An Assignment On Business Strategy

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LearningThroughout the case and research Autoglass is satisfying 92% of the customers. In

the windscreen repairing industry Autoglass has shown an astonishingly nice job in

satisfying the customers and provision the foremost effective windshield

replacement or repairing service.

Autoglass has become the best service providing business in comparison to the

banks and alternate service suppliers. Autoglass maintains a nice affiliation between

the customers and workers because they believe that if employees are happy in

Autoglass then they are going to serve the customers additional with efficiency and it

will turn in the revenue.

Autoglass is now the market leader in the industry and they're growing in passing

stable stride. From the start of the business to this day, Autoglass focuses on the

necessities and claims of the customers and conjointly the mode of providing

services in a cheap kind. They presently have 500 branches serving at the Europe.

Sustained the granted position and looking out the Autoglass it can be best inferred

that Autoglass is in a competitive place within the windshield replacement industry

and are ready to face future obstacles in a productive manner.

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Contents

Learning......................................................................................................................1

Task 1.........................................................................................................................4

1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS, OBJECTIVE, GOALS AND CORE COMPETENCIES OF AUTOGLASS.....................................4

1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC PLANNING IN AUTOGLASS..........................................................................................................5

1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR AUTOGLASS....8

Task 2.......................................................................................................................11

2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS....................11

2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS USING AT LEAST TWO APPROACHES................................................................................12

2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’ ANALYSIS IN RELATION TO AUTOGLASS...............................................................................14

Task 3.......................................................................................................................16

3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES RELATING TO SUBSTANTIVE GROWTH, LIMITED GROWTH AND RETRENCHMENT...........16

3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR AUTOGLASS.......20

Task 4.......................................................................................................................21

4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR STRATEGY IMPLEMENTATION OF AUTOGLASS.................................................................21

4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A NEW STRATEGY FOR AUTOGLASS...........................................................................22

4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT FOR AUTOGLASS TO MONITOR A GIVEN STRATEGY.............................................22

CONCLUSION..........................................................................................................23

References...............................................................................................................24

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Task 1

1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION,

VISIONS, OBJECTIVE, GOALS AND CORE

COMPETENCIES OF AUTOGLASS

Autoglass Company Mission: Company mission relies on the action pointers

according that the employees require performing (Armstrong, G., & Kotler, P., 2006).

The foremost focus of Autoglass is on the customer’s satisfaction and providing the

only windscreen replacing services to the customers (Autoglass Company).

Autoglass Company Vision: Vision is the longer term intention of the target that an

association applies to complete (Armstrong, G., & Kotler, P., 2006). The dream of

The Autoglass Company is to help the customers efficiently and deliver the absolute

supreme level of fulfillment to the customers (Autoglass Company). The dream,

helping customers with responsibility will lead the company to become strong.

Autoglass Company Core Competency: Core competency mentions to the core

activities of an organization that outline the enterprise missions and visions

(Armstrong, G., & Kotler, P., 2006). Supported by the case of Autoglass has the core

ability to replace or repair any sanely impaired screen of any model (Autoglass

Company).

Strategic Intent: Strategic intent proposes that there's a general outlook on while

the enterprise should to be going instead of a accurate declaration of Associate in

nursing this proposes that there ought to be galore of flexibility (Ivanauskiene, N, &

Auruskeviciene, V., 2009). The strategic intent of Autoglass is to ascertain itself

because the market foremost constantly. They are doing all the undertakings to

remain leader.

Role of Strategy of Autoglass: The main task in strategic formulation is often the

compilation and dissemination of the vision and the method of affirmation. This

summarizes, in essence, the interpretation of a company (Ivanauskiene, N, &

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Auruskeviciene, V., 2009). Autoglass has assembled their roles in creating

strategies in an exceedingly approach (Autoglass Company).

Objective and goals of Autoglass: The major goal of them is to guide their client

by fixing or refurbishing broken windshield. The aim of Autoglass is to pattern their

enterprise augment and aid the worldwide persons (Autoglass Company). They are

expanding their organization by being triumphant the hearts of the shoppers.

1.2 REVIEW THE VITAL ISSUES INVOLVED IN

STRATEGIC PLANNING IN AUTOGLASS

In alignment to line up schemes and apply schemes there are somecrucial issues

that have got to be undertaken (Wheelen& Hunger, T. L. & J. D., 2013). Autoglass is

putting their focus on the customer’s fondness and clientele service. They have

reached the largest satisfaction grade in the service industry just by restoring the

windscreen in a cost effective way.

Autoglass should be clientele oriented and try to boost their service portfolio in

alignment to rendezvous with the competition (Kupritz, V.& Cowell, E., 2011). Given

the position in the case we can investigation the competitive benefits of Autoglass.

Sustained the case, Ansoff’s form are often accustomed to investigate the

comparable advantages.

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Autoglass’s Competitive Advantage: Autoglass consigns the most excellent

service of replacement windscreens. They are granting varied services to customers

in relevancy windscreens and capturing an honest share of the market. As

automobile use is growing day by day, Ansoff’s model will facilitate them in

researching their comparable benefits (Armstrong, G., &Kotler, P., 2006).

Ansoff’s development type suggests four fully distinct teams of alternatives.

Supported the position and analysis we tend to learned that Autoglass is going

expand its market and has the capability to serve more they are doing presently

(Autoglass Company). They are delivering services to over one million customers

having downside with their windshields. SoAutoglass will assist customers with their

existing product and with various mean of services. These four distinct procedures

face differing types of risks (Wheelen& Hunger, T.L. &J.D., 2013).

The strategies are:

1. Market penetration: A market strategy herewith a company seeks to

recognize larger dominance in the market throughout which they already are

giving (Melody, Y. & Kevin, H., 2000). This scheme typically focuses on

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Market Penetration Product Development

Market Development Diversification

Existing Product New Product

New Product

Existing

Product

Figure: Ansoff’s Model

apprehending a larger share of aide degree existing market. Throughout this

part Autoglass will boost its market segments by business a allotment of their

product and appeal a allotment of customers.

2. Product development: Introduction of latest product can alter Autoglass that

will complement the present product. Though this strategy includes

aimportant handicap. If the purchasers do not perform as designed Autoglass

would possibly finishing mislaying financial gain.

3. Market development: Autoglass is becoming the market leader throughout

this screen fixing enterprise. So, they will encourage Autoglass extensively

and guarantee to catch new customers to continue its market share.

4. Diversification: Autoglass would possibly build a portfolio that will unfold the

risks and reduce the decrease of financial gain.

Autoglass Company is in major position within the industry. In order to boost the

enlargement rate in a very stable manner by persuading every existing and potential

new customer and boost its market share (Wheelen& Hunger, T. L. & J. D., 2013).

Autoglass got to set a 3 years growth strategy according the Ansoff’s development

type to acknowledge the target.

Definition of Top-Down and Bottom-Up

Informal Planning:

Casual designing is that the method where the supervisor or foremost of a group

develops an inspiration with no one accepted structure and rigid organizations

(Grant M.R. 2010). Certain as shooting instant things managers use this approach

where it's important to conceive any prescribed structure of approaching up with or

the timeline isn't sufficient. It’s significant to control short amount objectives of the

organization.

Top-Down:

A top-down approach is essentially the breaking down of a theme to understand

insight within the sub-themes (Grant M. R., 2010). Autoglass is triumphant in this

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approach in their development which they're doing pretty sensible in pursuing this

approach.

Bottom-Up:

A bottom-up approach is that the piecing of systems to produce increase to

supplemental clear systems, so conceiving the first systems, sub-systems of the

presenting system (Grant M. R., 2010). Autoglass is applying this in their service

development to persuade the customers.

Behavioral Approach for Autoglass:

Autoglass ought to approach inside the top-down method in alignment to capitalize

their assets and to handle the affray within the future. Autoglass could be a growing

enterprise inside the commerce and therefore the service they're undertaking won't

be decent for them to comprise on to the place inside the market.

1.3 EXPLAIN MINIMUM THREE PLANNING

TECHNIQUE FOR AUTOGLASS

In alignment to grow Autoglass can use three techniques, and they are:

1. BCG Growth Share Matrix: Autoglass may grade their product in such a way

where they can differentiate their product and maintain synchronization

among the product portfolio (Melody, Y. & Kevin, H., 2000). It will collectively

facilitate Autoglass to figure out once and whereas they would invest

throughout a new brand development and to extract all the profits from the

service.

Autoglass will face four kinds of consequences in the market. And they are:

1. High Growth and High Market Share (STARS)

The star products are to become cash cows within the longer term and

management can gather from the business project. This strategy wants

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high allowance of cash and also the management needs to figure out

the flow of cash within the business.

This strategy yearns high allowance of cash and moreover the

management needs to range out the flow of cash among the

enterprise.

2. Low Growth but High Market Share (CASH COWS)

From the matrix, we can know that the product that has stopped

growing but huge market share prevails, the organization turns in

stable revenue.

3. Low Growth and Low Market Share (DOGS)

Administration ought to stop any pointless expenses.

Once the products start to misplace its market share then development

rates decline and the products falls into declining stage. The

organization ought to dissociate from the business right away.

4. High Growth but Low Market Share (QUESTION MARKS)

The product has put together the danger of being a dog product if it

does not flip in any revenue.

The products that are freshly offered fall throughout this category and

have the potentiality to maximize profit.

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Figure: BCG Matrix

2. Strategic place & activity evaluation Matrix (SPACE): Autoglass can use

the SPACE matrix to analyze the market demand, corporation place and

desires to figure and conceive ways that to elaborate the market (Wheelen&

Hunger, T. L. & J. D., 2013). SPACE matrix has four fully distinct quadrants

that indicate the association’s place and conjointly the course of activities

(Melody, Y. & Kevin, H., 2000). Autoglass is in a very strong position among

the market. So, they should use the aggressive ways that to take over the

market and it will collectively facilitate in determinative the SWOT of the

corporation.

3. Profit Impact of Market Strategy (PIMS): PIMS may well be a quite

cooperative to extract knowledge from the information and support the

principles that are undertaken to appreciate comparable advantages..

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Task 2

2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR

AUTOGLASS

SWOT Analysis

Strengths

Windshields provide visual clarity.

The safety features in the product are high

Autoglass provides high quality products at low cost.

Weaknesses

Lack of advertisement is present.

Autoglass promotes less of their brand.

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Strengths1. Safety2. Low Cost3. Visual Clarity

Opportunities1. Emerging Economy2. New Product3. Growth Rate

Weaknesses1. Promotion 2. Advertisement

Threats1. Geographic Location2. Government Policy

S W O T

Figure: SWOT Analysis

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Opportunities

Windshield replacing or repairing is present in emerging economy Windshield

replacing or repairing is present in emerging economy.

Autoglass has potentiality to increase the growth rate in a limited time period.

Development of new products creates new opportunities.

Threats

Government policies shape the business environment.

Operation in unnecessary locations is loss of capital.

2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR

AUTOGLASS USING AT LEAST TWO APPROACHES

PESTLE analysis is conducted to work out the procedure and strategy inside the

enterprise and to be notified the attractiveness of the industry of procedure

(Wheelen& Hunger, T. L. & J. D., 2013). Thus to operate in associated industry there

are unit varied factors that ought to be thought of. Organizations will maximize

possibilities and minimize threats by conducting PESTLE analysis (Automotive

Industry, 2013).

PESTLE analysis:

Political

Taxation policies affect the industry.

Government stability is important to make the future decisions.

Political climate is important in determining the attractiveness of the business.

Economical

The need for replacing windshield.

Purchasing capacity affects the industry.

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Socio-cultural

The decision to own an automobile depends on the social norm.

Lifestyle and preferences shapes an industry.

Technological

Technology of windshield manufacture.

Technology relating the designs.

Legal

Employment and consumer law is extremely emphasized.

Law regarding safety measures.

Environmental

Some things are beyond control of the organizations such as weather, climate

and climate change.

Porter’s five forces investigation assists the management to work out and realize the

general context of the industry (Automotive Industry, 2013).

Porter’s five forces are:

1. The threat of new entrants

Access to Distribution Channel: Efficient distribution channel helps to

create demand and market need.

Government Policy: Government policy can limit the entry and exit barrier in

an industry.

2. The bargaining power of customers

Threat of Backward Integration: Organizations face the risk of backward

integration with the suppliers.

3. The threat of substitute products

Prices: Prices play an important role in any industry. Buyers may shift from

one product to another just because of price sensitivity.

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Access: Buyers access in the industry simple and customers might go for

alternatives.

4. The amount of bargaining power suppliers have

Threat of forward Integration: Organizations face the risk of forward

integration with the suppliers. With the help suppliers, buyers can make the

same products that are offered by another company.

5. The intensity of the competitive rivalry

Number of Competitors: Competitor’s number plays an important role in

pricing strategy.

Diversity of Rivals: The rivals challenge and cross each other’s path in

making and implementing strategies.

2.3 EXPLAIN THE SIGNIFICANCE OF

STAKEHOLDERS’ ANALYSIS IN RELATION TO

AUTOGLASS

The stakeholders’ grid:

1. Promoters: It mentions to the stakeholders who leverage the ways and what

is more has high interest.

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Figure: Stakeholders’ Grid

High Influence High Interest (Promoters)

High Influence Low Interest (Latent’s)

Low Influence Low Interest (Apathetic)

Low Influence High Interest (Defenders)

2. Latent’s: It mentions to the stakeholders who leverage schemes however

has less interest.

3. Apathetic: It refers to the Stakeholders who has less interest and rarely

leverages the ways.

4. Defenders: It mentions to the stakeholders who have less influence within

the strategy creating however has high interest.

The stakeholders are kept in four classifications so that each stakeholder has their

exact privileges and obligations in address of the making the designs for the

association which will be applied for the betterment of the association. Autoglass has

mapped the stakeholders inside the organization in alignment that the stakeholders

will gift their duty in contemplate of the organization’s profit

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Task 3

3.1 ANALYZE POSSIBLE ALTERNATIVES

STRATEGIES RELATING TO SUBSTANTIVE

GROWTH, LIMITED GROWTH AND RETRENCHMENT

Market Entry Strategy

Organic Growth: When an enterprise association accomplishes development over

its own enterprise that is as identical because the beginning of the organization, it's

known as organic development. It omits any development that's profited by stepping

into the other enterprise or amalgamation or acquisition.

Merger: Merger is that the procedure by two enterprises gets united and turns into

one entity through lawful consolidation. The start of Autoglass was through such

merger.

Acquisition: This is the method where one particular business buys another entire

business and sets up itself because the proprietor. During this procedure 100% or

near 100% ownership desires to be acquired.

Strategic Alliance: This is the tactic while 2 or more firms join to fulfill those

objectives. This approach is absolutely a notion that stays between the idea of

organic development and uniting or acquisition.

Licensing: It is the scheme through that a mother business (licensor) allows another

business (licensee) to use its trademark and sell the product or services on the

foundation of affirmations on many time spans. The time span embraces the

authorizing fee that needs to be paid to the licensor.

Franchising: It is the scheme, through that an enterprise earnings from the correct

to use another company’s trademark, enterprise type, procedures while the

franchisor supplies the correct to the franchisee.

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Substantive Growth

Horizontal Integration: In grade integration an enterprise varieties or comes by

yield facility of associated or complementary merchandise (Melody, Y. & Kevin, H.,

2000). Occasionally it's going to additionally happen that a corporation purchases

one amidst its competitors and pattern integration. Autoglass would probably pattern

such integration by connecting with alternative output that's affiliated with its dwelling

product.

Vertical Integration: In integration a corporation connections with the businesses or

partners of the offer string of links and in several cases all the partners of the string

of connections hold underneath one proprietor (Melody, Y. & Kevin, H., 2000).

Autoglass would possibly recruit into integration by connecting with the suppliers and

vendors.

Related Diversification: When an enterprise elaborates with some diversification

within the existing services (Arazy, O, & Gellatly, I., 2012). The new productions

rectangle assess alike to the prevailing merchandise.

Unrelated Diversification: It is the method once an enterprise recruits into

diversification by introducing new product and services that doesn’t believe the

dwelling product (Arazy, O, & Gellatly, I., 2012). It will be unrelated diversification if

Autoglass starts mercantilism home window crystal or attractiveness mirrors.

Limited Growth

Disinvestment:

Retrenchment: A topic utilized by corporations to scale back the variety or the last

size of the methods of the business. This scheme is generally utilized so as to cut

prices with the aim of changing into financial steady enterprise.

Turn around: Turnaround may be a technique dedicated to business renewal. It

utilizes analysis and progressing to save distressed companies and returns them to

financial condition. Turnaround management engages management rethink, activity

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founded mostly cost accounting, source malfunction determinants enquiry, and

SWOT enquiry to work out why the enterprise is dropping short. So as to pattern a

comeback within the business associations got to verify the base of the adversities

and supported those adversities they have to form up new procedures and values to

trounce those issues.

Liquidation: When firms are terminated/bankrupted, its assets square measure

recorded and furthermore the improvement pays creditors. Any leftovers are

distributed to shareholders. Liquidating a firm is that the last stage of the firm’s

survival.

Divestment: The procedure of withdrawal of buying into. Furthermore mentioned to

as divestiture, it's created for either financial or communal goals. Divestment is that

the converse of buying into. It the tactic of pulling out the assets operational and

deals those to rendezvous the gap within the monetary matters and so as to

liquidate the association divestment is important for any association.

Porter’s Generic Strategy

Michael Porter explained the overall ways for a company to work within the industry

(Kotler, P., 2000). Corporations use these ways to achieve competitive benefits

(Purchase Behavior, 2013). And they are:

1. Overall Cost Leadership

2. Differentiation

3. Focal Point

Overall Cost Leadership

From the case it would be deduced that Autoglass is following price leadership

strategy within the industry which let them to provide services within the tiniest cost

(Kotler, P., 2000). It is helpful to draw in new market.

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Differentiation

Cost authority alone will not able to facilitate a business to relish within the market

(Kotler, P., 2000). Differentiation is important to assemble the other profits and

grabbing other customers. The Autoglass is offering 24/7 consumer services to

differentiate them from the others.

Focal Point

To accelerate the organization within the industry corporations ought to focus in an

exceedingly specific target (Kotler, P., 2000). Autoglass is specializing in serving the

customers and pleasure them for his or her money. Autoglass has become the

foremost productive windshield fixing or substitution service provider.

3.2 SELECT AN APPROPRIATE FUTURE STRATEGY

FOR AUTOGLASS

In alignment to complicate the market segment Autoglass business needs new

designs and new items which can be cooperative for them to flourish the market. So

contemplating future design they can enquire their market need and reach up with

some development of the new merchandise to diversify their services and

apprehend a new market segment.

Autoglass should be following the vertical integration design to augment their

enterprise. They can advance with coalition with automakers to apprehend the new

market segment. Autoglass is in a powerful location and they might be able to go

with the coalition with new organizations. Because this design is befitting for the

associations development and their centre capabilities acquiesce with the design.

Coalition with associated associations will enable Autoglass to put more aim on the

customer’s preference and can develop new merchandise class to fulfill the desires

of the customers.

Only beginning new merchandise line and increasing the market will not solely help

the Autoglass enterprise to expand in the market. Autoglass should absolutely

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reconsider the answer of the customers so that they might understand what the

customers are looking for and to what level of acceptance customer’s yearn.

The Autoglass is at present have a 92% approval rate amidst the customers. But

with expansion of the enterprise the acceptance rate might fluctuate and Autoglass

need to assemble a timescale for the new goals and elongation of the new services.

Contemplating the place in the business, Autoglass can supply a 5 quarters design

that will be ample for Autoglass to argue up with the affray and maintain coalition

with the automakers to complicate the enterprise. Autoglass can standard next 5

quarters to comply with schemes they have taken and fulfill the firm pledge to the

customers.

Task 4

4.1 COMPARE THE ROLES AND RESPONSIBILITIES

FOR STRATEGY IMPLEMENTATION OF AUTOGLASS

Applying the principles inside the association is improbably essential and it carries a

definite significance for the organization’s welfare. With the implementation of the

principles it indicates to the principles to obtain earnings for the corporation

(Addmour, H., &Ayish, H., 2005). Consideringthe strategies it needs to be developed

and ensured to determine those values that are appropriate or not. If the values fail

to comply with the principles then it is turned down and thought of as unproductive

one (Gudonaviciene, R, &Rutelione, A., 2009). Autoglass ought to be compelled to

use in deepness filtering procedures of the values to catch and keep the present

market share.

CEO of an organization is responsible for gyrating the ideas into reality amidst the

enterprise (Michael A., 1999). To use economical and productive principles all the

team within the association needs to assess the littlest stages of the convictions and

organize the strategies (Schultz, H., 2006).

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Managers have to be compelled to encourage and leverage the personnel to

execute the principles that require commencing expeditiously and effectively.

Convincing the aim, accomplishment can complete in employee happiness and

coherence in job atmosphere (Michael A., 1999).

4.2 EVALUATE RESOURCE REQUIREMENTS TO

IMPLEMENT A NEW STRATEGY FOR AUTOGLASS

In alignment to ponder the resources of Autoglass, the organization ought to to settle

on correct parts and place them particular position to produce the services.

Autoglass has prioritized its human resources as a result it became the finest service

provider of windscreens replacing and repairing (Dessler, G., 2000). Autoglass in

supplement has fleet repairing services that involve man power. Thus

Autoglasssplurgea lot in suggesting and developing the state of the force

In thought of parts and time share Autoglass is that the pioneer within the business

as a conclusion they provide the best productive services to affirm the sturdiness

and security of the customers and place at the timely deliveries.

4.3 DISCUSS TARGETS AND TIMESCALES FOR

ACHIEVEMENT FOR AUTOGLASS TO MONITOR A

GIVEN STRATEGY

Evaluation of the benchmark outcomes:

Quarter

1

The company should be bring up with the strategies and find out

the feasibility of the strategies whether the strategies. They can

take the feedback of the customers and find out what else they are

looking for in the windscreen repairing service. There should be

weekly and monthly monitoring by the line managers of the

divisions.

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Quarter

2

During the period Autoglass should review the customer’s feedback and

implement the desired plan to expand the business.

Quarter

3

This is the quarter of gathering information and takes research note on

the implemented strategies. The management should find out the gap

between the expected outcome and actual outcome.

Quarter

4

Management should organize a training program to fill in the gap.

Quarter

5 In this quarter the organization might achieve the desired results based

on the strategy making and the implementation method. If the

management fails to achieve the objectives through the strategies, then

they have to initiate actions based on information like training the

employees or providing support to them.

CONCLUSIONAutoglass has created the computer display repairing or replacement less

complicated for the purchasers and activity services to the purchasers to their full

acceptance. The Autoglass enterprise has the pledge to augment and become one

in every of the simplest screen replacement organizations inside the world.

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Table: Evaluation of the outcomes

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