BROCK SCHOOL OF BUSINESS MAJOR RECRUITMENT AND...
Transcript of BROCK SCHOOL OF BUSINESS MAJOR RECRUITMENT AND...
BROCK SCHOOL OF BUSINESS MAJOR RECRUITMENT AND RETENTIONBARBARA H. CARTLEDGE, ASSISTANT DEAN OF ACADEMIC PROGRAMS
BROCK SCHOOL OF BUSINESS (BSOB) -SAMFORD UNIVERSITY
• Established in 1965 and named in 2007 for Harry B. Brock, Jr.
• Enrollment of approximately 800 graduate – 160undergraduate - 620
• 26 full-time faculty
• 7 undergraduate majors, 3 concentrations, 5 minors
• 2 graduate degrees
• 90% undergraduate students complete academic internship
• 92% undergraduate students placed 6 months after graduation
FUNDING SOURCES FOR BSOB & SAMFORD
1. TUITION[2016-2017 TUITION AND FEES - $29,402]Increase tuition through enrollment:
Recruitment of entering freshmenRetention of current students
2. ENDOWMENT$280MIncrease endowment – capital campaign launched 11/12/2016
BSOB UNDERGRADUATE ENROLLMENT – 5 YEAR CAGR –9%
402 401466
526 562620
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100
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2011 2012 2013 2014 2015 2016
Enrollment
SAMFORD UNIVERSITY - #1 RECRUITMENT TOOL
BROCK SCHOOL OF BUSINESS –#2 RECRUITMENT TOOL
RECRUITMENT EFFORTS
Admissions
• Centralized admissions - Samford
• Activities1. Preview days – senior and junior2. Regional counselor visits3. Admitted student day4. NACAC 5. Automated letters6. Scholarships
Admissions
Campus &Classroom
Visits
Decision
Faculty/Student
Calls
RECRUITMENT EFFORTS
Campus and Classroom Visits
• Coordinated with Office of Admissions
• Activities1. Classroom visit 2. Faculty visit3. Academic advisor meeting4. BSOB building tours5. High school finance academies
Admissions
Campus & Classroom
Visits
Decision
Faculty/Student
Calls
RECRUITMENT EFFORTS
Faculty and Current Student Phone Calls
1. Faculty calls to admitted students
2. Current students call deposited students
Admissions
Campus & Classroom
Visits
Decision
Faculty/Student
Calls
RETENTION RATES
59 59 61 60
87 88 90 8889 9283
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2013 2014 2015 2016
National Samford BSOB
RETENTION – CO-CURRICULAR
Academic Advising
• Individual advising throughouteach semester
• 4 year academic goals planned and monitored
Professional Development
• Freshman year – resume
• Sophomore year – majorexploration
• Junior year – internship; PD
• Senior year – career fairs; PD; employment placement
RETENTION - ACADEMIC
• Faculty interaction & informal mentoring
• Freshman year – first business class
• Sophomore year – pre-business curriculum
• Junior year – Rite of Passage annual event
• Senior year – exit interviews
BERKSHIRE HATHAWAY SHAREHOLDER MEETINGOCTOBER 14, 2016
FROM “START” TO “FINISH” – HIGH TOUCHES
SUMMARY
1. GOAL – INCREASE RECRUITMENTAdmissionsCampus VisitsFaculty and Student Calls
2. GOAL – ENHANCE RETENTIONCo-curricularAcademic
QUESTIONS?