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Foreword

Together against

Product- and Trade-

mark Piracy

Yours

Volker BartelsChairman of the Board, APM

and an effective liability of the seller do not exist. Nor is there an expert service available. In addition, the production of fake goods often takes place under inhumane conditions – even child labour can be encoun-tered time and again.

The counterfeiters do not care. They are making high profits

while running a low risk. Very often they are acting within the global networks of organ-ized crime. Its activities are co-financed indirectly through the purchase of fake goods.

This brochure is intended to help comprehend the severe

global social and economic im-pact caused by product- and trademark piracy. The informa-tion of the consumer provides a valuable contribution to reduce the demand for counterfeit products.

You are holding in your hands the current informa-

tion brochure of the German Anti-Counterfeiting Associa-tion APM (“Aktionskreis gegen Produkt- und Markenpiraterie e.V.”). Its purpose is to provide you with background informa-tion regarding the production and trade in fake goods.

Product- and trademark pi-racy is a worldwide ram-

pant problem, causing mas-sive damage to the society as a whole. Innovative businesses suffer significant losses of sales and damages to their reputa-tion through the counterfeiting of their products. The state is losing tax income on a multi-billion Euro scale, money that cannot be spent elsewhere. Consumers are equally affected. Many have already purchased a fake product unintention-ally. These products often turn out to be of low quality and in the worst case they are a real threat to the user’s health and safety.

However, the intentional purchase of fake goods can

have undesirable consequences, too. A manufacturer’s warranty

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Foreword p.�

The German Anti-Counterfeiting Association – APM p.�

Raising awareness – Statement by the German Minister

of Economics and Technology p.5

Product and Trademark Counterfeiting p.6

A problem with global impacts p.8

Delivery channels p.12

The big business with fake trademarks p.1�

Quality has its price p.16

Medicines p. 20

Underestimated risks and consequences p.22

Rights and Facts p.2�

APM´s travelling exhibition p.26

Contacts p.28

Register of members, p.�0

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One method of APM to raise awareness is the travelling

exhibition “Nice Appearance. Dark Shadows” which has the aim of sensitising the visitors for the topic of product- and

APM’s travelling exhibition at Stuttgart airport

This collection of counterfeit tissues are provided by the private collection of Christian Rommel and shown in the exhibition

APM´s travel-ling exhibitionNice Appearance.

trademark counterfeiting. The exhibition includes eight (AK-TUALISIEREN) theme boards,

explaining the problem and its causes and consequences in an informative and insis-tent manner.

The visitors are guided by a dramaturgy and leave the ex-hibition with the knowledge that buying counterfeit pro-ducts exposes consumers to incalculable health risks and supports the intrigues of cri-minal gangs of counterfeiters who cause damages to the economy, the state and the general public. In the exhibi-tion, impressive examples of different branches are shown. Besides goods from the tex-

Kooperation mit dem Zoll beim Stopp der Wander-ausstellung in Schwedt.

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APM’s travelling exhibition at Stuttgart airport

This collection of counterfeit tissues are provided by the private collection of Christian Rommel and shown in the exhibition

Brigitte Zypries under discussion with Dr. Rüdiger Stihl

www.markenpiraterie-apm.de

tiles and accessorie industries, products of daily use such as spirits, cigarettes, tissues and cosmetics are exhibited. The more, special attention is given to products of security relevan-ce like boring machines, chain saws and safety switches, but also brake discs and antifric-tion bearings are shown.

The exhibition is available for rent for related conferences. For further information, please contact APM:

Phone: +�9 �0 20�08-2719 or apm@dihk.de

The former Federal Minister of Justi ce, Brigitte Zypries, at a panel discussion on the occasion of APM´s 10th anniversary in October 2007.

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German Anti-Counterfeiting Associationwww.markenpiraterie-apm.de

Federation of German Cham-bers of Industry and Commerce www.dihk.de

German Brands Associationwww.markenverband.de

BASCAP Business Action to Stop Counterfeiting and PiracyInterbranch information plat-form provided by the Interna-tional Chamber of Commercewww.bascap.comwww.original-ist-genial.de

ContactsFurther information is provided on the follow-

ing websites:

© aksel / PIXELIO

German Patent and Trademark Officewww.dpma.de

Initiative “Plagiarius”www.plagiarius.com

German Customs www.ipr.zoll.dewww.zoll.de

Union des Fabricantswww.unifab.com

www.markenpiraterie-apm.de

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© aksel / PIXELIO

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Pharmaceuticals / Chemicals:BASF SE, Bayer AG, B.Braun Melsungen AG, Beiersdorf AG, Boehringer Ingelheim GmbH, Eli Lilly and Company, Merck KGaA, Nycomed GmbH

Textiles:adidas AG, JMS Handels-GmbH & Co. KG, PRADA S.A., PUMA AG, Willy Bogner GmbH & Co. KGaA

Merchandise:Depesche Vertrieb GmbH, DFB - Wirtschaftsdienste, Harley-Davidson Europe Ltd.

Diverse:Apple Inc., B.A.T. British American Tobacco GmbH, fischerwerke GmbH & Co. KG, Hansa Metallwerke AG, Hansgrohe SE, Imperial Tobacco Ltd., Microsoft Deutschland GmbH, Neoperl GmbH, OCTANORM-Vertriebs-GmbH, Philip Morris GmbH, RAL Deutsches Institut für Gütesicherung und Kennzeichnung e. V., Reisenthel Accessoires, Schwan-STABILO Schwanhäußer GmbH & Co., Thomas Sabo GmbH & Co. KG, TÜV Rheinland Group, TÜV Markenverbund e. V., Villeroy & Boch AG , WMF Württembergische Metallwaren Fabrik AG

Published in August 2013

Initiating association:Bundesverband der Deutschen Industrie (BDI), Deutscher Industrie- und Handelskammertag (DIHK), Markenverband e.V.

Automotive :AUDI AG, BMW AG, Daimler AG, Honda Motor Europe Ltd., Dr. Ing. h.c. F. Porsche AG, Volkswagen AG, YAMAHA Motor Europe N.V.

Automotive suppliers:ContiTech Antriebssysteme GmbH, Federal Mogul Holding Deutschland GmbH, IWIS Motorsysteme GmbH & Co. KG, Knorr Bremse AG, Kolbenschmidt Pierburg AG, LuK GmbH & Co. oHG, Robert Bosch GmbH, Schaeffler Technologies GmbH & Co. KG, SKF GmbH, WABCO Fahrzeugsysteme GmbH, ZF Friedrichshafen AG

Electronics:Alfred Kärcher GmbH & Co. KG, Andreas Stihl AG & Co. KG, Electrostar GmbH, Festo AG & Co. KG, Hager Electro S.A.S., Karl Storz GmbH & Co. KG, Kendrion N.V., Maschinenfabrik Reinhausen GmbH, Pilz GmbH & Co. KG, Semikron Elektronik GmbH & Co. KG, Sennheiser electronic GmbH & Co. KG, Siemens AG, Telegärtner Karl Gärtner GmbH

Cosmetics :Coty Prestige Lancaster Group GmbH, Wella AG

www.markenpiraterie-apm.de