British Columbia's Gold Rush Trail Workshop Series Presentation June 9 12, 2015

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A workshop designed & delivered by:

Nancy Arsenault, Managing Partner

Tourism Cafe Canada

www.tourismcafe.org

June 9 - 12, 2015

Gild the

Graphic: http://www.gratefulforthejourney.com/

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Thanks to our Sponsors

District of 100 Mile House (The Lodge)

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Our Team

Ursula Pfahler - BC Heritage Branch SpecialistHeather Boyd - Remarkable Experiences Program, Destination BCAmy Thacker - CEO Chilcotin Cariboo Coast Tourism Association

Tanya Wong - Gold Rush Trail Manager (CCCTA)Carrie Booth - Gold Rush Trail Summer Student

Nancy Arsenault - Tourism Cafe Canada, Managing PartnerPaul Arsenault - Tourism Cafe Canada, Project Research

www.tourismcafe.org

Our Workshop Leader

Nancy ArsenaultComox, BC

Managing Partner & “Experience Gal”Tourism Cafe Canada

• National Experiential Travel & Tourism Trainer• Destination Development Planning• Visitor Experience Assessments• Community Tourism Planning• Best Practice Missions• Research• Industry Volunteer• Former:

• Royal Roads University - Tourism & Hotel Management• Hatley Park National Historic Site - Manager• Parks Canada - Learning Travel Specialist

www.tourismcafe.org

Our Time Together

1. Think Like A Traveller

2. A Gold Rush Trail Project Update

3. The Experience

4. Ideal Guests

5. Would’ya? Could’ya?

6. Harmonize the Invitation

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Today I want to challenge you to …

★ Your business/organization

★ The various entities doing great work

★ The Destination Marketing/Management Organizations collaborations

Answer the question:

What am I going stop doing, or do less of, to make room for more important things!

�

Gild the Immediate Short-Term Actions You Can Take to Strengthen the Gold Rush Trail &

Visitor Experience

Workshop Facilitator Nancy Arsenault: [email protected] 250.941.772 Tourism Cafe Canada

Operators - Anyone Who Welcomes Visitors!Be found • Make sure you are on google maps, advertise your GPS coordinates, have digital

links to ‘find you’ on every social media site you use

Extend the brand • Add the new Gold Rush Trail logo to your website

Educate your staff • About the Gold Rush Trail, things to do along the trail, and how to cross-promote opportunities based on what they hear/learn visitors are interested in.

Increase two-way online communications

• Ensure you are on TripAdvisor and Facebook• Invite TripAdvisor and Facebook posts AND set a schedule to regularly respond

Explorer Quotient (EQ) Research/customer profile information

• Contact Destination BC at [email protected] to express interest in signing up as an EQ sub-licensee and provide the name of a contact person and contact information for your organization.

• Once registered get the EQ quiz up on your website and start to learn who YOUR ideal guest is.

• Download and get familiar with the EQ Profiles: http://en-corporate.canada.travel/sites/default/files/pdf/Resources/ctc_eq_profiles_2012-eng-lowres.pdf

Website • Ensure the call-to-action is clear on your website• Examine what messages you are communicating — it has to be more than ‘come

here do this’. Help the visitor understand HOW to enjoy your site by letting them know: suggestions for length of stay, what to bring, who they will meet/interact with, time of day considerations, where to take the ‘signature photo’ …

• Remember different traveller types will engage differently with you business. A Free Spirit values than a cultural history buff or an authentic experiencer!

• Remove past dates/experiences, add a landing page for the Gold Rush Trail and link in visitor stories, testimonials, images, links to others on the trail.

Longer-term Collaborative Development

Start to build brand aligned critical mass.

Add to the inventory each year.

Diversify your appeal.

• “GIVE ME A REASON TO STOP” Identify one current product/experience that can be branded and promoted with the Gold Rush Trail.

• “GIVE ME A REASON TO SPEND” Create one NEW REVENUE GENERATING retail, product, activity, or program experience that celebrates your unique story along the gold rush trail

• “GIVE ME A REASON TO CONTINUE” Partner to create one packaged travel item with 2 or more businesses that are designed for a specific visitor type (e.g., a Cultural Explorer) and co-invest in developing, delivering and marketing.

Explorer Quotient (EQ) Research/customer profile information

• Look at your traveller types from the summer? Who are they? Share this with CCCTA so the profile of the visitor, in time, can be mapped

• Download the free toolkits AND READ THEM!• EQ Toolkit: http://en-corporate.canada.travel/sites/default/files/pdf/

Resources/EQ/v3/eq_toolkit.pdf • Experiences Toolkit: http://en-corporate.canada.travel/resources-industry/

tools#eqtoolkit

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A few key terms

★Operators - B2C

★Enablers - B2B “Helping Organizations”

★The Visitor Experience

★The Visitor Journey

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And think about

Short and long-term opportunities you can:

★Lead - Catalyst★Contribute ★Champion others along

the trail.

Collaborating to Compete

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We#All#Have#A#Role#To#Play★ Ideal Guest within the GRT★ Invest, design, develop,

promote, sell, deliver, ★ Culture-Heritage Sites★ Nature-Based Sites/Parks★ Attractions★ Accommodations★ Food & Beverage★ Transportation★ Shopping★ Festivals & Events★ Tour Operators

B2C

B2B

B2CM

P2P

To Enhance the Visitor Experience and Appeal of the Gold Rush Trail

★ GRT Ideal Guest★ Co-development/

promotion/branding★ Partnerships★ Packaging★ Shared risk/investment

with private/public/not-for-profit sectors

★ Collaboration with city, regional provincial, national DMOs

Create the Experience,Inspire Visitation, Drive the Sale

★ Word of mouth★ Word of mouse

★ Post reviews, pictures, videos, blogpost

★ Welcoming environment

★ Tourism in community plans

★ Strategic development

★ Visitor Serving

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Together(we(impact(change,(we(all(win,(bit(by(bit(…

Wai6ng(for,((blaming(someone(else,((

we(all(loose(…

Each#Business/Organiza;on#Can#Only#Do#So#Much

12

Think Like a Traveller

What are the benefits of a

driving trail/route?

What makes a great driving trail/route experience?

http://www.goldrushtrail.ca/ www.facebook.com/GoldRushTrail @GoldRushTrail

Passion, People, Pride

What is the Gold Rush Trail Project?

1.Grow awareness of market ready experiences & theme-based journeys along the Gold Rush Trail.

2.Grow visitation, revenues and market ready experiences.3. Improve the visitor experience.4.Enhance the scope/scale of the journey available to

visitors.

Why was it created?

� Amy Thacker (CEO) & Tanya Wong (Gold Rush Trail Project Manager) - Cariboo Chilcotin Coast Tourism Association

2011/10• Winter 2010/Spring 2011 - CCCTA sources funding to create a

GRT plan with extensive stakeholder involvement.• Fall 2010 - CCCTA and NPTG bring stakeholders together at a

special meeting in Quesnel to discuss revitalization of the Gold Rush Trail.

2012• Plan complete

2011/12• Management committee

created to implement plan

• CCCTA leads creation of plan with extensive stakeholder input, research and contractor Suzanne Denbak

2013

• First MOU between 3 tourism regions signed

• Gold Rush/Spirit Trail Desk Research done for DBC

• Website launched• New brochure created• GRT newsletter launched• DBC, Brand Awareness &

Perceptions Consumer Survey done by ENRG

• Lead first Travel Trade FAM.• Hired Project Manager

2015• GRT/Heritage Workshops

series, four communities along the GRT

• GRT/ATBC/CCCTA Travel Media Familiarization Tour

• RBCM Gold exhibit opens, GRT committee attends

• New Comcast campaign launched Seattle area

• Instagram launched• New brand complete & aligned

with DBC brand• Website updated• GRT presence at Canada

Winter Games, brochures racked whole time

2014 • GRT/RBCM presentation at

CCCTA AGM• GRT presence at Aboriginal

Tourism BC AGM• Presentation at BC Museum

Association conference• New itinerary launched at

Canada West Marketplace• Work begins with Royal BC

Museum• Present at Pacific NorthWest

Economic Region• Facebook page launched• First Comcast production

2015

2014

2010

2013

2012

2011

What we have

achieved so far!

Then & now on the Gold Rush Trail


The E-Factor

Edible Canada, Vancouver BC Barkerville, BC

Engages visitors in a series of authentic, memorable travel activities, revealed over time, that engage the senses, are inherently personal and makes connections on a physical, emotional, spiritual, intellectual, or social level.

Source: Nancy Arsenault (2004)

Experiential Travel

Seeing the sights is no longer enough.

Experiential travellers want to venture beyond the beaten tourist paths and dive deeper into authentic, local culture,

connect with people in deep and meaningful ways, and fulfill a desire to give back.

More than ever people are travelling their passions.

Joe Diaz, Afar Magazine, 2010

Signing Boat Guide Cowboy Poet

Atl-Atl Thrower

1st Female Cod Fisher

BUT!MONEY

STAFF

TIME

SKILLS

Texas Forts Trail Looses State Funding31 May 2015

We Aren’t Alone With Tight Resources

Times are Changing

How do you want to make your money?

80 guests @ $ 5 =20 guests @ $20 =10 guests @ $40 =4 guests @ $100 =

$400

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Infrastructure Activities & Services

People & Programs

tuckkwiowhumvillage.combigcanyonrafting.com

cottonwoodhouse.ca

Think Holistically - The Visitor Does

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Key Characteristics:

• High capital investment, reinvestment and year-round operating costs

• Target mass market and diverse audiences to drive volume &/or need base funding

• Often open year round (exception heritage/museums, parks)

• More are trade active to drive multiple sales channels

• Some must balance serving local community vs visitors (restaurants)

Examples: • Hotels, restaurants• Attractions, theatres• Transportation companies• Parks, Trails• Historic sites/properties• Convention Centres• Wineries• Shopping Centres/Retail• Sports/recreation facilities• Casinos• Travel Agencies

fawnlakeresort.com

Infrastructure

thebxpress.com

Fort Langley, National Historic Site - Audio Tour

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http://www.fraserraft.com/


• Specific capital investment & reinvestment related to an activity

• Can be high end (outfitters), low end (whale watching), relative to price point & engagement

• Require steady business, albeit many are single/dual season

• Target niche market, work with smaller groups, more intimate focused experience

• Some trade active, many retail direct only.

Examples - Modest Capital Investment• Whale/bear/nature watching companies• Kayaking/canoeing/rafting companies• Dog sledding/snowmobiling• Outdoor Adventure Companies• Tour Operators• Visitor Information Services/Centres

Examples - Higher Capital Investment• Outfitters - angling, fishing, hunting• Remote, northern resorts

Activities & Services

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• No or low fixed capital costs - use/license/rent other peoples infrastructure/place as needed.

• Highly specialized, survive on knowing customer• Small, intimate niche to custom business • Few full-time businesses currently• Usually direct sales, not trade active • Great to partner with infrastructure and activity based

businesses to add value, local flavor, authenticity• Exception: Festivals drive volume, but targeted

Examples: • Storytellers• Guiding companies• Artisans • Musicians• Festivals• DMC’s• Small Tour Operators• Non-traditional providers

(e.g. fishers, farmers, historians, teachers)

People & Programs

http://horseflyriver.ca/salmonfestival/i

horseflyriver.ca/salmonfestival

Create the Emotional Connection

(c) Lesley Anderson & Nancy Arsenault 2014

Benefits from Raising the Bar on Engagement, Personalization, Connections & Value!

Greater Differentiation,

Emotion, & Engagement

No to Low Differentiation,


Price, Profits & Value

Competitive Appeal

Market Pricing Value-pricing

Low VolumeHigh Yield

High VolumeLow Yield

Personalized or

Customized

Niche Market

Mass Market

Infrastructure & Place


Physical Engagement

Programs & People

Emotional Engagement

ROI & ROE

Increased!Sales,!Brand!Strength!&!Advocacy!

Partnerships!&!Connec:ng!to!People,!Place!&!Culture!

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All Are Important for the Visitor’s Journey

Partnerships and Collaboration are Essential!

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Tourism Partners

Story or Theme

Host Communities

Inspire the Journey

Multiple Venues

Visitor Experiences

How Are They Getting Here

Deliver Consistently on

the Promises

© 2015 Tourism Cafe Canada

Ideal Guest (s)

Collaborating Partners

B2B Development

Price Co-Promote

Sell

Fans Advocates

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© 2015 Tourism Cafe Canada

�

Gild the

© 2015 Tourism Cafe

Key Considerations in Choreographing The Journey

Story or theme What is the story? The theme? The are sub-stories that will extend the interest together and create interest and an incentive to ‘go on’, revisit, tell their friends?

Ideal guest(s) Who does the trail it appeal to? Think details of a customer profile — not mass market (e.g. Family), or market segment (e.g. History Buffs)

How are they getting here?

Who will they get there? By car, train, motorcycle, bicycle, camper trailer, RV, motor coach, train? Do you have the services? Amenities? Parking?

Visitor experiences What is YOUR UNIQUE PART OF THE STORY - NOT BEING TOLD OR SHOWCASED ANYWHERE ELSE? Nature based? Culture? Historic? Culinary? Festivals? Authentic? Engaging? Personal connections? Meet the locals? Self-discovery vs. with a business vs. part of a package.

Collaborating partners People and businesses you need to partner with, or co-promote to strengthen the visitor’s journey along the trail.

Multiple venues How many venues are involved in a single ‘point of sale’ guest experience? How far are they apart? Transition time? Time to enjoy? Anything the guest needs to optimize their stay/enjoyment?

Price, co-promote, sell Are there various experiences, at different price points along the trail? Any ‘key experiences’ to lure visitors? How will you cross promote? Where is the point of sales and/or multiple points of sale?

Deliver consistently on the promises

What memories do you want the visitor to take away? Who will you collaborate with to ensure quality and consistency aligned with your company? What your visitors expect?

Create fans and advocates

How will you help the content creation/promotion by guests? Connect with visitors after they leave? Touch base with your business partners to review/enhance your product/experience/package?

Tourism Cafe Canada � www.tourismcafe.org

“When we try to be everything, we become nothing. Focus on the story, not the stuff.”

Terry McCalmont, Retired Site SupervisorFort Rodd Hill National Historic Site

Think about the journey

from thetravellers

perspective.

Somethingto think aboutas you work

together

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A Tale of Change Driven by Reality

DESTINATION

�

LOCATION:

Halifax Airport 430 km 5 hour drive

Sydney Airport 35 km 30 min drive

From#a#Dead#End#…#to#a#Des;na;on#Case#Study#by:#Nancy#Arsenault#&#Dorothy#Payne#(2014)

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Power of Icons

You’re lucky to have one on the Gold Rush Trail!

Fortress of LouisbourgNational Historic Site

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Point#of#View#Suites#louisbourgpointofview.com

Example #1 Led by a Hotelier

Financial support for costumes fromEnterprise Cape Breton Corporation

Research support from the Fortress of Louisbourg

Research support from the Fortress of Louisbourg & hired one of their musicians at night

A SUPPORTIVE & ENGAGED REGIONAL DMO


Mary#Tulle,#CEO#

Des;na;on#Cape#Breton#Associa;on,#NS

“You have to Answer One Question”

hUp://www.louisbourgpointofview.com/beggarsVbanquet/

THE BEGGARS BANQUET


$39.95#V#Adults#$19.99#V#Children#

…"affordable"

(c) Lesley Anderson & Nancy Arsenault 2014

From Secondary to Primary Demand Generator in 5 years

Greater Differentiation,


Price, Profits & Value

Competitive Appeal

Market Pricing Value-pricing

Low VolumeHigh Yield

Personalized or

Customized

Niche Market

Infrastructure & Place


Hotel & Tent

Programs & People

Emotional Engagement

Brings!in!business,!drives!it!to!others!

Year!4!?!Product!Development!Award!for!Cape!Breton

Period Dinner

Sabin!

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Example #2 Led by an Federal Historic Site

Partnered with a Not-for-Profit ‘Friends of’ organization

www.fortressoflouisbourg.ca

authenticseacoast.com

A the private sector

mars.com

Program Explosion!

New Relationships

Visitors Love It!

Daring to be Different

Fortress#of#Louisbourg#Na;onal#Historic#Site,#NS

REALLY !?!?!?

Have!a!BLAST!!$249#1st#person;##$175#addi;onal#par;cipant#or#Cannoneer"in"Training:"$36

Hiking#Thru#History:#$3.90

The(Drink(That(Sugar(Makes:(RUM!(($7.30

Time#Travel:#$7.30

C#is#for#Cooke#&#Coffee:#$14.70NEW!2015!

SHIFT: ADDING VALUE & CHOICE

The Drink that Sugar Made: Rum Tasting

EVERY YEAR NEW REVENUE GENERATING PROGRAM

Sunday,#Monday,#Wednesday#and#Friday

3:30V4:00#p.m.#in#English#/#4:00V4:30#p.m.#in#French

July#1#to#Labour#Day

NEW FOR 2015

Partners for Programming


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Example #3 Led by a Restauranteur

lobsterkettle.com/

Capacity:#52#guests

…"with"help"from"dad!

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Synergy LouisbourgCommunity Led

http://louisbourg.ca/https://www.facebook.com/visitlouisbourg

http://www.tripadvisor.ca/Tourism-g499217-Louisbourg_Cape_Breton_Island_Nova_Scotia-

Vacations.html

SUMMARY ADVICE• A common vision, focused

on visitors & community 1st’ not yourself.


• Take responsibility for things you can change.

• Work through fear & resistance; change takes time. • It’s a marathon not a sprint. • Collaborate - everyone welcome, when you are ready

Engaged visitors, new revenue & increased visitation = great!


Who’s Your Ideal Guest(s)

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�The term “ideal guest” was first coined by Todd Lucier, co-founder of Northern Edge Algonquin

� April 2003, SARS breakout, World Health Organization on Toronto

�International bookings plummet 30% overnight!

�Had to quickly find a way to get the business back!

www.northernedgealgonquin.ca

A new opportunity is coming

Provides richer insights to the traveller to Canada

Some started early …

And now the country is invited to align

And 30 new BC businesses already!

Why you were asked to complete the EQ Quiz?

Walk in the shoes of your customers and

gain some insight to a new FREE business

opportunity thanks to:

Excepts#from#the#CTC#EQ#Bootcamp#Marke;ng#Workshop

KEY TRAVELLER TYPES

Authentic Experiencer

Free Spirit

Gentle Explorer

Cultural Explorer

No Hassle Traveller

Cultural History Buff

Personal History Explorer

Rejuvenator

Virtual Traveller

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Cultural Explorer




No Hassle Traveller

Gentle Explorer

Virtual Traveler

Free Spirit

Rejevenators

0

0

1

0

3

5

2

1

22

10

Our EQ Types: People Attending the Training

None!

None!

64% of us participatingin the 4 workshops

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Cultural Explorer




No Hassle Traveller

Gentle Explorer

Virtual Traveler

Free Spirit

Rejevenators

0

0

1

0

3

5

2

1

22

10

Major EQ Types

None!

None!

64% of us participatingin the 4 workshops

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Cultural Explorer




No Hassle Traveller

Gentle Explorer

Virtual Traveler

Free Spirit

Rejevenators

0

0

1

0

3

5

2

1

22

10

Our EQ Types: People Attending the Training

Learners

Familiarity Seekers

Enthusiastic Indulgers

Escapist

Learners


71(%(of(us(What(does(that(mean?

Tim, Nancy, Alexandra, Carla, Patrick

Owen, Jennifer, Cathy, Ian, Nicole, Jennifer, Janette, Brett, John, Jacqueline, Urve, Vickie, Steve, John, Celes, Cedric, Wendy, Victor, Sue

NONE!


Cultural Explorer



Familiarity(Seekers


22%(of(usIf(this(is(you,(how(do(you(plan(travel(that(appeal(to(other(

segments?

MorrisRobert, Laura Gordon

Gentle Explorer

No Hassle Traveller

Virtual Traveller

Enthusias6c(Indulgers:


12(%(of(us.(How(does(a(Free(Spirit,working(for(a(company(who’s(experiences(

appeal(to(a(Rejuvenator,(craU(experiences?

Douglas

Free(Spirit


NONE OF US!

NONE

Escapists:

Rejuvenator

Do you really want to be all things to all people?

What if the Gold Rush Trail project initiatives

focused on ONE or TWO visitor types

and everyone worked together

to have at least one

‘value added’ product, services, experience for them?

And there’s a twist!

Only 30 minutes


Ingredients of a Memorable Visitor Experience

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1. Select theme or

story3. Set the

stage

4. Keep it simple

5. Identify emotional triggers

7. Guide on the side

2. Celebrate local,

authentic

6. Engage

8. Harmonize positive cues

12. Price for value.

9. Create intimacy

10. Relevant takeaway

11. Personalize, customize

© 2014 Nancy Arsenault & Celes Davar

The 12 Essentials for Experiential Travel Product Development

Add Picture in oval

O’Noir

Dark Table


Would ya?

Could ya”

What’s your contribution?

CREATE JOURNEYS THAT:

• Connect passions & interests vs. places & things.

• Entices you to ‘Follow the GOLD’

• Focus on a common customer profile.

• Weave multiple experiences together in a community or region (using trails, corridors, routes, & experiences)

• Align value-based businesses together.

• Consider choice and flexibility.

+

Product Development & Marketing

Shared Investment & Commitment

Product Development without promotions & advertising =

Promoting without the relevant products and choices =

• Inability to attract sustainable attention• Limits sales• Impacts sustainability of businesses

• Imbalanced investment• Visitors are only influence my promotions/advertising -

the product is what makes the sale, confirms the visit and spend

• Marketing awards which are great - but imagine if we had the same number of product awards!

www.tourismcafe.org

Themed Retail TrailCollaboration

Led by Tourism Nanaimo, partnered with business

Partnered with 35 businesses

Traditional Nanaimo

Bar

NanaimoBar

Pedicure

NanaimoBar

Latte

NanaimoBar

Vegan Bar

NanaimoBar

Postcard

NanaimoBar

Fudge

NanaimoBar

T-towels

NanaimoBar

MartiniNanaimoBar

CinnamonBun

Imagine if 15 communities and 50 businesses all had a GOLD RUSH product,

service or experience?

Multi-business Commitment

Gold Rush Jewelry

Gold RushPeriodDinner

Gold RushSpecial

Geocache

Gold RushWine

Your Business

Gold Rush in a Teepee

Your Idea

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18th year, integrated, multi-community, 9-day fall event, 34 sponsors, 400 performers/cultural/participatory /outdoor events, $6M to local

economy, season extender …

Led by a Non-Profit Organization … slow

strategic success

“It’s impossible to take it all in, in one year, you have to go back.”

Could the Gold Rush Trail Project become the lead for a

multi-community festival?Launch for 2017 - Canada’s 150th

birthday?

Long-term Commitment

www.tourismcafe.org

Economic Development Organization Led,

community partners

Dessert Theatre is more than an evening of entertainment, it is the preservation and promotion of Alberta’s early history and heritage, a time when the west was being

discovered and Canada was still being formed.

boomtowntrail.ca

Dessert Theatre

How could you create a dessert theatre along the Gold Rush Trail?

Or something uniquely your?

Multi-community commitment

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Municipalities and Business Led

Could you go for a quadruple hitter?

• Member FAM to learn about each other’s business?

• Staff training - live some of it? Virtual reality the rest?

• Open it to locals!

• Overtime you host meetings, move to new and different venues and have them host a visitor experience so you experience their businesses

www.tourismcafe.org

Led by a marketing

co-op, fed by

businesses

visitgrosmorne.com

A little bit from everyone creates a lot!

How hard would it be to add a co-op event

calendar to www.goldrushtrail.ca

Co-Promote Everyone

And get businesses to take responsibility to regularly update their

own activities

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Audio

Led by government,

partnered with businesses

Strategic, leveraged, long-term investment

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Start with what you can do!

Short-term!1. Everyone remove the old and put up

the new!

2. Send CCCTA a list of where there others - beyond your

business/municipal boundaries


Harmonize the Invitation

`

But a zillion distribution channels!

The Conversation PrismBy: Brian Solis & JESS3

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What Makes the Gold Rush Trail Special?

Significant part of

BC historyDiversity

of visitor offer

Past & present is interesting

Significant touringroute

Emergingmarket

potentialEmotional &

Physical

Touchpoints

Unifies BC

Fascinatingnature

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What do visitors need to know!

Where it starts/ends/connects

How toenjoy

Where

to get

info

Where to stay & eat

How to get there

Benefits!

Why

choose you

What’syour

story?

Choice&

Flexibility

www.tourismcafe.org

Intriguing marketing

www.tourismcafe.org

`

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hellobc.com

Ahhh … it’s Lillooet to Barkerville

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Whoops … It’s Barkerville to Likely

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Hmmm … I don’t know these regions? Not great with geography

3 Macs/iphone/ipad &blackberry view

PC - view

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The Heritage Folks Must Know

http://bcheritage.ca/cariboo/intro2.htm

http://bcheritage.ca/cariboo/intro2.htm

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Yup, it looks like Victoria to Barkerville

http://cariboogoldrush.csp.net/site/en/

And 500 miles to Barkerville (805 km)

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Nope - spoke to soon - it’s TWICE AS LONG

And 500 miles to Barkerville (805 km)

http://www.travel-british-columbia.com/travel-resources/tours-drives/gold-rush-trail/

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Let me click on the ‘Interactive Map’http://www.travel-british-columbia.com/mapexplorer/

“Hey mom, is Barkerville

on Vancouver Island?”

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Maybe the Historic Sites know?

Great Pic!

Nice Credibility

Gold Rush Trail

Map

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Maybe the Historic Sites know?

Nice Site info

But I wonder if they are on the Gold Rush Trail?

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No … It starts in Vancouver and goes to Hubble Homestead?

“The Gold Rush Trail starts in New Westminster at Irving House Historic Centre, one of the oldest buildings in British Columbia.”

- http://www.travel-british-columbia.com/travel-resources/tours-drives/gold-rush-trail/#sthash.864aE5pj.dpuf"travel-british-columbia.com

http://www.goldrushtrail.ca/wordpress/wp-content/themes/wp-goldrush/docs/map_area.pdfOh the Gold Rush Trail goes here

Barkerville too

“ I hear we need more marketing”

Sure - we always do … but

what about harmonizing the basics!

Singing from the same song sheet!

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Thank you!If you’d like to connect

250.941.7702 250.589.2087

tourismcafe.org

tourismcafe.ca

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Nancy Arsenault Managing Partner &

CTC Authorized EQ Trainer

[email protected]

British Columbia's Gold Rush Trail Workshop Series Presentation June 9 12, 2015

Education

Transcript of British Columbia's Gold Rush Trail Workshop Series Presentation June 9 12, 2015