BROADBAND SERVICES. Section 1Background Section 2 Bandwidth Utilization Trend Section 3 Customer...

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BROADBAND SERVICES

Transcript of BROADBAND SERVICES. Section 1Background Section 2 Bandwidth Utilization Trend Section 3 Customer...

Page 1: BROADBAND SERVICES. Section 1Background Section 2 Bandwidth Utilization Trend Section 3 Customer Centricity Section 4 Best Value Pricing Section 5 Broadband.

BROADBAND SERVICES

Page 2: BROADBAND SERVICES. Section 1Background Section 2 Bandwidth Utilization Trend Section 3 Customer Centricity Section 4 Best Value Pricing Section 5 Broadband.

Section 1 Background

Section 2 Bandwidth Utilization Trend

Section 3 Customer Centricity

Section 4 Best Value Pricing

Section 5 Broadband Service Future

Agenda

Page 3: BROADBAND SERVICES. Section 1Background Section 2 Bandwidth Utilization Trend Section 3 Customer Centricity Section 4 Best Value Pricing Section 5 Broadband.

Background

Broadband Services

Mobile Broadband

Satellite Broadband

Wireless Broadband

Wired Broadband HealthcareAgricultureTeleworkingEducationGovernment

Services

“In a short space of time, high-speed internet (broadband) has become fundamental to modern economies. It has changed the way we access the

internet and how we use it. It has made economic activity more efficient and has extended social interaction in previously

unforeseeable ways”

2015 Broadband Progress Report – New Broadband Definition

Page 4: BROADBAND SERVICES. Section 1Background Section 2 Bandwidth Utilization Trend Section 3 Customer Centricity Section 4 Best Value Pricing Section 5 Broadband.

Bandwidth Utilization Trend

Internet traffic is growing by about 50%annually with video

and music streaming rising fastest.

45% Web, 5% Email, P2P 25%, Streaming 8%,VOIP 3%,IP VPN 3%, Gaming 2% and other 8%.

Page 5: BROADBAND SERVICES. Section 1Background Section 2 Bandwidth Utilization Trend Section 3 Customer Centricity Section 4 Best Value Pricing Section 5 Broadband.

PRICE REDUCTION ACROSS

BTCL’s Best Value Pricing

P8,303.79/ 1Mbps

P1,491.61/1Mbps

P314: 512Kbps

P184: 512Kbps

P350.00/2.2GB

P229.00/2.2GB

82% 41% 23%

FUTURE

Pricing is designed to capture value of services enabled by BB

Provide enhanced value to specific customer needs

Enable competitive differentiation based on value

Page 6: BROADBAND SERVICES. Section 1Background Section 2 Bandwidth Utilization Trend Section 3 Customer Centricity Section 4 Best Value Pricing Section 5 Broadband.

BTCL’s Customer Centricity

Affordable,Limitless,

Dependable,Multi-taskingBroadband

Affordable bundled mobile data packages.

Wide mobile network coverage (2G & 3G)

Affordable off-bundle data rates

Ded

icat

ed

Inte

rnet

Dedicated (not Shared) reliable internet access

Unlimited high-speed internet

Cost Savings

Public IP addresses

Transformation from Product-Centric to

Customer-Centric and Creating Competitive

Advantage Along the Way

Page 7: BROADBAND SERVICES. Section 1Background Section 2 Bandwidth Utilization Trend Section 3 Customer Centricity Section 4 Best Value Pricing Section 5 Broadband.

Satellite Broadband

Widest Broadband Coverage

Wireless and Wired Broadband

Mobile Broadband WI-FI Hotspots

Page 8: BROADBAND SERVICES. Section 1Background Section 2 Bandwidth Utilization Trend Section 3 Customer Centricity Section 4 Best Value Pricing Section 5 Broadband.

Broadband Services Future

• Advertising• Wi-Fi Enterprise• LAN extension• Hotspot

• BTCL looking into partnering with content providers to offer content

• Video on Demand Services• Broadband High Definition TV• Botswana Premiership Content• BTCL is continuously upgrading its

network architectures and capacity of BTCLs networks


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