Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

BROADWAY IDIOT Online Marketing Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors.

Online Content

Page Views – 522 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Campus Circle

Newsletter Emails – 24,117 Opens – 2,669

Campaign Clicks – 10

Online Calendar

Post

Page Views – 71 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Film Trailer

Page Views – 50 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Social Media Posts Facebook – 6,485 likes Twitter – 3,031 followers

Dedicated Email – LA #1

Delivered – 24,055 Opened – 2,541

Clicks – 314

LA Dedicated Email Delivered – 33,098

Los Angeles Sweepstakes

Page Views – 1,906 Entries – 972 to date

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes - Age

Sweepstakes - Ethnicity

Sweepstakes - Gender

Sweepstakes - Status

National Dedicated Email Delivered – 62,486

National Sweepstakes

Page Views – 1,463 Entries – 526 to date

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Demographics of entrants Gender – 53% Male Age – 19% (18 to 34)

35% (35 to 49) Ethnicity – 67% White

Bitly Stats – To official website Total Clicks – 297 CC Related Clicks – 212

Bitly Stats – To iTunes Page Total Clicks – 7,667 CC Related Clicks – 46