Brooks Brothers 2012 - 2013 Email Performance Metrics

32
Email Results Charles de Gruchy March 2012 - 2013

Transcript of Brooks Brothers 2012 - 2013 Email Performance Metrics

Page 1: Brooks Brothers 2012 - 2013 Email Performance Metrics

Email ResultsCharles de Gruchy

March 2012 - 2013

Page 2: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Friday, March 1, 2013

March 2, 2012• Enjoy Special Savings Throughout the Store

During Our Spring Essentials Event

March 1, 2013• Subject line 1• Subject line 2• Subject line 3

2

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/2/2012 20120302_FAC_Two

229,305 $ 8,510 $ 0.04 14.3% 2.85% 0.02% $ 236.40 0.05%

3/2/2012 Total

229,305 $ 8,510 $ 0.04 14.3% 2.85% 0.02% $ 236.40 0.05%

3/1/2013 Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/1/2013 Total                

Page 3: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Saturday, March 2, 2013

March 3, 2012• Black Fleece: Greyscale• Clearance - Save Up to 60%

March 2, 2013• Subject line 1• Subject line 2• Subject line 3

3

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/3/201220120303_BlackFleece

4,724 $ 5,128

$ 1.09 38.7% 18.73% 0.36% $ 301.63 0.04%

  20120303_Clearance

800,503 $ 192,561 $ 0.24 12.0% 5.04% 0.13% $ 182.01 0.03%

3/3/2012 Total

805,227 $ 197,689 $ 0.25 12.1% 5.12% 0.13% $ 183.90 0.03%

3/2/2013 Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/2/2013 Total                

Page 4: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Sunday, March 3, 2013

March 4, 2012• No Campaigns

March 3, 2013• Subject line 1• Subject line 2• Subject line 3

4

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/4/2012 No Campaigns

3/3/2013 Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/3/2013 Total                

Page 5: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Monday, March 4, 2013

March 5, 2012• Prep Them Perfectly With Our Kids' Navy

Blazer Collection

March 4, 2013• Subject line 1• Subject line 2• Subject line 3

5

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/5/201220120305_KidsBlazers

807,924 $ 9,627

$ 0.01 10.1% 0.75% 0.01% $ 204.83 0.06%

3/5/2012 Total

807,924 $ 9,627 $ 0.01 10.1% 0.75% 0.01% $ 204.83 0.06%

3/4/2013 Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/4/2013 Total                

Page 6: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Tuesday, March 5, 2013

March 6, 2012• No Campaigns

March 5, 2013• Subject line 1• Subject line 2• Subject line 3

6

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/6/2012 No Campaigns

3/5/2013 Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/5/2013 Total                

Page 7: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Wednesday, March 6, 2013

March 7, 2012• Warming Trends - New Arrivals for Spring

March 6, 2013• Subject line 1• Subject line 2• Subject line 3

7

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/7/201220120307_NewArrivals

808,734 $ 45,879

$ 0.06 11.3% 1.80% 0.03% $ 224.90 0.06%

3/7/2012 Total

808,734 $ 45,879 $ 0.06 11.3% 1.80% 0.03% $ 224.90 0.06%

3/6/2013 Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/6/2013 Total                

Page 8: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Thursday, March 7, 2013

March 8, 2012• Shop Our Digital Supima Catalog and Save

$25 Off Your Supima Purchase of $100

March 7, 2013• Subject line 1• Subject line 2• Subject line 3

8

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/8/201220120308_Supima_Catalog

810,543 $ 31,789

$ 0.04 8.4% 1.11% 0.02% $ 242.66 0.03%

3/8/2012 Total

810,543 $ 31,789 $ 0.04 8.4% 1.11% 0.02% $ 242.66 0.03%

3/7/2013 Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/7/2013 Total                

Page 9: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Friday, March 8, 2013

March 9, 2012• Save on Your Favorites During Our Spring

Essentials Event• Save Up to $200: Online Exclusive Today

Only• Mark Your Calendars - Corporate Members

Save 30% on March 15th

March 8, 2013• Subject line 1• Subject line 2• Subject line 3

9

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/9/2012FAC_SpringEssentials

97,961 $ 1,538

$ 0.02 11.2% 1.15% 0.01% $ 192.22 0.05%

 WardrobeEventPreview

810,390 $ 98,871

$ 0.12 9.7% 1.45% 0.03% $ 340.93 0.03%

 CIS_SavetheDate_TEST1

16,916 $ 5,742

$ 0.34 21.7% 5.16% 0.12% $ 273.41 0.11%

3/9/2012 Total

925,267 $ 106,150 $ 0.11 10.1% 1.48% 0.03% $ 332.76 0.03%

3/8/2013 Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/8/2013 Total                

Page 10: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Saturday, March 9, 2013

March 10, 2012• Save Up to $200: 3 Days Only - Online & In-

Store

March 9, 2013• Subject line 1• Subject line 2• Subject line 3

10

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/10/201220120310_WardrobeEvent

809,243 $ 64,127

$ 0.08 9.4% 1.15% 0.03% $ 301.07 0.00%

3/10/2012 Total

809,243 $ 64,127 $ 0.08 9.4% 1.15% 0.03% $ 301.07 0.00%

3/9/2013 Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/10/2013 Total                

Page 11: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Sunday, March 10, 2013

March 11, 2012• Mark Your Calendars - Corporate Members

Save 30% on March 15th

• Last Day to Save Up to $200 Online & In-Store

March 10, 2013• Subject line 1• Subject line 2• Subject line 3

11

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/11/2012CIS_SavetheDate_TEST2

17,441 $ 2,621

$ 0.15 22.6% 4.71% 0.07% $ 201.63 0.08%

 20120311_WardrobeEvent

809,427 $ 52,331

$ 0.06 8.7% 0.82% 0.02% $ 331.21 0.03%

3/11/2012 Total

826,868 $ 54,952 $ 0.07 9.0% 0.90% 0.02% $ 321.36 0.03%

3/10/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/10/2013 Total                

Page 12: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Monday, March 11, 2013

March 12, 2012• Last Day to Save Up to $200 Online & In-

Store • Final Hours to Save Up to $200 Online & In-

Store

March 11, 2013• Subject line 1• Subject line 2• Subject line 3

12

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/12/201220120312_Wardrobe_AM

810,989 $ 48,729

$ 0.06 7.7% 0.53% 0.02% $ 336.06 0.03%

 20120312_Wardrobe_PM

809,998 $ 43,708

$ 0.05 9.0% 0.74% 0.02% $ 333.65 0.04%

3/12/2012 Total

1,620,987 $ 92,437 $ 0.06 8.4% 0.64% 0.02% $ 334.92 0.03%

3/11/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/11/2013 Total                

Page 13: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Tuesday, March 12, 2013

March 13, 2012• Mark Your Calendars - Corporate Members

Save 30% on March 15th

March 12, 2013• Subject line 1• Subject line 2• Subject line 3

13

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/13/2012CIS_SavetheDate_TEST3

17,572 $ 4,759

$ 0.27 20.4% 4.59% 0.10% $ 264.39 0.13%

3/12/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/11/2013 Total                

Page 14: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Wednesday, March 13, 2013

March 14, 2012• Mark Your Calendars - Corporate Members

Save 30% on March 15th

• Dress Code - This Season Is All About The Dress

March 13, 2013• Subject line 1• Subject line 2• Subject line 3

14

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/14/2012CIS_SavetheDate_TEST4

17,110 $ 6,857

$ 0.40 20.2% 4.79% 0.11% $ 380.94 0.11%

  Womens_Dressed

809,935 $ 40,058 $ 0.05 12.1% 2.06% 0.02% $ 265.29 0.04%

3/14/2012 Total

827,045 $ 46,915 $ 0.06 12.3% 2.12% 0.02% $ 277.61 0.05%

3/13/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/13/2013 Total                

Page 15: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Thursday, March 14, 2013

March 15, 2012• Shop Today - Save 30% During Our

Corporate Shopping Event• Final Hours - Save 30% During Our

Corporate Shopping Event• Kids' Spring Formal

March 14, 2013• Subject line 1• Subject line 2• Subject line 3

15

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/15/201220120315_CIS_AM

68,668 $ 65,542 $ 0.95 17.2% 4.47% 0.36% $ 258.04 0.06%

  20120315_CIS_PM

68,637 $ 46,653 $ 0.68 16.4% 3.15% 0.26% $ 259.18 0.08%

  Kids_Spring_Formal

809,761 $ 12,874 $ 0.02 8.9% 0.81% 0.01% $ 171.65 0.04%

3/15/2012 Total

947,066 $ 125,069 $ 0.13 10.0% 1.25% 0.05% $ 245.71 0.05%

3/14/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/14/2013 Total                

Page 16: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Friday, March 15, 2013

March 16, 2012• Spring Essentials Event - Save on Chinos &

Sweaters• Jackets Required: Our Coolest Sport Coats

for the Hot Months

March 15, 2013• Subject line 1• Subject line 2• Subject line 3

16

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/16/2012FAC_SpringEssentials

97,746 $ 114

$ 0.00 11.1% 0.93% 0.00% $ 113.60 0.06%

 Mens_Jackets_Blazers

809,660 $ 30,436

$ 0.04 12.2% 2.29% 0.01% $ 239.66 0.04%

3/16/2012 Total

907,406 $ 30,550 $ 0.03 12.1% 2.14% 0.01% $ 238.67 0.04%

3/15/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/15/2013 Total                

Page 17: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Saturday, March 16, 2013

March 17, 2012• Online Exclusive Clearance Event Starts

Now!

March 16, 2013• Subject line 1• Subject line 2• Subject line 3

17

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/17/201220120317_Flash_Sale

810,636 $ 257,418 $ 0.32 14.0% 5.65% 0.15% $ 214.16 0.05%

3/17/2012 Total

810,636 $ 257,418 $ 0.32 14.0% 5.65% 0.15% $ 214.16 0.05%

3/16/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/16/2013 Total                

Page 18: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Sunday, March 17, 2013

March 18, 2012• No Campaigns

March 17, 2013• Subject line 1• Subject line 2• Subject line 3

18

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/18/2012No Campaigns

3/17/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/17/2013 Total                

Page 19: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Monday, March 18, 2013

March 19, 2012• Pink, Orange, Blue, Red, Yellow, Purple,

Green - Colorful Pants

March 18, 2013• Subject line 1• Subject line 2• Subject line 3

19

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/19/201220120319_ColoredBottoms

810,094 $ 40,549

$ 0.05 12.6% 2.45% 0.02% $ 213.42 0.05%

3/19/2012 Total

810,094 $ 40,549 $ 0.05 12.6% 2.45% 0.02% $ 213.42 0.05%

3/18/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/18/2013 Total                

Page 20: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Tuesday, March 19, 2013

March 20, 2012• No Campaigns

March 19, 2013• Subject line 1• Subject line 2• Subject line 3

20

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/20/2012No Campaigns

3/19/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/19/2013 Total                

Page 21: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Wednesday, March 20, 2013

March 21, 2012• Pink & Green• Kids' Outerwear - Get Out 'N Play

March 20, 2013• Subject line 1• Subject line 2• Subject line 3

21

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/21/201220120321_BlackFleece

777,124 $ 22,690

$ 0.03 15.5% 2.40% 0.01% $ 294.67 0.05%

 20120321_Kids_Outerwear

32,855 $ 2,156

$ 0.07 12.8% 1.82% 0.02% $ 269.53 0.05%

3/21/2012 Total

809,979 $ 24,846 $ 0.03 15.4% 2.38% 0.01% $ 292.31 0.05%

3/20/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/20/2013 Total                

Page 22: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Thursday, March 21, 2013

March 22, 2012• Ends Tomorrow - $25 Off a Supima

Collection Purchase of $100 Or More

March 21, 2013• Subject line 1• Subject line 2• Subject line 3

22

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/22/2012SupimaLastDayTomorrow

809,495 $ 57,749

$ 0.07 10.7% 1.51% 0.03% $ 205.51 0.04%

3/22/2012 Total

809,495 $ 57,749 $ 0.07 10.7% 1.51% 0.03% $ 205.51 0.04%

3/21/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/21/2013 Total                

Page 23: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Friday, March 22, 2013

March 23, 2012• Save on Men's and Women's Jackets During

Our Spring Essentials Event• Last Chance! Enjoy $25 Off Your Supima

Collection Purchase of $100 Or More

March 22, 2013• Subject line 1• Subject line 2• Subject line 3

23

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/23/2012FAC_SpringEssentials

97,452 $ 1,637

$ 0.02 11.0% 0.93% 0.00% $ 272.75 0.05%

 20120323_SupimaLastDay

809,932 $ 45,473

$ 0.06 10.1% 1.08% 0.03% $ 207.64 0.04%

3/23/2012 Total

907,384 $ 47,110 $ 0.05 10.2% 1.06% 0.02% $ 209.38 0.04%

3/22/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/22/2013 Total                

Page 24: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Saturday, March 23, 2013

March 24, 2012• Online Exclusive Clearance Event Starts

Now!

March 23, 2013• Subject line 1• Subject line 2• Subject line 3

24

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/24/201220120324_Clearance

812,100 $ 287,475 $ 0.35 14.1% 6.18% 0.15% $ 227.97 0.04%

3/24/2012 Total

812,100 $ 287,475 $ 0.35 14.1% 6.18% 0.15% $ 227.97 0.04%

3/23/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/23/2013 Total                

Page 25: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Sunday, March 24, 2013

March 25, 2012• No Campaigns

March 24, 2013• Subject line 1• Subject line 2• Subject line 3

25

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/25/2012No Campaigns

3/24/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/24/2013 Total                

Page 26: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Monday, March 25, 2013

March 26, 2012• Shop Our Digital Catalog

March 25, 2013• Subject line 1• Subject line 2• Subject line 3

26

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/26/201220120326_SpringCatalog

811,700 $ 36,853

$ 0.05 10.6% 1.43% 0.02% $ 215.51 0.05%

3/26/2012 Total

811,700 $ 36,853 $ 0.05 10.6% 1.43% 0.02% $ 215.51 0.05%

3/25/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/25/2013 Total                

Page 27: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Tuesday, March 26, 2013

March 27, 2012• Your New Favorite Accessory

March 26, 2013• Subject line 1• Subject line 2• Subject line 3

27

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/27/201220120327_Womens_Jackets

811,675 $ 37,063

$ 0.05 12.7% 1.74% 0.02% $ 272.52 0.06%

3/27/2012 Total

811,675 $ 37,063 $ 0.05 12.7% 1.74% 0.02% $ 272.52 0.06%

3/26/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/26/2013 Total                

Page 28: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Wednesday, March 27, 2013

March 28, 2012• Red, White and Blue Accessories

March 27, 2013• Subject line 1• Subject line 2• Subject line 3

28

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/28/201220120328_BlackFleece

8,115 $ 5,126

$ 0.63 32.4% 13.20% 0.17% $ 366.15 0.05%

3/28/2012 Total 8,115 $ 5,126

$ 0.63 32.4% 13.20% 0.17% $ 366.15 0.05%

3/27/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/27/2013 Total                

Page 29: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Thursday, March 28, 2013

March 29, 2012• Shop One Day Early and Save Up to 25%

March 28, 2013• Subject line 1• Subject line 2• Subject line 3

29

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/29/201220120329_PCE_Preview

764,168 $ 148,219

$ 0.19 10.9% 1.85% 0.08% $ 241.40 0.04%

3/29/2012 Total

764,168 $ 148,219 $ 0.19 10.9% 1.85% 0.08% $ 241.40 0.04%

3/28/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/28/2013 Total                

Page 30: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Friday, March 29, 2013

March 30, 2012• Save Up to 25% During Our Preferred

Customer Event• Save 25% During Our Preferred Customer

Event

March 29, 2013• Subject line 1• Subject line 2• Subject line 3

30

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/30/201220120330_FAC_PCE

96,158 $ 362 $ 0.00 12.1% 0.77% 0.00% $ 120.77 0.03%

 20120330_PCE _Tennis

775,402 $ 106,099

$ 0.14 11.0% 1.62% 0.05% $ 244.47 0.02%

3/30/2012 Total

871,560 $ 106,461 $ 0.12 11.1% 1.52% 0.05% $ 243.62 0.02%

3/29/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/29/2013 Total                

Page 31: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Saturday, March 30, 2013

March 31, 2012• Save Up to 50% on Clearance

March 30, 2013• Subject line 1• Subject line 2• Subject line 3

31

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

3/31/201220120331_Clearance

809,414 $ 292,987 $ 0.36 14.2% 6.21% 0.19% $ 185.43 0.05%

3/31/2012 Total

809,414 $ 292,987 $ 0.36 14.2% 6.21% 0.19% $ 185.43 0.05%

3/30/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/30/2013 Total                

Page 32: Brooks Brothers 2012 - 2013 Email Performance Metrics

Note: Email Reporting based on a 10-day window of analysis post-deployment

Sunday, March 31, 2013

April 1, 2012• Goody Two Shoes - Save Up to 25% During

Our Preferred Customer Event

March 31, 2013• Subject line 1• Subject line 2• Subject line 3

32

Date Campaign Name Delivered

Revenue Rev Per

Email

Open Rate

Click Rate

Conv Rate

Avg Order Value

Unsub Rate

4/1/2012 20120401_Kids

30,324 $ 2,642 $ 0.09 15.4% 1.92% 0.04% $ 240.20 0.03%

4/1/2012 Total

30,324 $ 2,642 $ 0.09 15.4% 1.92% 0.04% $ 240.20 0.03%

3/31/2013Fac Campaign TBD                  Retail Campaign TBD                  Other Campaign TBD                

3/31/2013 Total