National Campaigns

Local Delivery

Sarah Lennon

Key Steps to success

• Involve all key stakeholders at the outset and

at every stage of planning the campaign

• Be clear on team and individuals roles and

responsibilities

• Draw on individual and team skills

• Set realistic goals

• Provide regular updates and communications

on progress

February is National Heart

Month

BHF Wide Campaign

Launched in 2009

Raise awareness of heart and circulatory disease

Encourage people to take steps to improve their (and

their family’s) heart health

Raise funds

National Heart Month

• Central Project Team manage the

overall project

• Integrated project teams and project

groups with representatives from

across the BHF

• Community Fundraising a key

stakeholder in delivery

Key Steps to success

• Involve all key stakeholders at the outset and

at every stage of planning the campaign

• Set realistic goals

• Be clear on team and individuals roles and

responsibilities

• Draw on individual and team skills

• Provide regular updates and communications

on progress

The role of Community

Fundraisers on the ground

Local Delivery

Mobilise volunteers and warm donors to support the

campaign either to participate or become promoters of

the campaign

Add value and enrichment to the stewardship of

people signed up to take part in Rock Up In Red or

previous participants

Add value and local perspective to the national

marketing and media plans

Organise collections, pin badge box placement and

static tins by teams of volunteers

Summary

• Identify and be confident in your own

unique skills and talents

• Think global act local

• Share your ideas and take time to build

relationships with your colleagues

• Never underestimate the power of team

work