BRM,Session Plan,MMS-A and B - Copy

K J Somaiya Institute of Management Studies & Research Vidyanagar, Vidyavihar (E)

Mumbai - 400077AOL/01/2014

Course Details Program MMS-A&B Div.

Faculty Email ID

[email protected]

TrimesterII

Faculty Contact Number

9833048398

Faculty Name

Dr. Shweta Dixit

Students Contact Hours

3hours/week (2-3 p.m.: W,T,F)

Course Name

Business Research Methods

Course Code

Max Marks 100 Credits Full

Course Objectives and Outcomes

Objectives:The primary objective of this course is to develop a research orientation among the students and to acquaint them with fundamentals of research methods. Specifically, the course aims at introducing them to the basic concepts used in research. Some other objectives of the course are:

To highlight importance of research in management & in decision

making processes in business. To develop understanding of the basic framework of research

process. To identify various sources of information for literature review and

data collection.

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To give exposure of data analysis using software. To develop an understanding of the ethical dimensions of conducting

applied research. Appreciate the components of scholarly writing and evaluate its

quality.

Course Coverage/ Topics relevant to the Learning Goals (LG)

Indicate extent to which the same is addressed for each LG* - Addresses the Learning Goal Barely** - Addresses the Learning Goal Moderately *** - Addresses the Learning Goal Strongly

Upon completion of the course the students will be able to :

Acquire skills to locate problem areas in organizational settings, and plan, organize, design, and conduct research to help solve the identified problems

Get conversant with the use of statistical analysis(SPSS, excel) (MK***)

Write and present research reports

Develop skills and knowledge to discriminate “good” from “bad” research reported in academic, journals and elsewhere.(ML**),(CT***)

Interpret data analysis output with using statistical techniques. Work in groups with effectiveness (TO**), (ER*)

Pedagogy/Learning Methodology

Primary data based on projects, which students are required to take up in groups.

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Indicative ofStudent Activity/ Interaction/ Peer Learning in form of (Assignments, Quiz,Group Project,Group Presentations, etc., )

A hands on experience on Excel /SPSS is integral part of the course.

Activities related to primary data collection (nonverbal communication) will be taken up in the class.

Group presentation of the analysis and findings.

Session Plan

Session No.

Topics to be Covered Pre Readings/ Suggested Readings / Cases

Remarks

1,2 Introduction to research Importance of research Research Process Ethical Issues in Business

Research

Reading: Chapter 1: Business Research Methods, Zikmund, CENGAGE Learning.

3, Problem definition and preliminary data gathering

Variables & their classification Theoretical framework

Reading: Chapter 6: Business Research Methods , Zikmund, CENGAGE Learning

4 Research Design Exploratory and Descriptive

research design

Reading: Chapter 12, Business Research Methods , Zikmund,

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Causal research Hypothesis generation

CENGAGE Learning

5 Conceptual and operational definition of variables/parameters

Measurement: Scaling, reliability, validity.

Reading: 15 Business Research Methods , Zikmund, CENGAGE Learning

6,7 Scaling techniques and construction of scale and questionnaire Design.

Data- Primary secondary Survey Research Qualitative and Quantitative Ethical issues

Reading: Chapter 8,15: Business Research Methods , Zikmund, CENGAGE Learning

8,9 Sampling techniquesTypes of errors

Determination of sample size Activity on sampling

techniques and errors How to write a research

Proposal

Reading: Chapter 9,17: Business Research Methods , Zikmund, CENGAGE Learning

10-12 Data Analysis Using SPSS:

Descriptive analysis

Reading: Chapter 20-22: Business Research Methods , Zikmund, CENGAGE Learning

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Testing of Hypothesis

ANOVA

13,14 Data Analysis Using SPSS:

Bivariate Correlation/Regression

Multivariate Regression

Reading: Chapter 23: Business Research Methods , Zikmund, CENGAGE Learning

15 Factor Analysis Reading: Chapter 24: Business Research Methods , Zikmund, CENGAGE Learning

16 Class test

17-18 Project discussion

19-20 Project Presentations Reading: Chapter 25: Business Research Methods , Zikmund, CENGAGE Learning

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R10equired Text and Course MaterialBook

Books/Journals/Magazines/Readings

Author Publisher/Year/Edition/

Other Details

Reference Books:


Marketing Research: An Applied Orientation


Marketing Research-Measurement and Methods

Websites for literature review:

www.proquest.com www.sciencedirect.com www.emeraldinsight.com

William G. Zikmund,

Naresh k Malhotra

Donald R. Cooper, Pamela S. Schindler

Tull S. Donald,

CENGAGE Learning

Pearson

McGraw –Hill

Macmillan publishers

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http://www.emeraldinsight.com/

http://www.sciencedirect.com/

http://www.proquest.com/


Mumbai - 400077AOL/01/2014

Assessment Criteria (including continuous evaluation and end term assessment)

Indicate extent of alignment with intended Lear

Com

pon

en

t

Wei

ghta

ge Program Specific Goals Assessed *

General Learning Goals Assessed *

PSG1( )

PSG2 ( )

LG1(MK)

LG2(CT)

LG3(CS)

LG4(TO

)

LG5(GA

)

LG6(ER)

Attendance 5%

Class Participation 10%

Research Proposal (Questionnaire)

10%

Project Presentation 25%

End Term 50%

√√√

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ning Goals (LG)

√ - Assesses the Learning Goal Barely

√√ - Assesses the Learning Goal Moderately

√√√ - Assesses the

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Learning Goal StronglyExplanation of the choice of methods for assessment of Learning Goals

This course is more applied in nature therefore, students are motivated to collect primary data and analyze it too.

Learning Goals*

1. LG 1(MK) = Management Knowledge 2. LG 2(CT) = Critical Thinking3. LG 3(CS) =Communication Skills4. LG 4(TO) = Team Orientation

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5. LG 5(GA) = Global Awareness6. LG 6(ER) = Ethical Responsibility

Program Specific Goals*

PGDM PSG1(IT) = Integrative Thinking PSG2(L) =Leadership

PGDM- International Business

PSG1(EIB) = Expertise in International BusinessPSG2(SCGE) =Strategies in Changing Global Environment

PGDM- Financial Services

PSG1(IFS)=Understanding Indian Financial System

PGDM- Retail Management

PSG1(ITR) =Integrative Thinking in Retail PSG2(CS)=Understanding Customer Service

PGDM- Executive PSG1(L) =LeadershipPGDM-Communications

PSG1(MIC) =Managing Integrated Internal and External Communication PSG2(IMCP)=Designing Integrated Marketing Communication Plan

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BRM,Session Plan,MMS-A and B - Copy

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