Brummelhuis
26
THE NETWORKED MUSEUM WHY, WHERE & HOW TO BUILD COMMUNITIES? DISH 2009
-
Upload
dish09 -
Category
Technology
-
view
2.021 -
download
0
description
Transcript of Brummelhuis
THE NETWORKED MUSEUM
WHY, WHERE & HOW TO BUILD COMMUNITIES?DISH 2009
‘Old School’ Communities
Museum Tours:
Book Clubs: Knitting Clubs:
Rotary:Friends of Museums
‘Old School’ CommunitiesOffline to Online
Purpose of Communities
Family day outSocialising
Fundraising
Exhibitions
The Museum as a Meeting Place:
New Online Communities
TwitterGoogle
Extended Purposes
Online to Offline
Organise ONLINE,
Meet OFFLINE
New Community Building Strategy
Saatchi director, Paul Arden said:
‘It’s not what you know, it’s who you know’
‘Its what you and they know, who you and they know and how you and they engage’
Networking the CommunityWhy? Where? How? Who?
And measure it!
Why Connect Online?
Where are Museum Visitors Connected?
How to Connect Online? Aim:Museum as a Social Place Museum as an Educator
Museum as a Profit Centre Museum as a Facilitator
Who to Connect Online?To
ur
Guid
esSp
eake
rs
Artis
tsDi
rect
ors
Myth of Community Building
•Its Free•Its Easy•There are no Rules•Great Content is Everything•You cannot Build Relationships Online•The more Friends, the Better•It won’t Last•It replaces Traditional Community Building
The lament for Icarus
Barriers to New Community Building
•Time•Social Attitude•Reputation Damage•No Brand•No Message
And more Barriers to overcome
•Effectiveness•Pro’s and Con’s•Fear•Knowledge and Capability•Losing Control
Guidelines to Start Community: Virtues
VIRTUES
•Chastity•Temperance•Charity•Diligence •Patience•Kindness•Humility
Guidelines to Grow Community: Vices
VICES
•Lust•Gluttony•Greed•Sloth•Wrath•Envy•Pride
IENS60 initial tasters90.000 members6 million usersof
Amateur critics, experts, restaurants, restaurant goers
The NextWomen Connections
Online and Offline
The NextWomen Reach10,000 women
1 million
35000
20 million
With a potential:
The NextWomen’s Landscape
New Social Networks TNW3000 Followers
400 Members
600 Members
European Museum Guide
European Museum Guide
Thanks
www.europeanmuseumguide.com (new site to be launched Q1 2010)[email protected]
www.thenextwomen.comwww.iens.nl
Twitter: @thenextwomen
