Broadcast Connect Generate to the Worldyour Communities traffic & Revenue

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Broadcast Connect Generate to the World your Communities traffic & Revenue

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Broadcast Connect Generate to the Worldyour Communities traffic & Revenue. Earthbooktv is Web 2.0. User-Centred Social Networking Live Communication Sharing Content Collaborating Rich Media Provides New Advertising New Revenue Streams. What does this Mean?. - PowerPoint PPT Presentation

Transcript of Broadcast Connect Generate to the Worldyour Communities traffic & Revenue

Broadcast Connect Generate to the World your Communities traffic & Revenue

Earthbooktv is Web 2.0• User-Centred • Social Networking• Live Communication• Sharing Content• Collaborating• Rich Media

Provides• New Advertising• New Revenue Streams

What does this Mean?Your site visitors want

to participate.Your Organization can become the centre

of a media network that people want to link to: blogs, YouTube, mash-ups, Facebook, Twitter, etc.

The more LINKS, the more USERS, the more $$

What Happened? • Growing bandwidth, Cheap storage, easy

& cheap access to the means of production – produce your own content

• Youtube viewership reached 100 Million views a day in 2006

• End of the dominance of the one-way medium of TV: ie: big broadcasters “pushing content out” on “on their own schedules”

• Proliferation of laptops & mobile devices: more people are consuming their media online

• Shift in consumer behaviour/demands

• Advertisers follow the

viewers….online

Advertising Dollars moving online..

Internet Advertising largest growth of all Media advertising.

- Expected to grow 20% (b/t 2009 – 2012)

Represents a New opportunity for Content Producers that did not exist a few years ago.

It’s all about the Network

“What’s Hot on C.A.N.”?

“T&T Film Festival” Channel on C.A.N.

All Channel Features:-Video Player with HD-Click-to-Call video-Press Room-Members’ Club-Photos-Message Board / Wall-Web Conferencing-Live Web Cam-Newsletters-Privacy Settings-Pages-Maps -Facebook Integration-Related Channels- Store & Shopping cart (option)

Share

Sustainability for BSO’s OnlineEarthbooktv Platform Provides:•An online HOME for your Organization: beyond a static web page or Directory

•Capacity Building• Gives Each of your members a media-rich website “Channel” with media networking tools they can manage themselves•Online Tutorials•Online workshops•Tech support

•Better Communications across your organization•Newsfeed•Forum•Updated contact Lists•Newsletters

•Increase Exposure Regionally & Internationally•Better visibility for members – cross- promotion

Your Network gives your Members…• Revenue Generating Options

– New ad model – Page views = Revenue for the Network– Online Store & shopping Cart for Members on their Channel

• Enhance the VALUE of the Membership– A powerful calling card to your organization – competitive advantage– A value-added item for the membership dues

• Increase Competitiveness through Innovation– Be export-ready– Canadian example – Web 2.0 is a REQUIREMENT for Canadian content

producers– Get ahead of the curve – exploit the Web 2.0 opportunities

• Networking Opportunities– A cluster of Caribbean Networks on the same platform creates amazing

Networking opportunities

• Affordable Advertising Opportunities

“Members, Maps, & More…”

Live Web Cam

A New Paradigm on C.A.N.

• Control the distribution of your own Content on the Network.• Host LIVE web events at Film Festivals • Get cross-promotion through other Channels in the Network• Let fans sample your content on HD Video Player• Let fans & clients post their comments to your Channel• Manage a data base of potential customers• Participate in workshops, training and meetings online• Build new audiences around the world• Traffic on the network can generate revenue for C.A.N.

(self-sustaining model for the organization)

Create A Channel on the Network in 4 Steps

C.A.N.’s Network provides easy-to-use tools

for members.

Create

Launch

Manage

Connect

Your own Channel on the Network.

No need for a Webmaster

Add Your Tools

-Providing solutions for Organizations and Networks-Caribbean Audiovisual Network

-Caribbean Fashion Network

-Building custom Channels for Canadian Broadcasters & TV Producers

-Partner with Zoomermedia Television Division In 10 million Canadian households

-Exposure in Canada for the Caribbean Networks through cross-promotional opportunities

-Developing new applications and software for distribution, media networking and business

Project Partners

Caribbean Export Development Agency

Caribbean Audiovisual Network

Fashion Industry Association

C.A.N.

F.I.A.

[email protected]

http://www.earthbook.tv/audiovisualnetwork/index.php