Broker Reciprocity

Presented by The Reno/Sparks Association of REALTORS®

MLS

revised 2/8/01

Broker Reciprocity - Broker Overview

What is Broker Reciprocity? Who Can Participate? Rules, Regulations and Policies Required Disclosures Logo Display Requirements Technical Overview Selecting a Web Vendor What’s Next

Who Can Participate?

To authorize display of listings: any active MLS Broker who has not opted out of the program.

To display listings on a website: any active MLS Broker who has not opted out and signs the required license agreements.

Note: individual agents can only “frame” data if broker is a data subscriber and

if broker has given authorization.

Who Can License the BR database?

MLS Brokers Only!

Only You, as a MLS Participant, can

license and display the MLS BR data on

your website.

What About Agent Websites?

Agents may display MLS data if:

Broker is a BR data subscriber.

Broker gives agent permission.

Broker accepts responsibility for compliance with rules.

Broker Cost to Include Data Only

To allow your listings to be included in the BR data base and advertised on member websites, there is NO cost!

Costs to License the BR database

$240 setup fee for FTP file (unless broker’s chosen vendor already receives the file for another client).

$100 per month for the data feed, billed monthly on your Association Account.

Web design, hosting, maintenance costs, paid directly to vendor.

Rules, Regulations, Policies

Display can only include data provided.

Data must be updated at least once a week.

Data cannot be modified in any way.

Broker must retain control.

Data cannot be provided to 3rd party.

Data cannot be co-mingled with non-MLS listings.

A Broker cannot:

Brand another broker’s listings with his/her company logo.

Brand another broker’s listings with agent info/photo from an office other than the listing office.

Exclude identifying the listing office.

Required Disclosures

Data Source - RSAR MLS

Data Source - acknowledge listing broker

Accuracy Disclaimer

Copyright Notice

Less than Entire Database

Update Frequency

Display of Logo

Broker Reciprocity Logo must be placed on all listings other than the broker’s listings.

Brands data source. Avoids confusion for consumers as

to the source of the data.

Data Display Options

There are only two options for

displaying the BR Data:

Thumbnail Display

-or- Detailed Display

Thumbnail Display

Thumbnail display:

maximum of 8 text

fields, small photo

(optional), BR logo

(required) and link

to full display

information.

Detailed Display

Detailed display must include the BR logo, listing office name, agent’s name and the RSAR copyright notice and other applicable disclosures.

Basic Technical Overview

Data is transferred via FTP to your vendor (or your server).

Files sent daily, 8:00 a.m. PST.

Vendor imports the information into

your website search engine.

Websites to Visit

www.windermere.com

www.johnlscott.com

www.century21luger.com

www.personaltouchrealty.com

www.edinarealty.com

Already have a Website?

Work with your existing web designer to add the MLS search engine.

-or- work with a company that specializes in adding the MLS search engine to your existing website.

Don’t have a web site?(but want one!)

Get the list of questions to ask a web designer from the MLS.

Interview web design firms. Don’t know who to contact? Try the

RSARMLS Web Resource list or contact any web design firm

Select a vendor that fits your needs.

Choosing a Vendor

You may select any vendor that you would like to work with or if you have an in-house web designer they can certainly do the work.

However, if you are looking for resources, please consider contacting these vendors. Each has attended an orientation session, is familiar with the rules and policies. They are all interested in working with RSARMLS brokers. Talk to them all and find the best fit for you and your marketing goals!

Why use the Resource List?

All vendors on the list have attended an orientation session.

They are familiar with the concept. They are familiar with the rules and

policies; the “do’s and don’ts”. They are interested in working with you

The Resource List*alphabetical

CompUArt: Autumn Taylor, 673-9060

Onix Interactive: Dave Packwood, 674-0702

Powernet: Steve Echevarria: 326-5200

RMLSsearch: Alain Nissam, 612-664-1353

RGJ.com: Lori Hanford: 327-6708

Spidernet: Dave Zybert, 324-7243

Contact Merri Jo for more detail on these vendors

Other Broker Resources

Executive Summary (see Merri Jo)

MLS Rules/Regs

MLS Staff

Trained Vendor

Companies

Are You Ready?

Select a vendor Vendor meets with MLS staff Sign the license agreement Set up your website

…and you’re on your way to new opportunities!