Broadband & TV Connect Asia 2014 2014年亞洲寬頻與聯網電視論 … · 1 Broadband & TV...
Transcript of Broadband & TV Connect Asia 2014 2014年亞洲寬頻與聯網電視論 … · 1 Broadband & TV...
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Broadband & TV Connect Asia 2014
2014
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Broadband & TV Connect
Broadband & TV Connect
CDN(content
delivery network)OTT/IPTV/VOD/SVOD
Broadband & TV Connect 800
Broadband & TV Connect Asia FTTX &DSLWIFI LTE
SDN WORLDASIA (SDN,
Software-Defined Networking)
Broadband & TV Connect Asia
1)Monetising the Digital Home Opportunity2) Enabling the Multiscreen
Environment 3) Profitable IPTV, Multiscreen &Successful Content
Strategies IPTV
Broadband & TV Connect Asia
(morning plenary keynotes) BROADBAND ASIA 2014Tv connect asia
2014SDN WORLDASIA
20 2
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( 3)
(Tv connect ASIABroadband ASIASDN WORLDASIA)
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CP(CONTENT PROVIDER)
HUAWEI OTT
OTT 1)/ 2)webcam
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onlinecall
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StarHubICM
2025
29 StarHub CTO Mock Pak Lum
StarHub Hubbing
230 45 53
26 Home Phone
Hubbing (Cable)(Fibre) 58.8/68.8
100M 200M 65
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StarHub infcomm media 2025
IInfocomm and Media (ICM)
Mock Pak Lum ICM StarHub 2014
LTE Het-Nets
any time, any device
(Big Data)
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Huawei, FMC 2.0
Huawei FMC 2.0 (FBB - fixed broadband)
(MBB - mobile broadband)
Wi-Fi
Daniel Tang Telefonica(
)Fusion(movistar fusion)7
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Fusion 59.9
2012 2013 260
Daniel vodafone FBB FTTH
Council Europe(2014/1) NETFLIX
Daniel(BT)BT 2013 BT Sport
ESPNBT Sport1 BT Sport 2 BT 38
Premier League
BT Sport
1) BT => 2) BT => BT
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3) BT => SFBB (super fast broadband)
2013 BT Sport BT Sport 200
22%
Huawei OTT
OTT
telecom
OTT
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GoogleChannel
YouTube Partnerships Gautam Anand Youtube The
Evolution of Cloud-TV and OTTtv and Multiscreen Content
Youtube
Youtube 10 61
80%
Youtube NB
40%
Gautam Anand Channel 1980
(Broadcast) 2010 (Cable) 2020
(Web video) 1000
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CNN Youtube
Youtube
(Major Genres)
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Gautam Anand
1) 2) () 3)
Youtube
Fans
Fans
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Gautam Anand
JimmyKimmel(https://www.youtube.com/user/JimmyKimmelLive) Jimmy
Fallon(https://www.youtube.com/user/latenight) conan
o'brien(https://www.youtube.com/user/teamcoco)
Youtube
Youtube is FAN BASES, NOT AUDIENCE!!!
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https://www.youtube.com/user/latenighthttps://www.youtube.com/user/teamcoco -
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Next generation TV
experience
Broadband TV Connect Asia
1. 4K4Gweb base
2. OTT(Over the top)OTT
3. Core Nevers Core Cutters
Core NeversOTTCore NeversCore CuttersOTT
4.(Lean back economy)Lean back with remoteLean back with tablet
5.
(1)(Linear)(VOD)(UGC)
86%(full bundles)(UGC) (VOD)
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(UGC)UGC
(Video on DemandVOD)FVOD(Free VOD)AVOD(Ad-support VODVOD:Youtube)SVOD(Subscription VODVOD:Netflix)TVOD(Transactional VODVODitunes)SamsungNicholas WodtkeAVODSVOD
(2)
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( )4G(4K)3D
6.
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MediaCorp
(MediaCorp)OTT(Over the Top)-Toggle 20132Toggle Smart TV(SamsungLG)
1.Toggle Catch-up(CHANNEL 8 CHANNEL UCHANNEL5OKTOSURIAVASANTHAMCNA (CHANNEL NEWS ASIA))(Linear Channel:CAN8i987tv)(All-you-can-eat package)
2.Toggle
(Content is King)(Product Concept)(Business Case)
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(1)(Product Concept)
(2)(Business Case)
(3)(Content)
(4)(Selecting the partner)
(5)(Technology choices)
(6)(Design the UI/UX)
3.OTT(OTT Video Architecture)
OTTAPP
4.Toggle
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(1)Be less ambitious MVP(Minimum Viable Product)(lean star up )
(2)Content is still KingMediacrop (VOD) (LIVE) (works best) VOD AVOD(Ad-support VOD) SVOD(Subscription VOD) TVOD(Transactional VOD)/
(3)(Partner)partnerSI
(4)API
(5)(Multi screen challenges)
native app , Browser based(Digital Rights Management, DRM)AVODSVODTVOD?
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(6)Toggle
PC55%()41%LG TV3%SamsungTV1%
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(7)Native APP web-based APP
Native APP (intuitive) DRM
(Responsiveness)
APPNative APP HTML
(8)UX/UI
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5.Toggle
(1)OTTMediacropToggle
(2)
(3)/1(24(Premium Package)
(4) Toggle (Toggle-it-First)Channel 8Toggle (Premium Package)
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(5)
Ch8 18:30-22:30()Ch8 primetime Toggle()()Ch8i 6Ch8
(6)
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Olleh TV Smart
1.
201212312012IPTV63150333.7%20154K
(Pay TV)Pay TV2013870(31%)620(22%)IPTV 860(31%)460(16%)2009-2013IPTV240860
(Korea TelecomKT)IP24~27%2002KT skylife 2008(HD)2009IPTV(SAT-IP HybridDirect-To-Home (DTH)Internet Protocol TV (IPTV))2013IPTVOlleh TV Smart
2. Olleh TV Smart 24
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Olleh TV Smart(HTML5) IPTV (PC)KT Media Hub Ju-Sung Kim Olleh TV HTML5
Olleh TV17010513(VOD)(TV catch-up)()
3.web base
(1)MHP(Multimedia Home Platform)
MHP /
(2)(Web base middleware)
(web content)
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(3)2013KT (broadcasting)85%(VOD)13%2%
4. Hybrid IPTV
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5.Olleh TV Smart
(1)Olleh TV
(2)
:/(Economy)(Standard)(Premium)3.3(973)32.2(649)(20145)
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KT39(1149)Olleh TV KT KT4(1179)(2012)
(3)
Olleh TV
APP(:)
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