BROADCAST STORY STRUCTURE

Don Goble

@dgoble2001

Evaluation code: 3715

JEA Advisers Institute 2014

Goals of the session

Build some common language

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* links will only become active after at least 3 pages on slideshare, hence the extra slides. Feel free to skip ahead.

Goals of the session

Identify the basics of a good video

Goals of the session

Illustrate some tangible examples

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On the Road...

How does Steve Hartman set up the beginning?

What’s in the middle?

Is there an ending you would expect? Or a surprise twist?

What techniques were used to get our attention and tell the story?

• writing, VOs, NAT sound (whistle on football field), introducing characters without lower thirds

Basics of a good video1. Make the subject matter meaningful

2. Every picture has a sound

3. Sound draws people to video

4. Shaky video = amateur video

5. Zoom your feet, not the lens

6. Interview - “Tell me about…”

7. If they SAY it, SHOW it

8. Every action has a reaction

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6 basic shots

1. Action Wide - WS

2. Action Medium - MS

3. Action Tight - T or CU

4. Reaction Wide

5. Reaction Medium

6. Reaction Tight

For every ACTION there is a REACTION! Make sure to capture both on camera.

Story in 15 minutes

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1. Emotion

• gives audience a reason to care

2. Visual appeal

3. Action & movement

• sequences & motion

4. Audio

• shoot for sound

• NATS

10 key elements

10 key elements 5. Events & moments

• unique

6. Characters

• people in conflict

• Soundbites

7. Newsworthiness

• show something new, unusual

8. Settings & locations

• establish a scene

9. Focus

• central premise

10. Make a Plan - Storyboard

• what is the video about?

• what shots do we want to capture?

• who will we interview?

• what sound do we want to capture?

• sketch out in order

10 key elements

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The art of storytellingBeginning, middle, end

Explanation to students = treat it like a creative essay

NAT sound as hooks

If they SAY it, SHOW it!

Figuring out sequencing - the best soundbite can lead the story

Compelling Soundbites - short, concise

Interject VO’s (voiceovers)

Story Twists/reveals = “golden nuggets”

Leaving the viewer with a soundbite or NAT sound that makes a statement to savor

Advancing the story - great article for more info

Puppy Love - actual commercial

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Analysis from Al Tompkins at the Poynter Institute

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Q & A

broadcast story structure

Don Goble

dgoble@ladueschools.net

aboutme./dongoble

@dgoble2001