Bryant university

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2010 Grow Socially, Inc. All Rights Reserved.


Integrating Social Media into Your Business Marketing Plan

By John Foley, Jr.



How we will get there

► Marketing Plan/ Calendar► What is Online Marketing► Inbound Marketing► Social Media Marketing



MARKETING PLANIt all starts with a plan



Expo Event8AM-6PM

Send out flyers to clients

Announce on website

Email eNewsletter (Announce)

Tell colleagues you’re attending

Send thank you cards

Enter new contacts in Excel

Mail -Monthly Newsletter

Marketing Calendar



What is Online Marketing?

► Website► Search Engine Optimization► Search Engine Marketing► Social Media

2010 NAQP Conference



Search Engine Optimization► Becoming more searchable► Using specified keywords► Consistently updating ► Using links to other pages

of site or other websites

Search Engine Marketing► Pay-Per-Click

What is…?



► Community► Conversation► Networking► Marketing► Relationships► Customer Service► Immediate Information► Platform

What is Social Media?



Why Use Social Media

► More prospects to sell to► Generate interest in your brand► Build your brand► Loyalty► Position your company► Customer Service► Another Channel



Take Your Website to the Next Step

► Social-friendly, searchable► Interactive

► Blogs► Comments► Landing Page► eNewsletter Sign-Ups► Widgets

► Calls to action for people to raise their hand



Widgets

► Appealing to the eye

► Creative► Interactive► Different► Can be a call

to action



Widgets



COMPANY WEBSITE

Social Media

SEO

DM/Flyer

E-mail

Links

Other

Inbound and Outbound Marketing Work Together

Whitepapers,eBooks

Downloads

eNewsletter Sign-Ups

Comments & Questions on

Blog

Info/Inquiries

Webinar Sign-Ups

100 Visitors

2000 Visitors

800 Visitors

3500 Visitors

CRM



Social Media Marketing Plan

► Describe Business and Its Goals► Know Your Audience► The One Thing► Humanize Your Brand► Content Resource &

Distribution Strategy ► Measure Your Success

Strategy Before Tactics!



Know Your Audience

► Who Are They?

► Where Are They Cyclically?

► How Do They Use Social Media?



Define Target Audience► Prospecting► Customer Service► Partner Management

Audience Acquisition ► Discover► Engage► Get Found

Your Target Audience – It’s Important



Is everyone interested in the same communication?

I’m on Twitter

I still email

I use Facebook,Twitter & LinkedIn

I love my mail

I Google for my

information

Where are your prospects and customers getting their information?



Let Others Tell Your Story

► Word-of-mouth marketing has expanded

► If you have a great company, product or service, people will spread that message for you

► Deliver relevant information, and people will return the favor



Apple = Innovation Disney = Magic

The One Thing



How Will You Humanize Your Brand?



How to Measure Success?

► How many ► Downloads► eNewsletter Sign-Ups► Blog Comments► Questions► Shared Links► Re-Tweets► Followers► Site Traffic



www.ilink.com



Tools to Measure Success

www.ilnk.me



HOW IT WORKSA more visual perspective


Copyright © 2010 Grow Socially, Inc. All Rights Reserved.25Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2010 Grow Socially, Inc. All Rights Reserved.Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2010 Grow Socially, Inc. All Rights Reserved.25

$$$

$

Optimize / Social Friendly

TOOLS

Get Noticed

Nurture Engage Conversation

Landing PagesOffersEmails Polls

Nurture Engage Conversation

Convert

Convert

Action - Publish - Engage – Converse - Share

Convert / Measure

Product?Service?Asset?

Integrated Multi-Channel Marketing

Direct Mail, Magazines, Internet Ads, E-Mail



► Industry Specific Content

► Marketing Information► Consistently monitor for

customer service ► Continually post

relevant content

► Link all pages back to corporate site

► Secure Branded URLs for each Channel ► Twitter.com/YourCompany

► Promote Monthly Newsletters

Best Practices



What Are These Sites, Anyways?



Top 4 Channels for PSPs

► LinkedIn: Chamber of commerce networking event

► Facebook: House party with a business effect

► Twitter: Block Party

► YouTube: Your own TV Station



TWITTERSharing information to the masses



What is Twitter?

► Share what you are doing in 140 characters or less

► A free social messaging utility for staying connected in real-time

► www.Twitter.com



Spread the Word



FACEBOOKConnect and share with the people in your life



What is Facebook?

► A free social network used by people & companies

► Companies can host pages and groups to self-promote

► www.Facebook.com



PROS of Facebook

► Can be used as extension of Company Website► Put forth the “human” side of your company► Post articles, videos, pictures, and more ► Stay on “top of the mind”► Event Promotion: Open House? Webinar?► Discussion Boards: Get involved in conversations



Get Yourself Out There

Creating a page simply involves:

► Logo► Name► Content



YOUTUBEBroadcast yourself, broadcast your work.



What is YouTube?

► Video-sharing website on which users can upload and share videos.

► www.YouTube.com



Set up a Gallery



Big ProductionVS

Business Casual

More approachable, more interesting, more diversified, more updates!



LINKEDINA place to exchange information, ideas, and opportunities



What is LinkedIn?

► A business-oriented social networking site

► Mainly used for professional networking

► Has more than 43 million registered users, spanning 170 industries

► www.LinkedIn.com



LinkedIn.com Dashboard



Profile



► Humanizing► Improves SEO

► Keywords► Links ► Updated Information

► Give Expertise► Updates on Company

Activities► Sharing Information

Blogs



Four Fundamentals of All Five Sites

1. Build your network

2. Engage with the network you have built

3. Be consistent

4. Track and analyze



Keywords

► Improves SEO► Narrows down

what your site is about

► The more, the better



You

Your Website is Homebase



Engage and Nurture – The Ongoing Conversation QR Search Social Codes E-mail Website RSS Flash Banner Engines Media

Personalization

Campaign Management

Reporting

Administration

Automation

SMS MMS PDA Blackberry

Direct Mail

Radio/TV

Magazines

Posters

Flyers

Labels

Other

Your Website



Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.



Expo Event8AM-6PM


Announce on website






Marketing Calendar



Expo Event8AM-6PM


Announce on website






Marketing Calendar

Create Post, Link back to website

Announce on &

Comment on event’s page

Connect with Keynote Speakers on

Announce booth # with video post

Join in on event’s hashtag

Follow-Up with Post & Post Pictures

Share speaking presentation on

Friend new contacts on

Share event article on

Share event article on



COMPANY WEBSITE

Social Media

SEO

DM/Flyer

E-mail

Links

Other

Inbound and Outbound Marketing Work Together

Whitepapers,eBooks

Downloads

eNewsletter Sign-Ups

Comments & Questions on

Blog

Info/Inquiries

Webinar Sign-Ups

100 Visitors

2000 Visitors

800 Visitors

3500 Visitors

CRM



Questions?

Contact me at:•[email protected]•978-674-8081•Twitter.com/JohnFoleyJR•Facebook.com/JohnFoleyJr•YouTube.com/GrowSocially•LinkedIn.com/in/JohnFoleyJr

Bryant university

Business

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