CV & SELECTED WORKS

April 2012

About Broomheads’ Homemade:

We are a creative practice with a background in design

and architecture. Over the years we have gained in-depth

knowledge of how public art is produced using workshops,

public opinion, research and good design. Our goal is to

bring something positive to peoples’ environment creating

public art that can be understood and embraced.

Our ethos:

‘Homemade’ symbolises what we feel is important: honesty;

keeping things simple; commissioning local and using the

fewest materials or ingredients; turning nothing into

something; bringing people together; and using our home

to make art that brings a smile.

Working with people:

For us understanding, listening and visualising is key to

working with people. Organising workshops and enthusing

groups to come up with ideas is a really enjoyable part

of the design process. This is where the simplest of

ideas can spark a fantastic piece of design.

Placemaking:

We work with unloved and unused spaces and produced good

design that enhanced and instilled pride. For us taking

time to understand the environment and the people who use

it is paramount.

Working to budget:

We’ve worked with a broad range of budgets and always

keep things transparent. A bit of creative thinking and

elbow grease gets the job done.

Thank you:

We are excited about this project and we would love to be

involved. The following pages give our initial thoughts

about the project and explain a little more about us and

our work.

All the best Tony & Aprille

Contents:

Johnson Fold FM, Bolton

Pleckgate, Blackburn

Square Routes, Lancaster

Dream it, Build it, London

SpArC, Bishops Castle

Wonderwood, Leeds

Lightwave, London

CV: Personal statements and references

CV: Key projects and awards

Contact:

Tony & Aprille Broomhead

54 Glenalmond Road

Greystones

Sheffield

S11 7GX

m: 07866587715

e: hello@broomheadshomemade.com

w: www.broomheadshomemade.com

Architecture & Design

Location: Bolton, Lancs

Cost: £2,500

Johnson Fold FM

As part of the Johnson Fold estate annual broadcast we were commission to

engage the community in the science of radio. We worked with a local youth

group to create three shows and to ensure everyone could tune in we devised a

simple cardboard radio.

Funded by Bolton at Home

Location: Blackburn, Lancs

Cost: £250,000

Pleckgate

Working as Lead Artists we have developed an arts strategy for a new BSF academy in

Blackburn. We engaged with the community through a number of events, including walks,

radio workshops, film-making and planting days.

The engagement process influenced the design of several public artworks that are

currently being realised in and around the school. The projects include constructing

a new retaining wall made from local stone and artworks in the school grounds which

integrate the landscape and building to create an overall piece.

The project is funded by Blackburn with Darwen Council.

project film

CLICK HERE TO VIEW

Location: Lancaster, Lancs

Cost: TBC

Square routes

The Square Routes project involved working with pupils from 4 Lancaster schools

to develop ideas for improvements to public spaces in the town centre. The pupils

created a film and podcast which highlighted issues and suggested solutions.

The film was presented to the City Council and shown in the tourist information

centre. The work influenced the city’s planning policy and gave a voice to the

young people of Lancaster. We then worked with the Council to transform those

ideas into a cultural masterplan.

The project was funded by Lancaster City Council.

project film

CLICK HERE TO VIEW

Location: Royal Festival Hall

Cost: £18,000

Dream it, Build it

This delightful workshop led project comprised a jigsaw of soft building

blocks, that created a 1:25 scale replica of the Royal Festival Hall,

Queen Elizabeth Hall and Hayward Gallery. Each block containing an

electronic tag that triggered film footage about the area.

Project funded by South Bank Centre and CABE

Location: Bishops Castle, Shropshire

Cost: £16,000

SpArC

Broomheads’ are currently working with a group of young people in rural

Shropshire to design a bold piece of public art for the outside of SpArC, the

local sports and arts centre.

The aim of the project is to bring the internal creative character of the

SpArC centre to the fore and to make it identifiable as a vibrant community

venue. The final design will celebrate the input of the local youth.

The project is funded by the Big Lottery Fund

Location: Holbeck, Leeds

Cost: £20,000

Wonderwood

This enchanting community space was commissioned by Holbeck Urban Village. The

installation was originally designed as a temporary summer project but it has

become so popular it is now a permanent feature.

Funded by Leeds City Council and Arts Council England

project film

CLICK HERE TO VIEW

Location: Brixton, London

Cost: £150,000

Lightwave

Commissioned by Lambeth Borough Council and GLL, this interactive light sculpture

represents one of the largest public art projects undertaken in the area for over a

decade. The piece transforms the exterior of the leisure centre into a vibrant

artwork that is controlled directly by the local community.

The undulating piece is inspired by wave patterns and responds to movement in the

pool. The lights can be controlled by members of the public via text

messaging, allowing local people to change the colour of the building and trigger

light shows.

Project film

CLICK HERE TO VIEW

Broomheads’ Homemade is a creative practice

established by Tony & Aprille Broomhead.

Who is Tony?

I’m an architect interested in community focused

design. After working in several practices and

having established a successful London design

studio I became increasing involved with public

art. I have been lucky enough to have worked on

creative projects around the country and the

thing that makes each project exciting is

engaging with new communities. Our work is

fundamentally about people and helping them make

their environment fantastic. I feel if you can

understand people and how they live you have a

better chance of designing something useful,

inspiring and current.

Who is Aprille?

My design background is in television, film and

fashion. After training in surface pattern

design I found myself in London working with a

design team for a fashion brand buying and

sourcing fabric and hardware. I later went on to

study make up design, which introduced me to the

worlds of television and independent film, where

it’s imperative to roll up your sleeves and get

involved with everything from stage design to

calming nervous actors. For me enthusiasm,

sincerity, listening and a sense of humour are

imperative for work and for life.

Nice things people have said:

‘I have worked with Tony on three projects and love the

way his designs merge a contemporary urban vibe with

playfulness and humour. He always delivers on time and in

budget, and both understands, and is happy to resolve,

the more mundane, technical and practical issues as well

as the creative ones. He also provides lovely illustrated

presentations of ideas which is really helpful in getting

partners or clients on board.’

Nicola Stephenson, The Culture Company: Commissioning

agent nicola@theculturecompany.co.uk

‘I have no hesitation in recommending Tony and find his

artistic work to be a very creative fusion in the area

between art and architecture. As a bonus, Tony is also

great fun and is easy to work with. He is also always

reliable with budgets and timeframes.’

Ian Banks, ATOLL: Commissioning agent

ian.banks@atoll-uk.com

‘I've worked with Aprille over a number of years in

several different roles. She is calm, focused and forward

-thinking and a valued member of the team. She is as

creative as she is organised and is always enthusiastic

and generous with ideas. On a more personal note Aprille

is lovely to have around, supportive, funny and always

smiling.’

Rosie Bray: TV Producer and Photographer

rosie@rosiebray.com

CV: References & Personal Statements

Selected Publication:

Broomheads’ work has appeared in several national

and international publications. These include:

Domus

BD Magazine

Spacecraft II

Icon Magazine

The Guardian

Art and Architecture Magazine

Sheffield Telegraph

Dezeen

Awards & Competitions:

Urban RE:Vision Green Awards USA 2008 winner

RIBA Green Dragon’s Den 2007 runner-up

Tent London Pavilion Competition 2008 runner-up

AJ Small Projects 2007 shortlisted

Tent London Pavilion Competition 2007 shortlisted

RIBA Art Space of the Future 2008 shortlisted

Leeds Architecture Awards 2009 shortlisted

AJ Small Projects 2010 shortlisted

BD Young Architect 2008, 2009, 2010 longlisted

Key projects:

Below is a list of key projects completed over the last 5

years. More information can be provided on request.

Community

One Night House: Berlin. Budget Free

Wonderwood: Leeds. Budget £20,000

Junction: Leeds. Budget £2,000

Pleckgate School: Blackburn. Budget £250,000

Square Routes: Lancaster. On going project.

Made in Longton: Stoke on Trent. Budget £5,000

Tides and Times: Southwark Cathedral. Budget £13,000

Hastings Hill: Sunderland. Budget £4,500

POM POM: Sheffield. On going project.

SpArC: Bishops Castle. Budget £16,000

Johnson Fold FM Bolton Budget £2,500

Lighting

Lightwave: Brixton, London. Budget £150,000.

Turing Machine: Guildford Civic Hall. Budget £28,000.

Jabberwocky: Leeds. Budget £2,000.

Trace: Opera North, Leeds. Budget £26,000.

Buzz: Battersea Power Station. Budget £2,500

Monitor: Tyneside Cinema, Newcastle. Budget £5,000.

Intercalaris: Newcastle & Sunderland. On going project.

Interactive

Dark Waters: 5 piers along the Thames. Budget £25,000

Refurbishment: The Grand Theatre, Leeds. Budget £1,500

Weather or Not: Wandsworth, London. Budget £1,200

Sonic Shed Project: Yorkshire Sculpture Park. Budget £5,000

Dream It, Build It: Royal Festival Hall. Budget £18,000

Bradford Mirror Pool: Bradford Shortlisted

Insurance etc:

Broomheads’ currently have the following insurance cover:

Public Liability Insurance: £5,000,000

Product Insurance: £5,000,000

Professional Indemnity Insurance £250,000

We also have a CRB certificate for working with children.

Further documentation can be provided on request. We are

happy to increase our insurance level if a project

requires it.

CV: Projects, Publications & Awards