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A Project report

On

STUDY ON FACTOR INFLUENCING IN SELECTION OFBUSINESS NEWSPAPER

Submitted By:

SURESH KUMAR

ROLL NO: 054

PGDM-RM

UNDER THE GUIDENCE OF

Mr. M.J. RAMAKRISHNA

ASSISTANT PROFESSOR (HRM), IPE

In partial fulfillment for the award of the degreeOf

POST GRADUATE DIPLOMA IN MANAGEMENT(RETAIL AND MARKETING)

INSTITUTE OF PUBLIC ENTERPRISE

OSMANIA UNIVERSITY CAMPUS


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HYDERABAD 500007

I Suresh Kumar hereby declare that all the information that has been collected by me for the

project is entirely authentic.

I hereby declare that this Project Report titled STUDY ON FACTORS INFLUENCING

THE SLECTIONOF BUSINESS NESPAPER submitted by me to the INSTITUTE OF

PUBLIC ENTERPRISE,HYDERABAD is a bonafide work undertaken by me and it is not

submitted to any other University or Institutions for the award of any degree

diploma/certificate or published any time before.

I would like to mention that, the information that has been collected in not from any unfair

means. The data and information presented in the report is accurate and updated to the best of

my knowledge.

However, in an attempt to make this project my best effort, I have also collected from various

other primary and secondary sources.

Name and Address of the student

Suresh kumar , signature of student

64 Bhairo khirki aligol,Govind SURESH KUMAR

ka bagh, Jhansi, (U.P.) 284002

Date:

DECLARATION


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Apart from the efforts of me, the success of this project depends largely on the

encouragement and guidelines of many others. I take this opportunity to express my gratitude

to the following people for their magnificent support and contribution to my journey and to

the creation of this project report.

I take immense pleasure in thanking Mr. M. sanyasi Rao, (Manager-market

development)Business standard limited, Hyderabad who provided me such a wonderful

opportunity to do Summer internship program and provided his valuable suggestion in

understanding the work of Research project. I feel motivated and encouraged every time I

attend his meeting.

Its need to mention thatMr. Harish ch, (Deputy executive Market development)who

had been a source of inspiration and for his timely guidance in the conduct of my project

work. I would also like to thankMr.Chandrasekhar ch. (Executive-Market development)

and all the staff of Business standard Ltd. For all their valuable assistance in the project work.

I wish to express my deep sense of gratitude to my internal guide Mr. M.J. Ramakrishna,

Assistance professor (HRM) Institute of Public Enterprise, Hyderabad for his able

guidance and useful suggestions, which helped me in completing the project work in time,

without his encouragement and guidance this project would not have materialized.

I am thankful to Prof R. K. Mishra, Director of IPE and Prof Dr. V. Srikanth PGDM-

RM Co-ordinater, for giving us such a wonderful opportunity to work with corporate as a

part of our project work and constantly motivating right from the beginning.

I thankAssistant Prof A. Sridhar Raj, SIP Co-ordinater for his continuous patience and

support.

Finally, yet importantly, I would like to express my heartfelt thanks to my beloved Parents

for their blessing, my friends/classmates for their help and wishes for successful completion

of this project.

SURESH KUMAR

ACKNOWLEDGEMENT


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TO WHOM IT MY CONCERN

This is to certify that Mr. Suresh Kumar a student of 2nd Semester doing his PGDM-RM

from Institute of Public Enterprise at Hyderabad has successfully completed his SUMMER

INTERNSHIP from 15th April 2010 to 15th June 2010.

The report on Study on factor influencing in selection of Business newspaper is his

original work and the same has not been submitted in any prior form.

During the above period we found him to be sincere and hardworking. His performance and

conduct was good, punctual in his attendance. He possesses the ability to transform

conceptual knowledge to practical situation.

I wish him a successful and prosperous career ahead.

(Name and Signature)

CERTIFICATE


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Newspaper is the oldest and the most conventional method of giving news on a wide array of

topics to the people at their doorstep.

With the newspaper industry as a viable platform for the proliferation of advertising and

marketing of public relations, there has been witnessed an impressive explosion of

newspapers at all levels. A typical Indian English newspaper serves as an ideal banner for

companies who would look forward to advertise their products or services keeping in mind

the strength of the readers nationwide. Since a newspaper is the first thing that most of the

citizens of the country go through early in the morning, it stands at an advantage of making

its stand in full view of the massive number of readers. The more the readers or viewers of

the advertisements, the more impact that the advertisements have made in the minds of the

people. An Indian English newspaper being the most read newspaper in the country, most of

the companies highlighting their services and products for the citizens, targets these

newspapers for the showcase of their services. Newspapers act as the ideal method of public

relations due to its strength as the best way of communication.

In the current status the Indian media industry has outperformed the Indian economy and is

one of the fastest growing sector in India because of it diverse culture and growing literacy

rate, only 35% adult population are reading newspaper while 65% adult population are

literate in India. There is a huge scope of growth for Business newspapers in coming years as

only a paltry 0.1% of the population is reading business newspapers at present . . To build this

gap between readership and literacy and also to remain competitive the publications have

kept their prices low and depended entirely on advertisers to subsidize the reader and to

increase the sales.

From some previous research in this field, I come to know that most of the revenue (approx

80%) of any newspaper comes from advertisement only and most retailer are publishing their

Ad through newspaper only so my objective the factor influencing in selection of business

newspaper has further scope for know about the reader perception and expectation from

various newspaper which are publishing in the country, if a company know that its target

customer spend more time on particular section or which type of news they looks for into a

ABSTRACT
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business newspaper, they also can pay for advertisement into that section. It will be also

beneficial for newspaper to published Quality news and content.

There is lot of scope for the growth of Business newspapers, right now the circulation of

Business newspapers in India is nearly 10 lakhs, where the population of India is more than

100 crore.

The literacy of India is more than 70% so Business newspaper organizations can adapt

different strategies by targeting different customers and try to increase their sales.

To build this gap between readership and literacy and to overcome the competition,

publications are keeping their prices low and depending entirely on advertisers by giving

subsidies to the readers and increasing the sales.

I think there is still substantial untapped potential particularly for the business Newspaper.

They need to look at ways of improving their editorial and more importantly their marketing,

especially their distribution strategies. There's a lot that can be done to improve editorial by

simply copying the best editorial innovations and practices from leading business Newspaper

across the country.

In India THE ECONOMICS TIME has high market share compare to other newspaper

because it is the first business newspaper in India and publishing from 5 th march 1961, it is

the genesis of the TIMES OF INDIA mostly read newspaper in India.

Now booming Indian economy create so many opportunity for the professionals, investors,

governments, economist and other foreign institutions. So many foreign company are looking

for investment in Indian market and also creating so many employment opportunity for

Indian people. Peoples have so much of disposable income and saving in their hand. So they

are making more investment, for getting update news coverage about the corporate andindustries they look for Quality business newspaper which provide the best market analysis

and cover most business news daily. So there is high scope for Business newspaper in India.

Business standard provides the best market coverage and industry evaluation compare to

other business newspaper but it lacking brand awareness in some area, some customers do

not even know that business standard published any business newspaper.

Today customer is most important for any company and customers need service so

ultimately for a company service is more important to be and become number one in the


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industry. Our product is lacing brand awareness in some area and lacing in service in some

area. So many people have given suggestion during the survey to improve Supply Chain

Management (SCM).

During this survey I came to know that business standard is having excellent quality and

content as compare to any other news paper. Many people said that business standard is the

best financial daily. Lots of charter accountant said that they want more stock market news in

business standard.

Business standard is also facing some delivery problem it takes approx 15 days after

subscription to dump the newspaper at the doorstep of the customer because it is reaching

more then 1000 place in India and only have 35 distributors across India, BS has tie up with

local vendor in every city and distributing newspaper through them.

Business standard should improve its distribution system and also set up a service center in

every city so they can insure the delivery of newspaper and get the feedback from customer,

for creating brand awareness it should focus on different promotion policies and increase the

sale along with focus on Quality news coverage.


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CHAPTER

NO. CONTENT

PAGE

NO.

1 INTRODUCTION

RESEARCH PROBLEM

NEED OF THE STUDY

OBJECTIVE OF THE STUDY

RESEARCH METHODOLOGY

SCOPE AND IMPORTANCE OF THE

STUDY

10-14

15

2 PROFILE OF THE INDUSTRY

3 PROFILE OF THE COMPANY

4 TECHNICAL FRAMWORK

5 DATA ANLYSIS AND INTERPRETATION

6

CONTENT


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India is the world's largest democracy. Its mass media culture, a system that has evolved over

centuries, is comprised of a complex framework. Modernization has transformed this into a

communications network that sustains the pulse of a democracy of about 1.1 billion people.

India's newspaper evolution is nearly unmatched in world press history. India's newspaper

industry and its Westernizationor mondialisation as French would call itgo hand in hand.

India's press is a metaphor for its advancement in the globalized world.

Newspaper is the oldest and the most conventional method of giving news on a wide array of

topics to the people at their doorstep. The Indian newspaper industry has the record of giving

the most number of newspapers to the readers, both at the national as well as at the regional

levels. One of the oldest newspapers of India, The Statesman was founded in 1818, and still

continues to maintain the same status that it used to command. It has been almost two

centuries now since the inception of the oldest newspaper in the country. During this period,

the Indian newspaper industry has achieved tremendous ground of success for various

newspapers that are circulated throughout the country. The most unique fact of the Indian

newspaper industry is that newspapers in various regional languages, Hindi, and English are

published and circulated throughout the country.

The Indian English newspaper sector is the most published and circulated lot in the Indian

newspaper industry.

Business newspapers

India is one of the few countries in the world to have many business newspapers, which not

only reflects the vitality and vibrancy of the media, but also the new vitality of our economy.

The large readership for these business newspapers transcends from the rapidly growing

corporate sector, it also illustrates the growing interest that the general public now evinces in

economic matters which reflect the growing importance of business and economy in our

national discourse.

INTRODUCTION
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There was a huge growth in the sales of the business newspapers for the past few years.

According to the recent study by Federation of Indian Chambers of Commerce and Industry

(FICCI), this growth would outperform the general economy each year till 2011.

The Indian print media industry netted $90.80 million in foreign investment in the last three

years, few papers like Business standard have tied up with Financial Times of London.

Business newspapers have the ability to carry the message in greater detail and clarity, more

in-depth information and analysis, which helps companies and their business.

Business newspapers are re-inventing themselves to protect their turf in a fiercely competitive

multi-media environment. They are using different strategies to attract the customers of

different sectors. Business newspapers focused mainly on business news, insightful views onsignificant issues and comprehensive coverage of the stock market.

They have managed to hold the attention and fidelity of more than 9, 00,000 readers (both

individual and corporate across the nation). All the business newspapers in India (Economic

Times, Business Standard, Financial Times, Business Line, Mint and Financial Chronicle) are

working strategically to increase their sales.

It is the purpose of this research to explore tentatively, the major factor that influence the

selection of, or the preference for, one Business newspaper instead of another published in

the country so that we could increase the quality of Business standard, that most customer

look into a good business newspaper and provide the best value preposition to the customer

and the primary intent of this move is to lift the circulation and readership.

This Research Program is also designed with a view to study about the market regarding the

personal sale of the Business Standard products and also looking for subscriptions and

promoting the product and also creating awareness about business newspapers among

different sectors.

The aim is to create an in-depth awareness of the brand Business Standard among the various

segments of readers, in comparison to other business dailies like Economic Times, Business

Line and Financial Times. There is a huge scope of growth for Business newspapers in

coming years as only a partly 0.1% of the population is reading business newspapers at

present.


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Newspapers reach only 35 per cent of our adult population even though the adult literacy is

about 65 per cent. To build this gap between readership and literacy and also to remain

competitive the publications have kept their prices low and depended entirely on advertisers

to subsidize the reader and to increase the sales.

I think there is still substantial untapped potential particularly for the business Newspaper.

They need to look at ways of improving their editorial and more importantly their marketing,

especially their distribution strategies. There's a lot that can be done to improve editorial by

simply copying the best editorial innovations and practices from leading business Newspaper

across the country.

Key growth drivers:

Digitalization to help in spreading the reach and impact of Media.

Regionalization to aid in inclusion of untapped markets.

Convergence and Impact of new media to benefit media players.

Consolidation leading to emergence of players with superior capabilities.

Competition expanding the operating market.

Booming Indian economy.

Attracting foreign investment.

Higher ads spend.

Fragmented industry.

Lower cover prices

Higher literacy rate.

New technology.


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Research problem

It is the common phenomenon that if you know about your customer then only you can

provide best value preposition to your customer. Customers do not buy your product because

they like it the only reason for buying a product is because customers want to satisfy their

need and wants.

In that time newspaper industry facing so many problem around the world its revenue and

circulation has come down drastically compare to previous two year. More than 80% of

revenue of newspaper comes from only advertising and due to this recession newspaper

industry is facing downward trend.

Looking back on the tumultuous year of 2009, it was a roller coaster ride for the Rs 16,200crore (as per PricewaterhouseCoopers 2009 report) print media industry in India. The

impact of the storm on the sector, whose lifeline is advertising revenues, can be gauged from

the fact that ad spends in India, as per Zenith Optimedia, grew 4.5 percent in 2009, compared

to an 18.9 percent in 2008.

So if newspaper companies understand the factor influencing to the reader in selection of

newspaper, which type of news reader like most and how much time readers spend in

particular section, they can improve the quality of particular section and if advertiser think

their 50% target customer are reading particular section of news they can also pay for

advertise in that particular page.

Its needs to be emphasized at the very outset that there is no unified, tested, and universally

established theory of buyer perception and behavior towards a particular brand. What we

have today are certain ideas on buyer behavior. Some of these ideas have taken their cue from

economics, others from psychology, and yet others have drawn simultaneously from several

of social sciences.

Thus it is an attempt to study the consumer behavior with the help of some marketing

concept. Under the two month summer internshipproject, Factor influencing in selection of

business newspaper I have analyze all the factors which influences the purchase pattern of a

customer and all the factors that are responsible which forces a customer to switch over other

company products. In Business standard limited, I have to notice all the factors which attract

the customers and also have a close eye on the marketing strategy of the rival. Though the


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span of two month is not a long time to covers all the areas of Hyderabad, however best effort

I have been made to make the report a original one. Thus study has been undertaken to know

what are purchase parameters of customers or what are the main criteria, which a customer

takes into considerations before making any purchase decisions. No doubt Indian Business

newspaper industry is increasing rapidly, but the main fact is that how these industries are

satisfying customers in case of providing the best Business information, in these category

Business standards is a leading name in India.

Factor affecting to the industry:

Global economic decline.

Inflation.

The increased cost of capital.

Increasing usage of internet.

Investor shying away from ricks.


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NEED FOR THE STUDY

Business standard is the countrys most respected brand in the segment of business daily.

Business standard is the most prefer brand for serious kind of business personal and serious

kind of readers. Business standard has launched in 1975 in Kolkata. Slowly-slowly business

standard has developed himself by providing better contains than other business daily present

in the market. Now in present time business standard has almost started his publication in 12

different cities in India. All publication of business standard are colored from different cities-

Mumbai, New Delhi, Lucknow, Kolkata, Bhubaneswar, Bangalore, Chennai, Ahmadabad,

Hyderabad, Chandigarh, Kochi, Pune. It has grown to one of the Indias most renowned

business daily, it is ready to provide most effective business happening with most effective

way.

A few leaders in India in print media segment are: Times of India Group, Dainik

Jagran, Lok Satta, The Hindustan Times and The Hindu financial express. These are the key

players in print media industry so as compare to these brands our brand is very much back, to

be able to compete with these brands we need this study.

Competition is growing day by day in print media industry. Hence there is the need for the

study to understand the consumer perception and analyze the factor that influence in selection

of particular business newspaper over other published in the country. Present practices of the

company to face the same and probable change required to meet the future challenges with

the specific emphasis on marketing strategy.


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OBJECTIVE OF THE STUDY

To find out the attributes which are considered important by the customers while

purchasing a business newspaper.

To study the growth of Business newspapers.

To increase the sales of Business Standard newspaper.

To find the awareness level of business newspapers among the respondents as well

create the brand awareness in target market.

To find out the perception of customers towards various Business newspapers they are

reading.

To find out the attributes which they like in Business standard newspaper.

To analyze the factor influencing in selection of Business newspaper for lifting up the

market share of Business standard.


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RESEARCH METHODOLOGY:

Marketing Research is the backbone of marketing. The objective of my research is to find out

the factor that influence to the Business associate, professional student, and employer in

selection of Business newspaper. The nature of my research is exploratory and causal

research. Its goal is to shed light on the real nature of the problems and to suggest possible

selection and it involves number of steps.

Research process:

The research was taken up in the following steps:

Indentified the sample population that can be studied for the purpose.

Prepared the structured questionnaire for customer.

The questionnaire was designed with open and closeended question.

A series of interview conducted.

The data collected was tabulated in a way so it was congenial when commenting upon

the finding and represented in diagrammatic manner to enhance the ease of

understanding.

Finally providing relevant finding, suggestions and conclusion pertaining to thestudy.

Research Problem:

Information regarding the opinions, attitudes, perception, behavior of the consumers on the

FACTOR INFLUENING IN SLECTION OF BUSINESS NESPAPER.

The three general categories of research based on the type information required are:

Research Design:- Descriptive & Exploratory

The research, which is concerned with discovering the general nature of the problem and the

variables, that relate to it. Descriptive type of research is focused on the accurate description of

the variable in the problem model.


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DATA COLLECTION METHOD:

The data collection method used in research is mainly survey research.

Mode of Survey:

Structured - Direct Personal Interview.

Type of Data Collected:

Primary data

Secondary data

Primary data :

The data collected for the purpose of research is the primary data that satisfy the research

objectives. A questionnaire has been designed to collect primary data thru interviewing the

readers and the top notch people from the industry.

Direct interviews:

Some of employees have not responded to the questionnaire so for those employees .directinterview have been conducted to get the information required.

Secondary data:

Secondary data are those which have already been collected by someone and which have

already been passed through statistical process. The secondary data have been collected form

following ways.

Books:

The information, which are required for the review of literature and methodology and

sampling technique.

Journals:

Journals are used for finding out new ideas and information required for the research work.


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Internet:

Internet has been used to get more information for the research firm various web sites to

explore new ideas to implement in the statistical tools and review of literature.

Magazines:

Magazines have been used to get new method for evaluating the training needs.

Sampling Method:

First the population is classified based on stratified sampling, I choose two strata from twin

cities (Hyderabad, Secundrabad)professional student and employer. The student are further

subdivided into MBA student and banking and CA student and employer are are further

subdivided into, Bank , insurance, forex, investor and accountant employees . From this group

I choose the simple random sampling for collection of data.

Simple random sampling: It refers where each and every item in the population has an equal

chance of inclusion in the sample and each one of the possible samples, in case of finite

universe, has the same probability of being selected.

Sample Unit:

The sample unit is Management Student & Professors, Corporate professionals, Chartered

Accountant and Investors (Stock brokers).

Sample Size:

The sample size for the survey is 100 chosen from the large population. Out of 100 it was

divided in 40-30-15-15 respectively in above categories of sample unit.


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Research Instrument:

The Questionnaire is the most common instrument used in collecting primary data for the

Study. It was used for consumer survey, which helps in study.

The types of questions included in questionnaire are:

Multiple choice questions

Rating Questions

Likert scale questions

Open ended question

QUESTIONNAIRE DESIGN:

A questionnaire is prepared using different scales and different types of questions in order to

get the required class, the survey are limited Hyderabad & Secudarabad Market.

Number of Questions -12 :

Personal 01.

Multiple Choices 05.

Dichotomous 01.

Opinion Seeking 02.

Attitude Scale 03.


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Scope and importance of the study:

The project aims to get us out of the classroom and into the real world of companies/

competitors, markets, managers and customers. The project aims to get us out of the passive

mode of heavy lectures, hearing about other people last experience and into the active mode

of theories for themselves in solving real problems in real and live companies. Describing the

scope of particular project has different dimensions as it reveals different crisis situation and

its solution; it is both way beneficial for me and for the manufacturer, service provider or the

company.

Doing a good research involves collecting data from the genuine resource with proper

implication that leads to the company for future orientation. Experience is a child of Thoughtand the Thought is a child of Action. An experience is a name every one gives to their

mistakes.

For me, it opens the way for walking into experiences. The ultimate goal of this research is

enormous with its true sense. Physically and practically, it shows the potential for the

company and me.

Scope/Significance of the project:

The scope of project is to collect data from the selected area ofHyderabad &

Secunderabad andAnalysis of collected data and the conclusion.

The scope of the project helps in analyzing the factors, which influence the

selection of business newspaper.

The scope is such that the study has been conducted by taking samples from

different areas, which depicts the overall picture.

The results obtained will give an overview of the different criteria based on

customer perception and expectation and give the best solution for the company.

The study can be helpful in taking decision so as to improve the quality and

service.

The study can also provide the idea about the market strategy adopted by

company.


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The main purpose of study is to know the purchase parameters of consumer regarding

Business newspaper. The survey was conducted in HYDERABAD area not all but only

some parts have included for survey. Due to shortage of time it was not possible to cover

the whole areas. The customers of these areas were targeted to get the full information

about the products. The interaction with the customers was through direct meeting, Phone

calls were used for appointments with customers. Thus the scope of the study was

completed with the time and resources available.


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The newspaper industry today continues the trends of consolidation and concentration ofownership first established in the 19th century. But a late-20th-century phenomena, the

Internet, promises to revolutionize the newspaper industry worldwide.

The Indian and media industry has out-performed the Indian economy and is one of the

fastest growing sectors in India. The Media industry generally tends to grow faster when the

economy is expanding. The Indian economy has been growing at a fast clip over the last few

years, and the income levels too have been experiencing a high growth rate. Above that,

consumer spending is also on the rise, due to a sustained increase in disposable incomes,

brought about by reduction in personal income tax over the last decade. All these factors have

given an impetus to the Media industry and are likely to contribute to the growth of this

industry in the future. Besides these economic and personal income-linked factors, there are a

host of other factors that are contributing to this high growth rate. Some of these are

enumerated below.

With 42% market share, newspaper continues to be a dominant advertising medium acrossthe world. As most of the cost is fixed, profitability of a newspaper company is primarily

driven by the circulation volume. Large newspaper companies around the world are

becoming multidimensional and are increasing their stakes in television, radio, magazines

and other businesses. They are also operating online news websites to take advantage of

economies of scale achieved by sharing resources while providing a range of outlets to

advertisers.

Revenue (%) Cost as % of revenue

Advertising 80 Core 35%

Retail 40% Promotion 12%

Classified 32% Editorial 14%

National 8% Administrative 9%

Sales 20 Prodn & Distn 52%

Newsstand 17% Production 20%

Subscription 3% Distribution 14%

Total 100% 100 Raw materials 18%

Total 87% 87%

Source vogel H. entertainment industry 7th edition

Industry profile


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Advertising is a major source of revenue which directly depends on the health of the

economy. Advertising also depends on Circulation, which is the second most important

source of revenue and is based on the number of copies sold and subscription rate charged.

As circulation drops, advertising revenue also falls. Thus a small fall in circulation can have a

much higher impact on a newspaper company's total revenues.Circulation of Dailies in India

increased from 5,91,29,000 in 2001 to 7,29,39,000 in 2003 to 7,86,89,000 in 2005. The key

drivers for the growth of newspaper penetration in India are the expanding middle class andimproving literacy rates. Marginal (though increasing) internet penetration is also one of the

important reasons why Indian newspaper industry has not yet come across stiff competition

from this medium.


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HISTORY OF NEWS PAPER

INTRODUCTION

Newspaper, publication usually issued on a daily or weekly basis, the main function of which

is to report news. Many newspapers also furnish special information to readers, such as

weather reports, television schedules, and listings of stock prices. They provide commentary

on politics, economics, and arts and culture, and sometimes include entertainment features,

such as comics and crossword puzzles. In nearly all cases and in varying degrees, newspapers

depend on commercial advertising for their income.

Newspapers not only inform readers that an event happened but also help readers understand

what led up to the event and how it will affect the world around them.

The staff of a large newspaper works under the constant pressure of deadlines to bring news

to readers as quickly as human energy and technological devices permit. Reporters,

photographers, artists, and editors compile articles and graphicssometimes in just a few

hours. Page designers assemble articles, photos, illustrations, advertisements, and eye-

catching headlines into page layouts, then rush their work to the printer. Printing techniciansmay work through the night operating printing presses that can churn out more than 60,000

copies per hour.

Newspapers trace their roots to handwritten news sheets posted daily in the public

marketplaces of ancient Rome. The first printed newspapers appeared in China during the

Tang dynasty (AD 618-907). These newspapers were printed from carved wood blocks.

Precursors to modern papers first appeared in Venice, Italy, in the middle of the 14th century.

Newspapers as known today, complete with advertising and a mixture of political, economic,

and social news and commentary, emerged in Britain in the mid-18th century.

ORIGINS OF NEWSPAPERS:

Before the invention of printing machines, people spread news by word of mouth, written

letters, or public notices. As more people learned to read and write, news reports gained

added reliability. Ancient Rome had a particularly sophisticated system for circulating written


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news. Its publishing practices centered on acta diurna (daily events), handwritten news sheets

posted by the government in the public marketplace from the year 59 BC to at least AD 222.

Acta diurna announced news of politics, trials, scandals, military campaigns, and executions.

In China, early government-produced news sheets, called tipao, circulated among court

officials during the Han dynasty (202 BC-AD 220). At some point during the Tang dynasty

(618-907), the Chinese used carved wooden blocks to print tipao, making them the first

printed newspapers in history.

A printing press that employed movable type was developed in Europe in 1450, and

European officials soon began using it to publish news (see Printing). Short pamphlets, called

news books, informed the public of royal weddings, victorious battles, or other newsworthy

events. News ballads recounted news events in verse form. News books and news ballads

were circulated sporadically in Europe and the American colonies, usually when officials

wanted to inform the public of important events.

The history of newspapers is a dramatic chapter of the human experience going back some

five centuries. In Renaissance Europe handwritten newsletters circulated privately among

merchants, passing along information about everything from wars and economic conditions

to social customs and "human interest" features. The first printed forerunners of the

newspaper appeared in Germany in the late 1400's in the form of news pamphlets or

broadsides, often highly sensationalized in content. Some of the most famous of these report

the atrocities against Germans in Transylvania perpetrated by a sadistic veovod named Vlad

Tsepes Drakul, who became the Count Dracula of later folklore.

In the English-speaking world, the earliest predecessors of the newspaper were corantos,

small news pamphlets produced only when some event worthy of notice occurred. The first

successively published title was The Weekly News of 1622. It was followed in the 1640's and

1650's by a plethora of different titles in the similar news book format. The first true

newspaper in English was the London Gazette of 1666. For a generation it was the only

officially sanctioned newspaper, though many periodical titles were in print by the century's

end.


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INDIAN PRINT MEDIA HISTORY

Indian print media is one of the largest print media in the world. The history of it started in

1780, with the publication of theBengal Gazettefrom Calcutta.

James Augustus Hickey is considered as the "father of Indian press" as he started the first

Indian newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazettein

January, 1780. In 1789, the first newspaper from Bombay, the Bombay Heraldappeared,

followed by the Bombay Couriernext year (this newspaper was later amalgamated with

the Times of India in 1861).

The first newspaper in an Indian language was the Samachar Darpan in Bengali. The first

issue of this daily was published from the Serampore Mission Press on May 23, 1818. In the

same year, Ganga Kishore Bhattacharya started publishing another newspaper in Bengali,

theBengal Gazetti. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar was

published from Bombay, which is still extant. The first Hindi newspaper, the Oodunt

Marthandbegan in 1826. Since then, the prominent Indian languages in which papers have

grown over the year are Hindi, Marathi, Malyalam, Tamil, Urdi, Bangali and Kannada.

The Indian language papers have taken over the English press as per the latest NRS survey of

newspapers. The main reasons being the marketing strategy followed by the regional papers,

beginning with Eenadu, a telugu daily started by Ramoji Rao. The second reason being the

growing literacy rate. Increase in the literacy rate has direct positive effect on the rise of

circulation of the regional papers.

The people are first educated in their mother tongue as per their state in which they live for

e.g. students in Maharashtra are compulsory taught Marathi language and hence they are

educated in their state language and the first thing a literate person does is read papers and

gain knowledge and hence higher the literacy rate in a state the sales of the dominating

regional paper in that state rises.

Indian regional papers have several editions for a particular State for complete localisation of

news for the reader to connect with the paper. Malayala Manoramahas about 10 editions

in Kerala itself and six others outside Kerala. Thus regional papers aim at providing localised
http://wapedia.mobi/en/Calcuttahttp://wapedia.mobi/en/Hickey%27s_Bengal_Gazettehttp://wapedia.mobi/en/Hickey%27s_Bengal_Gazettehttp://wapedia.mobi/en/Hickey%27s_Bengal_Gazettehttp://wapedia.mobi/en/Bombayhttp://wapedia.mobi/en/Times_of_Indiahttp://wapedia.mobi/en/Bengali_languagehttp://wapedia.mobi/en/Ganga_Kishore_Bhattacharyahttp://wapedia.mobi/en/Bengali_languagehttp://wapedia.mobi/en/Gujarati_languagehttp://wapedia.mobi/en/Bombay_Samacharhttp://wapedia.mobi/en/Bombayhttp://wapedia.mobi/en/Hindi_languagehttp://wapedia.mobi/en/Maharashtrahttp://wapedia.mobi/en/Malayala_Manoramahttp://wapedia.mobi/en/Malayala_Manoramahttp://wapedia.mobi/en/Malayala_Manoramahttp://wapedia.mobi/en/Keralahttp://wapedia.mobi/en/Keralahttp://wapedia.mobi/en/Malayala_Manoramahttp://wapedia.mobi/en/Maharashtrahttp://wapedia.mobi/en/Hindi_languagehttp://wapedia.mobi/en/Bombayhttp://wapedia.mobi/en/Bombay_Samacharhttp://wapedia.mobi/en/Gujarati_languagehttp://wapedia.mobi/en/Bengali_languagehttp://wapedia.mobi/en/Ganga_Kishore_Bhattacharyahttp://wapedia.mobi/en/Bengali_languagehttp://wapedia.mobi/en/Times_of_Indiahttp://wapedia.mobi/en/Bombayhttp://wapedia.mobi/en/Hickey%27s_Bengal_Gazettehttp://wapedia.mobi/en/Calcutta


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news for their readers. Even Advertisers saw the huge potential of the regional paper market,

partly due to their own research and more due to the efforts of the regional papers to make the

advertisers aware of the huge market.

FINANCIAL NEWSPAPER

As we look at the booming media industry in India it is pretty interesting to know that the

seeds for the success of the Financial Dailies in the country were sown in late 1980 to

early 1990's and most of the business newspapers in the country have retained their DNA

that they acquired in this period. The only serious new entrant to this exclusive club of

newspapers commenting and at times shaping the Indian Economy is DNA Money from

the stable of DNA a JV between the Zee Group and Dainik Bhaskar group.

Publication of Business newspapers started in India by the launch of Economic Times on 5th

march 1961. It has traditionally been the essential reference document on Indian business,

polity, economy and finance. Its focus on the managerial component and evolving business in

India and abroad makes it the favorite amongst intellectuals, managers as well as students and

researchers, having recorded a staggering growth of 150% over the past few years. The

Economic Times has emerged as the most widely circulated economic and business daily in

the country and among the top three English financial dailies in the world.

Business Standard was started in 1975 by the Ananda Bazaar group in what was then

Calcutta, the paper was hived off as a separate company in 1996, and then bought by

Mumbai-based financial investors, after which it began a phase of rapid expansion with the

launch of new editions. The Financial Times of London took an equity stake in BSL in 2004.

Business Line or The Hindu Business Line is an Indian business newspaper published by

Kasturi and Sons, publishers of the The Hindu newspaper.

Business Line started publishing in 1994. It is India's youngest business newspaper and also

the country's second largest selling, with a circulation of one lakh copies, next to the

Economic Times.

Financial Times entered into the market after Business Line, so did the Hindustan Times,

Mint and Financial Chronicle which is the youngest of the lot.


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HISTORICAL COMPETITION

Brand Name ET BS BL FE

Publisher BCCLThe Kotak

GroupThe Hindu

Indian

Express

Editions 73 viz. Mu,

Del, Cal

8 viz. Mad,

Bg, Hy, Del,

Tvd, Vz,

Coimbatore,

Madurai

7 viz. Mu,

Del, Mad, Bg,

Cal,

Coimbatore,

Ko

Circualtion 3.5 lacs 25 thousand 23 thousand 33 thousand

Readership IRS 12 lacs 57 thousand 86 thousand 1.7 lacs

Rate as of 1996 INR per

col. cm approx.2,200/- 600/- 250/- 650/-

Cover Price per day WD INR 2/- INR 4/- INR 4/- INR 4/-

Key Editorial Features and

Emphasis

Investor guide,

Economy,

Markets,

Commodities,

Finance,

Portfolio,

Travel, NRIs

Books, Money

and Banking.

National

News,

Money,

Commodities,

Companies &

markets,

Shipping &

Transport,

Stocks and

Politics

Corporate,

Industry,

Infortech,

Money, market

Watch, Stocks,

Commodities,

Freight,

Agrarian,

Business News

Lifestyle,

Money

Monitor,

Brand,

Investor

Information,

Business

Law, Travel,

Art, Culture,

entertainment


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NEWSPAPER INDUSTRYS CURRENT SCENERIO:

Print media industry is projected to grow by 5.6% over the period 2009-13, reaching to

Rs.213 billion in 2013 from the present Rs. 162 billion in 2008. The relative shares of

newspaper publishing and magazine publishing are not expected to change significantly and

are expected to remain the same at around 87% in favour of newspaper publishing. Magazine

publishing is expected to grow at a higher rate of 6.5% as compared with newspaper

publishing which is expected to grow at 5.6% for the next 5 years.

Indias experienced and diverse press is in robust growth mode. We must ensure that it

preserves its elements, its core values and its soul.

Current status of industry and its growth potential

The Indian economy continues to perform strongly and one of the key sectors that benefits

from this fast economic growth is the Media industry. This is because the Media industry is a

cyclical industry that grows faster when the economy is expanding. It also grows faster than

the nominal GDP during all phases of economic activity due to its income elasticity wherein

when incomes rise, more resources get spent on leisure and entertainment and less on

necessities. Further, consumption spending itself is increasing due to rising disposable

incomes on account of sustained growth in income levels, and this also builds the case for a

strong bullish growth in the sector.

The size of Media in India is currently estimated at INR 353 billion and is expected to grow

at a compounded annual growth rate of 19 percent over the next five year.


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Sources: Industry estimates & PwC analysis :

The television industry continues to dominate the E&M industry by garnering a share of over

42 percent, which is expected to increase by a further 9 percent to reach about 51 percent.The share of the film industry, which currently stands at 19 percent, is not expected to change

materially over the next five years. Print media, which stands at over 31 percent, is projected

to lose some of its share in favour of the emerging segments.


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Newspaper Industry Creates Off shoring Opportunities

The last five year have seen an incredible upsurge of media business in India. With the trend

continue to increase in the advent of information technology. The media business ranges fromadvertising, publishing, broadcast as well as the internet. This market is largely dominated by

small player although international conglomerates have evinced interest in establishing a

foothold in this industry that is showing encouraging prospects.

Advertising spend by many companies has boomed quite rapidly and opening doors to small

advertising agencies amid stiff competition from the big giant that hold key accounts for most

of the multinational. Small internet companies like yxymedia have moved into the market,

making it look more reliable and competitive. This has made possible by the ecstatic

advertisers that are spending megabuck to either increase or retain their market share. These

companies include cellular operator, carmakers, banks, FMCG companies, electronic

manufacturers, and many others.

The vibrant Indian economy has also been a major contribution to the vibrant media industry,

although opportunities are not fully exhausted. With so many players claiming stake to the

industry, government statistics show that there are numerous newspaper in new stand acrossIndia with a whopping 55000 of them publishing in two dozen languages and close to 2000

running as dailies. The major player in the newspaper industry such as the Times has also

accelerated their coverage and now has 1.3million readers who buy it eight publications.

Advertising spend on news channels has increased significantly and is currently standing at a

staggering $160million, an incredible shoot up from $ 10 million barely four years ago. It

now stands as the highest in the entire Asia pacific. This was a 28% increase way ahead of

other regional market such as china, which recorded 13%, Philippines 9% and Indonesia 8%.

Looking back on the tumultuous year of 2009, it was a roller coaster ride for the Rs 16,200

crore (as per PricewaterhouseCoopers 2009 report) print media industry in India. The

impact of the storm on the sector, whose lifeline is advertising revenues, can be gauged from

the fact that ad spends in India, as per Zenith Optimedia, grew 4.5 percent in 2009,

compared to an 18.9 percent in 2008. In addition, the actual ad spend growth is lower than

the 6.4 percent growth that Zenith Optimedia had predicted in the beginning of the year. Butas they say, the show must go on.


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35

Unlike the West, there were few cases of newspapers being shut down. Most resorted to

reducing costs through job or salary cuts and reduction in the number of pages and

supplements.

On the other hand, new editions of newspapers, largely regional, were launched; and Indian

editions of foreign magazines landed in the market as per plan. Local advertisers were

chased; and innovations on product and sales side took place, among other things, to beat the

slowdown blues.

Current size : Rs. 128 billion

Projected size :Rs 232 billion

CAGR : 13%

A booming Indian economy, growing need for content and government initiatives that have

opened up the sector to foreign investment are driving growth in the print media. With the

literate population on the rise, more people in rural and urban areas are reading newspapers

and magazines today. Currents estimates reveal that the reach of print media in India has

increased to 222 million people. Print media is also the favorite segment for global investors

with maximum foreign investment in this segment. The print media industry has potential to

grow still larger as 369 million literate people in India are still not tapped by any publication.

PERFORMANCE OF NEWSPAPER IN INDIA

Most English dailies in India registered a drop in circulation during January-June 2009,

according to figures from the Audit Bureau of Circulations (ABC). In comparison, during

July-December 2008, 20 editions of the 49 surveyed, had registered an increase in circulation.

While newspapers around the world have seen falling circulation for years, Indias print

industry had bucked the trend, helped in part by relatively low (but growing) broadband and

Internet penetration and a strategy that used growing advertising revenue to subsidize the cost

of the newspaper for readers. National dailies in English can be bought off the newsstand for

as low as Rs2 per copy.

Such a widespread fall in circulation, which hasnt spared the countrys mightiest publishers,

comes even as early signs of structural shifts are being seen. The Times of India launched a


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weekend newspaper at a relatively high cover priceRs6and Amazons Kindle e-reader is

expected to start selling in India in a weeks time. Kindle will help publishers distribute the

newspaper to readers at no marginal cost per copy.

Deccan Chronicle, whose nine editions are reported together by ABC, is the only major

newspaper to have reported a higher circulation13.33 lakh to 13.49 lakh. Other newspapers

to report a higher circulation during this round areNagaland Post, Dimapur,Assam Tribune,

Patna & Ranchi edition of Hindustan Times,Hitavada, Nagpur and Hyderabad and Nagpur

editions ofThe Times of India.

There was never a doubt that the trend that we have seen globallythat of falling

newspaper circulation and readers migrating onlinewould come to India, too,. Timing of

this trend was the only question. It was also clear that it would first appear in the national,

English language print media. That is just what has happened.

The regional language newspapers will continue to grow sales for much longer as there were

untapped markets available to increase penetration. Also, a degrowth in circulation should not

be equated with a degrowth in revenues, The rate of revenue growth has slowed, but most

national English newspapers are still making a profit.

The complete chart of the performance of English dailies is below. Heres how some of the

leading titles performed (Circulation figures are rounded off. For complete figures, see chart

below):

Bangalore Mirrordropped 29.79% to 88,350 copies.

Business Standardsaw lower circulation in all 11 editions that were surveyed, and in

New Delhi, where it had the highest circulation, the business daily saw an 18% drop

in circulation to 26,461 copies.

Mysore Bangalore-headquartered Deccan Heraldsaw circulation fall by 6.89% to

2.14 lakhs.

The Hindu Business Line saw a 5% drop in circulation to 1.63 lakh copies.

All eight editions ofThe Economic Times saw declining circulation. In Mumbai,

where the paper had the highest circulation, it fell 11.76% to 2.03 lakh copies.


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37

Chennai-headquartered The Hindu saw a 6.39% drop in circulation. The daily, which

is printed in 12 centres, now sells 13.6 lakh copies.

The New Indian Express saw a decline of 10.4% in circulation and now sells 3.09 lakh

copies.

The Statesman in Kolkata saw a marginal drop in circulation to 1.66 lakh copies,

while the New Delhi edition of the paper fell 11.92% to 6,187 copies.

The Telegraph saw a 4.09% decline in circulation to 4.65 lakh copies.

The Times of India in Bangalore, Mangalore and Mysore saw a 4.4% decline to 4.83

lakh copies. The paper saw declining circulation in greater Mumbai (-6.73%),

Lucknow (-13.89%) and New Delhi (-10.5%), while circulation rose in Nagpur

(16.7%) and Hyderabad (4.41%). Figures for the Pune edition were unavailable while

there was no half year-ago figure for Ahmedabad, where the paper now sells 1.90 lakh

copies.

CIRCULATION OF NEWSPAPER IN INDIA:

This is a list of the top 30 newspapers in India by daily circulation. These figures are mainly

compiled by the Audit Bureau of Circulations. Some newspapers whose circulation figures

are under dispute do not appear on this list.

Newspaper Language City, State DailyCirculation(in

Millions) [2]

Owner

1 The Times of India English Various cities and states 3.146 Owned byBennett,

Coleman and Co. Ltd.

2 Dainik Bhaskar

Hindi Various cities and states 2.547 DB Crop Ltd.

3Dainik Jagran

Hindi Various cities and states 2.168 Jagaran Prakashan Ltd.
http://wapedia.mobi/en/Indiahttp://wapedia.mobi/en/Newspaper_circulationhttp://wapedia.mobi/en/Audit_Bureau_of_Circulationshttp://wapedia.mobi/en/The_Times_of_Indiahttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/Bennett_and_Colemanhttp://wapedia.mobi/en/Bennett_and_Colemanhttp://wapedia.mobi/en/Bennett_and_Colemanhttp://wapedia.mobi/en/Bennett_and_Colemanhttp://wapedia.mobi/en/Dainik_Bhaskarhttp://wapedia.mobi/en/Dainik_Bhaskarhttp://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/DB_Crop_Ltd.http://wapedia.mobi/en/DB_Crop_Ltd.http://wapedia.mobi/en/Dainik_Jagranhttp://wapedia.mobi/en/Dainik_Jagranhttp://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Dainik_Jagranhttp://wapedia.mobi/en/DB_Crop_Ltd.http://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Dainik_Bhaskarhttp://wapedia.mobi/en/Bennett_and_Colemanhttp://wapedia.mobi/en/Bennett_and_Colemanhttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/The_Times_of_Indiahttp://wapedia.mobi/en/Audit_Bureau_of_Circulationshttp://wapedia.mobi/en/Newspaper_circulationhttp://wapedia.mobi/en/India


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4 Malayala

Manorama

Malayalam Various cities

inKeralaand a few

other cities

1.514 Owned by Malayala

Manorama Group

5 The Hindu English Various cities and states 1.360 Founded in 1878, owned

by Kasturi & Sons Ltd.,

exposed theBofors

scandal

6 Eenadu Telugu Various cities inAndhra

Pradeshand few other

cities

1.350 Founded in 1974, owned

by Ramoji Group.,

7 Deccan Chronicle English Various cities and states 1.349 OwnsDeccan

Chargersfranchise of

theIndian Premier

League

8 Ananda Bazar

Patrika

Bengali Kolkata,West Bengal 1.277 Owned byAnanda

Publishers

9 Amar Ujala Hindi Various cities and states 1.230 Mainly prominent in

theHindi heartland

10Hindustan Times English Various cities and states 1.143 Owned byHT Media Ltd

11Hindustan

Hindi Various cities and states 1.142 Hindi extension of

theHindustan Times

12Sakshi Telugu Various cities inAndhra

Pradeshand major cities

inIndia

1.256 Established in 2008,

owned by Y.S. Jagan

Mohan Reddy, Also runs

the Sakshi news channel

13Mathrubhumi Malayalam Various citiesinKeralaand a few

other cities

1.077 Owned by The

Mathrubhumi Group

14Gujarat Samachar

Gujarati Ahmedabad,Gujarat 1.051 Owned by Lok Prakashan

Ltd.

15Punjab Kesari Hindi States

ofPunjab,Harayana

.902 FounderJagat Narainwas

assassinated by Sikh

militants on September 9,

1981

16Dinakaran

Tamil Various cities inTamil

Naduand a few other

.901 Bought out bySUN

TVgroup in 2005
http://wapedia.mobi/en/Malayala_Manoramahttp://wapedia.mobi/en/Malayala_Manoramahttp://wapedia.mobi/en/Malayalam_languagehttp://wapedia.mobi/en/Malayalam_languagehttp://wapedia.mobi/en/Keralahttp://wapedia.mobi/en/Keralahttp://wapedia.mobi/en/Keralahttp://wapedia.mobi/en/The_Hinduhttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/Bofors_scandalhttp://wapedia.mobi/en/Bofors_scandalhttp://wapedia.mobi/en/Bofors_scandalhttp://wapedia.mobi/en/Bofors_scandalhttp://wapedia.mobi/en/Eenaduhttp://wapedia.mobi/en/Eenaduhttp://wapedia.mobi/en/Telugu_languagehttp://wapedia.mobi/en/Telugu_languagehttp://wapedia.mobi/en/Andhra_Pradeshhttp://wapedia.mobi/en/Andhra_Pradeshhttp://wapedia.mobi/en/Andhra_Pradeshhttp://wapedia.mobi/en/Andhra_Pradeshhttp://wapedia.mobi/en/Andhra_Pradeshhttp://wapedia.mobi/en/Deccan_Chroniclehttp://wapedia.mobi/en/Deccan_Chroniclehttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/Deccan_Chargershttp://wapedia.mobi/en/Deccan_Chargershttp://wapedia.mobi/en/Deccan_Chargershttp://wapedia.mobi/en/Deccan_Chargershttp://wapedia.mobi/en/Indian_Premier_Leaguehttp://wapedia.mobi/en/Indian_Premier_Leaguehttp://wapedia.mobi/en/Indian_Premier_Leaguehttp://wapedia.mobi/en/Indian_Premier_Leaguehttp://wapedia.mobi/en/Ananda_Bazar_Patrikahttp://wapedia.mobi/en/Ananda_Bazar_Patrikahttp://wapedia.mobi/en/Bengali_languagehttp://wapedia.mobi/en/Bengali_languagehttp://wapedia.mobi/en/Kolkatahttp://wapedia.mobi/en/Kolkatahttp://wapedia.mobi/en/West_Bengalhttp://wapedia.mobi/en/West_Bengalhttp://wapedia.mobi/en/West_Bengalhttp://wapedia.mobi/en/Ananda_Publishershttp://wapedia.mobi/en/Ananda_Publishershttp://wapedia.mobi/en/Ananda_Publishershttp://wapedia.mobi/en/Ananda_Publishershttp://wapedia.mobi/en/Amar_Ujalahttp://wapedia.mobi/en/Amar_Ujalahttp://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Hindi_heartlandhttp://wapedia.mobi/en/Hindi_heartlandhttp://wapedia.mobi/en/Hindi_heartlandhttp://wapedia.mobi/en/Hindustan_Timeshttp://wapedia.mobi/en/Hindustan_Timeshttp://wapedia.mobi/en/Hindustan_Timeshttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/HT_Media_Ltdhttp://wapedia.mobi/en/HT_Media_Ltdhttp://wapedia.mobi/en/HT_Media_Ltdhttp://wapedia.mobi/en/Hindustan_(newspaper)http://wapedia.mobi/en/Hindustan_(newspaper)http://wapedia.mobi/en/Hindustan_(newspaper)http://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Hindustan_Timeshttp://wapedia.mobi/en/Hindustan_Timeshttp://wapedia.mobi/en/Hindustan_Timeshttp://wapedia.mobi/en/Sakshihttp://wapedia.mobi/en/Sakshihttp://wapedia.mobi/en/Sakshihttp://wapedia.mobi/en/Telugu_languagehttp://wapedia.mobi/en/Telugu_languagehttp://wapedia.mobi/en/Andhra_Pradeshhttp://wapedia.mobi/en/Andhra_Pradeshhttp://wapedia.mobi/en/Andhra_Pradeshhttp://wapedia.mobi/en/Andhra_Pradeshhttp://wapedia.mobi/en/Indiahttp://wapedia.mobi/en/Indiahttp://wapedia.mobi/en/Indiahttp://wapedia.mobi/en/Andhra_Pradeshhttp://wapedia.mobi/en/Mathrubhumihttp://wapedia.mobi/en/Mathrubhumihttp://wapedia.mobi/en/Mathrubhumihttp://wapedia.mobi/en/Malayalam_languagehttp://wapedia.mobi/en/Malayalam_languagehttp://wapedia.mobi/en/Keralahttp://wapedia.mobi/en/Keralahttp://wapedia.mobi/en/Keralahttp://wapedia.mobi/en/Gujarat_Samacharhttp://wapedia.mobi/en/Gujarat_Samacharhttp://wapedia.mobi/en/Gujarat_Samacharhttp://wapedia.mobi/en/Gujarati_languagehttp://wapedia.mobi/en/Gujarati_languagehttp://wapedia.mobi/en/Ahmedabadhttp://wapedia.mobi/en/Ahmedabadhttp://wapedia.mobi/en/Gujarathttp://wapedia.mobi/en/Gujarathttp://wapedia.mobi/en/Gujarathttp://wapedia.mobi/en/Punjab_Kesarihttp://wapedia.mobi/en/Punjab_Kesarihttp://wapedia.mobi/en/Punjab_Kesarihttp://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Punjab,_Indiahttp://wapedia.mobi/en/Punjab,_Indiahttp://wapedia.mobi/en/Punjab,_Indiahttp://wapedia.mobi/en/Harayanahttp://wapedia.mobi/en/Harayanahttp://wapedia.mobi/en/Harayanahttp://wapedia.mobi/en/Jagat_Narainhttp://wapedia.mobi/en/Jagat_Narainhttp://wapedia.mobi/en/Jagat_Narainhttp://wapedia.mobi/en/Dinakaranhttp://wapedia.mobi/en/Dinakaranhttp://wapedia.mobi/en/Dinakaranhttp://wapedia.mobi/en/Tamil_languagehttp://wapedia.mobi/en/Tamil_languagehttp://wapedia.mobi/en/Tamil_Naduhttp://wapedia.mobi/en/Tamil_Naduhttp://wapedia.mobi/en/Tamil_Naduhttp://wapedia.mobi/en/Tamil_Naduhttp://wapedia.mobi/en/Sun_TV_Networkhttp://wapedia.mobi/en/Sun_TV_Networkhttp://wapedia.mobi/en/Sun_TV_Networkhttp://wapedia.mobi/en/Sun_TV_Networkhttp://wapedia.mobi/en/Sun_TV_Networkhttp://wapedia.mobi/en/Sun_TV_Networkhttp://wapedia.mobi/en/Tamil_Naduhttp://wapedia.mobi/en/Tamil_Naduhttp://wapedia.mobi/en/Tamil_languagehttp://wapedia.mobi/en/Dinakaranhttp://wapedia.mobi/en/Jagat_Narainhttp://wapedia.mobi/en/Harayanahttp://wapedia.mobi/en/Punjab,_Indiahttp://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Punjab_Kesarihttp://wapedia.mobi/en/Gujarathttp://wapedia.mobi/en/Ahmedabadhttp://wapedia.mobi/en/Gujarati_languagehttp://wapedia.mobi/en/Gujarat_Samacharhttp://wapedia.mobi/en/Keralahttp://wapedia.mobi/en/Malayalam_languagehttp://wapedia.mobi/en/Mathrubhumihttp://wapedia.mobi/en/Indiahttp://wapedia.mobi/en/Andhra_Pradeshhttp://wapedia.mobi/en/Andhra_Pradeshhttp://wapedia.mobi/en/Telugu_languagehttp://wapedia.mobi/en/Sakshihttp://wapedia.mobi/en/Hindustan_Timeshttp://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Hindustan_(newspaper)http://wapedia.mobi/en/HT_Media_Ltdhttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/Hindustan_Timeshttp://wapedia.mobi/en/Hindi_heartlandhttp://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Amar_Ujalahttp://wapedia.mobi/en/Ananda_Publishershttp://wapedia.mobi/en/Ananda_Publishershttp://wapedia.mobi/en/West_Bengalhttp://wapedia.mobi/en/Kolkatahttp://wapedia.mobi/en/Bengali_languagehttp://wapedia.mobi/en/Ananda_Bazar_Patrikahttp://wapedia.mobi/en/Ananda_Bazar_Patrikahttp://wapedia.mobi/en/Indian_Premier_Leaguehttp://wapedia.mobi/en/Indian_Premier_Leaguehttp://wapedia.mobi/en/Deccan_Chargershttp://wapedia.mobi/en/Deccan_Chargershttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/Deccan_Chroniclehttp://wapedia.mobi/en/Andhra_Pradeshhttp://wapedia.mobi/en/Andhra_Pradeshhttp://wapedia.mobi/en/Telugu_languagehttp://wapedia.mobi/en/Eenaduhttp://wapedia.mobi/en/Bofors_scandalhttp://wapedia.mobi/en/Bofors_scandalhttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/The_Hinduhttp://wapedia.mobi/en/Keralahttp://wapedia.mobi/en/Malayalam_languagehttp://wapedia.mobi/en/Malayala_Manoramahttp://wapedia.mobi/en/Malayala_Manorama


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cities

17Sakaal Marathi Various cities

inMaharashtra

.879 Launched English version

Sakaal Times in 2008

18Dina Thanthi Tamil Various cities inTamil

Naduand a few other

cities

.854 Founded byS. P.

Adithanar

19Divya Bhaskar Gujarati Ahmedabad,Gujarat .840 Gujarativersion of the

Dainik Bhaskar

20Aaj Hindi Varanasi,Uttar Pradesh .748

21The Economic Times English Various cities and states .651 Owned byBennett,

Coleman and Co. Ltd.

22The Telegraph English

Various cities and states .465 Owned byAnandaPublishers

23DNA English Various cities and states .400 Owned by Diligent Media

Corporation

24Prajavani Kannada Karnataka .364 Owned byThe Printers

(Mysore) Private Limited

25The New Indian Express English Various cities and states .309 Owned by Express

Publications Ltd.

26Deccan Herald English

Various cities and states .214 Owned by The Printers

(Mysore) Private Limited

27Udayavani Kannada Karnataka .185 Owned byUdayavani

28The Statesman English Various cities and states .172 Owned by The Statesman

Ltd.

29The Hindu Business Line English Various cities and states .163 Owned by Kasturi &

Sons Ltd.

30Business Standard English Various cities and states .144 Owned by Business

Standard Ltd. (BSL)
http://wapedia.mobi/en/Sakaalhttp://wapedia.mobi/en/Sakaalhttp://wapedia.mobi/en/Sakaalhttp://wapedia.mobi/en/Marathi_languagehttp://wapedia.mobi/en/Marathi_languagehttp://wapedia.mobi/en/Maharashtrahttp://wapedia.mobi/en/Maharashtrahttp://wapedia.mobi/en/Maharashtrahttp://wapedia.mobi/en/Dina_Thanthihttp://wapedia.mobi/en/Dina_Thanthihttp://wapedia.mobi/en/Tamil_languagehttp://wapedia.mobi/en/Tamil_languagehttp://wapedia.mobi/en/Tamil_Naduhttp://wapedia.mobi/en/Tamil_Naduhttp://wapedia.mobi/en/Tamil_Naduhttp://wapedia.mobi/en/Tamil_Naduhttp://wapedia.mobi/en/S._P._Adithanarhttp://wapedia.mobi/en/S._P._Adithanarhttp://wapedia.mobi/en/S._P._Adithanarhttp://wapedia.mobi/en/S._P._Adithanarhttp://wapedia.mobi/en/Divya_Bhaskarhttp://wapedia.mobi/en/Divya_Bhaskarhttp://wapedia.mobi/en/Divya_Bhaskarhttp://wapedia.mobi/en/Gujarati_languagehttp://wapedia.mobi/en/Gujarati_languagehttp://wapedia.mobi/en/Ahmedabadhttp://wapedia.mobi/en/Ahmedabadhttp://wapedia.mobi/en/Gujarathttp://wapedia.mobi/en/Gujarathttp://wapedia.mobi/en/Gujarathttp://wapedia.mobi/en/Gujarati_languagehttp://wapedia.mobi/en/Gujarati_languagehttp://wapedia.mobi/en/Aaj_(newspaper)http://wapedia.mobi/en/Aaj_(newspaper)http://wapedia.mobi/en/Aaj_(newspaper)http://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Varanasihttp://wapedia.mobi/en/Varanasihttp://wapedia.mobi/en/Uttar_Pradeshhttp://wapedia.mobi/en/Uttar_Pradeshhttp://wapedia.mobi/en/Uttar_Pradeshhttp://wapedia.mobi/en/The_Economic_Timeshttp://wapedia.mobi/en/The_Economic_Timeshttp://wapedia.mobi/en/The_Economic_Timeshttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/Bennett_and_Colemanhttp://wapedia.mobi/en/Bennett_and_Colemanhttp://wapedia.mobi/en/Bennett_and_Colemanhttp://wapedia.mobi/en/Bennett_and_Colemanhttp://wapedia.mobi/en/The_Telegraph_(Kolkata)http://wapedia.mobi/en/The_Telegraph_(Kolkata)http://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/Ananda_Publishershttp://wapedia.mobi/en/Ananda_Publishershttp://wapedia.mobi/en/Ananda_Publishershttp://wapedia.mobi/en/Ananda_Publishershttp://wapedia.mobi/en/DNA_(newspaper)http://wapedia.mobi/en/DNA_(newspaper)http://wapedia.mobi/en/DNA_(newspaper)http://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/Prajavanihttp://wapedia.mobi/en/Prajavanihttp://wapedia.mobi/en/Prajavanihttp://wapedia.mobi/en/Kannadahttp://wapedia.mobi/en/Kannadahttp://wapedia.mobi/en/Karnatakahttp://wapedia.mobi/en/Karnatakahttp://wapedia.mobi/en/The_Printers_(Mysore)_Private_Limitedhttp://wapedia.mobi/en/The_Printers_(Mysore)_Private_Limitedhttp://wapedia.mobi/en/The_Printers_(Mysore)_Private_Limitedhttp://wapedia.mobi/en/The_Printers_(Mysore)_Private_Limitedhttp://wapedia.mobi/en/The_New_Indian_Expresshttp://wapedia.mobi/en/The_New_Indian_Expresshttp://wapedia.mobi/en/The_New_Indian_Expresshttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/Deccan_Heraldhttp://wapedia.mobi/en/Deccan_Heraldhttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/Udayavanihttp://wapedia.mobi/en/Udayavanihttp://wapedia.mobi/en/Udayavanihttp://wapedia.mobi/en/Kannadahttp://wapedia.mobi/en/Kannadahttp://wapedia.mobi/en/Karnatakahttp://wapedia.mobi/en/Karnatakahttp://wapedia.mobi/en/Udayavanihttp://wapedia.mobi/en/Udayavanihttp://wapedia.mobi/en/Udayavanihttp://wapedia.mobi/en/The_Statesmanhttp://wapedia.mobi/en/The_Statesmanhttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/The_Hindu_Business_Linehttp://wapedia.mobi/en/The_Hindu_Business_Linehttp://wapedia.mobi/en/The_Hindu_Business_Linehttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/Business_Standardhttp://wapedia.mobi/en/Business_Standardhttp://wapedia.mobi/en/Business_Standardhttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/Business_Standardhttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/The_Hindu_Business_Linehttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/The_Statesmanhttp://wapedia.mobi/en/Udayavanihttp://wapedia.mobi/en/Karnatakahttp://wapedia.mobi/en/Kannadahttp://wapedia.mobi/en/Udayavanihttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/Deccan_Heraldhttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/The_New_Indian_Expresshttp://wapedia.mobi/en/The_Printers_(Mysore)_Private_Limitedhttp://wapedia.mobi/en/The_Printers_(Mysore)_Private_Limitedhttp://wapedia.mobi/en/Karnatakahttp://wapedia.mobi/en/Kannadahttp://wapedia.mobi/en/Prajavanihttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/DNA_(newspaper)http://wapedia.mobi/en/Ananda_Publishershttp://wapedia.mobi/en/Ananda_Publishershttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/The_Telegraph_(Kolkata)http://wapedia.mobi/en/Bennett_and_Colemanhttp://wapedia.mobi/en/Bennett_and_Colemanhttp://wapedia.mobi/en/English_languagehttp://wapedia.mobi/en/The_Economic_Timeshttp://wapedia.mobi/en/Uttar_Pradeshhttp://wapedia.mobi/en/Varanasihttp://wapedia.mobi/en/Hindihttp://wapedia.mobi/en/Aaj_(newspaper)http://wapedia.mobi/en/Gujarati_languagehttp://wapedia.mobi/en/Gujarathttp://wapedia.mobi/en/Ahmedabadhttp://wapedia.mobi/en/Gujarati_languagehttp://wapedia.mobi/en/Divya_Bhaskarhttp://wapedia.mobi/en/S._P._Adithanarhttp://wapedia.mobi/en/S._P._Adithanarhttp://wapedia.mobi/en/Tamil_Naduhttp://wapedia.mobi/en/Tamil_Naduhttp://wapedia.mobi/en/Tamil_languagehttp://wapedia.mobi/en/Dina_Thanthihttp://wapedia.mobi/en/Maharashtrahttp://wapedia.mobi/en/Marathi_languagehttp://wapedia.mobi/en/Sakaal


40/126

40


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41

Business standard is the countrys most respected brand in the segment of business daily.

Business standard is the most prefer brand for serious kind of business personal and serious

kind of readers. Business standard has launched in 1975 in Kolkata. Slowly-slowly business

standard has developed himself by providing better contains than other business daily present

in the market. Now in present time business standard has almost started his publication in 12

different cities in India. All publication of business standard are colored from different cities-

Mumbai, New Delhi, Kolkata, Bangalore, Chennai, Ahmadabad, Hyderabad, Chandigarh,

Kochi, Pune.

The selling of business standard is more than 2.10 lakhs copies everyday across the

country. Business standard is the most respected publication with business organizations

ranking BS is known as the most professional company to deal with. The distribution channel

of business standard is spread in 35 towns across the India and it has more than 100 talented

reporter with the most features writers are involved.

Business standard the financial daily believes in independent and fair journalism and

strives to inculcate these values in editorial staff. The journalism practiced by business

standard lays more emphasis on quality, Credibility and accuracy. The financial times of

London has taken an equity stake in BSL.

Business standard is the only financial daily that provides BS-200. In BS-200 they

provide top 200 companies share market information and these companies are evaluated on

based on different 22 key parameters. These form 90% trading on exchanges. More over this

the only news paper gives detailed analysis of money and markets.

Business standard is the only financial daily which gives the detailed analysis of

money and market. Money and market gives the depth analysis about market and transaction

of money into shares. Business standard has the Countries most educated and talented work

force included journalist and columnist. These all workforce are working for business

standard to give more effective, accurate and perfect business news to the society. More over

T.N Ninan is the chief editor and best-known business journalist. He was earlier working for

Times of India by his great effort and a continuous contribution Time of India is a greatsuccess today.

Company profile


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42

T.N. Ninanhas been the editor since 1993, after he moved over from the editorship

of The Economic Times. Business Standard sells 210,000 copies daily, making it the second

largest out of six financial dailies in India. It has a reputation for reliable reporting and

responsible journalism, as well as for its stimulating page of analysis and editorial comment.

It has pioneered the ranking of the wealthiest Indians (in the Billionaire Club), and offers

along with the paper free monthly magazines on motoring and aviation. In 2006, the paper

started its Sunday edition from three publishing centers.

Business standard has some other executive whos contribution in making great it than

others they are A.K Bhattacharya, former editor of pioneer and associate editor of Times of

India, and Shyamal Majumdar former resident editor of The Financial Express.

Business standards stable of specialist contribution include some of the sharpest

minds in economic and business. Among them Shankar Acharaya, former chief advisor,

Government of India. Subir Gokarn, Chief Economist, Crisil Deepak Lal, Professor of

economics UCLA, Vivek Debroy, Director Rajiv Gandhi Institute for Contemporary

Studies, Suman Berry, Director General National Council Applied Economic Research,

Alexander Nicoll Assistant Director, Institute for Strategic Studies, and Arvin Singhal,

Chairman, KSA Technopak. The News papers Columnist includes Surjit Bhalla, TCA

Srivinivasa- Raghwan Sunil Jain and A V Rajwade.

Apart from business daily Business Standard publishes several periodically magazines

these are Indian Management, BS monitoring, BS1000, Bilinear Club, Annual

Banking, Fund Manager, and life style. The web properties of BSL, including the online

edition of Business standard include business- standard.com and bsmotoring.com.

Business standard.com provide daily on line addition with the entire supplement. It

gives free access to any user. Any person can access to one of the best repositories of Indian

and global Business news. Apart from flagship of publication.

Business Standard is the countrys leading business daily with a large dedicated

reader base that has been steadily increasing. As Indias leading business daily that provides

latest and in-depth international economic and financial news, it is essential that the online

edition of the newspaper be accessible and available 24/7. Business Standard, which had

previously employed two different vendors that separately managed website hosting and mail

management systems, recognized the need for a single hosting partner that could provide
http://en.wikipedia.org/w/index.php?title=T.N._Ninan&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=T.N._Ninan&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=T.N._Ninan&action=edit&redlink=1


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reliable infrastructure to support both website hosting and in-house mailing system as well as

provide reliable bandwidth, power, backup, and monitoring services. After evaluating several

vendors that were based in India, Business Standard selected Net magic as the vendor of

choice. Netmagic signed up as hosting partner for the daily in December 2002.

ORGANIZATION STRUCTURE

Editor Publisher

Mr. T.N. Ninan

President

[Akhila Uranker]

Vice

President

Regional Head

Branch head

Institutional

MarketingTrade

Marketing

Marketing Director

[A.K. Bhattacharya]

Editorial

Chief Bureau

News Desk

Reporting Staff


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44

BUSINESS STANDARD LIMITED HYDERABAD

Business standard limited was started in year 2000. Mr. Tahir Ali was the first manager for

Hyderabad branch. There are totally 73 agencies for Business standard in Andhra Pradesh

and has 106 distribution points in twin cities. It has a circulation of around 22000 copies in

Andhra Pradesh. The total staff in Hyderabad branch is 27. Business standard has

collaboration for printing with local news paper brand Eenadu publishers. For the sake of

distribution it has tie-up with Eenadu distribution channel. the distribution will take place

through Ushodaya News Agency (UNA), Charminar News Agency (C.N.A) etc in twin cities.

For each distribution point there will be some Hawkers. The hawkers number will depend

upon the size of the distribution points. Some distribution has only 30 hawkers whereas some

big distribution points have 400 hawkers.

Market share of Business Standard in India

Company Market Share

The Economic Time 43%

Business Standard 32%

Business Line 19%The Financial Express 5%

44%

32%

19%

5%Market Share

The Economic Time

Business Standard

Business Line

The Financial Express

Source: Business Standard management, Hyderabad


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PRODUCT PROFILE

Most of the news papers are printed on grainy called news print, which comes in one of the

two sizes. Broadsheet newspaper pages measure 33cm by 55 cm (13 in by 21.5 in). The pages

of tabloid newspaper measures about 25 cm to 37 cm (10 inch by 14.5 inch). The term tabloid

is some time used to refer to news paper that carry story about celebrities, crime, Scandal

under sensationalized headlines. However, any kind of newspaper can be printed on tabloidsize pages.

Business Standard :: Business News, Finance News, World Business, India Stock News,

Indian stock market, India investments, Indian Industry, Sensex, Nifty, BSE, NSE, India

Business, India Economy, India, share market, Corporate Result, Finance News from the

Business Standard. Business Standard has the country's best economic journalists and

columnists working for it. It is edited by T.N. Ninan, perhaps Indias best-known business

journalist. Business-standard.com is the online property of Business Standard Ltd (BSL),

publishers of Indias leading business daily, Business Standard.

Newspaper publishes with varying frequency. Some come out every day or even twice in a

day. Other news paper can publish once in a week, once in a month, four times in a year or

even less than often. Newspaper also differs in focus. General Circulation Newspaper prints

news of interest to a broad audience. While special-interest paper target a more specific

audience.


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Business standard news paper consists of 18 pages and different supplement on

different day in week.

First page consist of the headlines news of the last day. On the top of the page ,

there is a line which indicates the volume number. Publishing center from where

this news paper is being published.

Below that line there is header Business standard in association of financial

times of London.

On the left side there is a horizontal column which describes Brief, Market watch

and opinion poll.

On the top of the page right top place is sole add generally.

Second page is consisting of Economy and policy. This page gives the news

related to future decision related to business and provides news related to

economy.

Third page is consisting of Politics and public affairs. This page provides the

news related to political affairs.

Fourth and fifth page consisting of Companies. This provides the news related to

Companies. This is including all the financial issues and financial statement.

Sixth page is consisting of International Business. This provides all the major

business news around the World.

Seventh page is consisting of Accent south. This page gives us knowledge about

all the happening related to business in south.

Eight page is consisting of Commodities. This page gives us information related

to Commodity.

Ninth page is consisting of Market. This gives us the information related to

Sensex slowdowns and provides information about stock market.

Tenth, Twelfth and thirteen pages consisting of Stocks market news. This page

gives us the full information related to companies stocks.


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Eleventh page is consisting of BS 200. This is the special page provide stocks

news of top 200 companies.

Fourteenth page is consisting of Issue and insight. This page provides issue of a

particular company.

Fifteenth page is consisting of Opinion. These pages provide expert opinion

regarding special issue.

Sixteenth, Seventeen and Eighteenth page is consisting of adds, notice and

financial Statement. This page provides information related to financial aspect of

the company.

Apart from the daily news paper some supplement come along with the news

paper, Supplements like smart investor (weekly), The strategist (weekly), and

weekend (weekly).

On every first Friday of the month, one magazine named Open sky published.

This gives complete information about aviation industry.

Along with news paper some annual magazines also publicized which are

distributed free of cost to customer. These are the detailed related to magazines-

WEEKLY SUPLEMENT


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Smart investor (Monday) - It gives guidance to the investor and provides best analysis for

investors.

Strategist (Tuesday)This supplement covers issues related to marketing and

management.

Weekend (Saturday)This supplement give special related to Lifestyle, Personalities and

one page is reserved to motoring.

Ice World (Alternate Wednesday) - This supplement cover news related to information,

communication and Entertainment.

Business Standard is the only financial daily which gives two magazines free every month to

its customer to add more value. These magazines are-

Motoring- This magazine is only for bike and cars.

Open sky- This Magazine provides full information related to Aviation Industries.

Business standard is having five paid magazines. These magazines are

The Fund Manager- This magazine covers all the news and information related to mutual

fund.

The Billionaire Club- This magazine gives the list of richest businessman of India.

Banking Annual- This magazine covers all the news and information related to Banking

sector.

BS 1000- This is the special magazine gives the list of TOP 1000 company.

Spend- This is the by annual magazine which gives the knowledge related to latest fashion

trends.


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