Browning Arms Company

Digital Marketing StrategyAndrew Heinz

Company Background

Goals We’re Aiming At

Set Browning Apart from other firearm and outdoors brands

Improve relationship between guns and the public

Gain a younger clientele

Target Audience

Focus on Males• 18-35• World Wide Targeting• Stay away from Urbanized areas

BROWNING BLOG

Facebook

Regions LinkedIn Twitter Instagram Pinterest

Social Media Plan

Mobile Marketing

Design and Launch Browning Hunting Game

Hunting and Fishing Apps

Mobile Game Ads

Possible Browning Spokespeople Anyone famous who hunts

Nick Offerman

Jared Allen

Dick Cheney

Improving Relations

AND

$500,000/month

PPC = $150,000Social Media = $150,000SEO = $100,000Mobile = $50,000Email = $25,000Content = $25,000