BSSS Corporate Identity Manual - 1st issue

BSSS- Introduction ..............................................................1. The Identity Explained .............................................

2. Official Logos ............................................... 2.1 Official Logos 2.2 Wrong Uses Of Logo 2.3 Black & White Logos 2.4 Inverted Logos

3. PowerPoint Presentation Template .............................4. Official Documents .................................................5. Business Cards .......................................................6. Certificates ............................................................7. T-Shirts ..................................................................8. Standing Committees ..............................................9. Fonts ....................................................................

10. Colours Settings ......................................... 10.1 CI Specific Colours 11. Email Signature ....................................................C

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BSSSWelcome the Benha Students’ Scientific Society (BSSS)’s Corporate Identity Manual!

The purpose of this manual is to provide guidance and assistance when commissioning or producingvisual communications materials for BSSS, across all media, including various forms of print and screen-based delivery. It’s essential that the identity of BSSS is used in consistent manner. Therefore the requirements in this manual should be adhered to at all times.

This Manual covers a wide range of applications; including stationery, PowerPoint Presentations,email communications and the Standing Committees’ Logos. We also offer guidance on the correctuse of the BSSS Logo and advice on the corporate colour schemes and fonts. If, after consulting the manual, you require additional information, please do not hesitate to contact the BSSS Board Members.

See the contact details page.

CI Manual | 3www.bsssbenha.com

Introduction

BSSS1. The Identity Explained

The corporate logo is the distinctive symbol designed to be easily recognized and rememberedNationally and Internationally. It consists of two elements:

1. BSSS Monogram which consists of:

- The Winged Bird gull : Symbolize our Ancient Pharaonic Culture- The Red & black colors reflect colors of the Egyptian flag.

2. BSSS Logotype.

- This element form the BSSS Corporate Signature or Logo.- The colours and proportions of the corporate signature and the monogram must not be altered. Consistent usage of the images builds the organisation identity.

Be Effective . . Be CreativeCI Manual | 4

BSSS


2. Official Logos

2.1 Official Logos

Vertical English Version Vertical Arabic Version

Horizontal English Version Horizontal Arabic Version

BSSS


2. Official Logos

2.2 Wrong Uses

Without Typographical partOld Logo

Dimensions

Incomplete Typographicalpart (without Students’ Scientific Society)

BSSS2. Official Logos


2.3 Black & White Logos

Vertical English Version Vertical Arabic Version

Horizontal Arabic VersionHorizontal English Version

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BSSS BENHAStudents’ Scientific Society

2.4 Inverted Logos

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BENHAStudents’ Scientific Society Horizontal English Version

Vertical English Version

2. Official Logos

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Preview of the BSSS powerpointtemplate.

3. PowerPoint Presentation Template

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4. Official documents

BSSS letterheadin Arabic & in English

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5. Membership & Business Card

ID frontID back

Membership Card for BSSS Members

(In the example BSSS PSDD)

Business Card for BSSS Board Members

(In the example BSSS PSDD)

BC back BC back

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6. Certificates

Official Certificate forBSSS Trainings, 1st Aid Courses, Events, conferences .. etc

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7. T-Shirts

BSSS Members T-shirt

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8. Standing Committees Logos

All BSSS Standing Committees logos should be used by this way , BSSS logo vertically beside SC logo vertically .

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9. Fonts

Used Fonts:English Fonts

For titles:

- Dolphin

Dolphin- Century Gothic

Century GothicChoice is made according to the title level, higherlevels use “Dolphin” and downgrade to “CenturyGothic” and according to the type of the document

Normal text:

- Serif font: Futura-Book

Futura Book- Sans-Serif font: Calibri

CalibriSerif fonts are better suitable for small text and paragraphs with small space between lines.

Arabic Fonts

For titles:

- GE SS Two

الجمعية العلمية الطالبية بطب بنها

Normal text:

- Serif font: Times New Roman

الجمعية العلمية الطالبية بطب بنها

For titles we use GE SS Two and inour publications materials ,letterhead... etcFor normal text in arabic we useTimes New Roman.

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10. Color settings

11.1 CI Specific Colours

These Colours used in Designs programs such as Adobe Suite .

R: 255G: 255B: 255

R: 0G: 0B: 0

R:174G: 0B: 0

R: 165G:165B: 165

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11. E-mail Signature

The Signatures used by BSSS Board Members

Font : Sans serif ( calibri ) Bold for the name Georgia for the position Sans serif (calibri) regular for the organization Verdana (sans serif 3) for contact details

size : 10 for all & 8 for contact details

Plus BSSS Horizontal Logo & Official BSSS Slogan “Be Effective . . . . Be Creative”

BSSS Corporate Identity Manual - 1st issue

Documents

Transcript of BSSS Corporate Identity Manual - 1st issue