BRM Assignment _ 1 by Mirza Asad Ali 2201179

8/6/2019 BRM Assignment _ 1 by Mirza Asad Ali 2201179

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Hamdard UniversityHIMS City Campus

Course: Business Research Methods

Assignment # 1

GENERAL R IGHTS AND O BLIGATIONS OF P ARTIESCONCERNED

Submitted By: Mirza Asad AliGR No. 2201179

Date: March 21, 2011



R IGHTS AND O BLIGATIONS OF THE R ESEARCHER

A. THE P URPOSE OF R ESEARCH IS R ESEARCH y I t is considered unacceptable to misrepresent a sales tactic as business research.

T he Federal T rade C ommission has indicated that it is illegal to use any plan,scheme, or use that misrepresents the true status of the person making the call as a

door-opener to gain admission to a prospect's home, office, or other establishment.y T his sales ploy is considered to be unethical as well as illegal. No research firm

should engage in any practice other than scientific investigation.

B. O BJECTIVITY y Ensuring accuracy via objectivity and scientific investigation is very important.

R esearchers should maintain high standards to ensure that the data they collect areaccurate. Further, they must not intentionally try to prove a particular point forpolitical purposes.

C. M ISREPRESENTATION OF R ESEARCH y R esearch companies (and clients) should not misrepresent the statistical accuracy of

their data, nor should they overstate the Significance of the results by altering thefindings. B asically, it is assumed that the researcher has the obligation to both theclient and the subjects to analyze the data honestly and to report correctly the actualdata collection methods.

D. Protecting the Right to Confidentiality of Both Subjects and Clientsy A number of clients might be very desirous of a list of favorable, organizational

prospects generated from a research survey. I t is the researcher¶s responsibility toensure that the privacy and anonymity of the respondents are preserved.

E. Competing Research Proposalsy C

onsider a client who has solicited several bids for a business research project.T

heresearch supplier that wins the bid is asked by the client to appropriate ideas fromthe proposal of a competing research supplier and includes them in the researchstudy to be done for the client. T his is generally regarded as unethical.

Rights and Obligations of the Sponsoring Client (User)

A. Ethics between Buyer and Sellery T he general business ethics expected to exist between a purchasing agent and a

sales representative should apply in the business research situation.

B. An Open Relationship with Research Suppliersy T he sponsoring client has the obligation to encourage the research supplier to seek

out the truth objectively; a full and open statement of the problem, explication of time and money constraints, and any other insights that may help the supplieranticipate costs and problems should be provided.

y T he research sponsor should encourage efforts to reduce bias and to listen to thevoice of the public.



C. An Open Relationship with Interested Partiesy C onclusions should be based on the data. A user of research should not knowingly

disseminate conclusions from a given research project or service that areinconsistent with the data or are not warranted by them. V iolation of this principle isperhaps the greatest transgression that a client can commit.

y Justifying a self-serving, political position that is not supported by the data posesserious ethical questions. I ndicating that data show something so that a sale can be

made is also ethically questionable.

D. Privacyy T he privacy rights of subjects create a privacy obligation on the part of the client.

T he client at well as the research supplier has the obligation to maintainrespondents' privacy.

E. Privacy on the Internety P rivacy on the I nternet is a C ontroversial issue. A number of groups question

whether Web site questionnaires, registration forms, and other means of collectingpersonal information in legitimate.y M any managers argue that their organizations don't need to know who the user is

because the I ndividuals name is not important for their purposes. However, they dowant to know certain information (such as demographic characteristics or productusage) associated with an anonymous profile.

y A merica Online¶s privacy policy states that A OL .will not read customers' e-mail,collects any information about Web site visits, or gives key data to otherorganizations without authorization.

Commitment to Researchy Some potential clients have been known to request research proposals from a

research supplier when there is a low probability that the research will be conducted.A research consultant's opinion may be solicited even though: agreement is notreally planning research and funds have not been allocated for the project.

y For example, obtaining an outsider's opinion of a company problem via a researchproposal provides an inexpensive consultation. I f the information supports a givenmanager's position in an ongoing debate within the company, it could be usedpolitically rather than as a basis for research. B ecause the research supplier mustspend considerable effort planning a custom-designed study, most researchpractitioners believe that the client has the obligation to be serious about consideringa project before soliciting proposals.

Rights and Obligations of the Respondent

A. The Obligation to Be Truthfuly When a subject willingly consents to participate, it is generally expected that he or

she will provide truthful answers. Honest cooperation is the main obligation of therespondent or subject.

BRM Assignment _ 1 by Mirza Asad Ali 2201179

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