1,200+ exhibitors 5,000+ brands 54,000+ sqm space 70,000+ unique visitors Professional & business program

OCTOBER28-31, 2020CROCUS EXPO, MOSCOW

Retail cosmetics and perfumeryCosmetology and equipment for beauty salonsProfessional cosmeticsNail service, hairdressing and makeupPackaging, labelling, OEM/ODM

ONE OF THE WORLD’S MOST EXPERIENCED BEAUTY SHOWS

InterCHARM is the largest perfumery and cosmetics exhibition in Russia, CIS, Central and Eastern Europe which brings together in Moscow the Russian and international well-known and new manufacturers and distributors of perfumery and cosmetics, tools and equipment for cosmetology, aesthetic medicine, hairdressing, nail service, as well as technologies for the salon business, raw materials, ingredients and beauty business services.

INTERCHARM branded shows runs since 1994. It was the time for us to prove to the former Soviet Union region that the Russia’s beauty industry exists. Since INTERCHARM becomes the key defining event for this economy sector, it has been conceived as reliable partner for any kind of beauty business in Russia and CIS region.

InterCHARM is an effective business platform for professionals of beauty industry and a key point for international companies to discover the prospects of new growing geographic directions.

COSMETICS AND TOILETRIES INDUSTRY IN RUSSIA*

2013

RUB 481,1Billion

2018 2023

TRENDS IN CONSUMER BEHAVIORof Russian shoppers are always or often influenced by how ethical, environmentally-friendly or socially-responsible the product or service is

of Russian shoppers agree that they like to experiment with new products under skincare and makeup segment

of Russian shoppers are always or often influenced by how the product or service impacts my health and wellbeing

35%

62%

62%

SECTORS OF GLOBAL PERFUMERY AND COSMETICS MARKET

Sector 2013 2018 2023

Feminine hygiene

337,7 403,1 441,4

115,3 118,2 118,5

Haircare

355,6 380,4 390,9

Make-up

197,8 209,7 221,1

Male toiletries

506,3 539,9 577,9

Oral hygiene

252,3 263,4 269,6

Personal hygiene 627,1 653,3 680,1

Skincare 948,1 1 000,7 1 056,8

Suncare 7,8 8,7 9,5

Sector 2013 2018 2023

RUB 654,5Billion

RUB 830,6Billion

Fragrances

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bal

Dat

a's

2018

Q4

glo

bal

cons

umer

sur

vey

37%

63%

Hall

15

Hall

13

Hall

17

Hall

18

1,188

Malaysia

Saudi Arabia

BEAUTY DEVICE

Сosmetic technology devices for home care.

8

Hall

14 COSMETICS &

COSMETOLOGYMake up products, men cosmetics, personal care products, professional cosmetics, cosmetology equipment and products.

«InterCHARM is one of the best places

for excellent marketing»

YUMI LASHES 2.0

«The biggest show in Russia with the most targeted audience»

OZ! Organic Zone

«InterCHARM gives us customers’

feedback»

OPS

«Participating improve company’s

status and gives new contacts»

VoguenailsRu

BARBER ZONE: PRODUCTS FOR BARBERS

Men´s cosmetics, professional tools for barbers, equipment for barbershops.

COSMODROME: INDIE-BRANDS

Original products from independent manufacturers, personalized cosmetics.

+ R-BEAUTY: RUSSIAN PAVILION + COUNTRY PAVILIONS

71,686

PROFILES:

SERVICES

INDEPENDENT PROFESSIONALS

RETAIL

DISTRIBUTION

MANUFACTURING

CONSUMERS

58%

22%

20%

26%

11%

12%

TOP POSITIONS:

CEOs/BUSINESS OWNERS

NAIL MASTERS

COSMETOLOGISTS

HAIRDRESSERS

LASHMAKERS

MAKE UP ARTISTS

ADMINISTRATOR OF BEAUTY SALON/CLINIC

26%

19%

15%

11%

3%

3%

3%

Hair salon equipment 36%

Hair dyeing 18,5%

Eyebrow design 18,1%

19,4%

Apparatus cosmetology 19,7%

Nail service equipment 24,4%

Hair care products 25,1%

Nail instruments 28,7%

26,9%

Natural and organic cosmetics 34,6%

Manicure and nail care products 35,4%

Face and body care cosmetics 27,4%

Skincare products 33,9%

Professional makeup 17,6%

Injection cosmetology 15%

Perfumery 14,6%

Antiage products 18,5%

Peelings 16,9%

Instruments and accessories for hairdressers

Pedicure and nail care products

20

17-2

018

VISITOR GEOGRAPHY

Moscow and Moscow region

64%

Central Federal District

15%Volga Federal District 6%

Southern Federal District 3%

Northwestern Federal District 3%Siberian Federal District 2%Far Eastern Federal District 1%Ural Federal District 2%North Caucasian Federal District 1%CIS 2%Other countries 1%

Business forum for perfumery and cosmetics brand-building in Russia

Beauty Franchise Conference (October 26, 2019) - is the only Russian conference about franchises in the beauty industry, where founders of franchise beauty salons, spas, nail studios, barbershops, clinics talk about franchising business, chain management and development.

Managers of beauty salons and clinics have an unique opportunity to learn all the finesses of beautiful business at first hand at the conference "Business cases for top management of beauty salons". Thoroughly developed program allow to get the most useful and reliable information supported by real cases happened to professionals with many years of experience.

џ SHOWS AND MASTER-CLASSES

џ CONTESTS AND CHAMPIONSHIPS

џ WORKSHOPS AND CONFERENCES

џ FORUMS AND ROUND TABLES

џ ON-STAND PRESENTATIONS

InterCHARM Mentorship - program to support young certified cosmetologists from Russian training centers. The program includes a guided tour through the exhibition.

InterCHARM Med Cosmetology & Aesthetic Congress is a series of conferences dedicated to modern methods in cosmetology and aesthetic medicine. The main mission of the event is to provide the cosmetology & aesthetic specialists with the newest, objective and usefull information about the cutting-edge tools, new preparations, and latest techniques in injection and therapeutic cosmetology.

The Congress program is designed to embrace the most relevant subjects and is addressed to cosmetology doctors at the career start and to all those interested in the continuous learning of the most difficult issues of injecting and therapeutic cosmetology.

InterCHARM Beauty Talks – public talks on beauty and lifestyle topics, Instagram trends and personal brand development with beauty editors, celebrities and top beauty bloggers.

InterCHARM Headline is a special program of master-classes for professional hairdressers (InterCHARM Headline Hair) and makeup artists (InterCHARM Headline Makeup).

Beauty Team of Russia – series of master-classes within all-Russian championship on makeup, hairdressing and nail-art.

Worldwide: Alexander KalyaginAlexander.Kalyagin@reedexpo.ruTel.: +7 926 520 8470

Europe only: Daria LazarenkoDaria.Lazarenko@reedexpo.ruTel.: +7 926 205 9687

October 28-31, 2020April 23-25, 2020

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PRO.INTERCHARM.RU GLOBAL.INTERCHARM.RU