BS Cicrulation Team Presentation-1
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Transcript of BS Cicrulation Team Presentation-1
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Indias Premier Financial Daily Since 1975
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Business Standard
Business Standard (BS) is a serious, respected, top-notch, non-frivolous, business daily, which is founded on the editorial principles of integrity, accuracy and trust.Growing rapidly & consistently, BS is circulated in more than 1000
cities across the country reaffirming the widespread appeal of thepaper.It is regarded as Indias most credible and the second largest businessdaily.
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Business Standard English has a
circulation of over 150976* copies.
Published from top 12 locations.
Reaching more than 1000 locations.
Business Standard Best Pan India Coverage
*ABC Jul Dec 09 figure
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BS boasts of some of the best economic journalists and countscontributions from internationally acclaimed columnists.
The Editorial team is lead by Dr. Sanjaya Baru , former mediaadvisor to the prime minister. Mr.T.N.Ninan continues to be chairman.
Mr.A.K.Bhattacharya , Group Managing Editor is a former editor of The Pioneer and associate editor of Economic Times.
Regular columnists include many reputed names such as:
Business Standard Editorial Quality
Pranab Bardhan Professor of economics at university of California
Surjit Bhalla Chairman, Oxus Investments Economics, Politics & Cricket
Bimal jalan Ex- Gov RBI.
Nitin Desai Ex UN under secretary GeneralGurucharan Das Author
IndiraRajaraman Member of Finance Commission
Ajit Ranade Aditya Birla group chief economist
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Columnists
Shankar Acharya
Advisor to threesuccessive financeministers.
Charted out Indias
reform Strategy.
Deepak Lal
Prized asset atUCLA.
Prized columnistfor Business
Standard.
Jagdish Bhagwati
Consultant onInternationalEconomics forthe UN & WTO.
Defendsglobalisation & free trade inBusiness
Standard.Shyam Saran
High profilenegotiatoron nucleardeals.
Indian envoyon climatechange.
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Columnists
Suman Bery
Rama Bijapurkar
One of Indias mostrespected thought leaderson market strategy & consumer related issues.
She describes her missionas bringing "market focusto business strategy".
Director General, NationalCouncil of AppliedEconomic Research.
Mr Bery's publicationsinclude papers on Indianfinancial sector reform;reform of public sectorbanks ; banking crises inLatin America.
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Columnists
Dani Rodrik Martin Feldstein
President emeritus of theNational Bureau of Economic Research.
Former chairman of theCouncil of Economic
Advisors
Arvind Subramanian
Chairman of advisory committeeof the centre forGlobal development.
Professor of Internationalpolitical economy atHarvard University.
Former assistantresearch director inIMF.
Senior fellow at thePeterson Institute of internationaleconomics.
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Business Standard
BS is published Monday toSaturday in all locations.On Sundays, the paper ispublished from Mumbai, Delhi,Kolkata & Bangalore.Extensive coverage of themarkets has been BSs forte andis eagerly consumed byinvestors big and small. Tocater to needs of the retailinvestor, special focus has beenprovided in the form of extensive coverage on PersonalFinance and a dedicated page
on investing (The SmartInvestor).
CONTENT EDITORIAL PROPERTY FREQUENCY International News International Business Daily
Infrastructure Infrastructure Daily
Lifestyle, Luxury & Gizmos
Business Life Appears everyWednesday Friday
Company laws, Taxlaws, etc
Business Law Every Monday
Marketing, Customeractivation,
Advertising
The Strategist Every Monday
ManagementEducation & Training Avenues Initiatives by B-Schools
Business Education Every Monday
SME Business SME World Every Tuesday
IT, Telecom & Entertainment
ICE World Every Thursday
Automobile & Ancillary Segment
BS Motoring Every Saturday
Brand Strategies Brand World Every Monday,Thursday
News on the digitalworld
Digital Consumer Every Monday
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Weekly supplements
the strategist
A sought after weekly supplement, the strategistappears every Monday.Covers issues on management & marketing.
Analyses critical issues through case studies.
Rich in content, the strategist relies heavily onhighly researched articles so that the reader gets acomplete understanding of the subject.
Weekend
BS Weekend Covers the topics of lifestyle, Art,Travel, Portraits of wealthy people, Real Estate,Golf, Book reviews among others.
A perfect way to start your weekend knowing theleisure's of life
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Only with Business Standard
Annuals The Fund Manager - Covers the high points and performances of MutualFunds . An annual guide to smartly invest in mutual funds. Includes profiles of top fund managers.
Banking Annual Performances of the banking sector. Annual ranking of
banks, exploring the mantras adopted by top-rated banks to succeed.
BS 1000 A guide to Indias top 1000 companies. An annual reference book on
corporate performance. Analyses and rates top 1000 listed companies.
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A Lifestyle Product
The tabloid theme is devoted to luxury and lifestyle as a
general principle; Luxuriant lifestyles, Premium real estate
and holidays, Luxury cruises and Watches, Fashion , Cars ,
Hotels and Spas, Jewellery , golf, accessories, imported
furniture, exotic cuisines, quality spirits, office equipment,Home Interiors & home entertainment systems.
The magazine targets the super rich & the affluent who make
a style statement with the luxury buys is circulated quarterly
with Business Standard in Mumbai, Delhi & Banglore
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Indian Management
Indias most contemporary and authoritativemonthly magazine on management.Experts contribute regularly on the latest in theworld of management.Well researched articles provide the neededdepth to get a grasp on the sectorReaders start early in college
Most B-schools recommend IndianManagement as a must read.
Habit continues among practicing managers,senior and mid-level executives
A journal by AIMA, Indian Management hasbeen published by BS for close to 10 years andgiving it its current look.The success led to the Asian ManagementReview to be published by BS on behalf of
Asian Management Association.
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Motoring into an enthusiasts home
BSM among Indias most regarded motoringmagazinesLed by a team which is passionate aboutautomobiles which reflects in the loyalreadership that it commands.Circulation in excess of 25,000 copies fromnews stands
Also, abridged version circulated to readers of Business Standard
Makes it the largest circulated Automagazine in the country
Reaching out to the crme de la crme Among many firsts, the BS Motoring awards isthe oldest and most respected.
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Typical Reader Professions & Benefits
Marketing Professionals: Know how the economy is moving and its impact on his or her business Whats happening in their own business, competition
What new brands, advertising campaigns have been launchedFinance Professionals: Economy swings, and their analysis Helps in fund management, investments, mergers and acquits ion Corporate laws, tax structures, changes and its impact on the industry
Consulting Professionals: Excellent and reliable source for various data, that can form the base of their analysis
and reports for their clients Helps understand public opinion
Stock Market Professional: An incomparable tool in form of BS 200 and BS 1000 an annual magazine Sector wise and company wise analysis helps in deciding stocks for investment
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Legal Professionals: Corporate law and its analysis with its impact
HR Professionals:
Identify success story and people to identify leaders Law related to the Corporate Taxation analysis and its impact on the employees
Students: Helps to gain insight of the corporate world An excellent aid for making Course related projects An unmatched source for various types of data and analysis
General: A lifestyle associated with successful professional How to enjoy success Gadgets, one should be seen around that highlights individuals status
Typical Reader Professions & Benefits
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Thank You