BRM
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Group no. 2: 1. Arjun Bhatia G007 2. Prajesh Gupta G025 3. Sameer Ganu G019 4. Uday Dangra G015 5. Venketeshwaran Iyer G028 Problem statement Rising incidents of theft in hotels across India Research Design 1. Research Setting The research drew upon a sample of customers of the Hotel. The hotel comprises 15 hotels in 6 locations across India and is located in one of the prime locations of Mumbai. Its guests include top corporates and members of the high society. 2. Sample Characteristics: For our research, we surveyed the customers based on the following characteristics: Frequency o First Time guests o Frequent guests Length of Stay:
description
Its about business research
Transcript of BRM
Group no. 2:
1. Arjun Bhatia G007
2. Prajesh Gupta G025
3. Sameer Ganu G019
4. Uday Dangra G015
5. Venketeshwaran Iyer G028
Problem statementRising incidents of theft in hotels across India
Research Design
1. Research Setting
The research drew upon a sample of customers of the Hotel. The hotel comprises 15 hotels in 6 locations across India and is located in one of the prime locations of Mumbai. Its guests include top corporates and members of the high society.
2. Sample Characteristics:
For our research, we surveyed the customers based on the following characteristics:
Frequency
o First Time guests
o Frequent guests
Length of Stay:
o Less than 1 week
o 1-3 weeks
o More than 3 weeks
Purpose of Visit
o Tourism
o Business
o Transit
o Other
Age
o Below 30 yrs
o 30-40 yrs
o 40-50 yrs
o 50-60 yrs
o 60yrs & above
Gender
o Male
o Female
Choice of room
o Suite
o Deluxe
o Double-bed
o Single-bed
3. Techniques of Data collection
For our research, we wanted to know the attitudes and mindset of customers. Accordingly, we conducted various paper based questionnaires. The study focused mainly on the customers.
Sample selection:
Non-probability sampling was used.
The paper based questionnaire was presented during checkout. The sample size was limited to 10 guests a week.
Sampling Distribution:
A heterogeneous sample having a combination of above characteristics.
4. Why choose that sample and technique?
The sample was chosen in order to provide a representative view of all the guests. A quantitative technique was implemented to estimate behavior pattern of all guests, so that accurate data could be obtained.
