Brocade NAPC Breakout Session April 2016 v2

Sandhya GormanDirector, Strategic AlliancesApril 5th, 2016

Network Transformation as a Revenue Opportunity

© 2016 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION

© 2016 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION 3

Agenda

Revenue Opportunities with Network

Transformation

4

• Using Open Source to drive innovation to deliver transformational business agility and efficiencies to facilitate the customer’s journey to the cloud

• Leader in Networking for the Enterprise—More than FC-SAN

• New IP: Hardware and Software• “De-risks” OpenStack• Offers automated, intelligent,

and cloud-enabled solutions


• The foundation of almost every data center

• Providing leading technologies for network transformation


Solutions for Data Center of the FutureBrocade Technology Strategy: Optimized to Lead the Transformation

InfrastructureEthernet Fabric, L3 Router, Fibre Channel SAN

VirtualizationNV: OpenFlow,

Applications

Control

Managementand Orchestration

Service Chaining, Network Analytics, Traffic Engineering, etc.

vRouter vADC

MLXe

• Virtualized Network Functions: Routing, Load Balancing, Firewall• Virtualized Overlay: VxLAN / BGP-EVPN / NVGRE

Application

Network Controller Server Controller

Storage Controll

er

Network VirtualizationServer

Virtualization

StorageVirtualizatio

n

Network Compute Storage

Management and Orchestration

Auto

mat

ion

& In

tegr

atio

n

SDN Controller


RHEL, RHEV, CloudForms,Brocade VCS

Fabric

RHEL, OSP, CEPH, Gluster,

Brocade MLX, Brocade vADC

RHEL OSP Brocade vRouter,

Brocade SDN Controller

RHEL OSPBrocade IP Fabric

Compute Virtualization

Hybrid Cloud CSP and TELCOData Center Virtualization

Journey to the Cloud… Better together


Revenue Opportunity #1Use Case: Network Management

• Hypervisor Agnostic

• Single Pane of Glass

50% lower OpEx

2x greater network utilization

Faster time to application deployment

Customer Profile• Early stage• Physical and virtual

environment• Outdated

networking infrastructure

Compute Virtualization

• Non Proprietary• Automated• Efficient• Cloud Ready • VM Aware


Revenue Opportunity #2Use Case: Software Defined Storage and High Availability

Customer Profile• Customer goal is to

have networking and storage virtualized• Needs a solution to

manage & orchestrate virtualized datacenter

Data Center Virtualization

Brocade MLX Router

WHY BROCADE“The technology inside the Brocade VDX 6940 Switches is some of the most amazing technology out there. People need to understand that, not just for simplicity and performance, but also because it enables an impressive value ratio and port density. And that is imperative for a cloud service provider like us.”Manual Schweizer, CEO, cloudscale.ch


Virtual Traffic Manager

• Global Load Balancing• Policy-based• Burst to the

Cloud

Revenue Opportunity #3Incremental Solution to Sell: Brocade vADC

Customer Profile• Private Cloud

established• Thinking of moving

to Public/Hybrid Cloud

Hybrid CloudServices Director

• Automates licensing/metering of ADC services

Virtual Web App Firewall

• Protects against external application-level attacks

Boosting sales through customer experience

© 2016 BROCADE COMMUNICATIONS SYSTEMS, INC. INTERNAL USE ONLY 10

The Challenge The Solution• Difficult to scale to

match growth objectives• Slow page loads

degraded the customer experience and inhibited sales (9 seconds)

• Complex web content impacted application performance

Load time reduced to 3 seconds

Page views increased by 27%

Pages visited increased by 8%

Bounce rates dropped by 10%

Conversion Rates increased by 25%

Average order value increased by 15%

Brocade helped US Markerboard improve their customer experience

Products per Order increased by 65%

Immediate increase in performance

Fast growing eCommerce website serving enterprise and education organizations

Deployed across 12 websites

How can Brocade help US Markerboard optimize its online shopping experience?

which led to improved sales performance


“The Brocade Virtual Traffic Manager does exactly what it’s supposed to do, and everything that we need it to do.”

Software Customers Realizing New IP with Brocade vADC

Today

Build the network you need

InnovativeBusiness

Always Optimized

IT-as-a-Service

“Aside from periodic software updates, it’s [Brocade Traffic Manager’s] pretty much just set it and forget it”

Optimized for application & cloud access

AutomatedBusiness

“The customer has seen that our services are reliable, well managed, perform well, don't go down, and are secure with Brocade vADC. As a result, we've seen them shift to bring much more capacity and business to EMC.”Intelligent

BusinessOptimized for Opportunity

“If you have a serious business where you want to scale and provide up-time, and have advanced functionality like real-time traffic tracking and TrafficScript, I would definitely recommend the Brocade Virtual Traffic Manager.” Agile

BusinessOptimized for

spend, speed & efficiency


Revenue Opportunity #4Use Cases: Large Server Deployments

Incremental Solution to Sell: Brocade IP Fabrics

Mega-ScaleDelivers superior scalability—up to 500,000 servers for large- to mega-scale data center pods—by leveraging a cloud-proven, standard BGP-based architecture

Customer Profile• Cloud Provider• Large server

deployments

CSP/Telco

Compatible with RHEL OSPEnables cloud orchestration and control through OpenStack integrations,

High VersatilityEnables workload mobility, security, and segmentation through standards-based, controller-less BGP-EVPN or controller-based network virtualization options


Revenue Opportunity #5Use Cases: vVPN, vCPE, WAN

Incremental Solution to Sell: Brocade vRouter

High ROI and Efficiency

• Proven high VNF density• Low CPU

consumptionCustomer Profile• Enterprise: Branch

office to Data Center Communications• Large server

deployments

CSP/Telco

High Versatility

• Single product, multiple functions for Cloud & SP• Cloud network

segmentation, secure gateway services and Workload and Subscriber firewall

Delivers Breakthrough Performance

• 80Gbps line rate on single vRouter• Advanced

enhancements with Intel DPDK


Summary of Networking Revenue Opportunities

Brocade VCS

Fabric

Brocade MLXe

Router

Brocade vADC

Brocade vRouter 5600

Brocade IP Fabric


• Visit Brocade reps during Exhibit Hours to Find Out How to;– Engage Brocade and Red Hat Channel Rep– Account Mapping to win more business– Request a demo / POC

• Social Media Follows– Twitter: @Brocade, @ITSandhya– LInkedIn: Mark Presti, Brocade

Call to Action

Please take a moment to complete the Breakout Session Survey which is on the

NAPC 2016 Mobile App.

Next Session 11:00-11:45STRAND 10 -Enabling digital transformation using Red Hat

management products STRAND 11- Business Agility: Scale your business, not just your

appsSTRAND 12 - NetApp: From infrastructure to innovationSTRAND 13 - Growing deal size and customer loyalty with

training and consulting


Thank you

18

Brocade NAPC Breakout Session April 2016 v2

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Transcript of Brocade NAPC Breakout Session April 2016 v2