Broadreach Summer Camp

Product: Broadreach Summer Camp

Objective: Increase awareness of the positive outcomes of experiencing a summer camp as extravagant as this.

Target Audience: Primary: Teenagers. Males and Females ages 13-21 (college credits available)Secondary: Parents with teenaged children

Execution: This campaign begins with a camera-man accompanying the kids on their Broadreach trips to document their experiences. After editing, the films will be distributed on the participant’s Facebook pages to show to friends and family. These posts will have links to the youtube channel where participants and hopeful-participants can view other Broadreach trips and choose the one that’s just right for them. This campaign will take life on the spread of Broadreach through word-of-mouth and these facebook posts and kids sharing their experiences.

Broadreach Summer Camp

Broadreach Facebook

Broadreach and Academic Trekshttp://www.youtube.com/gobroadreach/caribbeanunderwaterunderwatervoyage/june2011

Hey Mike, here is your very own Caribbean Expedition video to show your friends and family. Thank you for the great summer, we hope to see you next year.

Youtube - Broadreach and Academic Treks: Caribbean Underwater Voyage May 2011www.youtube.com

Video description: The documented expedition of a trip of a lifetime.

Broadreach and Academic Trekshttp://www.youtube.com/gobroadreach/caribbeanunderwaterunderwatervoyage/june2011

Hey Mike, here is your very own Caribbean Expedition video to show your friends and family. Thank you for the great summer, we hope to see you next year.

Youtube - Broadreach and Academic Treks: Caribbean Underwater Voyage May 2011www.youtube.com

Video description: The documented expedition of a trip of a lifetime.

Trip Group PagesThose who travelled together can now stay in touch even easier because every group trip will have its own group page where participants can stay in touch with one another. Their trip’s video will also be posted on this page for easy sharing.

“Broadreach was the most profound developmental experience Holly has ever had, anyplace, anytime, anywhere.”- Alan Holleyman

“My participation in the Arc of the Caribbean program was truly the most enriching experience thus far in my life.”- Sarah Cottet

Carlton GoldthwaiteFounder and Director

www.gobroadreach.com

http://www.facebook.com/home.php#!/BroadreachandAcademicTreks

Broadreach YouTube Ch. Youtube Channel:The home for all videos sent to participant’s Facebooks. Here people can view their trip as well as others.

Commercial and Theater App. Movie Theater Trailers:Videos documentaries on the YouTube page and the commercial will be shown before movies where the target audience will most likely be.

Video: Documentary style video of kids preparing a sail boat in Caribbean. Working together actively.Audio: MGMT: Kids Oracular play in background actively to mirror video

Video: More video of kids diving and helping out with community service work.Audio: MGMT: Kids Oracular play in background actively to mirror video

Video: Shot of group of kids climbing a mountain and reaching the top. Very proud moment for kids.Audio: MGMT: Kids Oracular play in background actively to mirror video

Video: Video of kids diving and learning about the ocean. Learning to scuba dive.Audio: MGMT: Kids Oracular play in background actively to mirror video

Video: Kids eating and laughing together showing the living styles of Broadreach, clips of video the kids took on their trips.Audio: MGMT: Kids Oracular play in background actively to mirror video

Broadreach Print