Broadcasters’ Contribution in Broadcasters’ Contribution in the Development & the Development &

Promotion of SA MusicPromotion of SA Music

Moshito O Tswela PeleMoshito O Tswela Pele

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Resolutions Taken at Moshito Resolutions Taken at Moshito 0404

• Quota needs to be increased in Quota needs to be increased in 2007/20082007/2008

- Need to ensure that SA music - Need to ensure that SA music predominatespredominates

• ICASA should introduce format-based ICASA should introduce format-based quotasquotas

- Genres/formats need to be defined- Genres/formats need to be defined

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Initiatives Taken By ICASAInitiatives Taken By ICASA

• Liaised with Liaised with stakeholders on stakeholders on developments within the music industry developments within the music industry

• Monitored of the recording industry’s Monitored of the recording industry’s production of SA music so as to production of SA music so as to have a better idea of the amount of have a better idea of the amount of South African music published annually South African music published annually across genres and formats across genres and formats

• Investigated the possibility of Investigated the possibility of introducing variable and format-specific introducing variable and format-specific quotas quotas

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ConsultationConsultationThe following stakeholders were consultedThe following stakeholders were consulted• SAMRO;SAMRO;• SARRAL;SARRAL;• The South African Composers United in The South African Composers United in

Reproduction Music (“SACURM”);Reproduction Music (“SACURM”);• NORM;NORM;• Artist Imbizo;Artist Imbizo;• RiSA;RiSA;• The SABC; andThe SABC; and• Commercial sound broadcasting services Commercial sound broadcasting services

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Identifying Music FormatsIdentifying Music Formats

• No universally accepted definitions of No universally accepted definitions of the different music genresthe different music genres

• Proposed definitions are complicated Proposed definitions are complicated by many musicians in other styles by many musicians in other styles drawing on other styles, or sometimes drawing on other styles, or sometimes blending with other genresblending with other genres

• Many musicians also tend to reject Many musicians also tend to reject efforts at classification, regarding efforts at classification, regarding them as useless or unduly limiting.them as useless or unduly limiting.

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Identifying Music FormatsIdentifying Music Formats• Everywhere the barriers that once Everywhere the barriers that once

kept different styles and traditions of kept different styles and traditions of music firmly apart are crumbling music firmly apart are crumbling

• The world is teeming with different The world is teeming with different kinds of musickinds of music

• Modern communications and sound Modern communications and sound reproduction technology have made reproduction technology have made musical pluralism a part of everyday musical pluralism a part of everyday lifelife

Radio Music Formats Radio Music Formats IdentifiedIdentified

• Broad-based (Public and Broad-based (Public and Community Sound Broadcasting);Community Sound Broadcasting);

• Adult Contemporary / Adult Adult Contemporary / Adult Contemporary Golden Oldies;Contemporary Golden Oldies;

• African Adult Contemporary/Jazz;African Adult Contemporary/Jazz;

• Classical; andClassical; and

• Youth Music.Youth Music.

Format-Specific Quotas?Format-Specific Quotas?

• ICASA will consider introducing format-ICASA will consider introducing format-specific quotas in 2007 specific quotas in 2007

• Some commercial radio stations have Some commercial radio stations have suggested that the current system of a suggested that the current system of a blanket quota for all commercial radio blanket quota for all commercial radio stations should be maintained stations should be maintained

• Commercial radio stations that cannot Commercial radio stations that cannot sustain a 35% to 40% SA music quota sustain a 35% to 40% SA music quota should use other means of promoting SA should use other means of promoting SA musicmusic

Efforts taken by Efforts taken by BroadcastersBroadcasters

The SABCThe SABC

• PBS African Language Services have PBS African Language Services have been recording traditional for years;been recording traditional for years;

• These services organise annual These services organise annual traditional music festivities & traditional music festivities & competitions; &competitions; &

• African traditional songs are afforded African traditional songs are afforded airplay. airplay.

Efforts taken by Efforts taken by BroadcastersBroadcastersClassic FMClassic FMCDs recorded at Classic FM’s expense:CDs recorded at Classic FM’s expense:• ‘‘Baroque Blue’ by Helen Vosloo;Baroque Blue’ by Helen Vosloo;• ‘‘African Baroque’ by Wessel van African Baroque’ by Wessel van

Rensburg (featuring Sbongile Mngoma Rensburg (featuring Sbongile Mngoma and Maboti Petlane);and Maboti Petlane);

• ‘‘My Friends and I’ by Jonathan Crossley My Friends and I’ by Jonathan Crossley (featuring Sydney Mnisi and Marcus (featuring Sydney Mnisi and Marcus Whyatt); &Whyatt); &

• Phillip Miller’s CD (still being recorded).Phillip Miller’s CD (still being recorded).

Efforts taken by Efforts taken by BroadcastersBroadcastersClassic FMClassic FM• Luxes/Classic FM Soirees – Monthly Luxes/Classic FM Soirees – Monthly

dinner concert series aimed at creating dinner concert series aimed at creating a platform for SA classical musicians to a platform for SA classical musicians to perform at & to record the concerts perform at & to record the concerts

• Johannesburg Philharmonic Orchestra – Johannesburg Philharmonic Orchestra – Classic FM contributes financially Classic FM contributes financially towards the recording of the Seasonal towards the recording of the Seasonal concerts. The recordings are aired on concerts. The recordings are aired on Classic FM as a concert series;Classic FM as a concert series;

• Johannesburg Youth Orchestra Johannesburg Youth Orchestra CompanyCompany

Efforts taken by Efforts taken by BroadcastersBroadcasters

Y-fm and Kaya fmY-fm and Kaya fm

• Y-fm doing 50% SA contentY-fm doing 50% SA content

• Kaya-fm doing 37% SA content and Kaya-fm doing 37% SA content and 10% African (non-South African) 10% African (non-South African) contentcontent

• Kaya and Y-fm are committed to Kaya and Y-fm are committed to promoting SA musicpromoting SA music

Other Issues Raised by Other Issues Raised by BroadcastersBroadcasters

Highveld, P4 Durban & CT, East Highveld, P4 Durban & CT, East Coast, Jacaranda & AlgoaCoast, Jacaranda & Algoa..

•Release of Singles; andRelease of Singles; and

•Different Versions of the Same Different Versions of the Same Song. Song.

Issues Raised by Musicians Issues Raised by Musicians & Record Companies& Record Companies• Educating Potential Artists on Broadcast QualityEducating Potential Artists on Broadcast Quality

– this should be a joint initiative by record this should be a joint initiative by record companies and broadcasters; &companies and broadcasters; &

– public awareness of this initiative can be public awareness of this initiative can be raised by means of adverts or service raised by means of adverts or service announcements. announcements.

• Using Public & Community Radio to Unearth Using Public & Community Radio to Unearth Talent Talent – public & community stations should be utilised public & community stations should be utilised

to unearth talent in the communities served to unearth talent in the communities served by the stations. These artists can then be by the stations. These artists can then be passed on to record companies.passed on to record companies.

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Mulalo Afrika TshipembeMulalo Afrika Tshipembe