Broadcast Elements

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Broadcast Elements Carl H Bradford 3 3738 Aldea Drive Decatur, GA 30032 404-254-0496 [email protected] http://www.studiob3.info

description

Broadcast Set design implementations and executions

Transcript of Broadcast Elements

Page 1: Broadcast Elements

Broadcast ElementsCarl H Bradford 3

3738 Aldea DriveDecatur, GA 30032

404-254-0496

[email protected]://www.studiob3.info

Page 2: Broadcast Elements

The window device can be used both photographically and graphically. Photographic This execution requires a concept and co-ordinated photography and is ideal for communicating ‘bringing weather to life’. Two images are required. The first image acts as a background image and should reflect a specific time/place/season and the second image which sits in the central square (the window device) should reflect the shapes and content of the background image but must communicate a different time/place/season (see examples).

TWC Brand Elements

SECTION A

SET ELEMENTS AND INSTALLATIONS

-ATMOSPHERES

-FIRST OUTLOOK

-WEEKEND NOW

The window device can be used both photographically and graphically. Graphic This execution helps create brand recognition and consistency. The graphic square can be represented in a number of ways. It can appear as a semi-transparent white square or a coloured square which carries text or highlights important information. It can also be used more literally to communicate the idea of a window to the weather, or to reveal change or insight, for example in the form of a die-cut square on a brochure. In all instances only use one window device per page. Using any more will lessen the impact of the window conceptB

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ATMOSPHERES SET

The first set design to supporta new style of programming intitiative for The Weather Channel.Set was used for the following Shows:Atmospheres ShowExtreme Weather Cut-insSTORM STORIES

Roles:Coordination with Facilities and EngineeringCoordination with Production for Instal and build out.Vendor coordination AP! Los AngelesDesign direction for vendor executionDesign of all supporting graphic elementsDirect look tone and feel of art from staf

Concept Design:API Los Angeles/CBradford

IndustryBroadcast Production /WeatherAtmospheres Set Installation

TWC Brand Identity SET DESIGN TWC

Page 4: Broadcast Elements

FIRST OUTLOOK

The first set design to supporta new style of programming intitiative for The Weather Channel.Set was used for the following Shows:Atmospheres ShowExtreme Weather Cut-insSTORM STORIES

Roles:Coordination with Facilities and Engineer-ingCoordination with Production for Instal and build out.Vendor coordination AP! Los AngelesDesign direction for vendor executionDesign of all supporting graphic elementsDirect look tone and feel of art from staf

Concept Design:Nelson Ruiz/CBradford

IndustryBroadcast Production /Weather

TWC Brand Identity SET DESIGN TWC

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HEROES OF THE STORM

The first offsite weather presentationcelebrating the heroes of the storn.Locaton Atlantac Video/Washington DC.

Set was used for the following Shows:HEROES OF THE STORM

Roles:-Coordination with Facilities and Engineering-Coordination with remote production -Vendor coordination Color Reflections Atlanta-Vendor coordination Scenario Atlanta-Design direction for vendor execution-Design of all supporting graphic elements-Direct look tone and feel of program opens

Concept Design:Nelson Ruiz/CBradford

IndustryBroadcast Production /Weather

TWC Brand Identity SET DESIGN TWC

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WEEK END NOW Prototype

New Weekend Programming InitiativesNew set location for 360 degree set format

Roles:-Coordination with Facilities and Engineering-Vendor coordination contract negotiations-Vendor coordination PDG New York-Design direction for vendor execution-Design of all supporting graphic elements-Direct look tone and feel of program opens

Concept Design:Andre Durant/Jim Fenhagen (PDG)CBradford/TWC

IndustryBroadcast Production /Weather

TWC Brand Identity SET DESIGN TWC

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WEEK END NOW FINAL

New Weekend Programming InitiativesNew set location for 360 degree set format

Roles:-Coordination with Facilities and Engineering-Vendor coordination contract negotiations-Vendor coordination PDG New York-Design direction for vendor execution-Design of all supporting graphic elements-Direct look tone and feel of program opens

Concept Design:Andre Durant/Jim Fenhagen (PDG)CBradford/TWC

IndustryBroadcast Production /Weather

TWC Brand Identity SET DESIGN TWC

Page 8: Broadcast Elements

WEEK END NOW FINAL

New Weekend Programming InitiativesNew set location for 360 degree set format

Roles:-Coordination with Facilities and Engineering-Vendor coordination contract negotiations-Vendor coordination PDG New York-Design direction for vendor execution-Design of all supporting graphic elements-Direct look tone and feel of program opens

Concept Design:Andre Durant/Jim Fenhagen (PDG)CBradford/TWC

IndustryBroadcast Production /Weather

TWC Brand Identity SET DESIGN TWC

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FLAT SCREEN FABRICATION

New Weekend Programming InitiativesNew set location for 360 degree set format

Roles:-Supporting elements for set fabrication-Monitor green card desin( later became the flat screen monitor concept)

Concept Design:CBradford/TWC

IndustryBroadcast Production /Weather

TWC Brand Identity SET DESIGN TWC

Page 10: Broadcast Elements

The window device can be used both photographically and graphically. Photographic This execution requires a concept and co-ordinated photography and is ideal for communicating ‘bringing weather to life’. Two images are required. The first image acts as a background image and should reflect a specific time/place/season and the second image which sits in the central square (the window device) should reflect the shapes and content of the background image but must communicate a different time/place/season (see examples).

TWC Brand Elements

SECTION B

-BRAND ALIGNED PHOTOGRAPHIC IMAGERYStrategically shot moving and still digital imagery, captured on a seasonal basis to support all brand initiatives.

The window device can be used both photographically and graphically. Graphic This execution helps create brand recognition and consistency. The graphic square can be represented in a number of ways. It can appear as a semi-transparent white square or a coloured square which carries text or highlights important information. It can also be used more literally to communicate the idea of a window to the weather, or to reveal change or insight, for example in the form of a die-cut square on a brochure. In all instances only use one window device per page. Using any more will lessen the impact of the window conceptB

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WALKING ON WATER

Creating image scenarios for weather branding, marketing, design and production visual support.

Roles:-Acquisition of visuals still and moving footage for assets management.

-Oversee the film and still shoots-Location and talent selections-Select and prioritize scenarios to depict the brand necessities, needed to extend the look tone and feel.

Concept Design:CBradford/TWCMichael Underwood Tantrum Pictures

IndustryBroadcast Production /Weather

TWC Brand Identity BRAND IMAGING

Page 12: Broadcast Elements

WALKING IN WATER

Creating image scenarios for weather branding, marketing, design and production visual support.

Roles:-Acquisition of visuals still and moving footage for assets management.

-Oversee the film and still shoots-Location and talent selections-Select and prioritize scenarios to depict the brand necessities, needed to extend the look tone and feel.

Concept Design:CBradford/TWCMichael Underwood Tantrum Pictures

IndustryBroadcast Production /Weather

TWC Brand Identity BRAND IMAGING

Page 13: Broadcast Elements

TWC Brand Identity BRAND IMAGING

MY ALMOST NIKE MOMENT

Creating image scenarios for weather branding, marketing, design and production visual support.

Roles:-Acquisition of visuals still and moving footage for assets management.

-Oversee the film and still shoots-Location and talent selections-Select and prioritize scenarios to depict the brand necessities, needed to extend the look tone and feel.

Concept Design:CBradford/TWCMichael Underwood Tantrum Pictures

IndustryBroadcast Production /Weather

Page 14: Broadcast Elements

TWC Brand Identity BRAND IMAGING

REDHEAD IN CHARLLOTTE

Creating image scenarios for weather branding, marketing, design and production visual support.

Roles:-Acquisition of visuals still and moving footage for assets management.

-Oversee the film and still shoots-Location and talent selections-Select and prioritize scenarios to depict the brand necessities, needed to extend the look tone and feel.

Concept Design:CBradford/TWCMichael Underwood Tantrum Pictures

IndustryBroadcast Production /Weather