Review twice, Implement once. Doing IT right the first time.

May 2014

Innovations

It has not been a good month for IT security. First they discontinue all support for Windows

XP and Office 2003. We then get bombarded with warnings about weaknesses in web site, ie,

Heartbleed Security Threat. Then Microsoft announces a short time frame for security

patches for Windows 8.1 which drew many angry criticism (which they then extended) and

then a serious security weakness was found in all versions of Internet Explorer. Talk about

making people paranoid to use a computer.

To the general public, Heartbleed got pushed aside. Companies fixed their web sites, no

infection and other distractions came up that seemed more pressing. Heartbleed was out of

the public eye. But the risk is not gone. The security risk that Heartbleed created has been

there for TWO YEARS. No one knows if it has been exploited but cybercriminals (but many

speculate the NSA has known about it and exploited it). Your login names and passwords to

key sites, such as investment sites, email or banks may have been exposed.

One piece of advice that has been given is to change your passwords for critical sites, once

you know that web site is not susceptible to the Heartbleed weakness. But even that can be a

daunting task. I have over 400 user names and password and there is no way I can get to all

of them. So which ones to you change first. I looked at multiple web sites for this information

and here are key sites you need to change passwords. This is not an all-inclusive list, but you

have to start somewhere:

*Some say yes, some say no

As you can see, this a short but impressive list. If you want to check out more sites, both good

and bad, visit these links below.

http://mashable.com/2014/04/09/heartbleed-bug-websites-affected/

http://money.cnn.com/2014/04/10/technology/security/heartbleed-passwords/

http://www.crn.com/slide-shows/security/300072499/heartbleed-havoc-10-passwords-you-

need-to-change-right-now.htm/pgno/0/10?cid=nl_alert

https://github.com/musalbas/heartbleed-masstest

Heartbleed Security Threat

What Sites Were Affected By Scott Bernstein, BSSi2

The Lighter Side… Getting Old

An older gentleman was on the operating table awaiting surgery and he insisted that his son, a renowned surgeon, perform the operation. As he was about to get the anesthesia, he asked to speak to his son. "Yes, Dad , what is it?" "Don't be nervous, son; do your best, and just remember, if it doesn't go well, if something happens to me, your mother is going to come and live with you and your wife...."

_______________________

When you are dissatisfied and would like to go back to youth, think of Algebra. ____________________ First you forget names, then you forget faces. Then you forget to pull up your zipper... it's worse when you forget to pull it down.

BSSi2, www.bssi2.com, 847-551-4626, sbernstein@bssi2.com

Facebook Gmail YouTube Healthcare.gov Soundcloud Toshiba

Instagram Yahoo mail Wordpress Android phones Eventbrite Creditkarma

Pinterest GoDaddy USAA Intuit TurboTax* Inc TheWire

Tumblr Flickr Box LastPass* Chess Vocabulary

Google Minecraft Dropbox PayPal* Kaspersky Entrepreneur

Yahoo Netflix Wikipedia OkCupid Bizrate Zoho

Page 2

Innovations

4 Ways To Use LinkedIn To Generate

More Appointments And Clients By Jeff Johnson, Technology Marketing Toolkit

——————————————————–—– LinkedIn is one of the best social media sites for generating QUALITY leads and new clients. Although it may not deliver a �lood of business, if you’re going to spend time on social media, you’ll want to put your focus on LinkedIn, especially if you’re selling business-to-business services. Here are four ways to use LinkedIn: 1) Linkedin Ads (www.linkedin.com/ads). These are a lot like the ads you see on Facebook running down the right column. It IS passive advertising, which means prospects aren’t necessarily SEARCHING for your services as they do on Google, but the quality of a prospect going there is much, much better. To maximize your results:

√ Target your ads to your speci�ic prospects. Job title, location, company size and industry are some of the selections you can use for targeting WHO your ad displays to. √ Test different headlines and offers. Always split-test at least two ads at a time, varying the headline, image and the offer. I change our LinkedIn ads every two weeks, eliminating the lowest-performing ads with a new test. Believe it or not, the headline “Killer IT Sales Videos” has been the top-performing headline for almost a year now, even though my boss hates this headline. Results and not opinions are what matter. √ Drive visitors to a landing page on your web site, not just your home page. You should have a speci�ic landing page for LinkedIn visitors so you can track results back to the source. It can be a landing page with the offer from your ad OR a replica of your home page, if that’s appropriate.

2) Join LinkedIn groups. Participation in discussion groups is a great way to get involved in a niche. Post when you have something of value to add, not just a sales pitch, focusing on building your credibility with the other members of the group. 3) Get Referrals. Look up your clients on LinkedIn and see who THEY are connected to – then ask them to make an introduction. Make sure to connect with all of your clients, warm prospects and business friends on LinkedIn to increase your 1st- and 2nd-degree connections and give you yet another way to communicate with them.

4) Build or scrub your list. Depending on your LinkedIn member level, you can search within groups, by industry, location, job function, seniority level, company size, interests and more. If you’re not a premium paid member on LinkedIn, then your search parameters are going to be somewhat limited, but you can use LinkedIn to better prepare for the telemarketing calls you are already making. Some companies have all their employees listed, giving you a snapshot of other key in�luencers in the organization who you may want to include in your marketing efforts (like the IT manager, of�ice manager, etc.). Like anything else, LinkedIn can be a huge distraction if you’re not using it with a goal and a focus. Use the above strategies to enhance your marketing and, when possible, see where you can systematize and delegate these tasks to someone else in your company to better leverage your time as the CEO. And you need to be receptive to what it suggests you do.

BSSi2, www.bssi2.com, 847-551-4626, sbernstein@bssi2.com

_______________________________________________

Facebook Is Draining Your iPhone Battery If you have an iPhone, you may have noticed your battery is draining faster than you want. There are probably many reasons for this but Scott Loveless, a former Apple Genius Bar employee has determined Facebook is a major culprit. He has discovered that Facebook is constantly attempting to update the phone, cause it to use power each time. He has also come up with �ix for this issue: Disable Location and Background App Refresh For Facebook 1. Go to ‘Settings’ 2. Open ‘Privacy’ 3. Choose ‘Location Services’ 4. Beside Facebook toggle it off Disable Background App Refresh 1. Go to ‘Settings’ 2. Open ‘General‘ 3. Choose ‘Background App Refresh’ 4. Beside Facebook toggle it off

He also advises (and I con�irmed this at a Genius Bar) to stop closing all open apps as reopening them from scratch consumes more battery.

May 2014

Have you bene�ited from all the good advice you’ve

received over the years? Have you experienced times

when you got great advice and it didn’t work?

Don’t we all want good advice from whoever can give it?

There are times when even the best advice doesn’t pay

off. Here are four reasons you might be wasting good ad­

vice.

Reason #1: You don’t think you need it.

You can’t help somebody who doesn’t think they need it,

and these people aren’t usually seeking good advice.

Sometimes someone who doesn’t think they need it asks

for advice for appearances, or to ingratiate themselves to

someone.

Even if the non­learner stumbles upon worthwhile

information in a speech or seminar, they will dismiss it: it

becomes seed falling among the stones.

Moral of the story: don’t ask for advice unless you really

value and need it. Asking to patronize someone will

usually back�ire, especially if you don’t take their

counsel.

Reason #2: The advice is good but you’re the wrong

person.

The relevancy of the advice is dependent on the person

and their situation.

I’m always amused when I hear a new salesperson say

they don’t need to prepare because they know a sales

legend in their company who successfully “wings it.”

Really? Might it be that the successful old pro has

prepared so much over so many years that he or she

makes it look effortless?

Likewise, you might be past the point in your career

where the advice offered is relevant. It might apply to

someone with less experience, but it won’t reward you

where you’re at in your journey.

Reason #3: You get good advice at the wrong time.

Sometimes advice arrives when you’re not in a position

to apply it immediately. There are more urgent or

pressing

matters to attend to, or you don’t have the necessary

resources. If this is the case, put it on your “to do as soon

as possible” list.

4 Reasons You Might Be Wasting Good Advice

Sometimes it is the “wrong time” in that the advice

might be too uncomfortable or painful. You need to

wait until you’re able to accept it gracefully.

Reason #4: You don’t recognize it as good advice.

You might not like the advice you’re getting because it

is dif�icult or painful to accept. The best advice often

comes from friends and colleagues who love us enough

to tell us the truth. Don’t let the unpleasantness of ad­

vice prevent you from recognizing its value.

So what is good advice? It is information relevant to

you and your business based on where you are at a

particular point in time. Advice that comes too late or

too early won’t be helpful to you. And you need to be

receptive to what it suggests you do.

Page 3

BSSi2, www.bssi2.com, 847-551-4626, sbernstein@bssi2.com

Mark Sanborn, CSP,

CPAE, is president of

Sanborn & Associates,

Inc., an idea studio

dedicated to developing

leaders in business and

in life. Mark is an

international best-selling author and noted

authority on leadership, team building,

customer service and change. Mark is the

author of eight books, including the best

seller The Fred Factor: How Passion in

Your Work and Life Can Turn the Ordinary

into the Extraordinary, which has sold more

than 1.6 million copies internationally.

Learn more about Mark at

May 2014

35 Aztec Court

South Barrington, IL 60010

(847) 551-4626

www.bssi2.com

“We make all of your

computer problems go

away without the cost of

a full-time I.T. staff”

Review twice, Implement once. Doing IT right the first time.

Inquiring Minds...

Shiny New Gadget

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A Father’s Time To Brag

Last year I wrote about my son Dustin becoming the 4th

generation of Bernsteins to become a CPA and is working for

PriceWaterhouseCoopers. Now I have the pleasure to announce he

will be getting married this November to a fantastic woman,

Rachel Weil, from Nashville. They met at Indiana U and have been

together for over 5 years. I have come to know the Weils due to my

quarterly travels to Nashville and they are great people. We are

very lucky to welcome all Weils into our family.

BSSi2 (847) 551-4626 www.bssi2.com

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