BT for Retail

Connecting Retail to a better future

BT for RetailCreating a connected world of Retail

Farm Fresh: Report findings

State of Technology readiness to take over

opportunities

Lack of Investmenst in sufficient Technology & disruptive tech-

nologies (Mobile,Apps,Cloud,etc)34%

Losing share to lower-cost producers23%

Cutomer mobility (across various chanels like PC,mobile,offline,etc)

23%

Lack of qualified workforce20%

Biggest threats to retailers business model

Employee Mobility (BYOD)

Cloud deployments

Use of In-store mobile technology

Multi-channel Shopping & Payments

Social Networking

19%

21%

30%

55%

77%

31%

47%

40%

35%

18%

50%

26%

25%

10%

5%

Degree of impact by technologies on retail business

High Moderate Low

Portfolio Rationalization

In-store customer experience

Pricing Decision

Inventory Management

Operations management

Customer Insights

Logistics and Supply

65%

83%

90%

94%

95%

95%

100%

24%

11%

10%

6%

5%

5%

Areas in which retailers use Technology for strategic advantage and decision mak-ing

Yes No

IT :Growth ,Plan, Impact

Rethink & Recalibrate :Though majority believes technology on CRM, Inventory Management, Warehouse Management and Data Analytics has high impact but still it comprises of small pie of the overall IT investment

Straight from the Global Oven

India global

customer demands operational capabilities

innovations cost-cutting

Striking the right balance

Putting customers at the Centre of the retail experience

Customers Want

Easy Experience

Store Environment

Engaging

Unlimited Choice

Personalization

Choose the mode of shopping

As a result ,what does Retailers, Retail Staff and Head Office want ?

Retailers want their shopping experience to :

In the stores, retail staff want to :

Retailers want their supply chain to :

• Create customer loyalty• Reason to visit their stores• Exciting and engaging• Shift from Point of Sale to Point of Service• Create a seamless experience across offline and online

• Be better equipped to support knowledgeable customers• Be mobile• Build expertise• Make customers happy• Feel in control

• Fulfil customer orders in cost effective way• Complete end-to-end visibility of stock• Meet customer expectation anytime anywhere• Make stock available

Head office want to :• Increase revenue by going to market quickly• Increase productivity and efficiency of staff• Communicate and collaborate effectively and efficiently• Simplify their IT• Flexibility to easily scale their service up

As a consequence

BT Global Services is all about connecting for a better future

How do we help to address the needs? Putting customer at the heart

• Connecting your staff with the information they need to help them sell more

• Connecting your customers with your brand seamlessly through every channel

• Creating complete view of the customer

• Connecting every link in your supply chain from manufacturer to shelf (or doorbell)

• Using technology to engage with the customer better

BT Menu for Retail

Retail-specific capabilities

Networks for retailersMobile point of saleManaged paymentDigital marketing3G rapid siteClientelingBT Managed StoreRetail traffic analytics

Integrated StoreFrescaCommerce ecommerce site designSocial mediaOnline marketingEmail marketingFacebook

CRM best practiceCRM loyalty progsContact centresIntegrated StoreClientelingE-gift cardsMobile vouchers

Store mobilityeLearningWorkforce optimisationConferencing / videoUnified communicationsCCTV security

BT Trace for RetailInventory TraceAsset TraceWarehouse TraceMerchandisingLife cycle and sourcing managementField force automisation

STORE OMNII-CHANNEL CUSTOMER EMPLOYEE SUPPLY CHAIN

BT Global Services: Connecting Retail to a Better Future

Business imperativesEconomic environment Customer demands Verdict research

London 2012Global network “Glocal” model Growth economies

Topical solutions New products References Showcases and workshopsInnovation

Dedicated or shared infrastructureStandardised propositions Consolidated service Low-capex commercials

Case Study : Let us tell you a real storyGlobal luxury retailer

Overview:With an impressive footfall of more than

10,000 shoppers every day, it was a struggle to keep shelves stocked with every style, size and colour for every

garment.

Challenge:You can’t sell what you haven’t got. The

perennial problem for store retailers everywhere is how to make sure that

every style or model is available in every colour and size, at all times.

Solution:The company chose BT Trace for Retail, an

item-level inventory management solution that uses RFID technology to track goods on the move and in store.

Value:• Transformed store performance• Using handheld readers, just two people can accurately count an inventory of 50,000 items in 45 minutes• Replenishment is now more exact• Sales associates are spending longer with customers and converting more engagements into sales• Customers are buying more items in a single transaction

bt.com/globalservices

BT Retail Trace Capabilities

12

12

Trucks deliver tagged items from warehouse/

distribution centre

BT Cloud Compute hosted RFID software

In-store wireless network