Broadband: The Impact on Rural Economies
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Transcript of Broadband: The Impact on Rural Economies
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Broadband: The Impacton Rural Economies
Moderator: Prof. Jon Fairburn
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Katrina ManegoldStaffordshire County Council
Broadband: The Impact on Rural Economies
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Superfast StaffordshireKatrina Manegold
The Rollout of Superfast Broadband in Staffordshire
Katrina Manegold
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The Government’s Ambition
• For Britain to have “the best superfast broadband network in Europe by 2015”
• £790m government investment to fill the gaps in broadband provision
• 44 local broadband projects• National target for superfast (24mbps
or more): • 90% by 2015; 95% by 2017
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Why do the government want to do this?
Fast reliable broadband internet access is:
• Essential for homes throughout the country to benefit from online services
• Essential for UK businesses to compete globally
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The Big Build – it’s a
BIG job!
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What is happening in Staffordshire?
By Spring 2016:
• 97% of premises with access to a fibre based network• 95% of premises are projected to have access to superfast broadband
(>24Mbps)• All premises that are in the project area will receive a minimum of 2Mbps
Some important milestones:
• Spring 2014 – The commercial network should be complete• April 2014 – The first of the Superfast Staffordshire cabinets to go live• Nine phases in the project at three monthly intervals• Spring 2016 – Completion
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Where and when are we rolling out fibre broadband across Staffordshire?
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Benefits in the home
Bebo / YouTube
Video Conferencing
Xbox
HD Smart TV
HD Cookery: 12 Mbps
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Increasing competitive edge• Improving web presence• Improving customer experience• Enabling expansion• Rural areas can compete with
urban areas
Cost Savings• Hosted and site based VoIP• Better video conferencing
• Rural business does not need to relocate
• Utilise the cloud
Improving productivity• Faster speeds• Easier to work from home• Better reliability• Carry out bandwidth hungry
tasks simultaneously
Benefits to Business
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Have SMEs noticed the benefits?
• Two thirds of UK businesses increased their use of online technology 2011-3
• Most frequently mentioned advantages – time savings, broadening customer reach, increased market effectiveness and cost savings
• 51% reported an increase in sales as a result of Internet use• Businesses who have taken steps to build online capabilities
are keen to develop further