Bruce Brownson - SIIAWhat is Nutritionix? CONFIDENTIAL AND PROPRIETARY 2 . World’s Largest & Most...
Transcript of Bruce Brownson - SIIAWhat is Nutritionix? CONFIDENTIAL AND PROPRIETARY 2 . World’s Largest & Most...
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Bruce Brownson
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• KnowWho is a data company that spends over $2 million dollars a year on data gathering
• We are always looking for creative ways to turn our content into cash.
• Original thought was “what if we could put our critical contact data right where our customers kept the rest of their mission-critical data”
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Risk and Innovation opens new doors New Directories
⌧ Federal Executive KnowWho for Salesforce ⌧ State KnowWho for Salesforce ⌧ Local KnowWho for Salesforce
⍰ Government Affairs contacts ⍰ Media Data ⍰ International
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Risk and Innovation opens new doors New Apps
The KnowWho directories lay the foundation for adding Apps- extending value and revenue - Lobbying Activity App - List Wizard App - Zip-to-district Mapping App - Map Wizard App
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Thank you for your time. If you are interested in learning more about
Congress KnowWho for Salesforce or other KnowWho products and services, please contact me directly or visit our website:
www.KnowWho.com
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John Sturino, EVP Products
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What is it and who is it for?
• Derived social networks enabling real networking
• Using public data to seed profiles
• Most valuable for high-level individuals to focus their time at an event
• Reduces work for hosts and improves their visibility into the activity of their attendees
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Peo
ple
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Com
pani
es
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Pro
files
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Con
nect
ions
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Neo4j
Engage
Postgres
Identify
Extract
Validate
Merge
Update
REST APIs Public Sites
Workflow Auto
UGC
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What’s next?
•Helping the hosts to identify who to invite
•Providing a way to find good speakers
•Providing alumni with career updates
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1
As seen on:
Daniel Zadoff, Co-Founder and Managing Partner
CONFIDENTIAL AND PROPRIETARY
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What is Nutritionix?
CONFIDENTIAL AND PROPRIETARY 2
World’s Largest & Most Accurate Food Nutrition Database We collect and maintain data on over 390,000 foods, from over 15,000 different food brands.
Product Data API Our API integrates with an apps existing infrastructure, seamlessly bringing their users a full database.
Barcode Scanning Allows users to pass a UPC number to our API and it returns the nutrition fact panel.
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Our Clients & Integrations
CONFIDENTIAL AND PROPRIETARY 3
Featured Food Clients Featured Integrations
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Demand & Climate
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• Government • FDA Changes to Nutrition Labels • Restaurant Menu Labeling
• Trend Shifts • HealthKit • Google Fit • Wearable Explosion
iOS HealthKit Google Fit
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What Does The Data Consist Of?
CONFIDENTIAL AND PROPRIETARY 5
135K Restaurant Foods 250K Grocery Foods 9K USDA Foods
Total: 390K+ Foods
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Why is it Difficult?
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• All data is in different format • Labels on packaging • Website PDFs • Nutrition calculators
• Information changes frequently
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Why is Nutritionix Different?
CONFIDENTIAL AND PROPRIETARY 7
• Data Expiration Dates • No Crowd Sourcing • NutritionLink™ Algorithm
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Data Collection
CONFIDENTIAL AND PROPRIETARY 8
• Four methods of Data Collection • Directly from Manufacturer/Restaurant • Static files on their websites • Nutritionix Grocery Agents/Top UPC • Photo Transcription API
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Photo Transcription API Our proprietary transcription platform facilitates dual data entry
transcribing of photos of nutrition labels and packaging
CONFIDENTIAL AND PROPRIETARY 9
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Big Data on Consumer Behavior
CONFIDENTIAL AND PROPRIETARY 10
We collect millions of data points each month related to what food products consumers are eating from grocery stores and restaurants.
The Top 8 Items Scanned by Men
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More Information Visit us: nutritionix.com/api
Contact: Daniel Zadoff [email protected]
http://www.linkedin.com/in/dannyzadoff
CONFIDENTIAL AND PROPRIETARY 11
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NixTrack The natural language diet tracker.
CONFIDENTIAL AND PROPRIETARY 12
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How It Works
CONFIDENTIAL AND PROPRIETARY 13
240 | Calories
Banana
Cereal Milk
“bowl of cheerios with banana”
Structured Result:
Patients write or speak what they eat at each meal.
Nutritionix converts natural speech into
nutritional values.
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Visit the complimentary charging station at the Hallmark Data Systems table in the networking area.