Broadcast Connect Generate to the Worldyour Communities traffic & Revenue
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Transcript of Broadcast Connect Generate to the Worldyour Communities traffic & Revenue
Earthbooktv is Web 2.0• User-Centred • Social Networking• Live Communication• Sharing Content• Collaborating• Rich Media
Provides• New Advertising• New Revenue Streams
What does this Mean?Your site visitors want
to participate.Your Organization can become the centre
of a media network that people want to link to: blogs, YouTube, mash-ups, Facebook, Twitter, etc.
The more LINKS, the more USERS, the more $$
What Happened? • Growing bandwidth, Cheap storage, easy
& cheap access to the means of production – produce your own content
• Youtube viewership reached 100 Million views a day in 2006
• End of the dominance of the one-way medium of TV: ie: big broadcasters “pushing content out” on “on their own schedules”
• Proliferation of laptops & mobile devices: more people are consuming their media online
• Shift in consumer behaviour/demands
• Advertisers follow the
viewers….online
Advertising Dollars moving online..
Internet Advertising largest growth of all Media advertising.
- Expected to grow 20% (b/t 2009 – 2012)
Represents a New opportunity for Content Producers that did not exist a few years ago.
“T&T Film Festival” Channel on C.A.N.
All Channel Features:-Video Player with HD-Click-to-Call video-Press Room-Members’ Club-Photos-Message Board / Wall-Web Conferencing-Live Web Cam-Newsletters-Privacy Settings-Pages-Maps -Facebook Integration-Related Channels- Store & Shopping cart (option)
Share
Sustainability for BSO’s OnlineEarthbooktv Platform Provides:•An online HOME for your Organization: beyond a static web page or Directory
•Capacity Building• Gives Each of your members a media-rich website “Channel” with media networking tools they can manage themselves•Online Tutorials•Online workshops•Tech support
•Better Communications across your organization•Newsfeed•Forum•Updated contact Lists•Newsletters
•Increase Exposure Regionally & Internationally•Better visibility for members – cross- promotion
Your Network gives your Members…• Revenue Generating Options
– New ad model – Page views = Revenue for the Network– Online Store & shopping Cart for Members on their Channel
• Enhance the VALUE of the Membership– A powerful calling card to your organization – competitive advantage– A value-added item for the membership dues
• Increase Competitiveness through Innovation– Be export-ready– Canadian example – Web 2.0 is a REQUIREMENT for Canadian content
producers– Get ahead of the curve – exploit the Web 2.0 opportunities
• Networking Opportunities– A cluster of Caribbean Networks on the same platform creates amazing
Networking opportunities
• Affordable Advertising Opportunities
A New Paradigm on C.A.N.
• Control the distribution of your own Content on the Network.• Host LIVE web events at Film Festivals • Get cross-promotion through other Channels in the Network• Let fans sample your content on HD Video Player• Let fans & clients post their comments to your Channel• Manage a data base of potential customers• Participate in workshops, training and meetings online• Build new audiences around the world• Traffic on the network can generate revenue for C.A.N.
(self-sustaining model for the organization)
Create A Channel on the Network in 4 Steps
C.A.N.’s Network provides easy-to-use tools
for members.
Create
Launch
Manage
Connect
Your own Channel on the Network.
No need for a Webmaster
-Providing solutions for Organizations and Networks-Caribbean Audiovisual Network
-Caribbean Fashion Network
-Building custom Channels for Canadian Broadcasters & TV Producers
-Partner with Zoomermedia Television Division In 10 million Canadian households
-Exposure in Canada for the Caribbean Networks through cross-promotional opportunities
-Developing new applications and software for distribution, media networking and business
Project Partners
Caribbean Export Development Agency
Caribbean Audiovisual Network
Fashion Industry Association
C.A.N.
F.I.A.
http://www.earthbook.tv/audiovisualnetwork/index.php