Bryn Jensson - Leading by example - showing we care at the barn level
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We Care Responsible Farming. Our Heritage. Our Future.
description
Leading by example - showing we care at the barn level - Bryn Jensson, National Pork Board, from the 2012 World Pork Expo, June 6-8, Des Moines, Iowa, USA. More presentations at http://www.swinecast.com/2012-world-pork-expo
Transcript of Bryn Jensson - Leading by example - showing we care at the barn level
We CareResponsible Farming.
Our Heritage.Our Future.
Times Have Changed
Times Have Changed… Everything has changed
National Pork Board Vision Statement
• “When I talk to people outside of agriculture about pork production, their mind-set is troubling. They just don’t know the facts. As an industry, we need to tell them the important role we play in raising animals and providing a safe, nutritious food supply.”
—Paul BrandtBrandt Farms Inc.
South Dakota
• Every individual throughout the pork supply chain has a role in building and maintaining trust in the
industry.Produce safe food
Protect and promote animal well-being
Ensure practices to protect public health
Safeguard natural resources in all of our practices
Provide a work environment that is safe and consistent with our other ethical principles
Contribute to a better quality of life in our communities
Upholding the Highest Principles
We Care Credibility• Promises are just words if they are not backed up
with credible, documented, action.
• Six Principles, pretty words, but “Where’s the beef?”
• What does We Care look like on the farm?
So how do we share the message?
We Care Producer BrochureWe Care Producer Brochure #09166
The We Care producer brochure describes the proud heritage of pork producers and their commitment to doing what’s right.
•Where to find it: Pork Store•Audience: All Pork Producers•Price: Free•Bryn at [email protected].•Available at Pork.org or 1.800.456. PORK
We Care Barn Manager BrochureCustomizable We Care Barn
Manager Brochure
The We Care barn manager brochure highlights the Ethical Principles and how they can be integrated into a specific pork producer’s operation.•Where to find it: Bryn at [email protected].•Price: Brochure pricing is based on quantity ordered.
Checking on progress…
Have you heard anything about the pork industry’s “We Care” initiative to raise public awareness about how pork producers act responsibly on issues such as protecting the environment, treating animals properly and ensuring a long-term, sustainable food source?
101- 5,001MAIN 5,000 20,000 >20,001
yes, have heard of 58% 54% 56% 69%
no, have not heard of 39% 44% 42% 28%
don’t know 2% 2% 2% 3%
As part of the “We Care” initiative, producer delegates at a recent Pork Industry Forum adopted six ethical principles to affirm pork producers’ commitment to socially responsible pork production. Off the top of your head, are you able to name one or more of those principles?
• 20 % can, 80% don’t know, across all sizes of operations
Realigning Our Focus
We NEED to continue to educate through our entire barns
We Care Barn Worker Piece
They’reCountin
gOn YOU
Posters & Awareness Guide• 1 poster highlighting each
Ethical Principles• Awareness Guide for
Field Managers• Available in both Spanish
and English• Available at
Porkstore.pork.org or by calling 1.800.456.PORK
We Care Ethical Principles
• U.S. pork producers affirm their obligation to:
1. Produce Safe Food• Attain PQA Plus® certification• Always follow proper on-farm biosecurity measures• Use proper handling, administration and storing of all
medications• Maintain medication and treatment records in accordance
with farm policy• Follow proper procedures when giving injections or
administering antibiotics• Follow record-keeping procedures for all treated animals• Report potential food safety hazards immediately to
management
2. Protect and Promote Animal Well-Being• Honor our farm’s zero-tolerance animal abuse policy• Report to management any incidents of animal abuse• Always use proper animal care practices according to training/farm policy• Ensure sick or injured pigs receive timely, humane treatment• Make sure pigs have adequate feed and water• Follow procedures to ensure good air temperature and proper ventilation• Use proper handling practices when moving pigs• Use proper safety equipment• Adhere to farm biosecurity procedures• Contribute to proper barn sanitation and safety• Become PQA Plus® and/or TQA certified
3. Ensure Practices to Protect Public Health
• Follow the 10 Good Production Practices outlined in PQA Plus®
• Keep animals healthy to provide safe food• Report potential food safety hazards immediately to
management• Comply with all antibiotic withdrawal times and record-
keeping requirements• Follow procedures to minimize air and water quality issues for
neighbors• Alert management to any potential environmental concern
4. Safeguard Natural Resources in All of Our Practices• Follow a written and approved nutrient management plan• Maintain waterers to avoid leaks and breaks• Manage pits and lagoons to reduce odors• Work with farm managers to advise neighbors of activities
that may affect nearby land, water or air• When applying manure to land, inject whenever possible to
minimize odors• Alert management to any potential environmental concern• Suggest ways our farm can conserve energy, recycle or
operate more efficiently
5. Provide a Work Environment that is Safe and Consistent with Our Other Ethical Principles• Utilize standard operating procedures• Take advantage of training opportunities• Look for ways to improve safety, minimize workplace accidents• Prevent injuries by using proper equipment and practices• Help with on-the-job training of new employees• Work as a team, treating everyone fairly and with respect• Resolve conflict immediately, involving managers when necessary• Maintain effective workplace communication• Use PQA Plus® and TQASM best practices• Immediately report any on-farm safety hazards or animal abuse
6. Contribute to a Better Quality of Life in Our Communities• Volunteer time or donate to worthy causes in your community• Assist managers in informing neighbors about farm activities• Share the story and benefits of modern farming• Explain to others how science, technology and concern for
animals guide your farm’s practices• Tell family and friends about the industry’s Ethical Principles• Proudly represent your farm within the community
Pork.org/Resources
Posters & Awareness Guide
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