Browse More.Travel Less. Let Target do the Rest! Alexis Niederman.
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Transcript of Browse More.Travel Less. Let Target do the Rest! Alexis Niederman.
![Page 1: Browse More.Travel Less. Let Target do the Rest! Alexis Niederman.](https://reader036.fdocuments.us/reader036/viewer/2022062805/5697c0271a28abf838cd62dd/html5/thumbnails/1.jpg)
Browse More.Travel Less. Let Target do the Rest!
Alexis Niederman
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Objectives
๏Boost Target’s online sales
๏ Target the grocery section within Target itself
๏ Target certain demographics near Target stores
๏Create memorable online and in store
experience
๏ Promote Target Credit Card
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How many people visited Amazon’s and Wal-Mart's retail website in the
Second Quarter of 2012 compared to Target’s retail website?
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U.S. Retail Website Visitors
Amazon: 100.4m visitorsWal-Mart: 41.4m visitorsTarget Corp: 23.2m visitors
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ANALYSIS
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How much did online sales in the U.S. increase from 2002 to
2011?
A)Double
B)Triple
C)Quadruple
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C) Almost Quadrupled
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
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Why Choose Online Shopping?
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Why Choose Online Shopping?
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Online Shopping is convenient for working individuals during the week
In-store shopping is only convenient for individuals who have
time
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OPPORTUNITIES
•Expansion opportunities in many aspects
- Virtualize other sections:
- Target Home
- Grocery section
•Increasing use of Target Red Card
•Increase overall sales within the Target store
•Grocery section becomes more well known in-store and online
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TARGET KITCHENReaching Beyond Customers’ Needs
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How To Access Target Kitchen
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HOW TO USE TARGET KITCHEN
*Click on refrigerator*
Refrigerator
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How To Use Target Kitchen
*Follow prior steps for cabinet and pantry search*
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Additional Features CELEBRITY KITCHEN CELEBRITY RECIPES SEARCH
๏ How to use Target Kitchen๏ Recipes demonstrations๏ Recipes downloadable
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Check-out Process
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Payment Options
With Target Red Card:• 5% off every purchase• Free Delivery
With non-Target Cards• Standard shipping $5
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HOME DELIVERY & IN-STORE PICKUP
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Home Delivery
๏Time Frame: Morning: 8am - 11am Afternoon: Noon - 4pm Evenings: 5pm - 9pm
๏Next day delivery for orders placed by 10pm
๏Minimum $35
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In Store Pick-Up
Has to be “On Target”
Next day pickup:
order placed by 10pm
Choose pick up time
frame
In store shopper
items ready at arrival
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What percentage of U.S.
Smartphone/tablet owners
use their device to make a
purchase?
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Smartphone and Tablet Users
๏ Smartphone = 29%๏ Tablet = 42%
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The Rise of Mobile Shopping
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Phone and Tablet Functions
Target Kitchen On-The-Go
Virtual and mobile friendly
Create and save shopping/grocery lists
Quick look and pricing
Scan and save items’ QR codes
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Advertising
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Browse More. Travel Less.
Let Target do the Rest!