy track record of missteps with the law.  6:30pm, Sunday, October 10, 2010: Social Innovation Fast-Pitch Competition. The University of Southern CaliforniaA seed is planted for Sullivan’s ironic return to the JEU Sign Shop,

an educationA look at the growing partnership between

Beit T’Shuvah and the LA County Sheriff’s Department

PLANNING STAGEClockwise from left, John Sullivan, Sheriff Leroy Baca, Rabbi Mark Borovitz, and Fanya Cohen hold court in the Sheriff’s office.

by jason dean & fanya cohen

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where he tapped into skills that would inspire his eventual career path. After delivering a riveting three-minute pitch (winning the $10,000 1st prize as well as an additional $2,500 coach’s award), Sullivan is approached by Adrianne Ferree, a civilian staff member of the JEU who is touched by his story and impressed with his dynamic pitch for BTS Communications (BTSC)—a new kind of not-for-profit creative agency that trains recovering addicts in various aspects of advertising and marketing. They discuss Sullivan’s dramatic turnaround and bringing the BTSC model of recovery into the county jail system. Such a collaboration would require extensive PR and marketing efforts, serving as a perfect opportunity to demonstrate the capabilities of BTSC. Spearheaded by BTSC Marketing Manager Fanya Cohen - who herself embodies heightened professional productivity as a direct result of a life in recovery- this partnership would ultimately showcase the practical application of the BTSC mission. And thus the beginning of what Sullivan calls a “mind-blowing” relationship will take root.

7:00pm, Friday, December 19, 1986:Van Nuys, CaliforniaIn the back of a squad car, silently muttering, “Oh shit, here I go again,” the future Rabbi, Spiritual Leader, and COO of Beit T’Shuvah Mark Borovitz is awash in feelings of despair, disbelief, yet predominately surrender as he is carted back to prison. Eventually, right there in prison, he will wholeheartedly embrace his Jewish faith, spurring a

180-degree shift that will finally end his “cycle of destruction.” 11:30am, Tuesday, December 16, 2012:En route to North County Correctional Facility, CaliforniaIn what Rabbi Mark Borovitz thoughtfully calls a “surreal experience,” he reenters the back seat of a squad car driven by LASD Commander Gerald Cooper. He and John Sullivan are headed to visit the inmates at NCCF. Almost 25 years since his incarceration, he invigorates and inspires his audience - A reaction that he has come to know well in

the past two decades of using his charismatic persona to “hustle for good.” 8:00am, Monday, September 1, 1969:Faye Ross Jr. High School, Artesia, CaliforniaIt is the first day of school for a young, bright teacher by the name of Leroy D. Baca. Here he will form his philosophy on the human condition: “The nature of the human being’s responsibility, more than any other one, is to learn…and no two people learn the same.” This philosophy will come to shape his second career path. 8:00am, Monday, December 7, 1998:Los Angeles County, CaliforniaLeroy D. Baca is elected as the 30th Sheriff of Los Angeles County, which is home to the largest jail system in the United States. Many years later, it will become evident that though

they may not read from the same book, Sheriff Baca—the longest standing Sheriff to hold office in county history—and Rabbi Mark are definitely on the same page. Recognizing that the county jail system’s primary focus on punishment won’t reduce crime and rampant recidivism, Sheriff Baca will direct a department-wide philosophical shift toward emphasizing rehabilitation. 

Present day:Over a series of exclusive interviews taking place

at Sheriff Baca’s headquarters, various jail sites, and Beit T’Shuvah

Rabbi Mark, John Sullivan, Sheriff Baca, Commander Cooper, and other Beit T’Shuvah and LASD personnel join together to form an addiction and reentry workshop to be implemented in the L.A. County jail system with Beit T’Shuvah’s expertise. Rabbi Mark credits Sheriff Baca for promoting a paradigm shift within the county jail system that makes for a synergistic and natural relationship between the two organizations. “I think [a Beit T’Shuvah/LASD partnership] honors Harriet Rossetto’s original vision for Beit T’Shuvah,” says Rabbi Mark. “It’s [also] a way of honoring the blessed Pauline Ladeen for every one of us who got visited by [Beit T’Shuvah’s original] Jewish Jail Lady. Pauline never gave up on anybody.” Sheriff Baca agrees. “If you’re just doing it as a job, it won’t work,” he

tells deputies who become involved in the EBI programs. “But if you sense that you can change a life for the better, that’s what we’d like you to see your duty as.  Not just security.  Security is fine, but we want you to appeal to the inmates’ higher thinking.” Commander Cooper, who embraced Beit T’Shuvah from his first encounter, acknowledges that the old system of simply warehousing prisoners did little to prepare them for reentry into society. He’s energized by the prospect of partnering with Beit T’Shuvah as a whole, and Sullivan in particular. “It is just a perfect fit,” he says,

“People who have been in adark place and have recovered make

excellent resources as teachers.” -Sheriff Baca

John Sullivan, Sheriff Leroy Baca, Fanya Cohen,

and Rabbi Mark Borovitz

From left to right, Commander Gerald Cooper, Alex Solowitz, Dr. Weintraub, Deputy Bates, John Sullivan, Chief Alexander Yim

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The Sondra and Marvin Smalley Familysculpture gardenOn the Sunny and Isadore Familian Campus at American Jewish University

Fletcher

Benton Balanced/Unbalanced “Wedge/Arc” 1983

Fletcher Benton is known for his kinetic

sculptures, which are sculptures that

move. But, he began his career as an

abstract painter in the 1950s and 1960s.

Frustrated with the limitations of paint on

canvas, he began work on movement

with geometric pattern pieces and boxes

which he was familiar with from his work

in commercial signs. This was at the very

beginning of the kinetic movement, and

Benton worked largely in isolation, not

aware of the other efforts of kinetic artists.

The early works were more concerned

with change, rather than movement. The

pieces were really more like three-dimen-

sional paintings. Full three-dimensional

sculptures designed to be viewed from

all angles came later and the movement

of the pieces became less prevalent

in his later works. In the late 1970s, he

abandoned kinetic art, switching to a

more traditional bronze and steel.

Donors- Carol and Shelly Appel

Sol Lewitt was born in 1929 in Hartford,

Connecticut. He attended Syracuse

Universitytaught at several universities

including the Museum of Modern Art

School, Cooper Union, The School of

Visual Arts and NYU. He is best known

for his work with geometric designs on

all possible permutations on a grid.

He believes that the most important

part of art is in the process, not the

outcome, he does not think the way

viewers perceive art is as meaning-

ful as the thought that went into it. His

work is found in most major museums

throughout the world.

Donor: Marcia Weisman

Sol

Lewitt Spiral 123456789 Epoxy on Alluminum1980

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4 4 4 N o r t h C a m d e N d r i v e B e v e r ly h i l l s 3 1 0 . 2 7 6 . 6 6 6 7 y o u N g e r s m i l e s . C o m

w h a t d o e s y o u r s M i l e s a y a b o u t y o u ?

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A n y o n e c A n r u n .F e w c A n c h A n g e l i v e s .

3 18 12there

For more info about training and sponsorship for Team Beit T’Shuvah LA Marathoncontact Ali Ditlove at: 310.204.5200 x230 or [email protected]

www.crowdrise.com/teambeittshuvahlamarathon2012

m i l e 1 9 b l o c k p a r t y

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Beit T’ShuvahRecover Your Passion Discover Your Purpose

btscommunicationsm a r k e t i n g d e s i g n +

bts thrift boutique

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that.watch. capture. create. share.

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simanlogo.pdf 1 2/13/12 11:24 AM

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FREEDOMsong

freedom song is a production of beit t’shuvah, the only rehabilitation center in the united states dealing with addictions of drugs, alcohol and gambling.

help destigmatizeaddiction in your town.

for booking information call or email jessica fishel at 310.204.5200 ext.204

ONE JEWISH FAMILY. ONE FAMILY’S STRUGGLE WITH ADDICTION.

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THURSDAY SEPTEMBER 15, 2011 PETERSEN AUTOMOTIVE MUSEUM DOORS OPEN AT 6 PM

KNOCK OUT

jack osbourne ashley hamilton frank stalloneCELEBRITY JUDGES

Michael kingthe knock out award

HONORINGzach wohlman

the recovery award

a super secret celebrity bout!

featuring

and

HONORARY CO-CHAIRSStanley Black

Warren BreslowJona Goldrich

Sam Delug

EVENT COMMITTEERoger Simon, ChairRabbi Mark Borovitz

Fanya CohenAaron DelugAsher DelugAli Ditlove

Barbara FriedmanNina Haller

Jackie KallenAndrew Kipper

Eliana RosenblattRyan Rouse

John SullivanJill Black Zalben

HONORARY COMMITTEE

Geoff AnenbergSteve BermanPrentiss Byrd

Marvin CaesarBryan Callen

Ashley HamiltonOscar De La Hoya

Charles EberlyShannon Elizabeth

Golden BoyJudy Feder

Joyce & Hal FrankJason Goldman

Jimmy Iovine

Arthur KasselRichie King Fred LeedsLola LevoyBrad LusterDoris Luster

Diane MerrickBrad Mindlin

Nancy & Jack MishkinDave NavarroKen Norton

Steve-OHon. Jan Perry

Rick RosenAnne & David Ruderman

Annette & Leonard ShapiroDax Sheperd

Sandy & Marvin SmalleySusan Krevoy & Leo Spiwak

Alan ShumanMichael Tollin

Janis Black WarnerDouglas Warner

Darren WeinstockZach Zalben

Richard ZimanJeremy Zimmer

Beit T’Shuvah

Featuring

Exhibition BoutLarry “The Shadow” Musgrove

(1989 former middleweight champion of the world) vs.

Bradley A. Luster

2 Heavyweight BoutsCourtesy of All-American Heavyweights

EMCEE Robert ShapiroDJ Grant Shapiro

Thursday, September 15, 2011Petersen Automotive Museum

6060 Wilshire Boulevard Los Angeles, CA 900366pm-10pm

Casual AttireFor more information, please contact

Barbara Friedman or Ali Ditlove at 310-204-5200, or [email protected], [email protected]

www.beittshuvah.org

Jack Osbourne, Ashley Hamilton, Frank StalloneCelebrity Judges

Michael KingThe Knock Out Award

Honoring

Other Special Guests:Karina Smirnoff (Dancing with the Stars), Lisa Vidal (The Event), Audley

Harrison (Olympic super-heavyweight champion), Freddie Roach (World Famous Boxing Trainer) and more to be announced!

Zach WohlmanThe Recovery Award

KNOCK OUT

cordially invites you to

A Super Secret Celebrity Bout!

KNOCK OUT

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www.hope4jake.comany donation is greatly

appreciated. For every $4 you donate, you will receive a hope4jake wristband. thank

you in advance For your support.

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Jake was admitted

to the Children’s

Hospital of Philadelphia

on April 3, 2011, after

running a fever for ten days.

Upon admission, Jake was diagnosed

with severe pancreatitis and cholangitis.

Almost immediately, a PICC line was placed.

Approximately a week later, a biliary drain was

put in. After several weeks, however, Jake

was still running a 104.8 degree temperature

most of the day. I have never been so scared. I

knew that something else must be wrong.

Before long, a surgeon who believed that

Jake’s bile ducts were malformed told us that

Jake would probably need surgery. During

one MRI scan, one of the gastroenterologists

came into the sedation room and ordered a CT

scan for a better view of Jake’s pancreas. The

gastroenterologist advised me later that day

that a swollen lymph node was spotted by the

radiologist and that Jake needed a biopsy. At

that moment, my heart sank. A day or two later,

a surgeon advised that, since preliminary results

showed no tumor, we would proceed with the

bile duct surgery as soon as Jake’s pancreas

settled down.

Unfortunately, the preliminary results were

wrong. On May 13, 2011, I heard the words that

no parent wants to hear—that my baby has

cancer. To be honest, after I heard those words,

I really couldn’t tell you what else the oncologist

said. Jake was diagnosed with Stage III NK/T

Cell Lymphoma—a very rare form of cancer. He

has tumors in his liver, lungs, left arm, and a

large one on his pancreas.

In Round 1 Jake was unresponsive, so for Round

2 he was given an adult dose of chemotherapy

meds. While somewhat more successful in

killing the tumors, the stronger medication

resulted in a bad case of mucositis. Throughout

these first 13 weeks, Jake has had numerous

biliary drain replacements/fixes, two PICC lines

and one port placed, three lumbar punctures,

and two visits to the PICU. Through all of this,

he still manages to give us smiles, giggles,

and the cutest laugh imaginable. Keep

fighting, Jake—you’re our family’s hero

and we love you very much!

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Beit T’ShuvahRecover Your Passion Discover Your Purpose

(over)

December 2011

Dear Friend,

This Hanukkah, we at Beit T’Shuvah fight against Addiction, just as the Maccabees fought for religious freedom 2,200 years ago.

When the Jewish people were expelled from their holiest temple, the Maccabees, a small Jewish liberation army, did not allow this indignity to continue. Taking on an army much larger than their own, the Maccabees successfully repelled the occupiers of their land and their temple. They defeated a force much greater than them in number, but far weaker in spirit. They did not fight in the name of a greedy King. They did not fight for land or to attain anything in the material world. They fought for something much more powerful, something much greater than themselves — they fought for freedom.

In 2011, we at Beit T’Shuvah fight another tyrannical enemy—ADDICTION— the occupying force of countless enslaved minds and the master of innumerable broken souls.

We don’t have vast resources, we need your help. We are a small community. But in spirit, we are growing more powerful each year. We have a strong resolve to fight and a courageous mission that can and will prevail over the dominant forces of Addiction.

In the past 25 years, Beit T’Shuvah has fought for the freedom of:

3,100 addicted adults who received room, board, and integrated faith-based Jewish recovery services including individual, group, and spiritual counseling, helping each person recover their passion and discover their purpose.

1,310 outpatient clients who have been helped with their recovery from various addictions.

68,000 people who have experienced Spiritual Healing from our original musical,“Freedom Song.”

8,800 inmates in jail who have received advocacy services along with emotional and spiritual assistance.

9,000 family members who have learned new ways of dealing with themselves and their addicted family member in order to have healthy relationships.

1,210 non-addicts who struggle with life have been helped through our counseling services.

62,500 people who have been infused with the spirit and love of Judaism through our Shabbat and Holiday services.

Annette ShapiroChairman of the Board

Harriet RossettoChief Executive Officer

Rabbi Mark Borovitz

Faina GellerChief Financial Officer

Nancy MishkinWarren BreslowChairs Emeriti

BOARD MEMBERSDonald J. BerghoffLynn BiderEmily CorletoSamuel DelugJon EsformesJohn FishelMel GagermanRobert GlucksteinCarolyn GoldBeverly GruberSalli HarrisRoberta HollandSteven KarashDr. Susan KrevoyDr. Gady LevyDiane LichtVirginia MaasBradley H. MindlinDonald S. PassmanJoan PraverEd PraverHeidi PrawAvi ReichentalDr. Bill ResnickDavid RudermanRichard SchulmanRonnie StablerLisi TellerDr. Howard WallachHal Wiseman*Robert WiviottJill Black Zalben

HONORARY BOARD MEMBERSSheldon AppelBlair Belcher KohanRobert FelixsonHerb GelfandBrindell GottliebShelley KozekChuck MaltzCheri MorganMike NissensonJan RosenCraig TaubmanGreg Vilkin

*Deceased

Beit T’Shuvah is a constituentagency of The Jewish Federation

letter.indd 1 11/10/11 3:18 PM

HANUKKAH GIFT FORMYes, Harriet, I want to reach out with my special Hanukkah gift to help those in need of treatment. Please use my gift to provide food, shelter and therapy to souls in need of our help.

$36 $72 $108 Other $________

Beit T’ShuvahRecover Your Passion Discover Your Purpose 8831 Venice Boulevard, Los Angeles, CA 90034

Please make your check payable to Beit T’Shuvah and return with this card in the enclosed envelope. Your gift is tax-deduct-ible to the fullest extent of the law.

With your generous contribution you are insuring that another soul in need is able to find treatment here at Beit T’Shuvah.

Check this box and fill out the information on the reverse to charge your contribution to a credit card.

$144

pledge_card.indd 1 11/10/11 3:15 PM

Beit T’ShuvahRecover Your Passion Discover Your Purpose

8831 Venice Boulevard Los Angeles, CA 90034

Non-Profit Org.U.S. Postage

PAIDLos Angeles, CAPermit No. 672

OPEN NOW - MIRACLES INSIDE...

#10 Envelope.indd 1 11/10/11 3:18 PM

Page 19: BTS Communications' Portfolio of Work

Please reserve $36 adults, per night | $18 children under 12, per night

April 6, 2012 April 7, 2012 April 8, 2012 (Freedom Song)

Name: Phone:

Address:

Card Number: Exp. Date:

Beit T’ShuvahRecover Your Passion Discover Your Purpose

Join us on the first 2 Seder evenings (Friday, April 6th and Saturday, April 7th) as we nourish the body and the soul. Both nights will include full dinners and profound discussions led by Rabbi Borovitz, Yeshaia Blakeney, Cantor Rachel Goldman Neubauer and residents reflecting gratitude, T’Shuvah and hope for new beginnings. You won’t want to miss this collective learn-ing of how to be free from the slave within.

Freedom Song!! Join us again on a special third evening (Sunday, April 8th) as we challenge all in attendance to take a good look at our inner and outer enslavements with our original musical production, Freedom Song. This evening will include a shorter Seder meal followed by the performance and a spirited discussion session. Experience true liberation this Pesach with this special night!

Questions? Call Rachel Lurie at (310) 204 - 5200, x202This event is partially sponsored by the Clarence Gerber Memorial Passover Program, a division of The Jewish Family Service of LA Beit T’Shuvah is a constituent agency of The Jewish Federation

CVC# ( AMEX, VISA or MC )

Please Make Checks Payable to Beit T’Shuvahor Purchase Your Tickets Online at www.beittshuvah.org

ticket(s)

Are you ready to leave Egypt behind this year? If so...

$36adults, per night | $18 children under 12, per night/$36 sponsored resident meal

Let all who are hungry come and eat!No one shall be refused because of money.

8831 Venice Boulevard Los Angeles, Between Robertson and La Cienega Valet parking will be available

This year we offer a special opportunity to fulfill this creed by sponsoring a resident’s seder meal for $36.00

I’d like to sponsor resident(s) meals for $36 each.

seder_reply1.indd 1 2/29/12 3:52 PM

Beit T’ShuvahRecover Your Passion Discover Your Purpose

Beit T’Shuvah Residential Treatment and Prevention Center 8831 Venice Boulevard | Los Angeles, CA 90034

Non-Profit Org.U.S. Postage

PAIDLos Angeles, CAPermit No. 672

Beit T’Shuvah Passover Seder Get Your Tickets Inside

Beit T’ShuvahRecover Your Passion Discover Your Purpose

Dr. Bill ResnickChairman of the Board

Annette ShapiroPresident of the Board

Harriet RossettoChief Executive Officer

Rabbi Mark BorovitzChief Operating Officer

Nancy MishkinWarren BreslowChairs Emeriti

BOARD MEMBERSLynn BiderEmily CorletoSamuel DelugJon EsformesJohn FishelMel GagermanJeffrey GlassmanRobert GlucksteinCarolyn GoldBeverly GruberSalli HarrisRoberta HollandDr. Susan KrevoyDr. Gady LevyDiane LichtVirginia MaasBradley H. MindlinDonald S. PassmanJoan PraverEd PraverHeidi PrawAvi ReichentalDavid RudermanRichard SchulmanRena SlomovicRonnie StablerLisi TellerDr. Howard WallachBrad WisemanHal Wiseman*Robert WiviottJill Black Zalben

HONORARY BOARD MEMBERSSheldon AppelDonald J. BerghoffRobert Felixson*Herb GelfandBrindell GottliebBlair Belcher KohanShelley KozekChuck MaltzCheri MorganMike NissensonJan RosenCraig TaubmanGreg Vilkin

*Deceased

Beit T’Shuvah is a constituentagency of The Jewish Federation

Beit T’Shuvah Residential Treatment and Prevention Center | 8831 Venice Boulevard | Los Angeles, CA 90034p.310.204.5200 | f.310.204.8908 | www.beittshuvah.org | [email protected]

February 20, 2012

Dear Friends,

Passover is such a wonderful and significant celebration for Beit T’Shuvah. Our powerful message of liberation from personal bondage touches addicts and non-addicts alike.

This year, we will be gathering for Seders on Friday, April 6th, Saturday, April 7th and Sunday, April 8th. On Sunday evening, Beit T’Shuvah’s special 3rd night, we will host a final Seder, presenting our original musical, “Freedom Song.” This unique music and narrative collaboration by our residents, staff and Stu Robinson highlights the personal and national journey from Slavery to Freedom.

In the spirit of Passover in which we welcome all the hungry to our Seder table, we are offering a new opportunity this year to sponsor a resident’s Seder meal.

Please fill out the attached form and enclose a check or credit card number to con-firm your reservation and if desired, a resident’s sponsored meal for one or more of our Seders. You may also purchase tickets online at www.beittshuvah.org. We promise you an experience you will not forget.

If you have any questions, please call Rachel Lurie at 310-204-5200, x202.

B’Shalom,

Rabbi Mark Borovitz Joan PraverTemple Membership Chair

letter_seder.indd 1 2/29/12 3:49 PM

Page 20: BTS Communications' Portfolio of Work

1start here

Last year your total annual commitment was $5,800.Breakdown: $3,800-Membership/Mitzvah Circle (Yesod) $2,000-Annual Giving Campaign Contribution

Please consider a total annual commitment of $6,653 for this fiscal year.Breakdown: $3,053-Standard Membership $3,600-Pillar/Annual Giving Campaign Contribution

YES, I/We will pledge the suggested annual commitment of $6,653.This includes my annual membership plus an annual gift, and I will be included as a KI Pillar at the Hesed level.

I/We would prefer to match our last year’s contribution total of $5,800.This includes my annual membership plus an annual gift, and I will be included as a KI Pillar at the Yesod level.

I/We prefer to commit an alternative amount.

If checked, please proceed to

2

3

If checked, please proceed to 3

If checked, please proceed to

Please return all completed forms by June 1, 2012. Thank You.

2Kehillat Israel Reconstructionist Congregation of Pacific Palisades2012/13 Commitment Renewal Form

Annual Membership $3,053 Standard (2 adult) $3,053

Standard (1 adult) $1,655

Under 30 (2 adult) $ 720

Under 30 (1 adult) $ 360

Associate* $ 964 *(Congregants of other synagogues)

KI Pillars (formally Mitzvah Circle) $1,000When you contribute at a Pillar Level, your commitment includes your Annual Giving Campaign gift, making it possible for KI to provide all of our programs and services to all who wish to be a part of the KI community.

Keter $20,000

Tiferet $15,000

Neshama $10,000

Tzedek $ 5,000

Hesed $ 3,600

Yesod $ 1,000

All KI Pillars will receive community recognition throughout the year.

Please refer to enclosed brochure for information on Pillar Benefits.

Annual Giving Campaign $Funds raised annually through this core fund raising program bridge the budget gap and enable full funding of the important programs that serve the needs of our diverse community. As such, we ask every family to participate, to help us reach our goal of 100% participation.

Please indicate how much you would like to generously pledge.

Dor L’Dor Building Fund $500This is your 2nd of 5 payments towards your Dor L’Dor Building Fund balance of $2,500.

Total Commitment 2012-13 $4,553 Please complete for payment plan information.

Please return all completed forms by June 1, 2012. Thank You.3

Please check this box if you prefer to remain anonymous.

Kehillat Israel Reconstructionist Congregation of Pacific Palisades2012/13 Payment Plan

1. Personal Information Please review your personal information and make corrections, if any, directly on this sheet.

Name Member ID

Email Home Phone

Billing Address

2. Payment Plan My/Our commitment will be paid: In Full (check or credit card) Semi-annually (credit card only; payment dates are: 7/1/12 & 12/31/12)

Payment Type: Enclosed is my check for my total commitment Please bill me for single payment by check Please charge my credit card: Visa Master Card I/We wish to donate 3% to save KI the associated processing fees of the card.

Card # Exp. Date

Name on Card 3 digit CVV code (from back of card)

I/We hereby authorize Kehillat Israel to charge the above account based on the selected frequency.

Signature (required) Date (required)

If choosing semi-annual payment plan, the same credit card will be charged on dates identified.

Minimum 50% of total balance is due by the High Holy Days.

All donations including membership contributions are tax deductible and non refundable.

3Please return all completed forms by June 1, 2012. Thank You.

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PICK UP

AVAILABLE

CALL FOR DETAILS

Beit T’Shuvah has a 22 year history of aiding those in need and at risk in southern California. Our mission is to restore lost lives through a healing community of Jewish spirituality, 12 step recovery and psychotherapy. Your support of our stores saves souls.

1908C Lincoln Blvd @ PicoSanta Monica CA 90405

(310) 396-4141

10409 Washington BlvdCulver City, CA 90232

(310) 204-4058

LOCATIONS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

S M T W T F S

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APRIL2012

73 Ratterman Road Woodstock NY 12498Phone (845) 679. 6000

Fax (845) 679. 9022

[email protected]

1.800.836.2000

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S M T W T F S

DECEMBER

calenderBLUE.indd 1 11/22/11 9:35 AM

Page 23: BTS Communications' Portfolio of Work

NET WT. 16 OZ. (454g)

T O U G H D O G S E A T

Bad 2 the BONED O G S N A C K S

Baked with Natural Cheese Flavor

NOAdded SaltNO Refined SugarNO Artificial Flavors,Colors or Preservatives NET WT. 16 OZ. (454g)

T O U G H D O G S E A T

Bad 2 the BONED O G S N A C K S

Baked with Natural Cheese Flavor

NOAdded SaltNO Refined SugarNO Artificial Flavors,Colors or Preservatives

T O U G H D O G S E A T

Bad 2 the BONED O G S N A C K S

CRAZY DOGS EAT

Bad 2 the BONE DOG SNACKS

T O U G H D O G S E A T

Bad 2 the BONED O G S N A C K S

Baked with Natural Cheese Flavor

Baked with Natural Cheese Flavor

® ®®

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Los Angeles, CA 900341-800-BAD-BONE • bad2thebobe.com

If interested in a Bad 2 the Bone Franchise, visit bad2thebonefranchise.com

®/™ Registered trademark ofBad 2 the Bone, Inc.

Ingredients: Wheat flour, honey, canola oil, whole egg, chedder cheese, molasses, baking soda, baking powder, and a natural preservative (citric acid and natural tocopherols) to maintain freshness

The Bad 2 the Bone StoryThe idea to create natural dog

treats really happened by accident. When we added Roxy and Charlie to our family there weren’t many

treats available that met our stan-dards. And I place the same food standards on our dogs as the rest

of our family.

We started baking our own dog treats from ingredients including peanut butter, sweet potato and chicken. We experimented with

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®

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Guaranteed Analysis:Crude Protein (min.). . . . . 6%Crude Fat (min.). . . . . 12%Crude Fiber (max.). . . . . 3%Moisture (min.). . . . . 9%These treats are intended as a snack or reward and are not formulated to serve

as a complete and balanced meal.Store in a cool dry place.

Disposable VINYL GlovesPre-Powdered INDUSTRIAL Latex Free

Disposable VINYL GlovesPre-Powdered INDUSTRIAL Latex Free

Dis

posa

ble

VIN

YL G

love

sPr

e-Po

wde

red

IND

UST

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For CleanlinessFor ProtectionAmbidextrousNon-Sterile

For C

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Am

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For CleanlinessFor ProtectionAmbidextrousNon-Sterile

Disposable VINYL GlovesPre-Powdered INDUSTRIAL Latex Free

Contents: 100 Gloves by weight Cont

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: 100

Glo

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Contents: 100 Gloves by weight

Powdered with absorbable dusting powder, U.S.P.

Powdered with absorbable dusting powder, U.S.P.

Caution: Users should consider the circumstances of use in decid-ing whether to remove residual powder on gloves after donning. Powder can be removed by wiping gloves thoroughly with a sterile

Store in a cool, dry place. Avoid excessive heat. Open box should be

Distributed toGraphic Arts Supply Dealers by

Culver City, CA 90232www.lithcoinc.com

Lot Number XXXXX

Made in China

For CleanlinessFor ProtectionAmbidextrousNon-Sterile

Page 24: BTS Communications' Portfolio of Work

btscommunicationsm a r k e t i n g d e s i g n +