SAP INNOVATION FORUMDoğru TaktikBTC, HYBRIS ile E-Ticarette Tabuları Yıkıyor

Stefan Neumann, Senior Consultant

BTC Business Technology Consulting AG

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Agenda

BTC AG

Popken Fashion Group

E-Commerce with Hybris

Hybris in Action

Next Steps

BTC AG

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BTC Hakkında

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BTC Hakkında

Deutschland

Oldenburg

Bad Homburg

Berlin

Bremen

Dortmund

Gütersloh

Hamburg

Leipzig

Mainz

München

Münster

Neckarsulm

İsviçre

Zürich

Türkiye

İstanbul

Japonya

Tokyo

Polonya

Poznan

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BTC Hakkında

BTC ofisleri

BTC projeleri

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BTC’nin Türkiye’deki Gelişimi

1995 yılında İstanbul’da kurulduk.

İş yazılımı çözümlerinde uzmanlaştık.

Profesyonel bir danışmanlık

organizasyonu olarak müşterilerimizle iş

ortaklıkları kurduk.

2005 yılında BTC Grubuna katıldık.

Danışmanlık, sistem entegrasyonu ve

sistem yönetimi için çözümler

sunuyoruz.

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İş Alanları / Stratejik İş Ortakları

İş Yazılımı Çözümleri

ERP

CRM

HCM

Enerji Sektörü Çözümleri IS-U

Mobil Çözümler

BI/BOBJ

Portal Uygulamaları

Kurumsal İçerik Yönetimi

Süreç Yönetimi

Enerji Kontrol Uygulamaları

SCADA/DMS

Smart Metering (OSOS)

GIS

Enerji Yönetim Çözümleri

Sistem Yönetimi

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BTC Facts and Figures

Company BTC Business Technology Consulting AG

Headquarters Oldenburg

Established 2000 (merger of UMC, CCC and NETplus)

Business units Consulting, System Integration, System Management,

Software Products

Competence Utilities, manufacturing, public sector, service providers,

telecommunications

Locations Berlin, Bremen, Gütersloh, Hamburg, Leipzig, Mainz, Münster,

Neckarsulm, Oldenburg

Zurich/Switzerland, Istanbul/Turkey, Poznań/Poland,

Tokyo/Japan

Employees 1,940 (as of 12/2012)

Sales €195.8 million (as of 12/2012)

IT market position 16th (Lünendonk List1 2012)

Popken Fashion Group

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About Popken Fashion Group (B2C)

Popken Fashion Group

3 Brands: Ulla Popken, Gina Laura, JP 1880

30 Countries and more than 600 stores

more than 4000 employees

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About Popken Fashion Group

Omni Channel B2C Company

Reaching the customer in various channels

Local stores

Online shop

Mail order selling

– catalogues

– telephone

– e-mail

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About Popken Fashion Group

Onlineshop

100.000 Page impressions per day

7.000 Customer actions per hour

700.000 newsletter per month

2 Brands in 11 Countries

Based on Hybris 4

userfriendly, high dynamic content

Integration to WMS (warehouse management system)

E-Commerce with Hybris

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hybris definition

“hybris helps businesses around the globe sell more goods,

services and digital content through every touchpoint, channel

and device.”

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hybris

Product information

Hierachal categories

Dynamic facetts depending on the business

– Fashion: colors / sizes / cut

– Technic: storage / dimensions

Advanced search

Customer

Persistent shopping card

Payment

Order history

Easy to use checkout

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Interaction with the customer

Reviews and ratings

Product recommendation

– cross selling

– up selling

Promotions

Voucher

Content Management

hybris

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hybris

Multi channel strategy

Consumers interact with retailers in many ways:

– online

– phone

– mobile device

– store

Omni-channel possibilities

BOPIS – Buy Online Pickup In Store

BORIS – Buy Online Return In Store

Order in store for home delivery

Find nearest store with product in stock

View in store buy online

Hybris in Action

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Example

Main

navigation

Product

hierachy

Breadcrumb

Full text search

Facett

filtering

Product

management

Reduced

prices

Product

facetting

Shopping list

Shopping card

User profiles

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Simplified structure of the system

Applikation-Cluster

Web-s

erv

er

Applikations-

server

SAP – Hybris

Web-s

erv

er

Applikations-

server

SAP – Hybris

Web-s

erv

er

Applikations-

server

SAP – Hybris

Database

system

Lo

ad

-Bala

nce

r/

Ga

tew

ay

Web-s

erv

er

Distributed

Filesystem

Applikations-

server

SAP – Hybris

Search

Cluster

(Product

Information)

WMS

Inte

rne

t

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Structure of the frontend

Application frontend

SAP - Hybris

Web frontend

Static

ressources

(CSS/JS)

CMS

media

product

images

Next Steps

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Next Steps

Hybris offers great possibilities to build up a successful retail business

BTC helps you finding a strategy to create a omni-channel solution

BTC consults you choosing the right functionality to handle the customers expectations

expectation management

BTC has the experience to develope a high performace and scalable application

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Thank youCommunication Informations:

Stefan Neumann - Senior Consultant, BTC AG

stefan.neumann@btc-ag.com

BTC Bilişim Hizmetleri A.Ş.

Çayıryolu 1, Partaş Center Kat: 11-12 İçerenköy, 34752 İstanbul, Türkiye

www.btc-ag.com.tr